Welcome back to "The Last 10%!" In today's episode, host Dallas Burnett is joined by Mark Jordan, an investment banker, real estate investor, entrepreneur, and the driving force behind Unravel—a program dedicated to men's transformational growth in spiritual, relational, and vocational lives. Mark shares his powerful journey, encouraging men to develop clarity and a purposeful vision that can guide their lives. We'll explore how progress, not perfection, is key to overcoming life's challenges, and the importance of having a supportive community for personal and professional growth. Mark also opens up about his own battles with back pain, the life lessons it brought, and his passion for helping men excel in their faith and daily lives. Get ready for an insightful conversation packed with practical advice and inspiration to help you finish strong. Stay tuned!

Free Resources for Listeners of The Last 10%: www.unravelgroups.com/tenpercent

Mentioned in this episode:

1on1 App Information

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dallas-burnett_15_05-30-2024_181701: We're talking to Mark Jordan today.

What an amazing guy.

He's an investment banker, real estate investor, entrepreneur,

but has a little bit of a twist.

He started unravel.

It's an organization that focuses on men's transformational growth.

and also spiritual, relational, and vocational lives.

So man, it's going to be a great discussion today.

He's a great new friend of mine.

You don't want to miss this incredible conversation.

Welcome to the last 10%.

Your host, Dallas Burnett dives into incredible conversations that

will inspire you to finish well.

And finish strong.

Listen, as guests share their journeys and valuable advice on living in the

last 10%, if you are a leader, a coach, a business owner, or someone looking to

level up, you are in the right place.

Remember, you can give 90 percent effort and make it a long way, but it's finding

out how to unlock the last 10 percent that makes all the difference in your

life, your relationships, and your work.

Now, here's Dallas.

Welcome, welcome, welcome.

I am Dallas Burnett sitting in my 1905 Coke Brothers barber

chair in Thrive Studios.

But more importantly, we have a great guest today, Mark Jordan.

He's an investor, an author.

But also a scuba diver in volcanoes.

Oh my gosh.

What in the world?

He's also the founder of Unravel.

Welcome to the show, Mark.

mark-jordan_1_05-30-2024_151659: Dallas, thanks man.

Thanks for having me.

I'm looking forward to spending some time together today, man

dallas-burnett_15_05-30-2024_181701: Absolutely.

So I've got to get to this because this came out in our show prep.

You have literally gone scuba diving in a volcano.

I can say that is definitely not something that I've done before.

So how did that happen?

And tell us about that experience a little bit.

mark-jordan_1_05-30-2024_151659: Yeah, I love telling the story.

It's a fun trip My wife and I took to Santorini one time in Greece and you

know when you think about volcano people envision volcano, gases coming out of

the top and it's an underwater volcano.

I think they if I recall the term is caldera

dallas-burnett_15_05-30-2024_181701: Wow.

mark-jordan_1_05-30-2024_151659: So we scuba dived in Santorini in a

caldera, which is an underwater volcano.

And it was so cool, man.

It

dallas-burnett_15_05-30-2024_181701: Wow.

mark-jordan_1_05-30-2024_151659: enjoyed it a lot.

dallas-burnett_15_05-30-2024_181701: Now, are you an avid scuba diver?

Do you do scuba dive a lot or is this something that was totally out of the box?

mark-jordan_1_05-30-2024_151659: You know, we used to probably do maybe once a year

dallas-burnett_15_05-30-2024_181701: Hmm.

mark-jordan_1_05-30-2024_151659: We're not avid like where you go, on

these special trips, but wherever we would go, we usually try to carve out.

a unique place to scuba dive.

And we have been fortunate to scuba in some really neat places.

I think my top one would be Tahiti, uh, Bora Bora and Moraya and around

that area there is certainly my top, but not as much anymore.

dallas-burnett_15_05-30-2024_181701: Yeah.

mark-jordan_1_05-30-2024_151659: some back surgeries that have put a crimp

in that, but I loved it so much.

It's so much fun and just incredible seeing, all the life

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: in the ocean.

Mhm.

dallas-burnett_15_05-30-2024_181701: I know I watched a lot of these shows,

but our daughters are all into that.

So they're watching that.

And that's, I've never, I've actually never gone, I've gone

snorkeling, but I've never taken the plunge to go deep and scuba dive,

but I've always thought about it.

So you might inspire me.

Maybe I'll go find an underwater volcano.

mark-jordan_1_05-30-2024_151659: There you go.

Now's your time.

Now's your

dallas-burnett_15_05-30-2024_181701: That's right.

mark-jordan_1_05-30-2024_151659: start somewhere simple first and then do it.

You're gonna love it.

dallas-burnett_15_05-30-2024_181701: Okay.

All right.

Well, I'll check that out.

So tell everybody, let's talk about this because you have a background that's in

investment banking and real estate and a lot of financial things, but yet you've

gotten into this other kind of got opened up the door to this other path as well.

So I'd love to hear your background and got you on your path and your journey?

Ah, nice.

Hmm.

mark-jordan_1_05-30-2024_151659: a lot of different endeavors in my life.

My core business has been investment banking for a long time.

and throughout that, I've had, I've been involved in real estate investing,

owned some office buildings in Atlanta, and I've owned other rental

properties over the years as well.

And certainly have enjoyed that and got a lot out of it as well.

I've written a number of books.

They were for the most part credibility pieces, but Dallas, I got to tell

you that one along the journey was a children's book I did years ago.

This is probably 15 years ago I did as a passion project.

My children really encouraged me, inspired me and did a children's book

and did a little tour and everything and had so much fun with that.

