Aisha:
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Out with the old and in with the new.
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Well, not exactly.
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If you're following the latest trends
on social media, you may have noticed
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that everyone is sharing their 2023
recap and their in and out lists.
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What's in for 2024 and what is out.
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You got to admit, there is something
refreshing about switching things
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up, but when it comes to your
mental health business, does it
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make sense to burn it all down
and start everything from scratch?
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You're listening to beyond the session
with Aisha, the business podcast that
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teaches you how to create a premium mental
health business and ethically blend your
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clinical skills with entrepreneurship.
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I'm your host, Aisha, a licensed
mental health therapist and strategic
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consultant for mental health industry
leaders who are ready to compassionately
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disrupt the mental health industry,
making it more accessible for clients
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and more sustainable for clinicians.
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Last time on the podcast, I shared
with you all the things that
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I'm keeping the same within my
mental health business in:
2024
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And today we're diving into the
specifics on what I'm changing
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and why you are already familiar
with the four areas to refresh.
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And let me save your future self
from a few headaches and heartaches.
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It is unnecessary to refresh everything
in your business all at once.
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Because if you change too many things
all at once, you are going to feel
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oversimulated and overwhelmed and
will have no energy to maintain what
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stayed the same and what changed
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until you establish a refresh routine
that runs like a well oiled machine,
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pick one of the four areas that we
reviewed in the last episode to refresh.
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Most of my coaching clients decide to
start by refreshing their strategies
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because they know that this will
give them a great return on their
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investment of time and money.
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If you're listening to this podcast
in a state of burnout, I encourage you
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to refresh your satisfaction first so
that you can replenish the mental and
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physical energy it takes to build and
maintain a premium mental health business.
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And if you know that being the founder
of a premium mental health business
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is for you and you're ready to start
crossing goals off your list, realize
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that listening to this podcast is only
going to get you so far because this
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is a one way conversation in order for
me to help you figure out exactly what
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you need to do to reach your goals.
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I need to learn more about you,
your unique goals and your business.
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And that's why in 2024, I will start
hosting live Q and a's on LinkedIn
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and tech talk so that you can get
the answers to your questions about
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ethical marketing strategies and
profitable business development.
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The first live Q and a on LinkedIn
will be on Wednesday, January 10th.
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At 4 30 p.
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m.
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Eastern standard time and if
you are one of my West coast
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listeners, you can tune in 1 30 p.
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m.
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Pacific standard time.
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Each Q and a will have a theme related
to 1 of the topics covered on the podcast
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that week and then you will have a
chance to ask me your related questions
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so that you can apply these advanced
strategies to your mental health business.
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You can access the link to this and
future live events in the show notes.
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Posting these live events on
social media is in alignment with
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my value of creating community.
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In 2024, I want to grow our community
of values driven therapists and mental
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health industry leaders to 10, 000 people.
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And in order to do that, we
have to connect in real time.
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My mission is to help you
become more business savvy.
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And I have to know more about
you and your mental health
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business to make that happen.
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Now, you're probably wondering
why LinkedIn and TikTok instead
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of Instagram and Facebook.
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If you follow me on Instagram, you
know, I post on my Instagram stories
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almost daily, and I'm noticing more and
more lurkers are watching my stories.
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Now, what do I mean by lurkers?
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These are the folks that are watching
your stories, but anytime you thank
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them for the follow or ask them a
follow up question after they've
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reacted with an emoji or answer a
poll question, they don't respond.
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So if you follow me on Instagram,
send me a DM with your favorite emoji.
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Otherwise.
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I will think you're a bot, and my new
philosophy in:
2024
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The good news is that I don't have
this problem on LinkedIn and TikTok.
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On TikTok, even if someone's username
is username:
599812
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questions in the comment section
and that helps create community.
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And LinkedIn is one social media
platform where no one anonymously
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hides behind their keyboard.
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You know, their name, you see their
face and they are very communicative,
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which I love because building
community happens through conversation.
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And if you're serious about building
a profitable mental health business in
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2024, you cannot lurk in the shadows
and expect to reach your goals.
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You have to be visible.
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If you're not following me on TikTok
yet, click the link in the show notes.
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And if you want to get a notification
about when I go live on LinkedIn next
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week, send me a connection request.
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I'll link that profile in
the show notes as well.
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Something else that fueled my decision
to host live Q and A's on LinkedIn
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and TikTok is the need to refresh
my strategy around free resources.
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Last year, I released your path
to a thriving private practice.
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A fun interactive assessment that helps
you identify where you are in your
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entrepreneurial journey and gives you
access to six days of resources to help
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you stay on track with your vision.
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So that one day you can
gracefully enter your MVP era.
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I poured a lot of time, energy, effort,
attention, and focus and money into
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creating this assessment and all the
resources that come along with it.
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And so between the assessment, my podcast,
the blog, my social media content, my
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newsletter, and now the live Q and A's, I
realized a lot of free resources to help
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you start taking action with your private
practice and mental health business.
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In the past, I created
checklists, guidebooks, and
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training videos, all for free 99.
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And like clockwork, the folks that
downloaded these resources, snatched them
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up and did nothing, nothing with them.
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They would sign up for my email newsletter
and not open a single email or access a
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single resource featured on my website.
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So what did I do?
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Cry a river, build a
bridge and get over it.
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No, I went back to my values, evaluated
my vision, realigned my vision with
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my goals and refresh my messaging with
the support of my business mentors.
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You see, having a business mentor is one
of the keys to an entrepreneur's success.
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When you read the biographies and listen
to the interviews of industry leaders
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from around the world, none of them
got to where they were by themselves.
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And most of them have worked with
the same mentors and belong to
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the same masterminds for decades.
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And this is what being a part of the
beyond the session community is all about.
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I believe that a rising
tide lifts all boats.
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Now that I'm living in my MVP era, I
want you to have everything you need to
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become one of the 10, 000 mental health
industry leaders that will compassionately
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disrupt the mental health industry so that
both clients and clinicians can thrive.
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This community is not for the
lurkers or the faint at heart.
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This community is for you.
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If you want to build a premium
mental health business to give you
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the opportunity to spend more high
quality time with yourself, with
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your friends and with your family.
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I have more to share with you about what
I'm looking forward to this year and
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beyond, but I'll save it for the live
Q and a's on LinkedIn and tech talk.
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I hope to see you there.
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And I can't wait to answer your
questions and help you take action
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within your mental health business.
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If you've enjoyed this episode of
beyond the session with Aisha, tell
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a friend and until next time, take
care, talk soon and keep thriving.
