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How to Make Content Marketing Feel Less Like Marketing, With Chantelle Marcelle
9th March 2023 • The Marketing Millennials • Daniel Murray
00:00:00 00:54:26

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When you treat your customer like the star of the show, it doesn’t feel like marketing.

Meet Chantelle, one of the best in the business. This is one from the archives.

Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.

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Creating an effective content strategy is a crucial aspect of any successful marketing campaign. A well-executed content strategy can help businesses drive traffic, generate leads, and build brand awareness. In this blog post, we’ll explore the key steps to create an effective content strategy for B2B marketing.

Define Your Goals and Objectives

The first step in creating an effective content strategy is to define your goals and objectives. What do you want to achieve through your content marketing efforts? Do you want to drive traffic to your website, generate leads, build brand awareness, or establish your business as a thought leader in your industry? Defining your goals and objectives will help you to create content that is focused and aligned with your overall marketing strategy.

Define Your Target Audience

Once you have defined your goals and objectives, the next step is to define your target audience. Who are you creating content for? What are their needs, pain points, and interests? Understanding your target audience will help you to create content that resonates with them and addresses their specific needs.

Conduct Keyword Research

Keyword research is an important step in creating an effective content strategy. It helps you to identify the keywords and topics that your target audience is searching for. Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-volume, low-competition keywords that you can target in your content.

Identify Content Types and Formats

The next step is to identify the types and formats of content that you will create. There are many different types of content to choose from, including blog posts, videos, podcasts, infographics, whitepapers, and case studies. Consider the preferences of your target audience and the resources that you have available when deciding on the types of content to create.

Develop a Content Calendar

A content calendar is a schedule of the content that you plan to create and publish. It helps you to stay organized and ensures that you are consistently creating content that is aligned with your goals and objectives. Use a content calendar tool like Trello, Asana, or CoSchedule to plan and schedule your content in advance.

Promote and Measure Your Content

Creating great content is only half the battle. To get the most out of your content marketing efforts, you need to promote your content and measure its performance. Use social media, email marketing, and other channels to promote your content and drive traffic to your website. Use analytics tools like Google Analytics or HubSpot to measure the performance of your content and make data-driven decisions to optimize your strategy.

In conclusion, creating an effective content strategy requires careful planning and execution. By defining your goals and objectives, understanding your target audience, conducting keyword research, identifying content types and formats, developing a content calendar, and promoting and measuring your content, you can create a successful content marketing campaign that drives results.