So I've had a lot of endeavors like that.

Some have been passion projects like that.

my core business investment banking I've loved.

what sits above that though?

Cool.

It is a larger passion, a passion to invest in men and help them and

equip them and encourage them in the pursuit of excellence and leadership.

And that's really over the years.

Of course, I also didn't start day one like that, but it's been

something that's involved evolved for me over the years has become really

an overarching passion in my life.

dallas-burnett_15_05-30-2024_181701: I love that.

I think that's a very interesting that you're passionate about it because in

our culture today, I would say that the focus has not been on, Shaping men as

much as empowering other groups, I mean, I'm the father of three daughters, so I

am all for making sure that women have a voice and that they , have all the

opportunities that are afforded to anyone.

But that being said, it's almost like I feel like our culture may be throwing

the baby out with the bathwater in a way.

Because.

We definitely need to shape men and we definitely need to be focused on how

we can make better men, because then that would probably help solve some

other problems along the way as well.

is there a story background that inspired you or specifically

really got you passionate about training and transforming men?

mark-jordan_1_05-30-2024_151659: Yeah.

It has been, and by the way, I've got two daughters, so I totally

relate to what you're talking about.

Yeah.

dallas-burnett_15_05-30-2024_181701: Yeah.

mark-jordan_1_05-30-2024_151659: to two great men.

So I'm very

dallas-burnett_15_05-30-2024_181701: Mm hmm.

mark-jordan_1_05-30-2024_151659: and it has been a journey.

It's a seasonal journey for me to get to that spot where I became

so passionate about it growing

dallas-burnett_15_05-30-2024_181701: Mm,

mark-jordan_1_05-30-2024_151659: didn't really have a really

strong male investment in my life.

My parents were My father certainly modeled hard work and I'm so grateful

for that, but not really a, an intentional investment in helping me,

pursue growth and pursue excellence.

And when I finished undergrad and then ultimately graduate school.

Connected with some guys in business that for the first time

I really saw them invest in me, for the most part, vocationally.

not a lot outside of that, but some,

dallas-burnett_15_05-30-2024_181701: Right.

mark-jordan_1_05-30-2024_151659: saw it was like, wow, okay,

here's people investing in me.

And then as time went on in the next season of my life, I saw men

investing in people outside of business, on a personal level.

a long journey of being involved in many different men's groups, some

that were highly intellectual, some that were more, hang out sort of

groups and a lot of stuff, in between.

And those years, I really begin to sit back and go, okay, what

am I hearing from my friends?

And what am I hearing from me that men need?

And actually, interesting enough, your book move, which I haven't had a

chance to read it all, but I've read

dallas-burnett_15_05-30-2024_181701: Mm,

mark-jordan_1_05-30-2024_151659: of it.

dallas-burnett_15_05-30-2024_181701: Mm,

mark-jordan_1_05-30-2024_151659: of the things you talk about in

there is the way that men feel stuck

dallas-burnett_15_05-30-2024_181701: Mm,

mark-jordan_1_05-30-2024_151659: They have this

dallas-burnett_15_05-30-2024_181701: That's right.

Yeah.

mark-jordan_1_05-30-2024_151659: feeling of just and

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: And the way I like to think about it is

family, friends, fitness, finances.

You've got these key areas of your life.

Everything rolls up into that.

From my

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: of course, faith wraps

around all of that, but

dallas-burnett_15_05-30-2024_181701: Mm.

mark-jordan_1_05-30-2024_151659: area in, out of those five, some men feel stuck

in some way, but because we don't like to admit it, but we are a bit insecure.

Right.

So

dallas-burnett_15_05-30-2024_181701: Yes!

mark-jordan_1_05-30-2024_151659: it's hard for us to have space

to say, I'm insecure, I'm stuck.

I want to move forward from that.

And as I've been to begin to see and experience the benefits of people

investing in me, I've got really excited about investing in others seeing that

men needed that and wanted that and begin to experiment with, what could

that look like, to help men pursue this idea of growth and excellence.

Yeah.

dallas-burnett_15_05-30-2024_181701: I do think that it is, I think it's inherent

for men to feel insecure as a human being, just because we're all human.

But I think there is some pressure there, from culture that.

you've got to have all your, all your things in order and, or you've

got to be this really, charismatic swagger, confident person, because

that's, that's what's on social media.

and that, that image, I think definitely.

It really inhibits males ability to be open about some things that

they may be insecure about, or maybe feel like they need to talk about.

So I definitely think that's a very strong need in our culture.

Let me ask you a question.

You used a word, use a word, transformative.

And we talk at Think, Move, Thrive and Last 10 percent about

transformational leadership.

And leaders that are transformational.

Can you tell a listener's what does that mean to you?

And how would that be different?

How have you seen that transformation process?

Not only as it relates to men, but in leaders in your career.

Yes.

mark-jordan_1_05-30-2024_151659: men experience, I know myself, I do is

that as I have this awareness and some aspect of my life that I can be

more, that I can grow more than the, my first reaction is to feel shame.

It's man, gosh, I'm so far away from where I could be or should be.

and that's not a good feeling of course.

And then what do I do with that shame?

And what do you do with it?

Oftentimes we don't know what to do with it.

So that one of the biggest things I've seen that have helped help not only

myself, but men as well as to reframe the mindset to what we like to think of

at unravel as progress, not perfection.

it's the shame is there.

Okay, that's fine, but what can be beyond that?

And if you focus on making progress instead of pursuing perfection, it

really, I think, frees up the space, not only to have more curiosity,

but also to surround yourself.

