Join Omni Talk's Chris Walton and Anne Mezzenga as they speak with Martin Urrutia Islas, Global Head of Retail Innovation and Experience at Lego, live from the VusionGroup studio at the World Retail Congress in Paris. In this exclusive interview, Martin shares the secrets behind Lego's success in creating engaging retail experiences that keep customers coming back for more.

Discover how Lego:

• Develops and tests new in-store experiences, like the Minifigure Factory
• Balances digital and analog experiences to enhance customer engagement
• Evolves from omnichannel retail to "omni experiences" that bridge the gap between in-store and online
• Leverages AI while maintaining a human-centric approach to retail innovation
• Collaborates with brands and the United Nations to celebrate creativity and play

Plus, get a sneak peek at the exciting Lego products and events coming soon, including the first-ever Global Day of Play!

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