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Why being adaptive matters in marketing
5th August 2022 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:19:20

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Sally Bos, Executive Marketing & SDR Director EMIA at Hexagon Asset Lifecycle Intelligence, believes in openness to change and adaptability above all else. On the latest episode of the Shiny New Object podcast, she tells us how she makes sure to build pro-change teams, continue to create and adapt constantly, and how to create a work-life balance that sticks.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at