Shownotes
In this episode, Jess and Rachel discuss three essential marketing systems to help you streamline your efforts and create a predictable flow of leads and sales into your business. They dive into intentional list building, content creation, batching and repurposing, and lead source audits. By implementing these systems, you can optimize your marketing strategy and achieve sustainable success.
Key Take Aways:
- Intentional List Building: Building an email list with a clear business goal in mind is crucial for attracting qualified leads. Tailor your lead magnets to specific target audiences and ensure they align with your overall marketing strategy.
- Content Creation Batching and Repurposing: Batching your content creation process allows you to be more efficient and consistent. Plan your content in advance, outline captions, create carousels or reels, and utilize tools like Notion and Marketing Magic for scheduling and repurposing content across different platforms.
- Lead Source Audits: Regularly evaluate the effectiveness of your lead generation sources. Focus your energy on channels that yield the best results and consider deprioritizing or optimizing efforts on platforms that don't generate significant leads.
Implement these marketing systems in your own business to streamline your efforts and achieve sustainable growth. Start by setting clear goals for list building, create a content creation and repurposing system, and regularly conduct lead source audits to optimize your marketing strategy.
Resources :
- Grab Jess's Content Planning System Here : https://www.thelaunchcollaborative.com/offers/2zPUusyz
- Get Rachel's Align Lead Formula Here : https://gal-agency.com/aligned
- Notion Social : https://notionsocial.app?aref=wellnesscollab
- How to Repurpose Content Using Marketing Magic : https://youtu.be/vFjFCyQVm2w?si=K_2W8DLM6BV1dwfN
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Remember to tune in next week for another episode where Jess and Rachel discuss innovative ways to grow your email list right now.
We're rooting for you!
Transcripts
Hello.
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Hello.
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Happy Friday.
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Happy retrograde.
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Happy almost eclipse day.
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How are you?
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Is everyone feeling out there?
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rachel_1_04-05-2024_130601: Oh my god.
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I'm
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Track 1: I'm Jess, operations expert.
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I'm here with my
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rachel_1_04-05-2024_130601: Rachel.
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Marketing guru.
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I don't know.
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I hate that word.
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Never mind.
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I don't like guru.
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But you're marketing.
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Resource the proper ecosystem
with your marketing.
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Track 1: Yes.
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How is everyone feeling out there?
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How are you feeling, Rachel?
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rachel_1_04-05-2024_130601: I don't know
about you, but I have been having the
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worst technology issues in my entire life.
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I've rerecorded a 45 minute training
six times because I was like,
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Oh, it's going to work this time.
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Oh, I tested a five minute one.
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Oh, and it worked.
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It didn't work.
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This week has been a lot of
surrendering to the hammock.
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I'm just going to my hammock
when my brain is done with the
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eclipse retrograde type energy.
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What about you?
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Track 1: Yeah, no, I feel like in our,
the episode that posted this week about
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spring, we talked about the magic dark
and it's getting darkest beyond the
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dawn and embracing those hard times.
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And at that point when we
recorded that episode, I thought
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I was at the hardest time.
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Like I thought it was the darkest
and the dawn was coming soon.
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Little did I know that it could
get a little bit darker this week.
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Full transparency, I had a long term
retainer client, my highest level
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retainer client message me this week
and let her let us know that she
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wanted to wrap things up at the month.
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She's got her , admin VA is going out
on maternity leave, so she's gonna
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have to take on some of those tasks.
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She's also onboarding new team members
to her You know, dietitian dean, and
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so that she needed to take a break
from my services because I primarily
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support the course and programs and
group programs side of that business
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and I was not prepared for that.
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I had been coasting, I had
been coasting for a while.
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And so this week that kind of kicked
it into high gear, which I think is
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what I needed, which is what I needed
because this week sitting here on
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Friday, even though that happened,
and I did have a day of moping around
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feeling sorry for myself after that.
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And this is just how I am
like I can turn up the heat.
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So I'm happy to report that I
got super scrappy this week.
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I sent out.
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15 pitches.
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I did made 15 connections.
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So I reached out to past clients.
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I reached out to past collaborators.
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So people that are in the online space
that maybe, one does copywriting,
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one is, more of a strategist, reached
out to a bunch of cold pitches.
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Which I know pitching gets, I don't want
to get too off course, but I feel like
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needs to be said because this is my
first time like cold pitching people.
