In this episode, Jess and Rachel discuss three essential marketing systems to help you streamline your efforts and create a predictable flow of leads and sales into your business. They dive into intentional list building, content creation, batching and repurposing, and lead source audits. By implementing these systems, you can optimize your marketing strategy and achieve sustainable success.

Key Take Aways:

- Intentional List Building: Building an email list with a clear business goal in mind is crucial for attracting qualified leads. Tailor your lead magnets to specific target audiences and ensure they align with your overall marketing strategy.

- Content Creation Batching and Repurposing: Batching your content creation process allows you to be more efficient and consistent. Plan your content in advance, outline captions, create carousels or reels, and utilize tools like Notion and Marketing Magic for scheduling and repurposing content across different platforms.

- Lead Source Audits: Regularly evaluate the effectiveness of your lead generation sources. Focus your energy on channels that yield the best results and consider deprioritizing or optimizing efforts on platforms that don't generate significant leads.

Implement these marketing systems in your own business to streamline your efforts and achieve sustainable growth. Start by setting clear goals for list building, create a content creation and repurposing system, and regularly conduct lead source audits to optimize your marketing strategy.

Resources :

• Grab Jess's Content Planning System Here : https://www.thelaunchcollaborative.com/offers/2zPUusyz
• Get Rachel's Align Lead Formula Here : https://gal-agency.com/aligned
• Notion Social : https://notionsocial.app?aref=wellnesscollab
• How to Repurpose Content Using Marketing Magic : https://youtu.be/vFjFCyQVm2w?si=K_2W8DLM6BV1dwfN

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

_________________

Hang Out & Say Hi!

Deeply Rooted Business Instagram

Jess Instagram

Rachel's Instagram

Remember to tune in next week for another episode where Jess and Rachel discuss innovative ways to grow your email list right now.

We're rooting for you!

: 00:00:00

Hello.

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Hello.

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Happy Friday.

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Happy retrograde.

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Happy almost eclipse day.

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How are you?

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Is everyone feeling out there?

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rachel_1_04-05-2024_130601: Oh my god.

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I'm

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Track 1: I'm Jess, operations expert.

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I'm here with my

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rachel_1_04-05-2024_130601: Rachel.

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Marketing guru.

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I don't know.

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I hate that word.

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Never mind.

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I don't like guru.

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But you're marketing.

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Resource the proper ecosystem

with your marketing.

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Track 1: Yes.

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How is everyone feeling out there?

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How are you feeling, Rachel?

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rachel_1_04-05-2024_130601: I don't know

about you, but I have been having the

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worst technology issues in my entire life.

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I've rerecorded a 45 minute training

six times because I was like,

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Oh, it's going to work this time.

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Oh, I tested a five minute one.

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Oh, and it worked.

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It didn't work.

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This week has been a lot of

surrendering to the hammock.

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I'm just going to my hammock

when my brain is done with the

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eclipse retrograde type energy.

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What about you?

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Track 1: Yeah, no, I feel like in our,

the episode that posted this week about

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spring, we talked about the magic dark

and it's getting darkest beyond the

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dawn and embracing those hard times.

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And at that point when we

recorded that episode, I thought

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I was at the hardest time.

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Like I thought it was the darkest

and the dawn was coming soon.

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Little did I know that it could

get a little bit darker this week.

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Full transparency, I had a long term

retainer client, my highest level

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retainer client message me this week

and let her let us know that she

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wanted to wrap things up at the month.

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She's got her , admin VA is going out

on maternity leave, so she's gonna

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have to take on some of those tasks.

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She's also onboarding new team members

to her You know, dietitian dean, and

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so that she needed to take a break

from my services because I primarily

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support the course and programs and

group programs side of that business

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and I was not prepared for that.

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I had been coasting, I had

been coasting for a while.

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And so this week that kind of kicked

it into high gear, which I think is

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what I needed, which is what I needed

because this week sitting here on

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Friday, even though that happened,

and I did have a day of moping around

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feeling sorry for myself after that.

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And this is just how I am

like I can turn up the heat.

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So I'm happy to report that I

got super scrappy this week.

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I sent out.

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15 pitches.

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I did made 15 connections.

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So I reached out to past clients.

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I reached out to past collaborators.

