Do qualifications matter when you’re working as a pet professional or running a pet business?
This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the industry.
It might be that you run a business creating products, and your qualifications might be around production, sustainability, marketing or HR if you have a team.
You might have a pet service business and have studied for a range of accreditations and certifications to demonstrate your expertise.
At the time of writing and recording this post and podcast (June 2024), there are still many areas of the pet industry that are unregulated.
This means you can set up a business as a pet professional, and there is no requirement when it comes to qualifications.
In this episode, I’m exploring whether this matters, or if people are more concerned with results.
Key topics and timings in this episode:
00:00 - Episode introduction and overview
04:42 - Exploring the importance of qualifications
11:10 - Research on qualifications and millennial pet owners
13:37 - The different types of qualifications in the pet industry
22:13 - The importance of understanding the values of your ideal clients
24:05 - How you can balance credentials and results