Laura Landmark is the co-founder of Mantle Analytics, which offers clients business insights and reporting in real-time with integrations, budgeting, dashboards and KPIs. This driver based forecasting keeps businesses future-focused and uses technology to drive value creation. Shownotes:

• The accounting world is in a very exciting place right now, although it's make or break for many accountancy firms
• How good are accountants at coping with the change and disruption currently happening in their world?
• Accountants need to be tech savvy, but more importantly to be aware of what the tech can do
• One of the biggest challenges with tech in the accounting world is getting apps and platforms to talk to each other
• Why automation is so important for accountants when producing reports for their clients
• A fundamental mistake accounting firms make with tech adoption is not thinking through the strategic case for their choices
• Too many accounting firms think they can choose and implement the necessary tech 'inhouse'
• Clients don't always know what they want from their accountant until they meet the right one
• Clients often say they want a proactive accountant who will support them, care about their business and guide them
• The right technology frees up the accountant to focus on the relationship with the client
• How technology gives accountants the power of both leverage and scale (listen to this if you don't know the difference)
• Two great examples of how mastering the technology and reporting by bringing in experts can make life so much easier for accountants and their clients
• 5 questions that accountants should ask themselves in trying to best serve their clients
• Shout out to pricing genius Rhondalynn Koralak, who has been on the Accounting Influencers podcast twice before.

Laura loves walking, listening to podcasts, good food and wine. A creative person, she taught herself to make jewellery and in her late teens patented hair accessories. You can reach her here...

Laura on LinkedIn

Call her on +47 40555752

Check out her website here