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So people that are in the online space

that maybe, one does copywriting,

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one is, more of a strategist, reached

out to a bunch of cold pitches.

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Which I know pitching gets, I don't want

to get too off course, but I feel like

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needs to be said because this is my

first time like cold pitching people.

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And I think it gets a bad rap when

you see cold pitches in your inbox.

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Cause you're like, Oh, what does

this person called pitching me?

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But the amount of work that it takes

to find those, if you're doing it

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intentionally, like I had not only

find the people But also qualify them

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look at, because it does take a long

time to even craft those emails to

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are, could they even afford my service?

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Do they need my service?

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So qualifying them based on their

audience and the offers that they

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have and just checking out to

make sure I vibe with this person.

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That took me a couple of hours in itself.

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And then going back and actually crafting

the emails to everybody to make sure

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that, making a good first impression.

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Even though I'm using

the same basis email.

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It's a lot of work.

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So I think going through that whole

process this week, gave me a new

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perspective on the pitches that

you can tell have a little more

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intention behind them coming in to

my inbox and at least answering them.

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Thank you.

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If they feel if they have

mentioned something, I made sure

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to mention their program names.

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. To let them know, calling out like, I

was saying, I found you on Instagram.

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So if there was a certain post or

something they share on Instagram

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and the , maybe we'll pull that up.

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So making it super intentional.

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I will say though, I'm feeling so much

better after going through that process

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and better than last Friday, because last

Friday I felt like it was like spiring.

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I was not in control.

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And that made me feel so In

control of my business, like

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you're going to make it happen.

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Like you have the power, that whole take

back your power card that we talked about.

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And I have two discovery

calls set up for next week.

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rachel_1_04-05-2024_130601:

That's incredible.

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That is amazing.

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Out of how many pitches?

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Track 1: I pitched 15 people and

I had two people reach out to me

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and let me know that one is a cold

pitch that I didn't know before.

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And then one is somebody that

I've collaborated with before.

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And she actually wants to set up on

a long term I'll be white labeling

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her stuff like collaboration effort

and possibly hire me to also be

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her online business manager too.

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rachel_1_04-05-2024_130601: Amazing.

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Track 1: much better.

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We're feeling much better.

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And that was only 15.

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It did take, I would say five to

six hours to do all of that, which

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rachel_1_04-05-2024_130601:

it'll get fast.

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It'll get fast.

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I have broken up that

process into two chunks.

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So Fridays, I usually am when

I'm a little brain dead and a

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little kind of at that point where

scrolling is just the easiest thing.

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I'll start my pitch list and then

on Mondays is when I actually

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send the pitches and stuff.

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So I break it into like discovery

and then sending because I

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would try to do it all at once.

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I would get so overwhelmed, but

yeah, they're, I've seen people

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that do 50 pitches in an hour.

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I

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am

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Track 1: that first was that initial

setup too, because I had to thank you

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for helping me with my template, Rachel,

but I had to write my pitch template.

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And then I realized my email signature

didn't look that professional.

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So I had to redo my email signature,

service guide and my service guide, but

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I also redid my service guide this week.

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So there was a lot of little like

housekeeping stuff that I wanted to make

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sure that I was doing as well to make

sure I was giving a good first impression.

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So yeah, that was what my week was.

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A lot of business.

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development task.

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How did your week go?

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Rachel,

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how did you get this week?

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rachel_1_04-05-2024_130601: Oh my

gosh, I think I have cranked out

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the fastest kind of come to life

digital product that I've ever done.

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This is something that like Jess and I

think I have tapped into Jess's brain

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a good, like what, three to four weeks.

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That I was like, this is

something I want to do.

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This is something I want to do.

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And finally, like the pieces

started falling together and like

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the motivation to put it together.

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I built the sales page.

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I finished the trainings.

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I had

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what'd you say?

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Track 1: the checkout page, the trainings.

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rachel_1_04-05-2024_130601:

Checkout page, every single

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thing, every single component.

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The last thing I have to do is integrate

it into my email system, which if you

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know me, that's my like zone of genius.

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So that's really easy to get done.

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So it's this beautiful new program

called the aligned leads formula.

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And it's a really powerful way

to grow your email list with.

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intention and with the strategy

of we only want people who will

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eventually convert on this list.

