Unveiling the Sales Process with Steve Brossman

In this powerful discussion, sales innovator, Steve Brossman, deep-dives into sales tactics that don't feel pushy or uncomfortable, but rather form a collaborative process. He provides crucial insights drawn from his unique experiences in the health, fitness and wellbeing sectors. Steve outlines the key concepts behind his creation, 'Podcast Profits' and talks about his journey from his career in health and wellbeing to focusing on sales. He offers nuggets of wisdom on devising sales strategies, disclosing that he treats every sales opportunity as a high valued one. Steve talks about his upcoming book 'Flow Selling' and explains the concept behind it. He emphasizes the importance of creating a relationship with audiences, making them feel a part of the conversation, and how this contributes to enhancing sales. Drawing on the analogy of buying a car, he illustrates how the emotional aspect of sales is more important than the practical one. He ends the conversation by offering advice to listeners on how to effectively impact their audiences.

00:00 Introduction and Guest Presentation

00:59 Steve Brossman's Journey from Health to Sales

02:16 The Art of Collaborative Selling

03:16 The Power of Podcasting for Business

06:49 The Art of Engaging the Audience

08:58 The Importance of Building Relationships

22:09 The Four P's of Podcasting Success

24:34 Treating Every Opportunity as High Value

26:20 The Power of Energy in Sales

26:27 Understanding the Concept of Flow Selling

27:12 The Science Behind Winning

28:12 The Role of Emotion in Sales