In this episode, Jen shares her experiences and insights on using events to build your business and reputation. From networking events to conferences, Jen discusses the importance of being clear about your ideal customer and setting clear objectives for your events. She also dives into the significance of engaging content and proper event logistics to create a seamless experience. 

Episode Takeaways:

• Events can be powerful tools for building your reputation and growing your business by connecting with potential clients and customers.
• To create successful events, be clear about your ideal paying customers and set specific objectives for each event.
• Engaging content, such as guest speakers or workshops, can make your events more valuable and memorable for attendees.
• Proper planning and organisation are essential, including choosing the right venue and catering to various food allergies and preferences.
• Foster networking opportunities during your events to encourage meaningful connections and potential collaborations with attendees.

Tune in for valuable tips on fostering networking and relationship building to yield fruitful collaborations and potential clients for your business.