Artwork for podcast Podfluence
Nancy Juetten | How to create a powerful bio that will get you booked on podcasts
Episode 12326th January 2022 • Podfluence • John Ball
00:00:00 00:55:06

Share Episode

Shownotes

Oh boy! Do I have a treat for you this week! Get Known, Get Paid Mentor Nancy Juetten transforms speakers, experts and authors into sought-after podcast guests who speak their way to 6-figures and beyond.

Nancy combines her years of public relations agency success, proven online marketing strategies honed since 2009, and velvet boot of accountability to kick clients into an empowering and sustainable gear of performance and profits.

In this episode:

  • Why appearing on podcasts is one of the best ways to build your professional profile
  • Common mistakes people make with their bios
  • How to craft a bio that will get you booked over and over again
  • What makes people stand out as 'must have' guests?
  • A masterclass in how to be a podcast guest
  • Why me, me, me = no, no, no!

and more besides.

In addition to being an Amazon #1 best-selling author and a consistent content creator, Nancy speaks up on 40+ podcasts and virtual stages each year with her sassy sound bites leading the way. Leading the Raise Your Voice – Make Your Impact Facebook Group is among her favourite ways to connect with new action takers who can soon become her best clients and newest success stories. Join right here: www.getknowngetpaid.com/group

Did you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show to your online network. Tag me and I'll give you a shout out on an upcoming episode. Leave a review and I'll read it out on the show.

Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.

Support the show (https://speakinginfluence.supercast.tech/)

Transcripts

Johnny:

Welcome to the show.

Johnny:

My name is Johnny Ball, this is Speaking Influence the show that explores the

Johnny:

world of influence and persuasion to help you build authority and

Johnny:

become a more powerfully persuasive communicator in business and in life.

Johnny:

This week, I'm going to be speaking with an expert in creating bios for

Johnny:

getting yourself booked on to podcasts.

Johnny:

Now, I talk about this a lot in my own work that right now, getting

Johnny:

onto the podcast is one of the best ways to build your profile.

Johnny:

If you're a coach, a speaker or a trainer, if you have something

Johnny:

that could be talked about

Johnny:

from an expert level on podcasts, then it's a really powerful way to

Johnny:

be building up your expertise and your authority in your industry.

Johnny:

So if you have the kind of business where it's worthwhile, you've taken some

Johnny:

time to become known for what you do.

Johnny:

Then you are going to love this episode with my guest Nancy Juetten.

Johnny:

On the show, we regularly explore the world of influence and

Johnny:

persuasion from multiple aspects.

Johnny:

Many of them referring particularly to business applications for

Johnny:

the psychology and application of influence and persuasion.

Johnny:

So we do look at things like marketing, but we also take a look at some of

Johnny:

the psychological aspects of influence and persuasion, some of the history of

Johnny:

influence and persuasion, we explore rhetoric, we explore persuasion

Johnny:

skills, ethical and otherwise.

Johnny:

And we look at much more besides to help you become a more powerful communicator.

Johnny:

If that's the kind of stuff that you want regularly for content for yourself.

Johnny:

And you enjoy the show you're listening to today, consider subscribing to get

Johnny:

more and do check out our back catalog.

Johnny:

With well, over a hundred shows, they're exploring this subject,

Johnny:

and more besides you are not going to be sure of information to improve

Johnny:

your influence and persuasion skills and be a more powerful communicator.

Johnny:

All that remains for me to say is enjoy the show.

Don:

Welcome to Speaking Influence.

Don:

The show that helps you to master the psychology and application

Don:

of ethical influence and persuasion, in life and business.

Don:

With persuasive presentations and podcasting coach, Johnny Ball.

Nancy:

If you're a coach, speaker or course creator and would like to have

Nancy:

a simple online ecosystem for your business where you can create funnels,

Nancy:

build an integrated website, sell and host courses and live programs, build

Nancy:

your list with lead magnets, manage your sales, create communities and so much

Nancy:

more, in a way that is affordable and fully supported, you'll love New Zenler.

Nancy:

You can try everything out for free.

Nancy:

And if you love it you can register for monthly or discounted annual billing.

Nancy:

It's more cost effective than most other similar platforms . Don't

Nancy:

pay for a multitude of services you have to then link up manually.

Nancy:

Get an online solution that does everything you need in one place.

Nancy:

Find the link in the show notes and try New Zenler as the all in one

Nancy:

solution for your business today.

Johnny:

Welcome to Speaking Influence.

Johnny:

Now this is the influence and persuasion show and one of the critical parts of

Johnny:

being influential and having persuasion with your group, the people you want

Johnny:

to be speaking to is being noticed.

Johnny:

And so this is one of the reasons why I've been looking forward to

Johnny:

today's conversation with my guest.

Johnny:

My guest is called Nancy Juetten.

Johnny:

I remember it.

Johnny:

It's just like button.

