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A question I get asked a lot is how to offer bad news.
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Now the important thing to understand about bad news is that there's no way
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that they will magically turn into better news if you put a sugar coating on top.
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So, if you ask me, then, well, just tell the bad news, make it
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short and stick to the point.
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It's going to hurt, sure, but it's going to hurt anyway.
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One thing that this attitude does for you is that it increases your credibility.
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If you earn a reputation for meaning what you say, then people will trust
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you, not only when you offer bad news, but also when you offer great news.
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Well, especially then, because then it's just as important.
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However, if you hide bad news behind a curtain of dust and smoke, or worse,
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if you try to sell bad news behind a facade of great news, sooner or
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later people will notice, because sooner or later, it is going to hurt.
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And so, whenever you have any kind of news, people will be
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unsure about what to make of it.
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I'd suggest to not sell bad news as great as.
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Just deliver it, quickly, shortly, and to the point.
