Full episode show notes can be found at https://jakehower.com/how-to-use-youtube-to-build-a-successful-business-repeatedly-with-gideon-shalwick/

Hello and welcome back to another episode of

the Multimedia Marketing Show.

I'm your host, Jake Hower, and I'm so glad that you can, you've

come back for another episode.

Rightio, this one is an absolute cracker.

We have got.

Gideon Shalwick on the show.

Now in this interview, we go through a little bit about his history.

We touch on how he's been able to duplicate numerous times success in

YouTube by building an amazing audience.

So you could almost say that he has systemized the process and we

run through some of the ideas and tips and strategies that he's used

to implement in his own business.

It's a cracking episode.

As you may well be aware, Gideon is almost, I guess you could

say he's the king of YouTube.

He's, his material is excellent.

He puts out.

Nice short, punchy, engaging videos.

But more than that he teaches people like you, people like me, how to

leverage YouTube in your own business.

So it's a great episode and I encourage you to listen to the entire thing

and implement as much as possible.

How are you

Gideon?

I'm good.

Thanks, Jake.

Looking forward to the call.

Yeah, me too.

It's it's certainly when you're talking video and we're talking YouTube

you're pretty much the go to guy.

So I appreciate you taking the time today.

Oh, no problem at all.

You're very welcome.

Cool, fantastic.

All right, get in.

I think for those in the audience that don't know who you are, why don't you

give us a little bit of a background to who you are what you were doing

prior to, finding the internet and finding YouTube and yeah talk a little

bit about the empire you've built.

I'll try and give you the condensed version so that we

can get to the meat of this nice and quick, but I just want to give you a

bit of background to put things into perspective as well, because often

people might look at my results and think it's an overnight type of success,

but it's certainly not been that way.

It all started for me in terms of the online game about

seven or eight years ago.

When I was stuck in a job back in New Zealand, it was a fine job,

no problem with the job as such.

But I had a problem with it for my own situation and and I appreciate

also that it's not necessarily the same for everyone else.

Everyone has a different approach to business and to jobs.

But for me, having that job was not great and it was not great for three reasons.

One was that I was building an asset for someone else.

The other reason was that the day I'd stop working would be the

day that I'd stop getting paid.

And the third thing was that I felt that I couldn't quite

live out my full creativity.

So I wanted to have a change so we decided to, me and my wife decided

to quit our jobs back in New Zealand and emigrate to Australia.

This was about six years ago and started an online business.

And one of my first products was an ebook that I wrote it's about 200 pages long.

It took me 21 days to, to write this book and to get the website ready for it.

I promoted the book with a joint venture partner.

It went really well, got a lot of sales and got distributed to over 177

different countries around the world.

And after I did that promotion, I thought, wow, this is fantastic.

This must.

be the best thing since sliced bread because I was doing it all

from our bedroom in our little one bedroom apartment in the center

of Brisbane here in Australia.

But then something happened that really opened my eyes a bit that, that

I got the book done in the first six months or so of starting my business.

But then after that, we didn't know really what, where the next money was

going to come from to grow the business or to, pay the bills and stuff like that.

We went without.

Going out or buying any new clothes or any nice luxuries like that for

for about a year and a half, after the point just trying to figure out

what we're supposed to do to get this internet game working for us.

And we didn't have a car walk everywhere.

We used public transport.

And then, finally I did start doing this interview series with some of the

world's top internet marketers and I asked them, those sort of questions

of, how do you become successful, how do you drive traffic all those main

sort of questions to help me succeed.

But I, I really want to, it was two purposes, one for me and

also one to create a product and then to sell that product.

Now the difference with that set of interviews was that it was

all done on video and, this was.

Five years ago or so when no one else was doing any video YouTube was

only like a year old or something.

And I had to learn everything from scratch.

Now that project never really took off, but it taught me a ton of things.

It taught me all those success principles.

I figured out how to track.

Figure out how to use online video and, since then I teamed up with one of my

first biggest successful projects with a project I did with Yarrow Staric, another

blogger here in Australia we launched a program called Become a Blogger.

We went from zero to about 10, 000 followers in about a week and set up

run about a 20, 000 income a month.

Business within that same launch once I finished with that project, I moved into

the magic niche and I teamed up with a magician and a local magician in Brisbane.

We took that business from the magician not really being known even in Brisbane

all that much to a global phenomenon with over 10 million views on the

YouTube channel and over 50, 000 email subscribers very nice little project

and all of that was done on YouTube.

And most of the traffic came from YouTube.

It was just a fantastic case study for me.

And then after that, I launched a rapid video blogging program that basically

taught people what I've learned over the years about video and video marketing

and similar sort of trends there.

And I built.

It went from, I think, about 3, 000 followers for that business to

about 15 in a week when we launched.

And we've been building that up ever since about 30, 000

followers for that business now.

Very successful little business too, and mainly based on video as well.

It's certainly been a wonderful journey for me and a video is,

especially online videos serve me extremely well and to the effect now

that, the, my information public.