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So I'm so freaking proud of it.

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We'll put a link below.

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So you guys can get like 10 percent

off for the listeners, but I'm just

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like that's, it came to life this week.

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Every single thing was just.

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Flowing out of me.

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I was like, Oh my God, I've never been

this productive before in my entire life.

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Track 1: Yeah.

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So I got a sneak peek and just

because she cranked out of this

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out of the week, I messaged her.

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I'm like, I am actually so impressed

you put all of this together in one

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week because it's so much stuff.

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We were just outlining the

modules, like going back and

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forth, brainstorming it last week.

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And now you've created Like all of these

like very in depth training and videos

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and the sales page and the checkout

page, which I always get stuck on

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but I think that just shows like how

tapped in you are to like the people

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who really need this product because

you were able to crank out that copy

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in that sales page and that's spot on

for exactly who this product is for

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rachel_1_04-05-2024_130601: Yeah.

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So it was a productive

week for both of us.

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I'm going to be back on my pitching

game next week, but for now I'm

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bringing this beautiful thing into

the world and I just cannot, I

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can't wait for everybody to see it.

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And it's just

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exciting.

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Track 1: yeah, I'm definitely,

maybe last week I wasn't feeling

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it, but I have definitely felt

like that shift to like spring

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energy this week and I was riding it

and it's beautiful outside here in New

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Orleans, so I'm going to probably sign

off for this and have some fun after this.

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But anyway, back to today's episode.

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So today we're going to be talking

about marketing systems and systems

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that can really help to streamline

your marketing efforts so that

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you can create predictable flow of

leads and sales into your business.

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So without taking up your

entire work week, right?

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As service providers, as coaches,

whoever's listening to this,

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like marketing is like one hat

that you wear in your business.

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So it's really important to have these

systems in place to support you so that

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you can constantly attracting leads

into your ecosystem or into your sphere.

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rachel_1_04-05-2024_130601: Yeah, the

ecosystem is something that I built

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a lot into this new program, but it's

something that I really want like

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everybody to just be ingrained with

because I think so often people get stuck

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Oh, I know how to do this really well.

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And that's like for people

with social only strategy.

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So they know how to sell

really well on social.

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They, build out.

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Huge audiences and use that as their

only source of lead generation.

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And then a glitch happens.

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Like everybody's reach is so low right now

that then they kind of panic and spiral.

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So having these systems in

place to feed off of each other.

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And not leave you what I like to

call is the toxic like codependent

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relationship we have with what we know

works and have like really checks and

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balances in your marketing system.

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Yeah,

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Track 1: I feel like same

boat except for social.

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And I was relying just on

referrals in my business.

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But I don't have a lot of clients

that I can serve at one time anyway,

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because of the capacity I serve.

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So that source has dried up

or it's just not producing.

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So it's Oh, you can't just rely

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on referral because it's been

six months now and you have

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it like always in my business.

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I would just get referrals, like referral.

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But like my, my, my peeps

only have so many friends.

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So long term strategy, I need to integrate

some more some more people into my system.

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So a short term fix is pitching, but

because you just heard like how much

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effort pitching takes, it would be

also so useful to be able to, do some

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things that don't require, so much work

all the time to support me as well.

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Especially when I get, I am

busy with client work again.

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rachel_1_04-05-2024_130601: Yeah, so

let's get into the three marketing

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systems that we implement into every

one of our clients businesses so

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we can streamline their marketing,

build that ecosystem, and really

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embrace that sustainability overall.

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Do you want to kick

off with the first one?

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Track 1: Yeah.

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So the first system that we swear

by is intentional list building,.

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And so I'm sure you've heard before

the money is on the list and there

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is a reason why it's so commonly

repeated in marketing circles.

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: 00:11:40

And Rachel's going to tell us why.

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rachel_1_04-05-2024_130601: Yeah,

it's one of those things that like,

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: 00:11:44

you can do list building the right

way or you can do it the wrong way.

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: 00:11:48

And if you have that type of

mentality in your head of Oh, I

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: 00:11:51

just want 10, 000 subscribers.

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: 00:11:53

It's the same exact mentality of

Oh, I just want a big following.

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: 00:11:57

Big followings don't always

convert into leads, into clients,

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into sales and all of that.

