Is your marketing plan delivering the results you want? Do you have a marketing plan, or are you guilty of “random acts of marketing”? Today’s show covers the importance of having a structured plan in place to make your marketing process a foundational piece of your business success. If you need practical and straightforward guidance for setting better intentions and seeing better results from your marketing dollars, you don’t want to miss today’s show! Join us!

Austin LaRoche is the CEO of ATAK Interactive and the creator of M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple pragmatic plan. Based in Pasadena, California, ATAK Interactive is a full-service marketing agency with employees and clients across the globe. Austin is an engaged entrepreneur with a passion for helping other business owners see their visions come to light, and his company motto is “Strength and Structure.” He and his team watch their clients grow from random acts of marketing into an organized operation that can measure and optimize success at every stage of their journey. Austin describes himself as naturally creative and biologically unorganized, traits that have driven him to build frameworks in every area of his life to keep him accountable for his goals and long-term vision. He doesn’t just preach “Strength in Structure” to his clients, but he carries out the mantra in everything he does. You’ll learn specific examples of a marketing plan that brings you “strength in structure.” 

Show Highlights:

• What Austin enjoys most about his work with business owners
• The four elements of your business foundation: vision, communications, data, and buyer personas
• How Austin simplifies the structure of B2B (business-to-business) marketing, which easily applies to B2C (business-to-consumer) marketing
• How lead generation fluctuates within different industries
• How to get clear about “delighting your customers”
• Why we should stop our random acts of marketing
• How to use authentic ways to connect through marketing by providing value
• Successful tactics that share your authentic messaging:
• Make the customer the hero in your story.
• Be intentional about asking for testimonials and reviews.
• Four buckets into which every marketing effort should fit (in one or more): to attract prospects, to convert prospects into an opportunity, to close the opportunity into a customer, or to delight the customer
• Austin’s takeaway advice about habits, quarterly systems, and processes

Resources:

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