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And I think it gets a bad rap when
you see cold pitches in your inbox.
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Cause you're like, Oh, what does
this person called pitching me?
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But the amount of work that it takes
to find those, if you're doing it
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intentionally, like I had not only
find the people But also qualify them
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look at, because it does take a long
time to even craft those emails to
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are, could they even afford my service?
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Do they need my service?
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So qualifying them based on their
audience and the offers that they
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have and just checking out to
make sure I vibe with this person.
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That took me a couple of hours in itself.
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And then going back and actually crafting
the emails to everybody to make sure
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that, making a good first impression.
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Even though I'm using
the same basis email.
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It's a lot of work.
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So I think going through that whole
process this week, gave me a new
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perspective on the pitches that
you can tell have a little more
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intention behind them coming in to
my inbox and at least answering them.
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Thank you.
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If they feel if they have
mentioned something, I made sure
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to mention their program names.
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. To let them know, calling out like, I
was saying, I found you on Instagram.
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So if there was a certain post or
something they share on Instagram
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and the , maybe we'll pull that up.
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So making it super intentional.
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I will say though, I'm feeling so much
better after going through that process
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and better than last Friday, because last
Friday I felt like it was like spiring.
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I was not in control.
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And that made me feel so In
control of my business, like
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you're going to make it happen.
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Like you have the power, that whole take
back your power card that we talked about.
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And I have two discovery
calls set up for next week.
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rachel_1_04-05-2024_130601:
That's incredible.
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That is amazing.
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Out of how many pitches?
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Track 1: I pitched 15 people and
I had two people reach out to me
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and let me know that one is a cold
pitch that I didn't know before.
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And then one is somebody that
I've collaborated with before.
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And she actually wants to set up on
a long term I'll be white labeling
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her stuff like collaboration effort
and possibly hire me to also be
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her online business manager too.
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rachel_1_04-05-2024_130601: Amazing.
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Track 1: much better.
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We're feeling much better.
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And that was only 15.
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It did take, I would say five to
six hours to do all of that, which
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rachel_1_04-05-2024_130601:
it'll get fast.
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It'll get fast.
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I have broken up that
process into two chunks.
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So Fridays, I usually am when
I'm a little brain dead and a
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little kind of at that point where
scrolling is just the easiest thing.
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I'll start my pitch list and then
on Mondays is when I actually
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send the pitches and stuff.
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So I break it into like discovery
and then sending because I
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would try to do it all at once.
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I would get so overwhelmed, but
yeah, they're, I've seen people
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that do 50 pitches in an hour.
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I
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am
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Track 1: that first was that initial
setup too, because I had to thank you
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for helping me with my template, Rachel,
but I had to write my pitch template.
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And then I realized my email signature
didn't look that professional.
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So I had to redo my email signature,
service guide and my service guide, but
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I also redid my service guide this week.
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So there was a lot of little like
housekeeping stuff that I wanted to make
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sure that I was doing as well to make
sure I was giving a good first impression.
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So yeah, that was what my week was.
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A lot of business.
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development task.
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How did your week go?
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Rachel,
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how did you get this week?
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rachel_1_04-05-2024_130601: Oh my
gosh, I think I have cranked out
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the fastest kind of come to life
digital product that I've ever done.
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This is something that like Jess and I
think I have tapped into Jess's brain
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a good, like what, three to four weeks.
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That I was like, this is
something I want to do.
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This is something I want to do.
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And finally, like the pieces
started falling together and like
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the motivation to put it together.
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I built the sales page.
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I finished the trainings.
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I had
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what'd you say?
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Track 1: the checkout page, the trainings.
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rachel_1_04-05-2024_130601:
Checkout page, every single
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thing, every single component.
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The last thing I have to do is integrate
it into my email system, which if you
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know me, that's my like zone of genius.
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So that's really easy to get done.
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So it's this beautiful new program
called the aligned leads formula.
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And it's a really powerful way
to grow your email list with.
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intention and with the strategy
of we only want people who will
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eventually convert on this list.
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So I'm so freaking proud of it.
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We'll put a link below.
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So you guys can get like 10 percent
off for the listeners, but I'm just
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like that's, it came to life this week.
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Every single thing was just.
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Flowing out of me.
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I was like, Oh my God, I've never been
this productive before in my entire life.