And I think this is a big part of that last 10 percent is surrounding yourself

with men, who are interested in sitting in and pursuing that last 10%, that

dallas-burnett_15_05-30-2024_181701: Yeah.

mark-jordan_1_05-30-2024_151659: growth, because then you have space

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: to challenge your thinking because

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: We're myopic in many areas of our lives.

And when we have the men around us like that, they challenge our thinking, which

I think then inspires us to, to growth and to see more of what we can be.

dallas-burnett_15_05-30-2024_181701: I love that.

I think that we always talk about well when we're coaching we're

wanting people to run towards something and not away from something.

But I love how you put it because what you're saying is Even if you've chosen,

you're not running from something you're running towards something.

Okay, great.

But there's still more nuance to what you're running towards

because you can still stumble.

I love how you're running towards progress and not perfection because

it's a whole, it's just a whole lot easier to coach a mindset, in terms of

being positive and moving somewhere.

If you can see gains, everybody likes to win.

And I remember one time in my early in my career.

I got, I was in this technical sales role.

It was very technical, it was chemical and the sales cycle took forever.

I mean, it was like two years was the average sales cycle to sell one thing.

Now, granted, yes, long, but it might've been a million dollars sale,

but it took two years, you know?

And so I'm sitting beside the office of this other guy and he's

selling products that are like 20.

And so we're on the phone.

We're working just as hard.

And he's killing just sales every day.

Boom, boom, boom.

Oh, this is great.

he's high five and he's winning 20 sales or a hundred dollars sales, 200

sales, and I'm like two years before I can high five and go, I got one.

You know, my two years might have been even more than that guy, but at the end

of the day He's living a happy life and i'm just so mad kicking things because

I I was frustrated because I didn't have a small win because I hadn't achieved

this big thing And I feel like that's very much like what you're talking

about if you're going after perfection You, you end up never getting there.

You can't ever celebrate a win because you're always trying to reach this thing

that's out of reach or feel so far away is just makes it hard to celebrate.

Where just like my guy still on a 20 thing.

It's Oh, that's progress.

I made a 20.

I'm 20 up another 20, another 100, another 200.

And so I think that from a mindset psychology, it's so important that

perspective, because it allows us, it gives us the ability to breathe

and also the ability to celebrate.

Cause we can.

Now not be focused on this unattainable thing.

We can run towards something we can move on.

We can do right now.

And so that's exciting.

mark-jordan_1_05-30-2024_151659: And you know Dallas from the work that you do that

this best occurs in an environment of.

groups, like where you're not by yourself.

And this is what I think is so hard when we're on the journey of running

towards something, even if it's progress.

If we're not surrounded by other people who are like minded who are going,

dallas-burnett_15_05-30-2024_181701: Hmm.

mark-jordan_1_05-30-2024_151659: I'm running toward, those same marks.

dallas-burnett_15_05-30-2024_181701: Hmm.

mark-jordan_1_05-30-2024_151659: hard by you.

It's hard enough, when you're surrounded by people, but it's very hard.

It's so much harder to do it by itself, by yourself for sure.

dallas-burnett_15_05-30-2024_181701: Yeah, I think for leaders.

One of the challenges, and we have a lot of leaders, coaches, business owners

on the show, whether you're a leader, it just gets lonely at the top and the

higher you move in either organization, in your organization or business, the

more you can tend to feel isolated.

Because you're seen as this leader.

I'm supposed to have the answers.

Maybe you feel that way, at least.

And in some sense, you are casting the vision and taking the

team where they're going to go.

And so there's certain things that you just may not feel comfortable sharing

with those because they may not need to know, and it may stress them out.

And you're bearing that burden.

But what that does is it isolates you.

What would you tell someone that was Either an

organizational owner or a leader.

To encourage them to find a group that they could open up and be

vulnerable about some things, whether it's professional or personal?

That's a great question because you

mark-jordan_1_05-30-2024_151659: don't know what you don't

know when we're sitting

dallas-burnett_15_05-30-2024_181701: M.

Mm hmm.

mark-jordan_1_05-30-2024_151659: intuitively know that there's

some areas we need to grow in.

And certainly if someone asks someone, Hey, are you perfect in every area?

Very few people are going to say yes.

They're going to say, of course not.

The question you're posing is how do people move forward from that?

when people, if they're not experiencing a lot of pain in some area of their life,

if they're experiencing a lot of pain, usually that will, that'll drive them.

That'll prompt them to start scanning for, opportunities to

do something about that pain.

But the biggest challenge are for men that aren't really sitting in a lot of pain.

So what I encourage men to do is to do some surveying.

So survey five people you're close to people that will tell it that

will be real with you and not just, treat you like the emperor's new

clothes, but they'll really say, okay, really tell it to you like it is.

And to ask him, Hey, what are some areas in my life, that I'm weak in.

What are some areas that you see that I need to grow in?

What are some areas that you feel like I'm stuck in?

What are you seeing that I'm not?

And then you will hear from those people and you'll start to get generally a theme.

if you're really excited about it, survey 10 people cause then you really get a good

theme of where the areas that I'm stuck.

And then it becomes a question, Hey, maybe I don't see it that

way, but if I've had that people telling me that I'm stuck, okay.

I need to do something about it.

And then I encourage people to think about this.

Okay.

Books are great.

I read a lot of books.

They're great.

They have great value and it's hard to sustain the growth

that you learn from a book.

So then it's okay, read a book.

But then I ask people, okay, tell me the last couple of books you've read.

What kind of, principles did you get from them?

How much of that is, are you really implementing right now in your life?

dallas-burnett_15_05-30-2024_181701: Yes,

mark-jordan_1_05-30-2024_151659: that that's not happening extensively.

