We're increasingly managing our lives by subscriptions: from entertainment products like Netflix, through food shopping services like HelloFresh, to more esoteric opportunities like Cannabox. The subs sector has grown 100% per year over the past five years, so how much further can it go? Recorded live with an audience in the atrium at the top of London's iconic Gherkin building, the Wax Lyrical team discuss subscriptions with Financial Times Global Marketing Director Fiona Spooner and Automated Creative CEO and Shiny New Objects podcast presenter Tom Ollerton. This Wax Lyrical podcast series is recorded, edited and produced by agency Wax On in partnership with The Marketing Society. https://www.wearewaxon.com/