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Track 1: Yeah.
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So I got a sneak peek and just
because she cranked out of this
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out of the week, I messaged her.
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I'm like, I am actually so impressed
you put all of this together in one
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week because it's so much stuff.
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We were just outlining the
modules, like going back and
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forth, brainstorming it last week.
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And now you've created Like all of these
like very in depth training and videos
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and the sales page and the checkout
page, which I always get stuck on
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but I think that just shows like how
tapped in you are to like the people
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who really need this product because
you were able to crank out that copy
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in that sales page and that's spot on
for exactly who this product is for
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rachel_1_04-05-2024_130601: Yeah.
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So it was a productive
week for both of us.
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I'm going to be back on my pitching
game next week, but for now I'm
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bringing this beautiful thing into
the world and I just cannot, I
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can't wait for everybody to see it.
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And it's just
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exciting.
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Track 1: yeah, I'm definitely,
maybe last week I wasn't feeling
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it, but I have definitely felt
like that shift to like spring
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energy this week and I was riding it
and it's beautiful outside here in New
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Orleans, so I'm going to probably sign
off for this and have some fun after this.
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But anyway, back to today's episode.
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So today we're going to be talking
about marketing systems and systems
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that can really help to streamline
your marketing efforts so that
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you can create predictable flow of
leads and sales into your business.
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So without taking up your
entire work week, right?
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As service providers, as coaches,
whoever's listening to this,
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like marketing is like one hat
that you wear in your business.
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So it's really important to have these
systems in place to support you so that
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you can constantly attracting leads
into your ecosystem or into your sphere.
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rachel_1_04-05-2024_130601: Yeah, the
ecosystem is something that I built
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a lot into this new program, but it's
something that I really want like
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everybody to just be ingrained with
because I think so often people get stuck
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Oh, I know how to do this really well.
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And that's like for people
with social only strategy.
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So they know how to sell
really well on social.
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They, build out.
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Huge audiences and use that as their
only source of lead generation.
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And then a glitch happens.
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Like everybody's reach is so low right now
that then they kind of panic and spiral.
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So having these systems in
place to feed off of each other.
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And not leave you what I like to
call is the toxic like codependent
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relationship we have with what we know
works and have like really checks and
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balances in your marketing system.
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Yeah,
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Track 1: I feel like same
boat except for social.
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And I was relying just on
referrals in my business.
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But I don't have a lot of clients
that I can serve at one time anyway,
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because of the capacity I serve.
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So that source has dried up
or it's just not producing.
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So it's Oh, you can't just rely
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on referral because it's been
six months now and you have
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it like always in my business.
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I would just get referrals, like referral.
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But like my, my, my peeps
only have so many friends.
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So long term strategy, I need to integrate
some more some more people into my system.
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So a short term fix is pitching, but
because you just heard like how much
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effort pitching takes, it would be
also so useful to be able to, do some
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things that don't require, so much work
all the time to support me as well.
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Especially when I get, I am
busy with client work again.
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rachel_1_04-05-2024_130601: Yeah, so
let's get into the three marketing
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systems that we implement into every
one of our clients businesses so
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we can streamline their marketing,
build that ecosystem, and really
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embrace that sustainability overall.
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Do you want to kick
off with the first one?
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Track 1: Yeah.
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So the first system that we swear
by is intentional list building,.
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And so I'm sure you've heard before
the money is on the list and there
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is a reason why it's so commonly
repeated in marketing circles.
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And Rachel's going to tell us why.
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rachel_1_04-05-2024_130601: Yeah,
it's one of those things that like,
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you can do list building the right
way or you can do it the wrong way.
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And if you have that type of
mentality in your head of Oh, I
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just want 10, 000 subscribers.
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It's the same exact mentality of
Oh, I just want a big following.
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Big followings don't always
convert into leads, into clients,
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into sales and all of that.
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So when you're building an email
list, the first thing that I always
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do is establish a business goal that
it supports, whether that is lead
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generation, whether that is a percentage
of some type of sale in your business.
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Being really intentional and working
backwards into that goal is like the
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first step that I do for my clients.
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Because man, some people out
here, they're just like, Oh yeah,
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I just send this to my list.
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I'm like, do you know who's on your list?
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They're like, it's like a
mismatch of a few businesses
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ago and like a few giveaways.
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And I'm like, and you're
wondering why you're not getting.