You need people around you to go on this journey with you and that

oftentimes, not all the time, of course, but that oftentimes creates

some forward momentum for men to, to want to get on that journey.

dallas-burnett_15_05-30-2024_181701: I think that creates a level of

uncomfortable, just an uncomfortable state because when you open yourself up

to other people, exposing some or shining some light on areas where you might know,

Hey, I might, but then all of a sudden it gets real when someone speaks that.

to you and it's like you can't really hide from that.

So I think that it's like you were saying that people tend to want to

find solutions when they're in pain.

if they're experiencing something, I want to alleviate this in some way.

and you're almost doing that when you open yourself up like that.

It's not necessarily pain, but it may be a little painful to hear somebody

tell you that you're not great.

You don't get the social media, like thumbs up, a smile emoji, and

they're like being honest with you out of love, and it's like, ah, okay.

So it's almost like a, it's like a little bit of that in, in increasing a

little bit of level and uncomfortable, to hopefully generate some movements.

I like that.

I like that surveying some peers and seeing areas that need to work on.

Need to work on it.

You can engage with other people.

I would love to hear what your experience with unravel.

Tell us how, because you're going from investment bank.

Tell us the, the genesis of unravel cause the, and the group and like what

it's all about and how you guys partner with men to help them in their journey.

mark-jordan_1_05-30-2024_151659: Yeah.

So it, it became as this outcrop, as I mentioned earlier, of these years

of being in groups and what I like, not like what are my friends like

and not like, and what I discovered is that men in general want to feel

like they have accomplished something

dallas-burnett_15_05-30-2024_181701: Hmm.

mark-jordan_1_05-30-2024_151659: creates

dallas-burnett_15_05-30-2024_181701: Hmm.

mark-jordan_1_05-30-2024_151659: growth, not feel like it's

just always a hangout session.

So unravel his is built around first, the core of it is a year long, once a month,

three hour, time to meet in a group, but most of the work is done outside of that.

So we have not only curated books that men read, but there are other, exercises,

other principles, other ways they engage with the content throughout that year.

And when they come together once a month, there's a real strong intentionality

about what they've discovered.

that last month.

So that, that full 12 month is built around a number of

principles that ultimately feed into pursuit of excellence,

leadership, and vision casting.

Right, to have more clarity about where you're going in life and, and if you

haven't been clear on that, to create at least some understanding and begin

to think more about having greater clarity for the direction in your life.

So that's part, that's part one, this 12 month environment.

dallas-burnett_15_05-30-2024_181701: Yeah.

mark-jordan_1_05-30-2024_151659: have part two.

It's not obligatory, but from minute one to it's a six month.

leadership oriented.

That's all built around leadership oriented again once a month, three hours.

And then lastly, there's Unravel 3, which is a long term environment

that's built around, it's modeled after the Inklings, which was C.

S.

Lewis and J.

dallas-burnett_15_05-30-2024_181701: Yes.

Yes.

mark-jordan_1_05-30-2024_151659: they used to have, where they would

meet weekly and critique each other's works and encourage and challenge.

And

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: that to be able to have a long term group where

you can have tough conversations, but have the tools to do it in a healthy way.

And then the last thing we've done, recognizing it's a big commitment

to say, I'm going to meet once a month for a year and I'm going to

have work to do outside of that.

So we have a couple of on ramps that are easier for men.

one is free.

It's called Unravel Go.

It's a six.

self paced, independent, you do it by yourself, content.

And then we have unravel labs, which we have two courses in that

again, which are self paced that are succession oriented, type of

environment where men can say, Oh, wow.

Okay.

I did make some progress in this time.

Now I want more of this.

In fact, we created a page just for your group to be able to participate in those

dallas-burnett_15_05-30-2024_181701: Nice.

mark-jordan_1_05-30-2024_151659: called unravelgroups.

com forward slash 10 percent spelled

dallas-burnett_15_05-30-2024_181701: Yeah.

mark-jordan_1_05-30-2024_151659: So the two

dallas-burnett_15_05-30-2024_181701: Great.

mark-jordan_1_05-30-2024_151659: out.

So men go to that, listeners, they can click that and they can see,

okay, here's a quick to take a small step, a medium step or big

step in, in that growth journey.

dallas-burnett_15_05-30-2024_181701: And that's awesome.

we'll put that in the show notes for sure.

I loved what you said at the beginning on that, that first stage is that you really

help men craft a vision for their life.

tell me if we have some listeners and they're feeling stuck because

you used to use the buzzword.

We didn't talk about this before the show, but you were dropping it, man.

I, we, the whole first, Quarter of the book move is all about

clarity and finding clarity.

And you've used that word a couple of times.

So that's a hot button topic for us.

we love that word and what it means and how to get more of it.

If you need it, you need more of it.

Right.

And so,

mark-jordan_1_05-30-2024_151659: Yeah,

dallas-burnett_15_05-30-2024_181701: what would you, what advice would

you give listeners who feel like they're stuck and they don't have a

vision for their life and they really don't have an idea of What, how do

I even get a vision for my life?

what does that even mean?

So unpack that idea for us.

mark-jordan_1_05-30-2024_151659: Yeah, I love it.

and I did the parts of your book that the part of your book

that I've had a chance to read.

I saw that share.

There's a lot of shared themes in your book and what unravel is about as well.

And clarity is one of those.

And it's one of those things that like, if you're just sitting there

going, what's vision for my life?

What can that look like?

What can it be?

