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From 1:1 to 1:MANY | Ep.46
Episode 4613th April 2023 • Diaries of a 6 figure Coach • Theresa Lambert
00:00:00 00:20:35

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There comes a point in business where doing things in a way that uses a “1:1” approach is no longer going to be a viable or feasible option. Cause you are bound to hit CAPACITY!

Even as a highly ambitious entrepreneur, you have a time and energetic capacity that has limits. 

This means in order to continue to scale without sacrificing an excellent client experience (which is key for long-term sustainable success) or your well-being (hello burnou!t), your growth will likely come to a standstill… and I don’t think you want that!

Of course, you can bring in a team and you can diversify your product suite which will help you maximize your time, but there is a second layer to the 1:1 to 1:Many conversation that I don’t hear many people talk about, which is not only looking at your programs but also your lead generation process and strategy. 

So if you are serving clients 1:1 and on top of that your lead generation process, launch process, or the way you market and sell your office all require your personal effort and speaking to one person at a time, but you are still wanting to scale your business, serve more clients and make more money, then it’s time to start coming up with a strategic approach to go from speaking to ONE to speaking to MANY! Let’s dive in…

PS: There is still time to join us for the live Masterclass tomorrow. I know you want to get clients using a proven launch method that you can rinse + repeat to scale your business. So don’t miss out and come join me  for the “The 5-figure Signature Program Launch Method Masterclass”  CLICK TO JOIN

About the Host:

Theresa Lambert is a Business Strategist + Coach with an impressive hotelier background in luxury Hospitality in the #1 Ski Resort in North America. She creates unique success plans and provides strategic guidance to female entrepreneurs so they can SCALE to 6-figures and beyond while having the FREEDOM TO PLAY.

In 2020 Theresa became the Bestselling Author of her book  Achieve with Grace: A guide to elegance and effectiveness in intense workplaces. She is also a Speaker, the Podcast host of Diaries of a Six Figure Coach Podcast and co-host of Dissecting Success.

Theresa has been recognized as a business leader in Whistler’s Profiles of Excellence, and is being featured in publications such as Hotelier Magazine, Thrive Global and Authority Magazine.

Diaries of a six figure Coach isn’t only a Podcast to help you get strategic and master the precision of Success.  It’s a declaration to share the truth. It’s a commitment to keep going to make it happen, no matter what. It’s an activation and invitation for female Coaches and Entrepreneurs to play a bigger Game. Tune into short, potent and value packed episodes that are fun, raw, real, vulnerable and authentic af on what it takes to build a six figure coaching business online. It’s going to MOVE you. It’s going to ACTIVATE you. It’s going to help you access your audacity, courage and start taking the intentional actions to make your biz dreams come true while living the life you desire and making an impact online.


https://www.theresalambertcoaching.com

Instagram: @theresalambertcoaching

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Transcripts

Theresa Lambert:

I believe in divine timing. I believe that the right people information, wisdom, guidance, heck things arrive when we're ready for them. I believe that owning our own truth unconditionally is the path to not only creative fulfillment, but more about success and abundance. This is not only a podcast to help you get strategic and mastered a position of success. It's a declaration to share the truth. It's a commitment to keep going to make it happen no matter what. It's an activation and invitation for me for you and for us to play a bigger game. So my question for you is this. Do you really want it? Do you really want to make your dreams come true? Do you really want to become a six figure coach? Welcome to the diaries of a six figure coach podcast, I am your host Theresa Lambert, and I dare you to get ready to show up, boss up and make it happen.

