Episode 28: What does it mean to be on-brand and how we can create content that is consistent?
Welcome to the twenty-eight episode of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Meg Mothershed is a graphic designer, brand specialist, and partner at Mothershed Design Co. about being “on-brand.”
In our twenty-eighth episode you’ll learn:
What being “on-brand” means and why it matters
How being on-brand goes beyond a logo and company colors
How developing your brand voice and look can create recognition and lead to sales
Some tools to help you develop your brand
The three questions to ask yourself when you are creating your brand identity
About our Guest:
Meg Mothershed is a graphic designer, brand specialist, and partner at Mothershed Design Co.. Together with her husband, Josiah, they work with small businesses to support their goals through strategic branding and web design.
Meg focuses on the management of the company, while bringing her love for details to specialize in brand strategy and identity design. With a background in fine arts illustration, Meg brings a highly visual perspective along with strong organizational skills to every project. She is a minutiae manager, strategy guru, and problem-solving bundle of energy. Design and entrepreneurship are Meg’s passions in life, and combining them allows her to work directly with clients to help their businesses succeed.
Meg has previously worked as an in-house designer at a nonprofit, a freelance designer, and even as a printer’s devil for a letterpress studio. Meg holds a Bachelors of Fine Arts in Communication Design from the Metropolitan State University of Denver and served as Event Chair with AIGA Colorado in 2017. When Meg’s not busy in the studio, you can find her taking a yoga break or trying out new, delicious recipes!
Thanks for Listening!
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