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: 00:12:03

So when you're building an email

list, the first thing that I always

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do is establish a business goal that

it supports, whether that is lead

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: 00:12:12

generation, whether that is a percentage

of some type of sale in your business.

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: 00:12:18

Being really intentional and working

backwards into that goal is like the

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: 00:12:23

first step that I do for my clients.

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: 00:12:26

Because man, some people out

here, they're just like, Oh yeah,

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I just send this to my list.

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I'm like, do you know who's on your list?

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: 00:12:35

They're like, it's like a

mismatch of a few businesses

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: 00:12:38

ago and like a few giveaways.

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: 00:12:40

And I'm like, and you're

wondering why you're not getting.

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: 00:12:44

conversions.

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: 00:12:45

Track 1: I think a more

concrete example is I still.

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: 00:12:47

Templates, Notion templates, but I also

sell high ticket retainers and those two

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: 00:12:53

clients are totally, those two buyers

would be totally different people.

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: 00:12:59

That's where the intentionality.

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: 00:13:00

So they would need two

different lead magnets to bring

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: 00:13:03

in a buyer for my retainer.

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: 00:13:05

And if I only have a lead magnet that's

supporting that retainer and not the

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: 00:13:09

templates one, then I'm going to have a

hard time selling that and vice versa.

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: 00:13:12

rachel_1_04-05-2024_130601: Yeah.

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: 00:13:13

So if you're stuck in that lead magnets

that like lead to random subscribers

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on your list or sending random

newsletters out because you don't

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: 00:13:23

really have the framework to put out.

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: 00:13:26

And then really just So sending just

a send, but not really speaking to

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: 00:13:30

the people who are eventually going

to convert intentional list building

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: 00:13:34

is literally the goal for you in

making sure that your email list is

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: 00:13:40

supporting some aspect of your marketing.

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: 00:13:43

When you have that system in place

and it can easily just be like

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: 00:13:47

streamlining down to one offer.

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: 00:13:50

One ideal client connecting a lead magnet,

having a nurture flow, like something as

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: 00:13:56

simple as like just trusting a very small

system in your email list can take a lot

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: 00:14:02

of pressure off, but it also gives you so

much freaking clarity and you're like, Oh

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: 00:14:06

my gosh, I know exactly who's on my list.

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: 00:14:08

And it, it like inspires you a little

bit more to say I know I want to

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: 00:14:12

send this type of messaging to them.

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: 00:14:15

So there's a lot of opportunity

when you Build your list.

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: 00:14:18

And when you have an idea of who's

on your list so yeah, just that's

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definitely like the first thing I do.

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: 00:14:24

Cause I'm like, let's do

a little baby audit here.

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: 00:14:26

What are you looking at?

286

: 00:14:27

Track 1: So if you're just starting

out, where would you say people?

287

: 00:14:30

So one, just like creating, if you don't

have a list, I think you always told me

288

: 00:14:35

to like just start if you're a service

provider have your service guide on there.

289

: 00:14:39

And then which lead magnet

would you start with?

290

: 00:14:42

I guess whatever offer

you're trying to sell, right?

291

: 00:14:45

rachel_1_04-05-2024_130601: Gosh,

that's like the most vague question.

292

: 00:14:50

Possibly have because every

lead magnet has a very different

293

: 00:14:54

purpose in people's business.

294

: 00:14:56

And so I cover this inside the Align

Lead formula so that you guys can

295

: 00:15:02

see what lead magnets are really

compelling for the stage of idle

296

: 00:15:07

client that you're trying to attract.

297

: 00:15:09

So really having that rooted foundation

and understanding of like how lead

298

: 00:15:14

magnets work and why they work.

299

: 00:15:16

is key to like building this system out.

300

: 00:15:19

It's one of those things that

like always start simple, right?

301

: 00:15:22

Start one place, start at what one

point in your customer journey.

302

: 00:15:27

Don't try to support everybody.

303

: 00:15:30

All at once when you're starting out.

304

: 00:15:32

I can't give it all away, right?

305

: 00:15:34

Go get the course only 47.

306

: 00:15:37

But really it's such an impactful

part of your marketing strategy

307

: 00:15:41

when you can reverse engineer

this and understand why it works.

