Helen Pollitt shares the importance of understanding the cost as well as value of organic traffic.

Talking points include:

What is the difference between the cost and value of organic traffic?

Why do we need to know the cost?

How do we calculate the value?

What do you mean by organic traffic in all forms?

How do you prefer to calculate ROI?

How does this lead into defining an SEO strategy?

How often should this work be done?

How is it changing due to AI and new technology?

Read the full transcript of Helen's interview at: https://majestic.com/seo-in-2025/additional-insights/helen-pollitt