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conversions.
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Track 1: I think a more
concrete example is I still.
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Templates, Notion templates, but I also
sell high ticket retainers and those two
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clients are totally, those two buyers
would be totally different people.
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That's where the intentionality.
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So they would need two
different lead magnets to bring
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in a buyer for my retainer.
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And if I only have a lead magnet that's
supporting that retainer and not the
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templates one, then I'm going to have a
hard time selling that and vice versa.
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rachel_1_04-05-2024_130601: Yeah.
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So if you're stuck in that lead magnets
that like lead to random subscribers
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on your list or sending random
newsletters out because you don't
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really have the framework to put out.
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And then really just So sending just
a send, but not really speaking to
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the people who are eventually going
to convert intentional list building
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is literally the goal for you in
making sure that your email list is
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supporting some aspect of your marketing.
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When you have that system in place
and it can easily just be like
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streamlining down to one offer.
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One ideal client connecting a lead magnet,
having a nurture flow, like something as
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simple as like just trusting a very small
system in your email list can take a lot
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of pressure off, but it also gives you so
much freaking clarity and you're like, Oh
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my gosh, I know exactly who's on my list.
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And it, it like inspires you a little
bit more to say I know I want to
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send this type of messaging to them.
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So there's a lot of opportunity
when you Build your list.
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And when you have an idea of who's
on your list so yeah, just that's
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definitely like the first thing I do.
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Cause I'm like, let's do
a little baby audit here.
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What are you looking at?
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Track 1: So if you're just starting
out, where would you say people?
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So one, just like creating, if you don't
have a list, I think you always told me
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to like just start if you're a service
provider have your service guide on there.
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And then which lead magnet
would you start with?
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I guess whatever offer
you're trying to sell, right?
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rachel_1_04-05-2024_130601: Gosh,
that's like the most vague question.
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Possibly have because every
lead magnet has a very different
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purpose in people's business.
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And so I cover this inside the Align
Lead formula so that you guys can
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see what lead magnets are really
compelling for the stage of idle
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client that you're trying to attract.
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So really having that rooted foundation
and understanding of like how lead
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magnets work and why they work.
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is key to like building this system out.
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It's one of those things that
like always start simple, right?
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Start one place, start at what one
point in your customer journey.
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Don't try to support everybody.
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All at once when you're starting out.
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I can't give it all away, right?
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Go get the course only 47.
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But really it's such an impactful
part of your marketing strategy
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when you can reverse engineer
this and understand why it works.
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That's
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something I really wanted to make sure was
super clear that you understand this, not
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just I'm giving you a lead magnet example.
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You know what I mean?
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Track 1: Yeah.
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Yeah.
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When you went into that part,
I got a sneak peek guys.
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Sorry.
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When you went into that part, it was
like, this would be helpful if your
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customers at this point or this point,
I was like, Oh, there's so much strategy
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behind what you're choosing to teach.
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One in your lead magnet, but also like
how you're choosing to deliver it as well.
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And Rachel did like a great job
to break that down in like a super
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concise and easy to understand way.
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And then she's got like questions
that kind of walk you through that
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decision making process as well,
if you need further guidance.
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So love it.
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Anything else to say on intentional
list building before we close out?
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rachel_1_04-05-2024_130601: No,
let's move on into the second
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system, which is content, creation,
batching, and repurposing.
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So one of the biggest challenges I face
and I'm sure while Jess has been cranking
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out content like a mad woman lately, so I
can't really say she faces this problem.
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Track 1: System.
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I didn't have a system before.
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rachel_1_04-05-2024_130601: Yeah,
so it's really like consistently
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producing high quality content and
making sure that it also resonates
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with your like target audience.
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So now that you have a system,
why don't you walk us through
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how?
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Track 1: share you share.
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Okay, so let me share my system.
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So batching is really the key and
it starts with being intentional
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with your strategy first.
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So one, looking at the calendar, deciding
what do you need to promote that month?
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Is it an offer?
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Is it a lead magnet?
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What is your overall goal that month?
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And mapping out when you want to do
that, because the content that you
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create, you want it to be intentional.
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You don't want to just be
similar to the email list.
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You don't want to just be creating
content for the sake of content sake.
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You want it to be leading the
viewer to a certain point.
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So making sure, just like when we
start with these pod, podcast episodes,
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like what is the promise to the
consumer of this piece of content?