Publishing businesses is largely on autopilot and which buys me a

lot of time to, to focus on my next activity, which I guess we'll talk

about a bit more in the school.

Yeah, absolutely.

Thanks very much for that brief introduction.

I'll I'll include some links in the show notes to a couple of interviews,

which I think also go into a little bit more depth on your background as well.

Cause it's a very interesting story.

And one of the things that really, makes you the expert in a YouTube

video is the fact that you've repeated you've been able to repeat

your success across multiple niches.

And That's it's not potentially unique, but it certainly is very effective.

So you've obviously you found you found the steps that you need

to take to be able to produce

results.

Yeah, that's right.

And I think there is probably no, no big secrets here.

I was just thinking before this interview, what, of all the strategies that I teach

or that I follow, what are the key things?

And I think it comes down to just taking action.

And in the right direction, obviously, but taking action, a

lot of people get the information, but don't do anything with it.

And and that's a big problem.

There's no results unless you actually take action.

So that's certainly been a big key thing that I've done in my businesses.

Every time I learn a new strategy, I'll go out and test it and I will just, take

massive action on getting a result based on the information that I've learned.

Obviously.

Trying out experiments for myself as well.

Experimentation is really just a fancy word for taking action,

especially if you don't know the direction you want to go and error.

And as you go, you learn and through your own lessons that you learn, you

become very knowledgeable and over time, it's a slower process, but

definitely a very powerful knowledge that you can build up that way.

But action has certainly been a key factor in helping me get success.

Yeah,

fantastic.

Okay.

Listen, what we're going to cover in this interview is speaking about taking action.

We're going to going to briefly touch on some of Gideon's top tips for putting

a system in place, which removes all the barriers effectively will stop

you being able to stay To, to make excuses for not shooting video, then

we're going to have a look at some of the tactics that Gideon uses to drive

traffic and make money from YouTube.

And we'll then have a look at some of the newer features of YouTube and how

you can potentially use these to crack.

Bring across more, even more traffic to your site.

So getting, speaking about productivity thing, as I know from my perspective,

as you say, taking action is where the money is really made.

And for me shooting video here in the office, I know that I've had to

really structure and systemize the shooting of video, because as soon

as The barrier to entry is increased.

I'll just make an excuse and find any excuse to not get out and shoot video.

Have you found that this has been the case at any time during your career

as well?

Oh, absolutely.

And in fact, that, one of the first projects that I mentioned earlier,

the one where I interviewed all these big gurus and the internet

marketing world was exactly that.

That was the, one of the reasons why that project never.

Yeah.

Really saw the day of light.

I managed to record all the videos, but then I didn't really know how to edit

them and how to get them online and how to, how to get the right formats

and how to stream them properly.

And all this stuff that went along with it, especially back then when it

was such a new game still back then.

Certainly I, through that project, I realized that I've

got to find a way to get.

These videos done quickly, easily and affordably, it's no point, paying a

ton of money for them to get them done.

You want to get them done quickly easily and affordably, but also professionally.

So I developed my own sort of little system for getting it done.

And I talk about the system more in my

But basically, I've, what you do is you figure out what are all the main

components or the main things you've got to do to be able to get your video online.

And you break it down into little little steps or blocks or stages.

And then you ask yourself the question which of these.

Stages or actions.

Do I need to be involved in?

Is it possible to get someone else to help me get all the stuff done?

Cause it, it is a bit more involved say than just creating text content, but

I've got it down to a fine art now where it's much faster for me to create video.

So I think getting process together for your own situation is definitely

very worthwhile and asking yourself the question, does it really have to be me

being part of that particular process?

Does it even have to be me in front of the camera or can it be someone else?

Ask yourself that question throughout the whole process.

That's very important.

The other thing that I found has been really instrumental is more the practical

side of things in terms of the recording.

And that is, you can set up some sort of a studio or have someone set it up

for you if you don't have the space, that can save you a ton of time.

I, just up until recently I had a really nice big studio in my previous

office where, I would literally just walk, if I wanted to create a

video, I would just walk in there.

Flick one switch, it would turn on all the lights, turn on the camera

sit on my little chair with a remote control, press record, do my thing,

press stop, take the card out and upload the video to for my video editors.

And that would be literally.

It, so to create a five minute video would literally take me five minutes

and everything else including the video editing the uploading to YouTube or the

YouTube content getting it into iTunes, transcribing the video, creating some sort

of backlinking strategy for it as well.

All of that stuff gets taken care of for me and I just review it

at the end and check it all off.

So there's a ton of things you can do there to speed up that process

and to, like you say, remove those barriers for you to create video.

Absolutely.

I totally agree.

And I know that's certainly something that we, I did personally

is I've systemized the steps it takes me to produce the video.

And I found that.

For me, the, I guess the biggest bottlenecks were around the editing

process and luckily I spent some time about six months perfecting it, and I'm

now at the point very similar to where you are, where I can shoot some video and the

next step for me is simply to upload it.

