You need to put your client or customers' success front and center. How do you do that? With an awesome case study that shows how your product or service helped improve their business or life. 

What is a case study though? A case study is typically a 1-2 page document that showcases the problem that your company solved. 

Writers create compelling success stories through interviews, data, and creative writing. 

Here are the video and transcript: https://defythestatusquo.com/2019/07/16/case-study/