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What are they going to get out of it?
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But then also attaching it to
one of your business goals.
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Are you trying to just
get more visibility?
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Are you trying to draw
people to your lead magnet?
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Are you trying to convert them into sales?
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What is this piece of
content trying to do?
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And then mapping out what
kind of period you are.
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So like ramp up period, mapping
out your sales period, mapping
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out those times where you are
just trying to get more visible.
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And then I like to dump all of
my ideas into my little Notion
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content planning workspace.
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And I love Notion so much because
you can drag and drop stuff
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directly onto the calendar after
you've dumped everything out.
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And then I have specific times
on my calendar where I am
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outlining the caption, the hook.
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I always like to write the captions
first, especially because with trending
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00:18:42,332 --> 00:18:46,802
reels I can always, if I have a caption,
it's much easier for me to Oh, find
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a trend and figure out how to make
that trend work for that caption.
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So I try to get two weeks in advance of
writing all my captions out, determining
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which ones are going to be carousels,
which ones were going to be reels.
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And then I have a time on my
calendar where it's carousels, I'm
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creating all of those at one time.
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If it's reels, I'm recording
all of those at one time.
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And then I discovered a new,
I'll link it in here a new.
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If you don't use Notion,
it won't be helpful.
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But I discovered a new Notion integration,
which is Notion Social, and it allows
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you to directly schedule from Notion,
which saves me from having to download
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everything and put it into whatever
social media scheduler I'm scheduling.
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But then it's all scheduled
and ready to go out.
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00:19:28,502 --> 00:19:34,652
And then it takes so much pressure
off of creating that piece of content.
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And that's for your Instagram stuff.
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And then as far as repurposing goes
I have a whole, I don't know how
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00:19:42,797 --> 00:19:46,327
deep I can get into this, but I do
have a whole YouTube video about how
385
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I use an app called Marketing Magic
to, one, we repurpose this podcast.
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It goes on to YouTube.
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It goes on to our blogs.
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It goes on to Instagram.
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Social media.
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So how I use that app to break everything
down, but all content repurposing is,
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00:20:01,707 --> 00:20:06,547
it's just, if you're going to spend the
time to outline something, to record
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00:20:06,567 --> 00:20:10,247
something, then it can very easily,
especially with help of AI now, which
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is what marketing magic runs off of
convert that into a blog post as well,
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break it down into a carousel post maybe
pull snippets out for reels and it's
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all about just creating that system.
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00:20:21,957 --> 00:20:23,577
But if you're working on.
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00:20:24,642 --> 00:20:27,802
I guess the key to it is a, it's
a project management system, like
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00:20:27,872 --> 00:20:30,622
our content management system, like
Notion , because if your content is
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on all different places, it's gonna
be really hard to track what got
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published, when, where and, by whom.
401
00:20:36,482 --> 00:20:41,302
So having that system, if that's
something that you need, you can visit
402
00:20:41,332 --> 00:20:46,302
my sustainable success system shop and
grab either just the con just the social
403
00:20:46,302 --> 00:20:49,572
media hub, which will have all of that
in there and a training on how to use it.
404
00:20:50,282 --> 00:20:55,332
And a system, or you can grab the, my
whole sustainable success starter kit.
405
00:20:55,332 --> 00:21:00,162
And it has that included along with
four other foundational systems that you
406
00:21:00,162 --> 00:21:01,488
need in
407
00:21:01,886 --> 00:21:05,456
rachel_1_04-05-2024_130601: the
content system into my notion.
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00:21:05,556 --> 00:21:06,386
What was it last week?
409
00:21:06,396 --> 00:21:11,486
No, the beginning of this week and
the way that it is so effortless,
410
00:21:11,486 --> 00:21:13,686
like I can't even describe it.
411
00:21:13,686 --> 00:21:17,576
Like I've already started mapping
things out, like in advance, which
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00:21:17,576 --> 00:21:21,746
like I am not an advanced type,
like in advanced type person.
413
00:21:22,126 --> 00:21:25,356
So just the way that Jess's brain, works.
414
00:21:25,376 --> 00:21:29,746
Like I encourage you to not try
to do it yourself because I did.
415
00:21:30,036 --> 00:21:37,166
And when I tell you the chaos that
existed inside of my content system,
416
00:21:37,486 --> 00:21:41,636
it was not a system and it was holding
me back from actually like being
417
00:21:41,636 --> 00:21:43,706
really productive with my content.