It's hard to just manufacture that thought yourself.

dallas-burnett_15_05-30-2024_181701: Mm.

mark-jordan_1_05-30-2024_151659: And

dallas-burnett_15_05-30-2024_181701: Mm.

mark-jordan_1_05-30-2024_151659: on the flip side, in today's world,

There are endless resources for that.

we're bombarded with, whether it be Instagram posts or social media or, Google

algorithm feeding us things that can feed it and it can become overwhelming.

dallas-burnett_15_05-30-2024_181701: Yes.

Yes.

mark-jordan_1_05-30-2024_151659: Unravel, you will end Unravel

with a clear vision statement.

Like you've never had before.

it is a clear vision statement that then will inform how you live your life.

And then we say, if it's not informing it, then You clearly need to modify it

because you don't really believe in it.

So it's an iterative process of course, but for men that don't have access to

something like that or we're just sitting there thinking what could be a next step.

I go back to my thing earlier, you've heard the saying before, if you walk

with wise people, you grow wise.

So identify people around you in your life.

who you think, who who are moving the ball down the field, they're

making progress and serving.

Hey, how have you come up with a vision casting in your life?

What resources have you used?

What have you gone to?

of course, I can, I could personally recommend great books and, and

that's what I encourage people to do is just a simple starting point.

Ask people that you admire, how do they do that?

And you'll get a very sort of disparate set of answers.

That's fine.

There's

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: way to do it.

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: lands and resonates with you so that

dallas-burnett_15_05-30-2024_181701: Yes,

mark-jordan_1_05-30-2024_151659: take a first step.

And then again, just believe so strongly if you do that in the context with

other men, you're, you have a much more likelihood of making progress.

dallas-burnett_15_05-30-2024_181701: I love that.

And that's just really great.

That's really great advice.

And funny enough, we talk about it, like you said, in our, in the way we

say it in move is, and it's, it's been a while that move came out in 2018.

It's been so long since I've thought about that.

So it's really, this is great refresher, just talking to you about it because

it's bringing all this stuff back up.

I'm like, I need to talk about this more, the idea is, When we're going

after clarity, it's, if you think about a clarity of a photograph,

you think you need three things.

You need light, focus, and frame, And so, the light is a picture.

You need to illuminate that picture in your life.

So we're saying, what is it?

Like you just said, it's what resonates.

Like when someone says something to you, you go, Ooh, and it's not resonate in.

It's not resonate like, Oh, I want to be a billionaire, win the lottery

and just spend a bunch of money.

That's not,

mark-jordan_1_05-30-2024_151659: right,

dallas-burnett_15_05-30-2024_181701: not what we're talking about.

that's, it's something deeper.

It's something more lasting.

And it's something that when you sit back, there's this feeling

like, oh, I am made of this.

we are.

We're staunch proponents that we're all made with a purpose

and we're, it's given to us.

We got to figure out what that is.

And so it's there.

We just got to see what resonates.

And so that light is that part.

And then, the focus is like you said, you're meeting with people that are in

your family, that are wise, that are.

That are, that have vision that they're chasing and you're

understanding what they're doing.

And it gives us the ability to hone in.

So the lights there, maybe we know if it's mountains or the beach, but

we don't really have the details, and then we start honing out those

details, we start getting more clarity.

So we got the general picture and then we're moving down with focus.

And then I think to your point, it's running towards something.

And at that point, it's the frame.

It's what frame of reference am I going to run at that?

This vision with, and that's what you started with when you said, we're looking

for progress, we're not looking for perfection, and am I going to run with

a glass half empty or glass half full?

So, so those are the things that when I think about clarity for

people that feel stuck, it is absolutely possible to gain clarity.

Like you said, you can go through unravel and come out with a really

tight, solid vision statement for your life, which is really great because.

We're firm believers in that in the last 10 percent because how do you live in the

last 10 percent if you don't even know what that looks like for you, because

everybody has a different last 10%.

Now you can live with excellence, but if you can't even define

what that is in your life,

mark-jordan_1_05-30-2024_151659: Yeah.

dallas-burnett_15_05-30-2024_181701: way to live in the last 10%.

mark-jordan_1_05-30-2024_151659: That's

dallas-burnett_15_05-30-2024_181701: So I very encouraged that you guys help men

come up with vision statements because that clarity helps them understand.

Cause everything flows out of that.

when you're thinking like, should I get married or should I move across

the country or should I have kids?

Or should I go for this promotion?

Or what kind of work should I do?

what kind of clarity do you have around who you're supposed to be and

who you're supposed to be becoming?

And so I think that's, that if you can nail that down, then it gives

you the ability to take steps towards it, which is just super encouraging.

And that's what gets you out of all the ruts.

mark-jordan_1_05-30-2024_151659: and from an a hijack

dallas-burnett_15_05-30-2024_181701: Yeah.

mark-jordan_1_05-30-2024_151659: I love that man.

that is great.

It

dallas-burnett_15_05-30-2024_181701: Yeah.

mark-jordan_1_05-30-2024_151659: it in a creates a good visual

representation of what needs to occur.

as you're striving to achieve clarity.

Yeah.

I

dallas-burnett_15_05-30-2024_181701: That's right.

mark-jordan_1_05-30-2024_151659: a lot.

dallas-burnett_15_05-30-2024_181701: That's right.

Yeah, that's, this is really great.

And it's, and I love your approach with that.

And I love how you are very passionate about that with men.

Now let's talk about this, because you've had to deal with some

issues in terms of pain yourself.

And you've had, you've mentioned it earlier in the show.

you've had multiple back surgeries, had some back pain.

