Shownotes
Welcome to SKU Talks! In this episode, our host Sam engages in a lively conversation with Diane Aylsworth from Aunt Fannie's, a brand renowned for its innovative cleaning products. Diane shares the inspiring journey behind Aunt Fannie's, from its inception to becoming a household name in safe and effective cleaning solutions. Delving into the nuances of selling on Amazon versus traditional retail, Diane provides valuable insights on adapting strategies to evolving consumer behavior. From tackling the challenges of product misinterpretation to optimizing pricing strategies, Diane offers actionable tips for navigating the competitive landscape of e-commerce. Tune in to discover how Aunt Fannie's leverages marketplaces like Amazon, Grove Collaborative, and Thrive Market to reach discerning consumers seeking clean ingredient products. Whether you're a seasoned seller or a budding entrepreneur, this episode promises something for everyone in the dynamic world of commerce.
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