And as soon as it's uploaded, it's taken off my hands.

Now, I think the key for our listeners is.

That there are places on the net where you can get this done for you.

I think if you don't want to build a team, or if you haven't got the

time to build a team, you can get that part of the system outsourced.

Absolutely.

It's the with the internet speeds much better now.

It's still not nearly close to where I would like to see it in Australia,

especially but it's good enough, to start, definitely uploading some nice high

definition video up to say Dropbox and sharing those files with your team or some

sort of outsourced solution elsewhere.

I think you.

You you're working on something or you

have a video edits which is essentially that it's a an editing

and syndication service, but there are certainly others out there.

I know a mutual friend of ours, James Schramko has a service

called traffic shore dot com.

That's a similar service as well.

I don't.

I don't say that ours is the only one, but there are a number out there.

I think the key is that if that bottleneck is to just get it outsourced

and you, you'll instantly remove that bottleneck from your process.

You better shoot more video.

Yeah.

And I think that, that is a fantastic way to look at it.

This is in terms of bottlenecks, this you're probably familiar with the theory

of constraints Jack from Eli Goldratt.

Yes.

Fantastic.

Information, if you can get your hands on any of Eli Goldratt's books on the

theory of constraints, it's just amazing.

It's you know, it's basically the management of bottlenecks.

That's what it's all about.

And one of the first stages in helping you identify those bottlenecks is

to figure out what is the actual system that you're using to.

In your business, in this case to create video, figure out exactly what

is the exact process you go through for each video that you create.

And then you ask yourself questions, what is the biggest bottleneck there?

And then once you've identified that in your case it was editing Jack,

in my case it's been editing too.

But next thing you do is you do everything you can to remove that biggest bottleneck.

And that's not the end of it.

That's just the beginning.

Once you've solved that bottleneck, you move on to your next biggest bottleneck

after that, that first one, because you've just relieved the first one.

Now there's another new biggest bottleneck.

And then you focus your efforts on that to remove that.

For example, your next bottleneck might be you in the sense that perhaps the

content creation part of it could be the, the creative side could be a bottleneck

where you might have to come up with all the content yourself or the content ideas

and you have to be in front of the camera and that might be a bottleneck for you.

And so then you ask yourself the question is it really necessary for

me to be in front of the camera?

Can it be someone else?

Is there another way of doing this to.

Relieve that bottleneck perhaps is of a bottleneck that

where, I transcribe videos.

Not me, but my team does.

And, that's very time consuming and that's one of the simplest things to

outsource as well, but it could also be a bottleneck if you're doing it yourself.

So the big point here is that, like you say, you create the system,

figure out the bottlenecks and then you remove them systematically

as you, you go through that.

That's one thing the actual systemic or bottleneck within your system.

Now, there's another kind of bottleneck too, that I found

people struggle with even more.

I think if you can remove these bottlenecks.

In your system that's gonna help you psychologically look

forward to them much better.

'cause it's easy, fast, and affordable.

It's, you're gonna look forward to creating those videos

much more than otherwise.

You may still have a mental block or a mental bottleneck, so to speak

if you are doing the videos yourself for being in front of the camera.

And I'm not sure if you.

Talk about that a little bit as well Jay, because that's often something that,

that my audience struggles with a lot.

Yeah, it certainly is.

And I have, I can see where you're going with this and I will have a little bit

to add to it, but it's one of the, one of the biggest revelations I had prior

to being able to shoot this was letting go and being able to just hit publish.

And the point where I.

I decided that's it.

I don't care what anybody thinks.

I'm just going to hit publish.

This isn't perfect, but it's ready to go out to market.

And that was really the turning point for myself about six months ago.

Yeah, this I think there's certainly big emotions that come

up with being in front of the camera even for extroverts, some people are very

good with other people, for example, but when they get in front of the camera,

they can often freeze and not sure what, what to do in front of the camera.

And I think it stems back to a couple of things.

One is the fear of rejection.

That's a big one.

It's very similar to.

Public speaking, the only difference is that it's actually a little bit

worse than public speaking because public speaking in general, you

don't have that massive audiences.

You might have maybe 200, 500, maybe even a thousand if

you're, becoming a good speaker.

But in general it's not that many in comparison to how many people

could potentially view you online.

It could be millions.

And I think in the back of our minds we might often think, Hey.

This could be seen by millions of people.

What are they going to think?

What if they don't like it?

So there's a subconscious block there that might prevent us, from from wanting

to record a video in front of the camera.

And that's the sort of thing that frees us up.

The other thing that I think doesn't help is.

It's the way we view ourselves and hear ourselves on video.

You often I think it's the case for everybody actually.

It's not just people new to video.

It's everybody.

Even though it just seems extremely comfortable on video,

but it's how we look to ourselves and how we sound to ourselves.

You often hear people saying, Hey, that, they watch themselves back on

video and they cringe and they go.

Oh.

Yeah.

That's I don't look like that.

I don't sound like that.

And it's actually true to yourself.

