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I want you to think about the last time somebody asked you what you do. Not a potential client, just someone you know. A friend, a family member, someone you bumped into somewhere. What did you say? And more importantly, how did you say it? Did you say it with quiet confidence, like someone who knows the value of what they do? Or did you find yourself shrinking it down a little, making it sound smaller than it is, adding a disclaimer before...
Sumantha McMahon (:
anyone had the chance to question it. Because I noticed this a lot with tutors and at times I've caught myself doing it as well. There's a story we carry around in our business and it's not the one on our website, it's not the polished version we put together when we're in professional mode. It's the one that runs underneath all of that, the private unedited version that comes out when we are caught off guard. And that story matters far more than people realise.
Sumantha McMahon (:
Because the way you talk about your business when nobody important is listening is usually a pretty accurate reflection of how you actually feel about it or how you might feel about yourself. And how you actually feel about it shapes everything. It shapes how you price your work. It shapes how you show up on a discovery call. It shapes whether you put something out into the world with conviction or with a quiet hope that nobody looks too closely.
Sumantha McMahon (:
It's not about having a perfectly rehearsed answer to the question of what you do. That's not what I'm talking about. I'm talking about the narrative underneath the answer, the one that decides whether you lean in or pull back, whether you own what you have built or apologize for it before anyone even has a chance to respond. So here's what I'd really love you to sit with. If you were to describe your business to yourself, honestly, in a quiet moment, what would you say?
Sumantha McMahon (:
Would you describe it as something you're proud of, something that genuinely helps something?
Sumantha McMahon (:
I'm just going to start that bit again.
Sumantha McMahon (:
If you were to describe your business to yourself, really honestly, in a quiet moment, what would you say? Would you describe it as something you're proud of, something that genuinely helps people, something worth investing in? Or would there be a but in there somewhere? Because that but is really worth paying attention to. Not to judge it or to panic about it, but just to notice it. Because once you see the story you're telling,
Sumantha McMahon (:
you can start to ask whether it's actually true or whether it's just a habit that you haven't yet questioned. The tutors I work with who make the biggest shifts and the biggest kind of progress, if you like, are rarely the ones who actually needed a new strategy first. They're often the ones who needed to update the story they were telling about what they had already built. And that shift, as quiet as it is, as subtle as it is, actually changes everything.