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00:21:43,756 --> 00:21:48,766
So that's really like the effort
that I think that like these systems
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00:21:48,876 --> 00:21:53,036
speak to, because if you have like
certain tendencies, like posting
420
00:21:53,036 --> 00:21:57,946
on a whim or like really like only
posting when you're motivated or
421
00:21:58,026 --> 00:22:01,246
it's powerful and like game changing.
422
00:22:01,276 --> 00:22:05,476
I'm a neurodivergent business owner and
this system has changed the way that
423
00:22:05,476 --> 00:22:08,626
I deliver content out into the space.
424
00:22:08,666 --> 00:22:11,746
So just putting that out there.
425
00:22:11,896 --> 00:22:12,006
Don't
426
00:22:12,056 --> 00:22:12,536
try to build it.
427
00:22:12,552 --> 00:22:16,022
Track 1: one more benefit, because
you mentioned Nordic virgin, I didn't
428
00:22:16,032 --> 00:22:18,742
think just any visionary or maybe
any business owner, you're probably
429
00:22:18,752 --> 00:22:22,872
always thinking about your business
and like content ideas for me come up.
430
00:22:23,237 --> 00:22:25,157
When I'm in the shower
or when I'm on a walk.
431
00:22:25,477 --> 00:22:28,517
So having a space to store all of that.
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00:22:28,577 --> 00:22:32,407
So I actually have a button on my
phone that goes straight to like my
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00:22:32,407 --> 00:22:36,857
content ideas where I can just plug
in my content ideas so that when I
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00:22:36,897 --> 00:22:41,187
go to plan out for the week, I can
just pull all of those in there as
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00:22:41,686 --> 00:22:42,886
rachel_1_04-05-2024_130601:
You're a genius.
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00:22:42,947 --> 00:22:45,287
Track 1: instead of I think what I
was doing before you said posting on a
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00:22:45,287 --> 00:22:48,417
whim, what I would do before, if I would
have content idea, I'd stop whatever
438
00:22:48,417 --> 00:22:51,477
I was doing in the middle of the day
and create that piece of content.
439
00:22:51,847 --> 00:22:55,397
Like right there because it's like, Oh,
I'm going to forget about it if I don't
440
00:22:55,397 --> 00:22:59,147
do it right now, but now I can just go and
put it into notion and then know that it's
441
00:22:59,187 --> 00:23:01,397
going to get scheduled when it's relevant.
442
00:23:01,597 --> 00:23:03,047
Cause it might not be relevant that day.
443
00:23:03,467 --> 00:23:06,637
So definitely recommend it.
444
00:23:07,646 --> 00:23:07,946
rachel_1_04-05-2024_130601: Okay.
445
00:23:07,946 --> 00:23:08,256
The last.
446
00:23:08,317 --> 00:23:08,336
Track 1: All right.
447
00:23:09,626 --> 00:23:12,046
rachel_1_04-05-2024_130601: Which I
think is more, it should just be more
448
00:23:12,046 --> 00:23:15,276
of a best practice and like a routine.
449
00:23:16,001 --> 00:23:19,841
Effort into your business,
which is lead source audit.
450
00:23:20,041 --> 00:23:25,581
So really making sure these like lead
source audits are so powerful when it
451
00:23:25,581 --> 00:23:31,201
comes to being really intentional in where
you put your energy and your business.
452
00:23:31,641 --> 00:23:35,751
And it's one of those things that
like, If you know that like you get
453
00:23:35,821 --> 00:23:41,451
no leads from let's just say this
podcast, the effort that we put into
454
00:23:41,451 --> 00:23:47,111
it needs to be prioritized at a certain
level, then like social media, where
455
00:23:47,121 --> 00:23:49,241
I get a significant amount of leads.
456
00:23:49,631 --> 00:23:55,141
So really having the good understanding
of where to spend your time and then as
457
00:23:55,191 --> 00:24:00,911
other systems take over to improve lead
generation efforts, then you can shift
458
00:24:00,911 --> 00:24:05,871
focus to these and more optimize into the
efforts that like need more attention.
459
00:24:06,312 --> 00:24:06,572
Track 1: Yeah.