It is a shock to your subconscious mind because to yourself, normally you

sound and look different to what on the video, not sure if you've picked

up on that, Jake, I'm sure you have been on video for such a long time.

Yeah,

certainly.

So then this is obviously it's common everybody experiences it.

How do you for those in your audience, how do you have any resources or do you

have any tips for people getting over

the mental?

So let's look at the reason first for why this is happening, why, when we look

at ourselves on video and hear ourselves on video, it it seems so unacceptable.

So there's a couple of reasons.

The first one relates to the way we look on video and the

second one is the way we sound.

If I ask you the question, Jack when you look at yourself

most often, when would that be?

In the mirror.

Mirror, okay.

Not the true image of yourself, right?

No, it's the opposite, really,

isn't it?

So it's an opposite image of what you truly look like.

And but to your subconscious mind, it's been used to seeing the mirror

image of the true you for such a long time that it's programmed

to think that's the real you.

So see yourself on video.

It's a it's a mirror image of your mirror image.

So to your mind is unacceptable.

Your mind just goes, I hang on.

I don't look like that.

And the reason why it looks so different is because obviously our perhaps not

as obvious, but quite often for most people, unless you're a super duper

super model our faces are not symmetric.

And so when you flick it round in a mirror image, it looks different, your maybe

your one eye is not quite as open as your other eye, or maybe your one nostril

is bigger than your other one, which is the case for me and so it's a way.

It's flipped your, I think your subconscious mind just goes,

hang on, that, that looks weird.

It doesn't look like me.

What's funny though is when you ask all your friends and everybody else

is watching the video, they would normally go, no, that does look like

you, even though you don't think so.

So this, and the second issue is that you sound weird to yourself.

And so same kind of thing.

Normally the, when you hear yourself, the sound is coming from your mouth.

Obviously, the sound goes through the air and into your ear, but it

also goes, it travels through your head and into your eardrum as well.

So it's a combination of those two that makes it sound a little bit weird.

So when you hear the sound of your voice the first time through speakers,

it's not coming from inside your head, obviously it's going to sound different.

So the cure for this is essentially to recondition your subconscious mind and

the only way that I found to recondition your subconscious mind is through

repetition and what I mean by that is to basically repeatedly watch a video

and listen to a video of yourself.

Over and over until your subconscious mind is reset with that new image

or not image, but the true image and the truth of your voice.

And over time, once you've done it enough you won't look weird to yourself and you

won't sound weird to yourself anymore.

It's, and that's the only cure I found so far.

I guess the only other cure is never to look at yourself in one, in,

in the videos and just to record it and never look at the result,

which is a little bit impractical.

Yeah, so that'd be what I recommend if you're, if

you're a bit if you don't like seeing yourself on video and the other

recommendation for if you're freaked out about potentially being seen by

millions, first of all I think it's only something like 1% of videos on YouTube

that, that has over a million views.

It might be even smaller.

It's a tiny percent.

I've got to double check that number, but it really is tiny.

If you're getting, once again, I've got to freshen up on my stats here, but

last time I looked, it was something like, if you're getting over 2000 views

per video on your YouTube channel, you're in the top 80%, top 20% of

YouTube views, which is quite revealing.

That.

It's not that many views and most channels, especially new ones, only

get like a few hundred and tens of tens of views on the air, on the video.

So that's, that's not a, you may not have such a big audience after all.

That's one thing to keep in mind.

And the other thing is.

When you're recording a video, it's in front of a freaking camera.

It's not like it's an actual person.

And the beauty of video, of course, is that you, if you don't

like it, you can just do it again and you can edit things out.

I watched one of your previous videos Jake, where you showed your

setup, which is just fantastic.

And I like how you showed how, how you essentially make mistakes and things

like that and ums and ahs and look at your notes and things like that.

And you just cut that out.

Afterwards and the end result is just fantastic.

So yeah, you've got, it's a camera as a thing.

It's an actual person and and you've got the magic of editing

to, to make you look spotless.

Yeah, so

you can even touch up like you could probably even shrink a

nostril as well or something like that.

All right viewers let's say now that you've you've got over the hump or you've

you've removed all your bottlenecks through any editing process or the

bottleneck or the mental bottleneck of getting on camera now the real,

I guess the important part now is putting your videos on YouTube.

And driving traffic or driving traffic more than that driving

driving the bottom line.

Now, Gideon, would you mind running us through some tips or some

suggestions where our viewers as to how they can best leverage.

The video is a pop up on

YouTube or I think one overarching thing to keep in

mind here is that it's not just about getting views on YouTube.

It's much, much more than that.

There are many videos, for example, on YouTube gets a lot of views, millions and

millions of views, but there's, that's it.

That's just a video that gets the views from that point onward.

Nothing else really happens.

otter.

ai Any kind of a following or building a business or even a charity, any kind

of a cause then you need to think a bit more about your overall strategy.

And it really all starts with your content strategy.

What is it that you want to upload to YouTube?

What kind of content and that is super important.

You can't just upload any kind of video and then expect that to go viral.

