Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message.
In this session, I break down a well-crafted “negative” message, and pull out the elements that make it work. I also talk about the psychology of pricing, and what your prices communicates about your business.
Also in this 26-minute episode …
A masterful example of a price increase
The formula (yes, there is one) for effective persuasive content
A more advanced way to handle the “reason why”
How to go deeper communicating values (and when not to)