So tell us about that experience and what that's been like for

you and how that's affected you.

mark-jordan_1_05-30-2024_151659: thanks for asking because I'm even in this

season of my life of since 2009 when it first started, I'm still learning

ways to talk about it in ways that are meaningful because All of us feel like

whatever pain we have is the worst, right?

dallas-burnett_15_05-30-2024_181701: Mm,

mark-jordan_1_05-30-2024_151659: of

dallas-burnett_15_05-30-2024_181701: yeah,

mark-jordan_1_05-30-2024_151659: to us and it's hard.

Whatever the pain we're experiencing is and everyone has pain in their life.

But for

dallas-burnett_15_05-30-2024_181701: mm,

mark-jordan_1_05-30-2024_151659: in 2009 I was playing racquetball one

day and went to make a shot and then.

Suddenly I could barely move and long story short, I spent the next two years

trying to avoid back surgery and then ultimately had My first back surgery

in 2011, which was a fusion surgery.

And every, ever since that season of life prior to the surgery and post surgery,

I've had 24 seven pain in my right leg.

It hasn't

dallas-burnett_15_05-30-2024_181701: Ah,

mark-jordan_1_05-30-2024_151659: a second fusion surgery in 2016.

I had a third back surgery in 2020.

it's

dallas-burnett_15_05-30-2024_181701: my,

mark-jordan_1_05-30-2024_151659: matter of time before I have to have the next one.

And it's interesting because there's so much from that

Dallas that I've learned from.

And it's probably just been in the last probably maybe three years that

I've been able to view it I think with a more mature lens because prior to

that man I love sports and water skiing and racquetball and tennis and snow

dallas-burnett_15_05-30-2024_181701: yeah,

mark-jordan_1_05-30-2024_151659: And I love those things and then suddenly I was

not able to do any of those Thankfully I can walk and I walk I'm able to walk

You know every day I can't really walk hills or anything like that But I can at

least walk and I'm so grateful for that.

But

dallas-burnett_15_05-30-2024_181701: mm,

mark-jordan_1_05-30-2024_151659: on it was of course.

Oh my gosh I can't believe this.

I can't do things.

I love to do anymore You know

dallas-burnett_15_05-30-2024_181701: mm, ah,

mark-jordan_1_05-30-2024_151659: was me kind of thing and that's real and

authentic and sure that's fine Those are all natural things to experience

and then as I begin to realize slowly But surely that I was replacing

that time with much more purposeful Things that made a difference for

not just today, but for eternity.

dallas-burnett_15_05-30-2024_181701: mm,

mark-jordan_1_05-30-2024_151659: I really began to get to a point where

I was like, man, suddenly it dawned on me one day, a few years ago,

and that this, there's actually a lot of good that came out of this,

dallas-burnett_15_05-30-2024_181701: mm.

mark-jordan_1_05-30-2024_151659: only in, in ways that I could refocus my

time, but if I'm being transparent, Dallas, it made me a much humbler person

because prior to that, I was one of those people that, you're hurt, you're

fine, or you're in pain, you're fine, get up, just, you'll be fine, just get

dallas-burnett_15_05-30-2024_181701: Rub some dirt on it, you

know, you'll be alright.

mark-jordan_1_05-30-2024_151659: on it, man, yeah, quit complaining, you'll

dallas-burnett_15_05-30-2024_181701: That's right.

mark-jordan_1_05-30-2024_151659: whatever.

man, once you get to a point in your life where there's just a small,

tiny step between you and that

dallas-burnett_15_05-30-2024_181701: Yes,

mark-jordan_1_05-30-2024_151659: not doing anything, you suddenly

dallas-burnett_15_05-30-2024_181701: yes,

mark-jordan_1_05-30-2024_151659: Ah, wait a minute.

I'm not all that I thought I was.

And man, you

dallas-burnett_15_05-30-2024_181701: mm,

mark-jordan_1_05-30-2024_151659: a lot of notches.

So, and I'm still learning to be, I'm still learning more humility, but

dallas-burnett_15_05-30-2024_181701: mm,

mark-jordan_1_05-30-2024_151659: been a huge, huge.

development in my life in many regards, but certainly humility and, and patience.

I'll never be long on that.

That's still a major weak spot of mine is patience for sure, but learning to do to

deliver that more and then being grateful.

dallas-burnett_15_05-30-2024_181701: mm,

mark-jordan_1_05-30-2024_151659: I'd love the pain to be gone today.

dallas-burnett_15_05-30-2024_181701: sure.

mark-jordan_1_05-30-2024_151659: never will be.

And at the same time, I know that it's, in many ways it's been a

blessing for me because it's allowed me to repurpose time and spend it

on things that, are more valuable.

dallas-burnett_15_05-30-2024_181701: Yeah, so I just love that how you

describe that because I know if we have with the number of listeners we have, we

definitely have a lot of listeners that are going through some type of pain.

It may be physical, it may be emotional, it may be relational.

It doesn't, it could be any kind of area of your life that you're

going and dealing with the pain.

But I think that some of the things that you're saying is universal.

Number one, it is.

It is natural to get frustrated when we are in a position of pain and we're

just suffering and it just, it stinks.

It is what it is and it's a normal human thing to respond in that way.

But I like how you talked about the process of, Moving through this

pain and how you dealt with that.

And I loved how in the beginning you started realizing like, wow, I'm starting

sense.

dallas-burnett_15_05-30-2024_181701: that, that some of the things I

was doing when I wasn't in pain.

Actually were less important than some of the things I'm doing now.

What, because I've had to trade it out because I can't do all these other

activities and I think that's a, such a great way to repurpose, just, it's

just okay, I'm repurposing my time to something greater and something

that I've lost now is going to do.