460
00:24:06,572 --> 00:24:10,972
And I think, this week I did not, maybe
stuff that was already scheduled got
461
00:24:10,972 --> 00:24:14,422
posted on Instagram, but I usually
make a point of showing up on Instagram
462
00:24:14,472 --> 00:24:18,122
stories every day, but that all
got deprioritized this week for me
463
00:24:18,132 --> 00:24:20,062
because I need your fill retainer.
464
00:24:20,367 --> 00:24:25,907
Client and I know from my audits that
my retainer clients do not come from
465
00:24:26,327 --> 00:24:30,857
Instagram will be great for selling
my sustainable success system but
466
00:24:30,857 --> 00:24:34,487
right now I know the majority of My
retainer clients will come from like
467
00:24:34,487 --> 00:24:36,380
referrals or outreach like that.
468
00:24:36,380 --> 00:24:41,227
So that got prioritized This week and
we deprioritized Instagram, but if I
469
00:24:41,237 --> 00:24:45,327
wasn't tracking and like keeping an
eye on where different clients were
470
00:24:45,357 --> 00:24:47,777
coming from, then I wouldn't know that.
471
00:24:47,777 --> 00:24:51,117
And I wouldn't know how to
spend my time most wisely.
472
00:24:51,741 --> 00:24:53,951
rachel_1_04-05-2024_130601: Yeah,
I think a lot of new business
473
00:24:53,951 --> 00:24:56,331
owners, but also maybe just.
474
00:24:57,136 --> 00:24:57,516
I don't know.
475
00:24:57,526 --> 00:25:00,856
I don't want to call them inexperienced,
but like certain business owners that
476
00:25:00,956 --> 00:25:06,226
are living in the sheds of business,
they will lean on something very heavily
477
00:25:06,226 --> 00:25:10,616
because let's say they see a lot of
people getting leads from social media
478
00:25:10,616 --> 00:25:15,266
and they think that's where they need
to spend all of their time and energy
479
00:25:15,486 --> 00:25:20,086
when in reality, pitching working
behind the scenes in your business, or.
480
00:25:20,176 --> 00:25:21,206
White labeling.
481
00:25:21,206 --> 00:25:25,966
That's something that I've been approached
a lot about is if I white label in other
482
00:25:25,966 --> 00:25:32,156
people's businesses, I don't, but it is a
very profitable way to keep things flowing
483
00:25:32,156 --> 00:25:34,166
in without a lot of marketing effort.
484
00:25:34,636 --> 00:25:39,016
But really working smarter and not
harder and like understanding that
485
00:25:39,016 --> 00:25:44,896
these lead audits are, or lead source
audits are such a very real metric in
486
00:25:44,896 --> 00:25:49,226
your business that if you're ignoring,
it's what's your, what does that saying?
487
00:25:49,226 --> 00:25:52,246
What you're not changing your choosing.
488
00:25:52,576 --> 00:25:56,836
And so if you're like just putting
everything towards social media,
489
00:25:56,866 --> 00:26:01,596
but you're not getting any leads,
you can't say, Oh, business is hard.
490
00:26:01,596 --> 00:26:03,666
I can't, I'm not like
very good business owner.
491
00:26:03,976 --> 00:26:05,136
You're a good business owner.
492
00:26:05,136 --> 00:26:09,286
You just need to shift your efforts
into some way in order to like actually
493
00:26:09,326 --> 00:26:11,296
see those leads coming through.
494
00:26:11,857 --> 00:26:12,217
Track 1: Yeah.
495
00:26:12,217 --> 00:26:16,287
And I think one caveat too, to add to
this, like lead source audits yes, like
496
00:26:16,297 --> 00:26:20,917
we want to look at which ones like produce
results too, but also If there's just
497
00:26:20,937 --> 00:26:25,017
ones that you're like just doing just to
do because you should be doing it, but
498
00:26:25,017 --> 00:26:28,557
you hate doing it Then maybe don't do it.
499
00:26:28,557 --> 00:26:31,437
Like sometimes you have to pitching I
said the other day on my instagram I
500
00:26:31,447 --> 00:26:36,657
hate pitching but It produces a lot of
results So what I kept telling myself
501
00:26:36,657 --> 00:26:40,817
this week is if you really go like i'm
challenging myself to do 100 pitches like
502
00:26:40,827 --> 00:26:45,437
if you really go all in on this you're
probably not gonna have to do this For
503
00:26:45,857 --> 00:26:49,577
a long time, or it's going to give your
business such a boost for a long time.