You need to do a little bit more homework to, to try and build your audience there.

And you build your audience through, through creating content

that they absolutely love.

That they wanna share with all their friends.

That is really the starting point of the overall strategy or the overarching thing.

You gotta have great content that you upload to YouTube and YouTube

will reward you for that over time.

You know that that's the name of the game.

If you content is still king.

And I was just reading through a very interesting report just that

got sent to me earlier today.

That.

Content is certainly not going away and especially paid content is something

to watch out for in the future as well.

A lot of people used to say that paid content would be a thing of the past, but

I think that is we ain't seen nothing yet.

There's a big area.

So it really comes down to having great.

For your target audience, a level down from that then is to still a strategic.

It's still not just about views.

It's a, the way that I look at it is it's a series of conversion

steps for growing your following and for growing your business.

So if we apply this to business or any organization, really, so

obviously the first point is getting your videos on there and getting

some views, increasing your views.

Is.

It's the first thing, without views, you can't really do much more while you

need the content and the views is next.

The next thing in line is to turn those views into traffic

to your own online assets.

And what I mean by that is your own, say your squeeze pages or landing

pages or your website or your blog, you need to figure out ways to.

Redivert that traffic from YouTube onto your own online assets and

that's super important, similarly as with Twitter and Facebook.

You don't actually own your own channel on YouTube, you, you

don't own your own profile there.

YouTube owns your own profile and Facebook, the case of Facebook,

they own your own profile.

And it's not your own asset.

And remember how I talked about owning my own assets.

Back at the beginning of this call that was very important to me.

So you've got to drive that traffic to your own online assets and build your

own business, collect your own build your own database of email subscribers,

for example on your own website.

So views first thing.

Get, turn those views into traffic from there.

The next stage is to turn that traffic into leads.

And for me it's normally in the form of getting people's name, email address

or just email address and the list.

And then from there, the next step is to, start thinking about sales.

So this, there's a good was a one, two, three, four, five.

Conversion stages there, so it's from content to views, to

traffic, to leads and to sales.

So once again, it's not just the views, you got to look

at the bigger picture here.

The other thing to keep in mind also is that once again, it

really is not just about views, but from another perspective if.

If I were to give you the option of getting a million views from a group

of teenagers who don't have access to a credit card or a hundred views from

a hundred millionaires who do have access to credit cards and lots of money

what would you prefer that a million views on your video from teenagers or

a hundred from a hundred millionaires?

Yeah, I think that's quite clear unless you've got an amazing talent.

Like a Bieber or something like that, which the vast majority of us don't.

So it's a pretty clear, it's a pretty clear choice.

Yeah, exactly.

We can't rule out those sort of cases where, you know, the Justin

Bieber or the Gangnam style.

Videos, they do work, but it's by far the vast minority of

videos that go viral on YouTube.

If your video is not going to go viral, you need to have a secondary sort of

a strategy perhaps to build your views and your traffic and your business.

You can't just rely on a viral a viral strategy because it's,

if it's not going to happen.

You'll struggle.

Yeah.

And I think that's really probably the issue for a lot of people get

caught up with yeah with views and measuring the wrong things.

And I think this has probably been key to all your success online is the fact

that you don't look at that at all yet.

You're looking at the bottom line and you've implemented a set of steps,

which is you've created businesses.

And I think that's the case.

So it's a simple process or I'm sure you've probably got a number of checklists

that you use to create these these businesses, but then they're repeatable.

Absolutely.

What I've just explained there is, content use the content to drive

you need to get views on YouTube and there's a ton of things you can do

to increase your views of obviously.

But then, use the views for traffic and then leads and sales in that,

that really is a business in a sense, because there's, you can pretty

much divide that into two halves.

The one half is essentially traffic traffic and the other half is traffic.

Conversion, conversion into leads and sales and the conversion side

has a lot to do with, things you offer for for free for forget, return

for an email, but also things you offer in return for for payment.

And the traffic, obviously the views and the traffic the views, yeah, the

views and the traffic to your sites.

So it's actually very simple when you.

When you break it down and so it's not a complicated formula for setting up a

business and it's essentially that same structure that I've used for setting up

the become a blogger business for setting up the the magic business for setting up

the rapid video blogging business setting up now also the, my, my personal blog.

Business.

It's follow, it's got a similar structure.

And even now with it's not an information publishing business, but the splashier

business that I'm working on it's following a very similar structure

once again to build the business.

So it's definitely a repeatable model and it works.

Yeah, absolutely does.

It does.

Now if we can, let's jump back a little bit, and we were

talking earlier about some of the bottlenecks surrounding yourself.

And I've noticed you're obviously continually continually improving at a

couple of things I've noticed recently is that I've brought, we've started

to bring on I think it's the first of obviously a number of guests or guests,

guest bloggers that you want to bring onto your to your YouTube channel

being a Chris Ducker being the first one and two, you've Also, recently,

I believe, refined your equipment.

So you were on DSLR and I believe you're coming back to bringing it down to

basics again, back down to an iPhone.