And I think we had a guest on Tyran Jackson.

He was one of the early shows.

It was probably in the first 10 episodes, but he had lost his.

He had lost a lot.

He lost his leg in a horrific boating accident and his wife at the same

time, it was an explosion on a boat.

It wasn't anything their fault.

And so, he talks about resiliency a lot.

And one of the things I remember him saying was, it's not trying

to get back what you lost.

It's trying to make what you have, make, remake what you have to make it great.

And I was just like, man, what an amazing person.

Yeah, powerful statement.

It's exactly what you were describing in saying, I'm remaking this time and

I make I'm remaking this time that I have into something more purposeful.

And I love also how you got to the point where you can say, where in the beginning

you were saying, I can't do this.

I can't do that.

I can't do this.

And now you're like, I am so grateful that I can walk every day and man, the

attitude of gratitude just spills through in spite of the fact that there was

some loss that you have, you had some activities you were enjoying and now

you're not able to do them, but you're able to do the things and your focus

in this season, you've repurposed and refocused and your focus is on gratitude.

And I think That has to be encouraging.

I hope if you're listening that you can hear Mark's story and his words

on that's this wise words about how to move through pain, with grace.

if that's,

mark-jordan_1_05-30-2024_151659: Yeah.

dallas-burnett_15_05-30-2024_181701: move through pain gracefully.

It doesn't mean it doesn't stink and that you wouldn't like

to go and snow ski again, but

mark-jordan_1_05-30-2024_151659: And,

dallas-burnett_15_05-30-2024_181701: you can move through.

mark-jordan_1_05-30-2024_151659: Yeah.

And to add to that, I was thinking as you were talking, I was remembering

a conversation I had with a mentor of mine who, had a business partner that

passed away from ALS a few years ago.

dallas-burnett_15_05-30-2024_181701: Ah.

Hmm.

mark-jordan_1_05-30-2024_151659: when I would be with him, I was,

I would feel like I wouldn't even want to talk about my pain.

It felt so small.

dallas-burnett_15_05-30-2024_181701: Hmm.

mark-jordan_1_05-30-2024_151659: to his pain.

And then I remember I was talking to this friend of mine who's a mentor one time.

And so again, sometimes I feel, I don't know how to talk about it in

a way that feels like I just don't know how to talk about the way.

And he made a great comment.

He goes, Mark, that's your pain.

Yes.

mark-jordan_1_05-30-2024_151659: it's difficult.

It doesn't, you're not comparing it to other people's pain.

And I'm, I love the way you're encouraging your listeners.

dallas-burnett_15_05-30-2024_181701: Hmm.

mark-jordan_1_05-30-2024_151659: you have pain, all of us have pain.

dallas-burnett_15_05-30-2024_181701: Hmm.

mark-jordan_1_05-30-2024_151659: in different ways.

And,

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: the more that you can lean into that, the

more that you can grapple with it,

dallas-burnett_15_05-30-2024_181701: Yes,

mark-jordan_1_05-30-2024_151659: going to set you up for,

success down the road for sure.

dallas-burnett_15_05-30-2024_181701: I think especially for leaders.

Especially for leaders, because we, and we say this often, you can't give

what you don't have, but if you're in pain, I had one time I was speaking

at a conference and it was, uh, we were talking, it was on burnout it

was a room full of business owners and I'd asked them, are you burnout?

And like half the room raised their hand.

Actively right now, I'm completely frazzled, burnt out.

And then I said, we got into a panel discussion.

Then they, somebody asked, they said, I thought they were going to ask me

about burnout, but they said, you said something during burnout, and

I'm afraid that I'm a victim of that.

I said, what are you a victim of?

They said, you can't give what you don't have, but you do give what you do have.

They said, we're burnout, and I'm almost 100 percent positive that I have

created that in my employees, my team.

mark-jordan_1_05-30-2024_151659: Oh,

dallas-burnett_15_05-30-2024_181701: I have taken that from myself, and

I've just, Added that to them and I've created an environment that's

really stressing everybody out.

And I think that's so powerful, but if you're in pain, one of the

reasons you want to move through it gracefully is because if you're leading

people, that is going to spill over.

And if you are

mark-jordan_1_05-30-2024_151659: said.

dallas-burnett_15_05-30-2024_181701: bitter and so angry that you've lost this,

or you can't have that, or you don't, Then that is what you're bringing to the

table and that's what people are going to experience from you And so being able

to move through that gracefully like you described and get to the other side It's

not saying that things you don't have bad days and nobody's saying nobody's perfect

But it's progressing through that and being honest with people about It just

I think as leaders you will gain so much more respect As you're leading people

through Your season and or your pain.

I think that is just so important for leaders.

mark-jordan_1_05-30-2024_151659: Yeah.

Well said.

I love that.

dallas-burnett_15_05-30-2024_181701: All right, so let's talk a little

bit about Let's talk a little bit about some of your experiences.

Have you've got some, stories in terms of men's transformational?

You don't have to be specific, but have you had some stories with unravel that

you'd like to share anything in terms of some of the progress that you've seen men

make in their transformational process?

mark-jordan_1_05-30-2024_151659: Yeah.

and I'm so glad you asked that because I love being reminded of how

dallas-burnett_15_05-30-2024_181701: Mm hmm.

Hmm.

mark-jordan_1_05-30-2024_151659: other side of hearing these stories.

and you hear him to Dallas with the work you're doing.

It's just, it's so life giving man to hear stories of men and

how their lives have been changed.