504
00:26:49,607 --> 00:26:53,127
So for me, like the reward
of eating that, I think we're
505
00:26:53,127 --> 00:26:55,347
explicit shit sandwich this week.
506
00:26:56,347 --> 00:26:56,557
worth it.
507
00:26:57,017 --> 00:26:59,827
So you just always have to be
balancing all of those things.
508
00:26:59,847 --> 00:27:02,677
But if you hate doing Instagram,
and you're not getting leads off it,
509
00:27:02,677 --> 00:27:05,947
but you feel like you should because
everyone else is doing this, and maybe
510
00:27:06,857 --> 00:27:10,277
there's so many other ways that you
can bring leads into your business.
511
00:27:10,741 --> 00:27:11,191
rachel_1_04-05-2024_130601: Yeah.
512
00:27:11,981 --> 00:27:16,961
So let's recap because I think we went
through so the three systems that we
513
00:27:16,961 --> 00:27:21,501
make sure that we implement in our own
businesses as well as into our clients
514
00:27:21,521 --> 00:27:25,121
for a sustainable marketing, effort.
515
00:27:25,416 --> 00:27:29,486
is intentional list building, making
sure you're calling in the right people
516
00:27:29,486 --> 00:27:33,476
to your list so that you understand
what your conversions can look like.
517
00:27:33,676 --> 00:27:37,736
Really make being super intentional
with assigning a business goal
518
00:27:37,776 --> 00:27:40,526
to your actual email list.
519
00:27:40,586 --> 00:27:41,606
So it has a purpose.
520
00:27:42,156 --> 00:27:44,135
Next is content creation.
521
00:27:44,440 --> 00:27:49,130
Batching and repurposing really
understanding that when it comes
522
00:27:49,380 --> 00:27:53,060
to content creation, you could be
making it a lot harder for yourself.
523
00:27:53,140 --> 00:27:56,740
I, in fact, was and just changed my life.
524
00:27:56,830 --> 00:28:01,470
So when you have that system to
simplify, like, all of the various
525
00:28:01,490 --> 00:28:03,460
platforms you could possibly be in.
526
00:28:04,030 --> 00:28:08,010
It really does change the game
and make it so much more simple
527
00:28:08,040 --> 00:28:12,220
and effortless when it comes to
actually planning and planning ahead.
528
00:28:12,490 --> 00:28:15,820
And then lastly is the lead source audit.
529
00:28:16,090 --> 00:28:22,090
So really working in intentionally to
be working smarter and not harder, not
530
00:28:22,090 --> 00:28:23,750
put all of your eggs in one basket.
531
00:28:23,750 --> 00:28:27,260
If that basket has a hole in the
bottom and is not actually working.
532
00:28:27,740 --> 00:28:31,680
And yeah, and just being intentional with
where you spend your time and energy.
533
00:28:31,895 --> 00:28:33,265
So anything else to add?
534
00:28:34,286 --> 00:28:39,826
Track 1: I do not have anything to add,
but if you found this episode helpful,
535
00:28:39,876 --> 00:28:44,856
definitely make sure you share it with
one of your business besties and tune
536
00:28:44,866 --> 00:28:51,346
in and listen next week because we're
gonna be talking about as I pull up Our
537
00:28:51,396 --> 00:28:59,446
publishing calendar as we pull up our
book for, Oh, I love this for innovative
538
00:28:59,446 --> 00:29:02,206
ways to grow your list right now.
539
00:29:02,256 --> 00:29:04,176
So do lead magnets really work?
540
00:29:04,366 --> 00:29:08,156
We're, we know they work because we
implement them into our client's business.
541
00:29:08,196 --> 00:29:11,136
So we're going to talk about the
lead magnets that we see that
542
00:29:11,136 --> 00:29:15,906
are attracting the most number of
qualified leads into the business.
543
00:29:15,976 --> 00:29:17,546
So make sure that you tune in.
544
00:29:18,001 --> 00:29:24,381
Follow, leave us a review, DM us on
Instagram, we want to hear from you.
545
00:29:24,941 --> 00:29:26,231
rachel_1_04-05-2024_130601:
Until next time.
546
00:29:27,007 --> 00:29:28,697
Track 1: We're rooting for you.