Theresa Lambert:

We're legitimately a one day away from me delivering the five figure signature program launch method masterclass, taking you behind the scenes of my signature program launches and what I've only been teaching my private clients and my strategic mastermind clients. And I'm super excited, I'm super excited to be delivering this masterclass to many of you tomorrow, instead of just doing it one to one in my private space, or in my mastermind to is a one to many. But I also have private chats included in my mastermind and private calls, because I think that's such an important aspect. But the reason I'm sharing that with you is because I want to have a bigger conversation with you around going from serving one to one to one to many, not just from a product scaling based approach. But also throughout your launch and lead generation process. Because there comes a point in business that comes a point in your journey of scaling, where literally doing things one to one is no longer going to be a viable or feasible option unless you hire out. Or you work far more than 40 plus hours a week, okay. So if you are serving one to one, and your lead generation process and your launch process, or the way you market and sell your office all requires one to one effort you taking an action and speaking to one person at a time, you're going to naturally hit capacity, you're going to get to a place where physically you are unable to do more unless you hire out and or you start to really sacrifice your own well being. And if you've been on this journey with me, you know that sacrificing your well being is not going to work and ultimately, you are likely not going to be able to keep it up meaning that you're not going to be able to continue to deliver your programs and services in a way that holds us up and standard and gives an excellent client experience which is key for long term sustainable success. But on top of that, literally, you are going to burn yourself out. And or again, you're going to have to invest in team members which eventually to scale you're gonna have to do anyways, but automation can go a long way. But there is another strategy and another approach we can take. Now last week on my IG biz riff which happens every Thursday at 115 Cancun time I'm saying Cancun time right now, because the leader don't change stuff is a bit wild. I spoke about a product based approach to scaling, and one to one to one to many is one of them. But I'm going to tie in an extra piece today, not just on the product scaling based approach, but really how this is beneficial for your lead generation and through your launch process, which I'm going to be diving deep into tomorrow and you still have an opportunity to join us live and or you'll be able to purchase the master class even if you can't join live and you'll be able to have lifetime access and there is a VIP option available where you also get a mastermind call. And in the VIP option you also get access to my full signature launch program and the irresistible offer master class for 777. And it is like a $1,400 value which is crazy. So you can hop in at 777 VIP or you can join at $55 for the master class and you're still gonna get some bonuses and you're gonna get to come live and you get live. Time access, it's really a no brainer. And I dive into the whole thing. But I'm regressing right now. So let's get back on topic. So here's the thing. Most of us as service based entrepreneurs, or as coaches, we do a lot of our services one to one. And a lot of the times our high ticket programs, so one to one coaching programs, or done for you service programs are often the ones that we really feel comfortable giving, that's one, we can charge a premium price for it. And oftentimes, personally, we attach more value to the private one to one than we do to, for example, masterminds or group programs, which by the way, is not how I see it. But oftentimes, this is what we do. And I personally had to work through that myself. But with that, there's only going to be so many of these that we can do. So yes, you can adjust your pricing, and you can create a high ticket offer a high value offer, that is at a premium price. And this means you're going to work with fewer clients at a higher price point and you deliver a high quality product and a very high quality result, you can absolutely do that. And I believe when it comes to scaling, we want to do a little bit of both, we want to work on really getting our prices up becoming more of a high end premium product, because we can back it with incredible results that we're getting for our clients. But also we want to start thinking about how can I ultimately have the same have the same level of like, of like output, like the amount of effort that I have to put in to create more of a result and to scale remains the same, while the level of input while what we're getting back and return of it increases. So we really want to make sure that our effort remains the same, or maybe eventually even goes down by us adding team members by us bringing in automation, by us having more complex funnels, which become important as you scale from six to multi six, and then seven figures and beyond. But ultimately, we got to make sure that we don't end up doing more and more in order to earn more because again, we will hit capacity. So this is where we really want to start thinking about diversifying what we're doing, and starting to think about how can I not just serve one person at a time but many, so going from one to one to one to many will require us to look at what can I do to offer a type of service or a program that allows me to either do things with people, which is something that I do in my strategic mastermind, where in my one to one program, I actually there's a huge component of me doing work for clients strategizing, creating business models, creating customer launch plans, reviewing copy, writing, some of the copy, really looking, refining building, like mapping out somebody's entire business like revamping it's a huge amount of work. And then we spend time implementing and integrating it together. And I'm there to support them. But the plan is dead the plan is made. Whereas in my strategic mastermind, I do it with them. I do it with them, which means that if somebody needs to learn to launch, I have done well watch my program that teaches you how to launch and then I provide customer support one to one guidance on top of that through the mastermind through the voice messaging that they get and oh, I answer a question inside a mastermind or multiple people at that the same time. So my output, like my output, for what I need to do in order to be able to ultimately scale my business. Thereby having a place like this Dziedzic mastermind allows me to earn more money to increase my revenue to increase sales. While ultimately it reduces the time I spend because I'm going from one to one to one to many, and I'm going from done for you to done with you. So this is one way that we can do it. Doing it with people will allow us to serve more people, but really inside the coaching or if you have a service, that is something that you can do that's quite powerful.

