Patrick Comer, CEO of Cint, has spent over 20 years building the backbone of market research — from founding Lucid to running one of the industry's most critical pieces of infrastructure.

In this episode, he joins Lenny Murphy to discuss why direct human engagement is more valuable than ever, how Cint's 100 million global identity spine is redefining research quality, and why AI-moderated interviews are driving a surge in demand that may eventually outpace the capacity of every human respondent on the planet.