I mean, whether it be conquering addictions, whether it be

dallas-burnett_15_05-30-2024_181701: Hmm.

mark-jordan_1_05-30-2024_151659: becoming a better father, a

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: a better friend, a better leader, a better look at

one of the things I'm passionate about is men of faith in the workplace oftentimes

don't have a reputation of excellence.

And that drives me

dallas-burnett_15_05-30-2024_181701: Hmm.

mark-jordan_1_05-30-2024_151659: because if you're a person of faith

in the workplace, people should be so drawn to you because of the work that

you do, regardless of what it is, it should be so top notch and so excellent.

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: man, what drives you to be

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: like that?

What's behind that?

So that you get a chance to talk about your

dallas-burnett_15_05-30-2024_181701: Yes.

Um, um, um,

mark-jordan_1_05-30-2024_151659: being the best they can be in their vocation.

whatever it is.

Another really cool thing that I never, and it seems, I guess it's obvious.

I just didn't think about it early on is you wouldn't believe

the number of stories we get in testimonials from wives, girlfriends,

siblings, friends who are going.

is the difference I see in my husband now and my boyfriend

and my brother and my friend.

It, that's been really cool to hear that side as well because you realize,

with all the work that you do, that it's not just one person who's being

dallas-burnett_15_05-30-2024_181701: I don't know.

mark-jordan_1_05-30-2024_151659: It

dallas-burnett_15_05-30-2024_181701: Yeah,

mark-jordan_1_05-30-2024_151659: a

dallas-burnett_15_05-30-2024_181701: ripple.

mark-jordan_1_05-30-2024_151659: range of people, you know,

dallas-burnett_15_05-30-2024_181701: Um,

mark-jordan_1_05-30-2024_151659: that's occurring.

So

dallas-burnett_15_05-30-2024_181701: um,

mark-jordan_1_05-30-2024_151659: part is so gratifying.

dallas-burnett_15_05-30-2024_181701: I love that.

I think that's really powerful.

and I do think that's interesting.

Your perspective on the men of faith in occupations may

not be known for excellence.

Now, I think that's a, I think that's a valid, critique and I

think it's something that we.

as men in general, and in particular, as men of faith should be very aware

of, especially men of faith, if you are working with purpose, I almost feel like

if it goes back to what we were talking about earlier, if you can't be excellent

at your job, live in the last 10%, then especially if you are espousing a faith,

And working for something greater than yourself, then there is a serious lack

of purpose or clarity about that purpose and why you're doing what you're doing.

Because if you really grasp that and you really know this is what I'm made

to do, and this is why I'm doing it, it becomes really hard to do shoddy work.

mark-jordan_1_05-30-2024_151659: Right.

Yeah.

It's so true.

So true.

It really does.

And then people ask you, Hey, what's behind that?

And you get to share, Hey, there's a vision, you know, a purpose that

dallas-burnett_15_05-30-2024_181701: Yes.

Yes.

mark-jordan_1_05-30-2024_151659: which then leads to greater and

more life giving conversation.

dallas-burnett_15_05-30-2024_181701: A hundred percent.

A hundred percent.

Well, this has been fantastic.

Thank you, Mark, for coming on the show, for being a part of this and

just telling us about your story, how you have created this ability to have

men get together so they can transform their lives, both personally and

professionally, how you have worked through and Gracefully moved through

pain and how you've come out the other side with this attitude of gratitude.

I really think our listeners enjoyed that.

Thank you for sharing your wisdom on that.

Now we always ask guests on the last 10 percent to share if they have a person

that they would like to hear on the show.

So, is there anyone that comes to mind that you would like to

hear as a guest on the last 10%?

Yeah.

Yeah.

mark-jordan_1_05-30-2024_151659: and I've grown, I've learned and

certainly hijacking some things I've learned from time together today.

So,

dallas-burnett_15_05-30-2024_181701: Use it.

mark-jordan_1_05-30-2024_151659: yeah.

So thank you.

there's so many people when I think about interesting people in so many different

walks of life, that have impacted my life.

that I would say it's one person that I think could be very interesting to have

on your podcast is someone who's been a spiritual mentor of mine in the past,

but who is a really creative thinker.

is a guy named Ken Boa.

I don't know if you're familiar with Ken or

dallas-burnett_15_05-30-2024_181701: Ah, Furkin, yeah, Furkin, yeah.

mark-jordan_1_05-30-2024_151659: when back in your Atlanta days, he's

dallas-burnett_15_05-30-2024_181701: Yes.

mark-jordan_1_05-30-2024_151659: Atlanta.

You may have run across him or at least his

dallas-burnett_15_05-30-2024_181701: Yeah.

Ooh,

mark-jordan_1_05-30-2024_151659: wonderful, critical, creative thinker

who has a really gift to stimulate your thinking aspects of your life that

you've just haven't contemplated and for in ways you haven't contemplating.

So that would be certainly one person I would recommend.

dallas-burnett_15_05-30-2024_181701: that's awesome.

That's very good.

I've, I need to, we'll have to dig in and see if we can reach out to Ken

and see that sounds like someone we would enjoy having on the last 10%.

So that is awesome.

Thank you for that recommendation.

we'll reach out to Ken and see if we can get him on the show.

See you.

So, listen, Mark, thank you again for being on the last 10%.

Thank you for all you do for men, for helping walk with men

through their journeys in life and transform their lives.

We are appreciative to you for that.

And, thanks for being on the show.

We'll have to have you back again sometime.

Perfect.

mark-jordan_1_05-30-2024_151659: you, Dallas.

It was great, man.

Great spending time with you.

Thank you.

Thanks for joining us today on The Last 10%.

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