This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In today’s episode, Paula was joined by fellow podcaster Iain Pringle, to share what we've each learned in our combined five years of podcasting about our industry.

Like many loyalty professionals, Iain and Paula both love the opportunity to make customers happy, by rewarding them in ways that are also profitable for business.

Listen to learn all about Iain's loyalty background and the role of his podcast as another source of knowledge for loyalty marketing professionals worldwide.

Show Notes:

1) The Loyalty Podcast

2) Iain Pringle