73. How to land high paying brand partnerships from gifted products and become a pitching master w/ Kahlea @kahleanicolee

Episode 73 • 25th June 2024 • Radical Disruption • Mya Nichol

I’m beyond excited for today’s episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and creators. Through Alora Society, their creators have partnered with renowned brands like Meta, Nike, Amazon Prime, Skims, Michael Kors, Etsy, Tresemmé, and more. Kahlea has also been featured in outlets such as Fox News, The Today Show, and Forbes for her creator insights and expertise.

Kahlea brings her wealth of knowledge to us today by spilling all the tea on how to pitch yourself to a brand and create paid partnerships. She goes in-depth on so much info, you’re going to want to listen to this episode multiple times!

Kahlea shares:

What to say or do to reach out to partnerships to pitch yourself
How to turn gifted partnerships into paid partnerships
A deep dive into what variables determine how to create your rates for working with brands, as well as ideas for how to build equations for rates
What and what not to have in your media kit
What metrics brands are looking for when hiring a creator or influencer
What to watch out for or make sure is included in contracts
What mistakes in general that creators and business owners should avoid to make sure that their getting the most out of their experience working with brands
How to pitch to a brand for a long term partnership
How to attract brands through your content and accounts

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