308

: 00:15:46

That's

309

: 00:15:46

something I really wanted to make sure was

super clear that you understand this, not

310

: 00:15:52

just I'm giving you a lead magnet example.

311

: 00:15:55

You know what I mean?

312

: 00:15:56

Track 1: Yeah.

313

: 00:15:57

Yeah.

314

: 00:15:57

When you went into that part,

I got a sneak peek guys.

315

: 00:15:59

Sorry.

316

: 00:16:00

When you went into that part, it was

like, this would be helpful if your

317

: 00:16:02

customers at this point or this point,

I was like, Oh, there's so much strategy

318

: 00:16:07

behind what you're choosing to teach.

319

: 00:16:10

One in your lead magnet, but also like

how you're choosing to deliver it as well.

320

: 00:16:15

And Rachel did like a great job

to break that down in like a super

321

: 00:16:18

concise and easy to understand way.

322

: 00:16:21

And then she's got like questions

that kind of walk you through that

323

: 00:16:23

decision making process as well,

if you need further guidance.

324

: 00:16:27

So love it.

325

: 00:16:29

Anything else to say on intentional

list building before we close out?

326

: 00:16:32

rachel_1_04-05-2024_130601: No,

let's move on into the second

327

: 00:16:36

system, which is content, creation,

batching, and repurposing.

328

: 00:16:42

So one of the biggest challenges I face

and I'm sure while Jess has been cranking

329

: 00:16:46

out content like a mad woman lately, so I

can't really say she faces this problem.

330

: 00:16:54

Track 1: System.

331

: 00:16:54

I didn't have a system before.

332

: 00:16:56

rachel_1_04-05-2024_130601: Yeah,

so it's really like consistently

333

: 00:16:59

producing high quality content and

making sure that it also resonates

334

: 00:17:04

with your like target audience.

335

: 00:17:05

So now that you have a system,

why don't you walk us through

336

: 00:17:09

how?

337

: 00:17:09

Track 1: share you share.

338

: 00:17:11

Okay, so let me share my system.

339

: 00:17:13

So batching is really the key and

it starts with being intentional

340

: 00:17:17

with your strategy first.

341

: 00:17:18

So one, looking at the calendar, deciding

what do you need to promote that month?

342

: 00:17:22

Is it an offer?

343

: 00:17:23

Is it a lead magnet?

344

: 00:17:24

What is your overall goal that month?

345

: 00:17:26

And mapping out when you want to do

that, because the content that you

346

: 00:17:30

create, you want it to be intentional.

347

: 00:17:32

You don't want to just be

similar to the email list.

348

: 00:17:34

You don't want to just be creating

content for the sake of content sake.

349

: 00:17:37

You want it to be leading the

viewer to a certain point.

350

: 00:17:42

So making sure, just like when we

start with these pod, podcast episodes,

351

: 00:17:47

like what is the promise to the

consumer of this piece of content?

352

: 00:17:53

What are they going to get out of it?

353

: 00:17:54

But then also attaching it to

one of your business goals.

354

: 00:17:57

Are you trying to just

get more visibility?

355

: 00:18:00

Are you trying to draw

people to your lead magnet?

356

: 00:18:02

Are you trying to convert them into sales?

357

: 00:18:05

What is this piece of

content trying to do?

358

: 00:18:07

And then mapping out what

kind of period you are.

359

: 00:18:10

So like ramp up period, mapping

out your sales period, mapping

360

: 00:18:15

out those times where you are

just trying to get more visible.

361

: 00:18:18

And then I like to dump all of

my ideas into my little Notion

362

: 00:18:23

content planning workspace.

363

: 00:18:25

And I love Notion so much because

you can drag and drop stuff

364

: 00:18:28

directly onto the calendar after

you've dumped everything out.

365

: 00:18:31

And then I have specific times

on my calendar where I am

366

: 00:18:35

outlining the caption, the hook.

367

: 00:18:38

I always like to write the captions

first, especially because with trending

368

: 00:18:42

reels I can always, if I have a caption,

it's much easier for me to Oh, find

369

: 00:18:46

a trend and figure out how to make

that trend work for that caption.