Yeah it's an interesting one.

Let's take the first one first.

Video blog, I've really started playing around with that.

I'm not sure if it's a strategy that I'd continue at least not for my

personal video blog, my GideonShalwick.

com blog.

And the reason for that is I think.

People go there to see me they don't go there to see someone else.

Now, I think I got a bit of that feeling along those lines with the

previous my first test video blog post.

So I'm not sure if I'll continue that but.

I don't see it as a bad strategy at all for say a branded type of business

where, you know revision three, for example, a great example there's a lot

of I think eHow as well, or there's a lot of channels on YouTube where they have

a lot of experts come on board to, to submit their videos to create content.

And so it's not about any particular individual, it's

about the content and the brand.

So I think.

And that is a fantastic strategy for building your content get other experts

on board but then brand it accordingly, don't brand it as your personal thing.

From the beginning kickstarted with the emphasis on the brand and that

you're going to have different video bloggers come on board for that.

I think that's a nice clean strategy.

The trouble is if you're building the brand yourself.

Yara was experiencing this a little bit.

If you building the brand yourself and then switch over

to a guest blogging model.

I'm not sure if that actually works perhaps it can, but it requires a

lot of effort to change that momentum that you've built up and that

relationship that you've built up with you personally and in changing

that over to having the relationship with other people, I'm not sure if

it's a great strategy, I think you're better off starting off with with it.

The brand is a standalone thing and then separate people underneath

the brand submitting their content.

The second thing you asked about was my video equipment and streamlining that for

that one I think what's important to note there is that it's horses for courses.

There are so many different cameras out there and so many different

kinds of videos and really depends, I think, on the kind of video

that you're trying to create.

I have mainly say three different kinds of videos that I create in general.

The first type.

He's or the first kind is a traffic and in relationship building type

of video and these are the videos that I upload to YouTube normally.

So the purpose of them is to build a relationship with my

audience and to build a following to build those views and traffic.

The second kind of video that I create are a more promotional Type of video.

So let's just go step by step back.

So for the traffic and relationship building videos, I think if you can

figure out a streamlined way, an easy way affordable way of doing that's great.

So I've been experimenting with just using my iPhone for those videos more

recently and that's working fantastically.

So the second kind is in the sales and promotional videos not just sales

videos, but also lead generation videos and this sort of thing.

For that general, I like them to be at a bit higher quality.

So I would use my DSLR camera for those still.

And then similarly for the third category would be, which would be my product.

I want to have them at a higher.

Quality.

So I'd use my DSLR camera for that as well.

So it's a really, I think it's sources for courses when it comes to say in

these are not videos that I normally do myself, but if I were to run an event,

then I would use a totally different camera and I'd get a professional

to come in and record the whole show with their professional video camera.

And so we've got.

The three video cameras already there for those four different applications.

You probably can cover most options with those three types of cameras.

If you wanted to, if you wanted to stay real lean, you can just use your iPhone.

Get a nice microphone that you can plug into it with, you need to get a

special cord with it, but seriously, you can record some amazing videos with

just your iPhone, but it's not going to be as flexible as perhaps DSLR camera

for creating some beautiful videos.

Yeah, absolutely.

And I guess for the vast majority of our viewers, our listeners, if they haven't

experienced video, or if they don't know if they're, if they can commit to

video, most of you will have an iPhone.

So at least you can test the markets or test test the process to see if

you can actually get it down pat.

So rather than having to go out and spend a whole heap of money on upgrading

your equipment, you, More than likely got the, all the equipment you need

in the palm of your hand right now.

Absolutely.

And I think it, I heard Jules Watkins say this once, he is

the iPhone video hero guy.

It was something along the lines of in terms of if there's a

question, if you have a question which camera should you use?

It should just be whatever camera.

You have with you and I think that's a good general advice.

Just use whatever you've got get started with it and get some, get

something online and get some runs on before you start really investing a

ton of money on expensive equipment.

Now there's a couple of new features that have been

announced by YouTube over there.

The last couple of months, the first one was in video programming.

Now I saw a video that you put out about that a few weeks ago.

How are you finding, or have you got any stats on how it's working

for you for this particular feature?

Unfortunately I haven't really looked at

tracking the stats for that.

I don't think in YouTube it tells you exactly how many clicks you're getting

on your little in video annotation.

Perhaps you do.

I know they've introduced some stats for annotation, but to be honest,

I haven't really looked at that.

But intuitively I can say that it's very likely that you will increase views

to that one particular little video.

If you have it sitting on all your videos, especially if you have an attractive

thumbnail for that little video.

Yeah,

Sure.

That's something we've discussed in previous episodes, a

little bit about thumbnails.

And I certainly I found that they've increased click throughs or plays of

the video, and I'm sure that you've probably experienced something very

similar.

Oh, it's super important.

I'm not sure if there are any regular YouTube video watchers out there.