Theresa Lambert:

So another thing that we can do and that we can look at is how can we serve multiple clients at once? How can we really think about what we're doing and maybe go more into the teaching realm into the coaching realm. If you offer a certain service, for example, maybe you're a copywriter, a graphic designer, maybe you do social media management, there is a way that we can use our skills and now sort of transform what we're doing to actually teach people how to do something. So that's another way how we can go from one to one private high end services done for you services to actually going from one to one to one to many. So a couple of Different ways that we can do that. But again, ultimately what we want to do we want to be able to look at our programs and services and say, Hey, how can I streamline this in a way that would allow me to serve more than one person at the same time? Okay, so one to one to one to many. And for some of you, it might be like, Oh, my god, how am I going to do that? What do I need to do? Like? Do I have the skills, all of that you all have the skills, you all have the skills, you may not have the strategic way of looking at it? And you know, this is a reason why clients hire me because they get to a point where that capacity, they can't do more one to one, but they're not sure how can I actually change my business model to make it more scalable? How can I serve more people with what I'm offering? And this is what I really put my CEO hat on for, you might create a head on for you, and start looking at, well, how can you do that. But the thing is, again, we really want to think about how can we reach more people and then have more people coming in. So another way in which you can reduce, or change how you're working one to one to one to many is actually through your lead generation process. So again, we want to be able to maybe serve more clients or get more clients coming through the door. So even if you're not planning on serving more clients, for your private programs or services, but you ultimately are looking to reach more ideal clients to come in. So you're reducing the time that you spent on sales calls, or you're reducing the time you spent on prospecting. So you're reducing the time you spent on getting clients through the door. And you don't want to hire somebody to do that. Another way we can do that is by creating really strong lead generation offers lead generation offers. Again, in tomorrow's masterclass, I'm going to be diving into this a little bit more. And what I want you to understand is that a lead generation offer doesn't necessarily have to be a master class, a master class, or a workshop or webinar, whatever you want to call it is one way in which we can actually do that by solving one specific problem for people. But there's also multiple different ways that you can do that. Some would be for what you're considered freebies, there is different ways of offering audits, again, I'm gonna give you tons more ideas of what that can look like tomorrow. But then from there, we want a very strong process. So the idea would be that what that lead generation offer is, it's something that we can market and deliver to multiple people at the same time. And that then funnels, ultimately, and pushes our the people that are not ideal, and leaves us with a more qualified list of people that said, Yes, I'm interested in what you have to say, yes, I would like to work with you, yes, this really lands Yes, how can I take this to the next level, we really want to be able to curate that experience and to let deliver that experience and to put that amount of strategic intention behind it. So there is really a logical thing to do for that client. And that is to say, yes, I want to take another step. And so what ends up happening, the effort that is required to then do that. And to then build a relationship that leads to them becoming a client is reduced, because you're now talking to a more qualified person, then that can reduce the time you spent for lead generation actually, quite substantially. So going from one to one to one to many, doesn't always need to be in relation to just your products and programs. And again, if you're going to last week's business riff, I am diving into this in depth what is a product based scaling approach. But I wanted to add this extra piece here because I think a lot of the times, we don't actually think about that. And there are so many ways in which we're able to talk to more people at the same time and to get them to take another step and to really start to understand in order for me to get what I do in front of the right people, we want to filter out people not everybody is always so consumed with oh my god more people and I want more people and I want more people and that is brilliant. But talking to more people one to one that are not qualified or pre qualified on ideal client for you means you're wasting a lot of time and effort talking to the wrong person. So by also bringing the same attitude the same approach the same type of thinking from your chest product base scaling approach into your lead generation approach and lead generation strategy is huge, because that will open up capacity that will open up time and by the time you end up having a call with somebody if you want to do sales calls. By the time you are starting conversations with people in DMS. They are already at a very different level they are already hotter audience there are already an audience that is more likely to buy from you. Which means that the effort required to quote unquote, convert them is very, very different.