370

: 00:18:49

So I try to get two weeks in advance of

writing all my captions out, determining

371

: 00:18:55

which ones are going to be carousels,

which ones were going to be reels.

372

: 00:18:58

And then I have a time on my

calendar where it's carousels, I'm

373

: 00:19:01

creating all of those at one time.

374

: 00:19:03

If it's reels, I'm recording

all of those at one time.

375

: 00:19:06

And then I discovered a new,

I'll link it in here a new.

376

: 00:19:12

If you don't use Notion,

it won't be helpful.

377

: 00:19:14

But I discovered a new Notion integration,

which is Notion Social, and it allows

378

: 00:19:18

you to directly schedule from Notion,

which saves me from having to download

379

: 00:19:22

everything and put it into whatever

social media scheduler I'm scheduling.

380

: 00:19:26

But then it's all scheduled

and ready to go out.

381

: 00:19:28

And then it takes so much pressure

off of creating that piece of content.

382

: 00:19:34

And that's for your Instagram stuff.

383

: 00:19:36

And then as far as repurposing goes

I have a whole, I don't know how

384

: 00:19:42

deep I can get into this, but I do

have a whole YouTube video about how

385

: 00:19:46

I use an app called Marketing Magic

to, one, we repurpose this podcast.

386

: 00:19:51

It goes on to YouTube.

387

: 00:19:53

It goes on to our blogs.

388

: 00:19:55

It goes on to Instagram.

389

: 00:19:56

Social media.

390

: 00:19:57

So how I use that app to break everything

down, but all content repurposing is,

391

: 00:20:01

it's just, if you're going to spend the

time to outline something, to record

392

: 00:20:06

something, then it can very easily,

especially with help of AI now, which

393

: 00:20:10

is what marketing magic runs off of

convert that into a blog post as well,

394

: 00:20:15

break it down into a carousel post maybe

pull snippets out for reels and it's

395

: 00:20:19

all about just creating that system.

396

: 00:20:21

But if you're working on.

397

: 00:20:24

I guess the key to it is a, it's

a project management system, like

398

: 00:20:27

our content management system, like

Notion , because if your content is

399

: 00:20:30

on all different places, it's gonna

be really hard to track what got

400

: 00:20:33

published, when, where and, by whom.

401

: 00:20:36

So having that system, if that's

something that you need, you can visit

402

: 00:20:41

my sustainable success system shop and

grab either just the con just the social

403

: 00:20:46

media hub, which will have all of that

in there and a training on how to use it.

404

: 00:20:50

And a system, or you can grab the, my

whole sustainable success starter kit.

405

: 00:20:55

And it has that included along with

four other foundational systems that you

406

: 00:21:00

need in

407

: 00:21:01

rachel_1_04-05-2024_130601: the

content system into my notion.

408

: 00:21:05

What was it last week?

409

: 00:21:06

No, the beginning of this week and

the way that it is so effortless,

410

: 00:21:11

like I can't even describe it.

411

: 00:21:13

Like I've already started mapping

things out, like in advance, which

412

: 00:21:17

like I am not an advanced type,

like in advanced type person.

413

: 00:21:22

So just the way that Jess's brain, works.

414

: 00:21:25

Like I encourage you to not try

to do it yourself because I did.

415

: 00:21:30

And when I tell you the chaos that

existed inside of my content system,

416

: 00:21:37

it was not a system and it was holding

me back from actually like being

417

: 00:21:41

really productive with my content.

418

: 00:21:43

So that's really like the effort

that I think that like these systems

419

: 00:21:48

speak to, because if you have like

certain tendencies, like posting

420

: 00:21:53

on a whim or like really like only

posting when you're motivated or

421

: 00:21:58

it's powerful and like game changing.

422

: 00:22:01

I'm a neurodivergent business owner and

this system has changed the way that

423

: 00:22:05

I deliver content out into the space.

424

: 00:22:08

So just putting that out there.

425

: 00:22:11

Don't

426

: 00:22:12

try to build it.

427

: 00:22:12

Track 1: one more benefit, because

you mentioned Nordic virgin, I didn't

428

: 00:22:16

think just any visionary or maybe

any business owner, you're probably

429

: 00:22:18

always thinking about your business

and like content ideas for me come up.

430

: 00:22:23

When I'm in the shower

or when I'm on a walk.