I'm sure there are, if you've got your own channel and you subscribe to other

channels I'm not sure how everyone else does, but certainly the way I do it is

when I look through every, I look at it every single, more than once a day

to, I'm making a a revelation there.

I do check my YouTube channel quite often every day.

Thank you.

Bye.

All right.

Now there's one other feature which was only announced, I

believe, over the weekend.

You probably haven't had a chance to have a look at it, but the

associated website annotation links, have you had a look at that at all?

Associated websites.

Yes.

Just before I go into that, I just wanted to finish off what I was saying

there about watching your channel.

When, whenever I look at my channel sorry, my, my subscriptions, I, the first thing

I look at is the image of the video.

And then if that grabs my attention, I will look at the text.

So you certainly it's super important to, to make sure you get your

thumbnails right for your videos.

Very important.

Just to give you an example for what I used for my little

in video Little thumbnail.

I use the text and really big and bold free video clips that boost your channel

So people can easily read that even when it's very small and so when they see

the word free, you know that's a an old copywriting trick Grabs their attention

and I want to see what it is about and you know They're much more likely to

click on the video then as well That's just applicable to my video in my case.

I think in general carefully about how you can create thumbnails

just for your in video video, but also for all the other videos too.

Now for the associated website that is pretty cool as well.

That's that's been around for a bit longer than the in video one.

What's fantastic about that is that they, you can link your.

Your main website to your to your YouTube channel.

And just recently they've started rolling out the ability to have annotations,

clickable annotations inside your videos.

So that when you click on that annotation, it will actually take

you to that associated video.

Website.

I haven't put that in my channel yet.

I'm not sure if you've got that already,

Jack.

No, I haven't.

I haven't.

But I saw over the weekend that they apparently had rolled it out to everybody.

But I haven't had a chance to

look at it yet.

I haven't I have, it's a, it's Monday here today, so I

haven't check that feature yet.

So I'll check it out after this call actually.

I've actually been, I guess the reason why they haven't done it

is because it drives traffic away from their own site, with YouTube.

So it's been a clever strategic move on their part but it's something

that I think a lot of people have been asking for and screaming about.

So perhaps they've finally given in and giving people what they're

asking for, which is fantastic.

Yeah, it is.

And is it potentially has big implications for for your ability to be able to

convert traffic where you want it

to.

Absolutely.

Yeah.

So this, the only caveat, of course, is that you can only

send traffic to one link.

Yeah.

Quick lick, look here on my channel.

I don't see the ability to to do it just yet in my channel, Jack.

So maybe I'm one of the unlucky ones.

Oh that's great.

Gideon, what about what are you working on at the moment?

So you're talking about the fact that your information business

or information product business is running almost on autopilot.

Are you still producing products for that or are you working on some other things?

I haven't been very active in creating my own products

information products anymore.

I've more been just.

Building traffic and building relationship with with my audience.

So that, I do have products in the in the back end of the business that, people can

purchase and that they get introduced to as they go through my business funnel.

But, that's certainly not been an emphasis for me, the emphasis,

especially for the last year has been focusing on the new Splashio.

com business.

Why don't you I'm sure not many of our listeners are probably

familiar with the business Splashio.

Why don't you run through a little bit about what it is?

The vision for the business, for the Splashio business is

really to remove, those obstacles that we talked about before those bottlenecks for

people to allow them to get their voice heard and to get seen around the world.

And I think there's a lot of people who were struggling.

Perhaps they're struggling because of the technical issues.

Perhaps they're struggling with the process issues, but perhaps they're

struggling because they don't feel that their videos look good enough.

And perhaps they, they can't afford an expensive video editor or even

an outsourced video editor and.

Or maybe they just don't have the time and skill, to to use these

expensive video editing programs.

So with Splasher, the video, the vision is to remove all those sort

of obstacles to help people create amazing videos really quickly really

easily and really affordably too.

So the first way.

Doing it is to just help lift people's, do two things help lift people's production

value of the videos with some clever animated little video clips custom ones.

And secondly to help them make their videos more effective.

So to get them, help them get more views, help them get more

subscribers, more comments, more likes, and all this sort of stuff.

And the way we're doing that is, is by offering people three,

three, three things at the moment.

One is animated little video intros, animates your logo for you, little

five to 10 second video clip that you get with your logo animated.

The second one is with, adding some lower thirds animated lower thirds

to your videos, which you can use for just if you're on the video,

for example, just to introduce yourself or the topic of the video.

It's pretty handy for that sort of thing just to, to lift the professional

look and feel of your video.

And then the third one, which we've just released a couple of weeks

ago, is the some animated outros or calls to actions for your videos.

And this is really where, it comes.

It comes back getting more views, getting more subscribers and comments

and likes and more of the social stuff.

This is all or more traffic to your site.

And this is where you can basically add a little video clip with a specific

call to action at the end of it.

And we've had some very amazing.

This results that we've run for example I ran a test where I uploaded exactly

the same video to my YouTube channel.

I uploaded them both as unlisted once I didn't, they didn't go.

The only difference between the two was the one had a little outro

at the end of it with a call to action and the other one didn't.