Theresa Lambert:

So think about this. Think about this right now. Is your lead generation process reliant on you? Meaning, are you the one that has one to one conversations with everyone? Is your process right now through networking, and then networking with more people and more people and more people and more people? Is your process right now really dependent on you having one to one conversations to be ultimately able to lead to conversations with ideal clients? And if that's the case, I really want to pick one you to think about, what could I bring in? What could I do whether that is a free offer an audit a masterclass something different, that would allow you to offer something to multiple people, that starts to reduce the people that are coming in, gets people behind the scenes deeper into your business. And from there, you start those conversations from there, you start to to actually do that, and or you can bring more automation and to continuously nurture that, nurture that relationship, and then get clients to come into your world through that. So the one to one to one to many is a very a two layer, or maybe even three layer approach. We want to look at how can we diversify your product suite? And how can we make sure that we can maximize what you do. So you can serve more people and earn more money and grow your business and scale your business, while at the same time keeping your effort the same? And how can we bring the one to one to one to many approach into your lead generation process. So that ultimately, it reduces the amount of time and effort that's required for you to do lead generation, while making it more potent, more powerful and higher converting, that is the two layers that you want to look at when it comes to scaling. And when it comes to taking one to one to one to many. And obviously, this is part of what I do as a strategist, this is what I look at, I understand that this is maybe not the way that you're thinking or the way that you're looking at things. But ultimately, in order to scale and in order to continue to grow. And in order to get from that 80,000 to 160,000 a year or that 90,000 to 250,000 a year or heck, from 150 to a million, you really are going to have to start to refine on multiple different levels. And we really got to make sure you're able to handle it from a capacity level. And oftentimes, this is what we're not really looking at all we're getting really stuck on oh, I want to be able to make that. But I don't really know how I can do that. Because I'm kind of already maxed on time. I'm already overwhelmed with all of this. Listen up. It takes time, dedication and effort to build a business. It takes time, dedication and effort doesn't mean it has to feel hard. But work is required you showing up as required you doing the things is required, and you are doing the best that you can, so I get it. But in order to scale and grow, we really have to start looking at things differently, you have to get more strategic, because that is the only way that you can really maximize the efforts in what you're already doing. And that's how you end up being able to scale. I'm going to be diving deeper into this tomorrow inside the master class, the five figure launch method, master class, come join us. There are spaces available, you can make it life you have to replay forever. And if you want to have a conversation and take this further, I'm still doing business audits as well just DM me at Theresa Lambert coaching and I'm happy to help you look at what you're currently doing in your business. Weathers maybe bottlenecks and give you three recommendations for free on what I would recommend you look at and do and what I see to be able to help you scale. So that's an opportunity that says while you can reach out to me to start that process, I would be thrilled to do that for you. And I'm so excited to deliver the masterclass to many of you tomorrow. As I continue to diversify the way I do it the way I deliver my products on a mission really to help more of you scale to six and multi six figures. So I'm stoked. I'm excited. And I can't wait to see who's joining me tomorrow and maybe hear from some of you about how this landed. I love you so much. And next week we'll be back with a juicy episode and I have an incredible guest I'm so excited about a rock on everyone.

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