431

: 00:22:25

So having a space to store all of that.

432

: 00:22:28

So I actually have a button on my

phone that goes straight to like my

433

: 00:22:32

content ideas where I can just plug

in my content ideas so that when I

434

: 00:22:36

go to plan out for the week, I can

just pull all of those in there as

435

: 00:22:41

rachel_1_04-05-2024_130601:

You're a genius.

436

: 00:22:42

Track 1: instead of I think what I

was doing before you said posting on a

437

: 00:22:45

whim, what I would do before, if I would

have content idea, I'd stop whatever

438

: 00:22:48

I was doing in the middle of the day

and create that piece of content.

439

: 00:22:51

Like right there because it's like, Oh,

I'm going to forget about it if I don't

440

: 00:22:55

do it right now, but now I can just go and

put it into notion and then know that it's

441

: 00:22:59

going to get scheduled when it's relevant.

442

: 00:23:01

Cause it might not be relevant that day.

443

: 00:23:03

So definitely recommend it.

444

: 00:23:07

rachel_1_04-05-2024_130601: Okay.

445

: 00:23:07

The last.

446

: 00:23:08

Track 1: All right.

447

: 00:23:09

rachel_1_04-05-2024_130601: Which I

think is more, it should just be more

448

: 00:23:12

of a best practice and like a routine.

449

: 00:23:16

Effort into your business,

which is lead source audit.

450

: 00:23:20

So really making sure these like lead

source audits are so powerful when it

451

: 00:23:25

comes to being really intentional in where

you put your energy and your business.

452

: 00:23:31

And it's one of those things that

like, If you know that like you get

453

: 00:23:35

no leads from let's just say this

podcast, the effort that we put into

454

: 00:23:41

it needs to be prioritized at a certain

level, then like social media, where

455

: 00:23:47

I get a significant amount of leads.

456

: 00:23:49

So really having the good understanding

of where to spend your time and then as

457

: 00:23:55

other systems take over to improve lead

generation efforts, then you can shift

458

: 00:24:00

focus to these and more optimize into the

efforts that like need more attention.

459

: 00:24:06

Track 1: Yeah.

460

: 00:24:06

And I think, this week I did not, maybe

stuff that was already scheduled got

461

: 00:24:10

posted on Instagram, but I usually

make a point of showing up on Instagram

462

: 00:24:14

stories every day, but that all

got deprioritized this week for me

463

: 00:24:18

because I need your fill retainer.

464

: 00:24:20

Client and I know from my audits that

my retainer clients do not come from

465

: 00:24:26

Instagram will be great for selling

my sustainable success system but

466

: 00:24:30

right now I know the majority of My

retainer clients will come from like

467

: 00:24:34

referrals or outreach like that.

468

: 00:24:36

So that got prioritized This week and

we deprioritized Instagram, but if I

469

: 00:24:41

wasn't tracking and like keeping an

eye on where different clients were

470

: 00:24:45

coming from, then I wouldn't know that.

471

: 00:24:47

And I wouldn't know how to

spend my time most wisely.

472

: 00:24:51

rachel_1_04-05-2024_130601: Yeah,

I think a lot of new business

473

: 00:24:53

owners, but also maybe just.

474

: 00:24:57

I don't know.

475

: 00:24:57

I don't want to call them inexperienced,

but like certain business owners that

476

: 00:25:00

are living in the sheds of business,

they will lean on something very heavily

477

: 00:25:06

because let's say they see a lot of

people getting leads from social media

478

: 00:25:10

and they think that's where they need

to spend all of their time and energy

479

: 00:25:15

when in reality, pitching working

behind the scenes in your business, or.

480

: 00:25:20

White labeling.

481

: 00:25:21

That's something that I've been approached

a lot about is if I white label in other

482

: 00:25:25

people's businesses, I don't, but it is a

very profitable way to keep things flowing

483

: 00:25:32

in without a lot of marketing effort.

484

: 00:25:34

But really working smarter and not

harder and like understanding that

485

: 00:25:39

these lead audits are, or lead source

audits are such a very real metric in

486

: 00:25:44

your business that if you're ignoring,

it's what's your, what does that saying?

487

: 00:25:49

What you're not changing your choosing.