And this call to action asked people basically to to leave a

comment and to like the video.

And so then I, what I did then was I sent a split test email to both those videos.

So 50% of the emails went to one video and 50% went to the other video.

And so the one with the outro.

Had an amazing result, much better than I actually thought.

I knew there'd be an improvement, but I didn't realize it's going to be so high.

So the one with the outro had 160% increase in comments compared to

the other one and 194% increase in likes compared to the other one.

So to me, that was like an overwhelmingly positive result.

And what was interesting about that was that.

It was a fairly generic kind of a a call to action.

It wasn't even very specific to my brand.

So that was very encouraging.

And so what we've released now is for people to create their

own little outros with their own custom text and custom graphics in

there to get even better results.

Yeah, that's excellent.

I've got a little bit to add to that is that I went through the process prior to

even knowing, or in fact, it would have been before Splasho was launched publicly.

And I went through Fiverr and I can guarantee the list that you listeners

out there that If I had known about Splashio before investing the time

and into getting something produced by Fiverr, it would have been absolutely no

question about it straight to Splashio because even though we're talking 5 to

get something done, I would have spent three or four hours trying to first wade

through all the different options and then Second coordinate with with with the

Fiverr deal, how to actually get it done.

Your product Gideon is super easy.

It's very straightforward.

It basically steps you right through the process of.

Choosing the videos the music, your call to action and very well priced as well.

So I can tell you right now, anything in the future will be that I need

will be going straight through

Splashio.

Oh, marvelous.

Thank you for that, Jack.

I think one more thing to add regarding the outros, and

I think this is very important.

Personally, when I'm looking at a lot of videos I tend to switch off

as soon as somebody starts as soon as somebody starts winding up and.

I guess the big thing about your outros for what I've seen of your samples

on your site is that they're very engaging and they're quite unique.

So I think that would actually help snap people back to attention.

And I think that's very important as well.

So I think you're onto a very good thing with those.

I think the difference also between say what we're doing in

Splasho and what some people might find on a site like Fiverr is that with

Splasho, it's not really just animations and little video clips that you get.

You're actually getting much, much more than that.

You're getting, all the years worth of trial and error that I've had online.

And I've studied conversion.

A great deal and copywriting, a great deal and psychology, a

great deal and how to put people to action with video right deal.

And so all of those things are infused into what you get.

So it's, you don't just get a video clip, you get a lot of.

Business and human psychology and helping move people to action,

helping to persuade people as part of as part of what you're getting.

I don't know if you'd be getting that sort of a thing from someone who works for, 2.

50 an hour another part of the world.

Perhaps you could, but I think, you're more likely to find someone who's bright.

Perhaps as a good video editing skill, but perhaps not much knowledge

when it comes to marketing and using video to promote your business.

So I think that's an extra added thing that, that people get that

they may not always realize.

Yeah,

absolutely.

And it goes along the lines of having your web designer teach you about SEO,

which you most website web designers.

I know, don't know a thing about SEO.

Exactly.

Fantastic.

All right, Gideon, I really appreciate you coming on the call again.

I'm conscious that I've I've taken up too much of your time.

So again, I really appreciate it.

Where can you, where can our listeners find out a little bit more about you and

some of your products and also Splashio?

I'll give

you a couple.

Jack the first one is probably best if you want to learn more

about me it's just my name.

Gideon shalwick.

com.

And I'm sure you'll perhaps have a link below this call as well, Jack.

And also then for the splash show, it's just a splash with an E O at the end for,

for videos, a splash, yo instead of video, it's splash, yo dot com splash dot com.

And you can do some free stuff.

You can get there.

And also if you're interested in the custom stuff, there's a link at the top

of the text to the custom animations.

Yeah, that's great.

And as you said, yes I'll be providing a link to the show notes.

So it's a multimedia marketing show.

com forward slash Gideon or you can just visit the multimedia

marketing show and take, go straight through to this particular episode.

We'll include all the links we've discussed in the video and also

link to some of the products that Gideon offers as well.

Okay.

Gideon, thanks again for for coming on.

I've got one more favor that I'd like to ask of you.

Sure.

Thank Would you mind popping across to the show notes every now and then and

just answer any questions that any of our listeners have below the show notes?

Sure.

No problem at all.

Fantastic.

So listen, if you've got any queries at all of Gideon, if you head across to the

show notes at multimedia marketing show.

com forward slash Gideon, you can use the comment section to ask any questions and

More than likely, you'll get a response from Gideon, so head across there and

we'll see if we can, we'll ensure that we get to any queries you have answered.

Brilliant.

Thanks, Jack.

Fantastic.

Okay, Gideon, thanks very much for coming on.

Hopefully, we get to touch base again at some stage in the future, but again,

I really appreciate The time you've taken today and I'm sure our listeners

have got a lot out of this particular

episode.

Brilliant.

Thanks, Jack.

All the best to everyone listening and look forward to seeing

all your wonderful results.

All the best.

That's

great.