488

: 00:25:52

And so if you're like just putting

everything towards social media,

489

: 00:25:56

but you're not getting any leads,

you can't say, Oh, business is hard.

490

: 00:26:01

I can't, I'm not like

very good business owner.

491

: 00:26:03

You're a good business owner.

492

: 00:26:05

You just need to shift your efforts

into some way in order to like actually

493

: 00:26:09

see those leads coming through.

494

: 00:26:11

Track 1: Yeah.

495

: 00:26:12

And I think one caveat too, to add to

this, like lead source audits yes, like

496

: 00:26:16

we want to look at which ones like produce

results too, but also If there's just

497

: 00:26:20

ones that you're like just doing just to

do because you should be doing it, but

498

: 00:26:25

you hate doing it Then maybe don't do it.

499

: 00:26:28

Like sometimes you have to pitching I

said the other day on my instagram I

500

: 00:26:31

hate pitching but It produces a lot of

results So what I kept telling myself

501

: 00:26:36

this week is if you really go like i'm

challenging myself to do 100 pitches like

502

: 00:26:40

if you really go all in on this you're

probably not gonna have to do this For

503

: 00:26:45

a long time, or it's going to give your

business such a boost for a long time.

504

: 00:26:49

So for me, like the reward

of eating that, I think we're

505

: 00:26:53

explicit shit sandwich this week.

506

: 00:26:56

worth it.

507

: 00:26:57

So you just always have to be

balancing all of those things.

508

: 00:26:59

But if you hate doing Instagram,

and you're not getting leads off it,

509

: 00:27:02

but you feel like you should because

everyone else is doing this, and maybe

510

: 00:27:06

there's so many other ways that you

can bring leads into your business.

511

: 00:27:10

rachel_1_04-05-2024_130601: Yeah.

512

: 00:27:11

So let's recap because I think we went

through so the three systems that we

513

: 00:27:16

make sure that we implement in our own

businesses as well as into our clients

514

: 00:27:21

for a sustainable marketing, effort.

515

: 00:27:25

is intentional list building, making

sure you're calling in the right people

516

: 00:27:29

to your list so that you understand

what your conversions can look like.

517

: 00:27:33

Really make being super intentional

with assigning a business goal

518

: 00:27:37

to your actual email list.

519

: 00:27:40

So it has a purpose.

520

: 00:27:42

Next is content creation.

521

: 00:27:44

Batching and repurposing really

understanding that when it comes

522

: 00:27:49

to content creation, you could be

making it a lot harder for yourself.

523

: 00:27:53

I, in fact, was and just changed my life.

524

: 00:27:56

So when you have that system to

simplify, like, all of the various

525

: 00:28:01

platforms you could possibly be in.

526

: 00:28:04

It really does change the game

and make it so much more simple

527

: 00:28:08

and effortless when it comes to

actually planning and planning ahead.

528

: 00:28:12

And then lastly is the lead source audit.

529

: 00:28:16

So really working in intentionally to

be working smarter and not harder, not

530

: 00:28:22

put all of your eggs in one basket.

531

: 00:28:23

If that basket has a hole in the

bottom and is not actually working.

532

: 00:28:27

And yeah, and just being intentional with

where you spend your time and energy.

533

: 00:28:31

So anything else to add?

534

: 00:28:34

Track 1: I do not have anything to add,

but if you found this episode helpful,

535

: 00:28:39

definitely make sure you share it with

one of your business besties and tune

536

: 00:28:44

in and listen next week because we're

gonna be talking about as I pull up Our

537

: 00:28:51

publishing calendar as we pull up our

book for, Oh, I love this for innovative

538

: 00:28:59

ways to grow your list right now.

539

: 00:29:02

So do lead magnets really work?

540

: 00:29:04

We're, we know they work because we

implement them into our client's business.

541

: 00:29:08

So we're going to talk about the

lead magnets that we see that

542

: 00:29:11

are attracting the most number of

qualified leads into the business.

543

: 00:29:15

So make sure that you tune in.

544

: 00:29:18

Follow, leave us a review, DM us on

Instagram, we want to hear from you.

545

: 00:29:24

rachel_1_04-05-2024_130601:

Until next time.

546

: 00:29:27

Track 1: We're rooting for you.