Johnny:

I have that written down and and she is an expert at making

Johnny:

your bios more interesting.

Johnny:

So you can say bye-bye boring bio, which is what we're here to talk about.

Johnny:

So welcome Nancy.

Nancy Juetten:

thank you.

Nancy Juetten:

It's great to be here.

Johnny:

I'm really happy to be speaking to you.

Johnny:

I don't know when we connected before, I've been looking forward to doing

Johnny:

the recording with you since then, you are absolutely delight to chat with.

Johnny:

And so I want to start off just before we get into what we're here to talk

Johnny:

about by asking you for you, who is somebody who stands out as being maybe

Johnny:

an exceptional person in terms of their influence and persuasion and why?

Nancy Juetten:

The person who stands out as the most influential

Nancy Juetten:

and persuasive in my experience is none other than Oprah Winfrey.

Nancy Juetten:

I have followed her work my entire life, and

Nancy Juetten:

nobody is more authentic, more connected and more genuinely concerned

Nancy Juetten:

about doing good in the world, through the power of the platform.

Nancy Juetten:

And whenever I'm in doubt about what to do or how to do it, I'll often ask myself

Nancy Juetten:

what would Oprah do in this situation?

Nancy Juetten:

And I always rise up to the next best, possible way to contribute because she's

Nancy Juetten:

been someone I've admired my entire life.

Johnny:

And she is a great example of someone who built her own platform

Johnny:

really and made the career for herself and has led the way for

Johnny:

so many other women, especially, but especially women of color too.

Johnny:

And what is it, do you think that stands out for you the most about

Johnny:

her influence and persuasion?

Johnny:

I know she's done good with that, but in terms of the journey that she's done

Johnny:

with that, what do you think has been most important for her creating that?

Nancy Juetten:

One of the things I remember most about reading a, her story

Nancy Juetten:

is that when she was starting out as a news broadcaster, she felt the news very

Nancy Juetten:

deeply and had a very difficult time keeping her emotions out of her delivery.

Nancy Juetten:

And that made her a horrible newscaster, but it set her up to be a brilliant

Nancy Juetten:

podcast hosts, brilliant host of a show.

Nancy Juetten:

And I have often thought about that as well as I pursued my own journey because

Nancy Juetten:

I feel people's messages very deeply.

Nancy Juetten:

I feel the news very deeply and keeping emotion out of it has been hard for me

Nancy Juetten:

too, but there's always going to be a way for us to craft our own path, to be that

Nancy Juetten:

unicorn in our industry, to be the one who's going to be the one that shows up in

Nancy Juetten:

this way and does it in full expression.

Nancy Juetten:

So the right people are called to want to work with you or listen

Nancy Juetten:

to you or be persuaded by you.

Nancy Juetten:

And so I've just sort of held her up as a standard because just because

Nancy Juetten:

she didn't fit the mold of a standard news broadcaster didn't mean she

Nancy Juetten:

didn't have a brilliant, brilliant role to play in a much bigger way.

Nancy Juetten:

And I think that that's very inspiring for me personally.

Johnny:

Yeah.

Johnny:

I love that.

Johnny:

Like once I think she was almost a failure and yet those were things that

Johnny:

absolutely made her a success own that.

Johnny:

So A great comparison to draw there, Nancy.

Johnny:

So that leads us very nicely into what we are here to talk about, which is helping

Johnny:

people to stand out and what your work is in helping other people to develop their

Johnny:

profiles and to be more noticed, first of all, how did you come to be doing that?

Johnny:

And what led you to doing this kind of work?

Nancy Juetten:

Well way back in the day I owned my own public relations

Nancy Juetten:

agency and I represented leading banks, prestigious chocolate companies.

Nancy Juetten:

Real estate organizations, all kinds of mainline businesses.

Nancy Juetten:

And when I would sit down with the CEO and say, well, let's hear your story.

Nancy Juetten:

They would say things like.

Nancy Juetten:

You know, the usual I went to this school, like went to this,

Nancy Juetten:

I live in this neighborhood.

Nancy Juetten:

I'm married to my lovely wife, with my two kids.

Nancy Juetten:

I play tennis on the weekends and I would think to myself, no, no,

Nancy Juetten:

no, that's simply not going to do.

Nancy Juetten:

We've got to get to the meat of the matter and find a way to differentiate

Nancy Juetten:

what makes you special, different and preferred, because let's just talk

Nancy Juetten:

about community banking for a moment.

Nancy Juetten:

If you cover the logo of that bank and you cover the photo of the person whose bio

Nancy Juetten:

is underneath It you'll probably notice that most of the bios sound the same.

Nancy Juetten:

And how does that help the bank create relationships with people

Nancy Juetten:

with meaningful assets to invest?

Nancy Juetten:

Dollars that they can borrow.

Nancy Juetten:

So it all started with me working with a lot of boring bankers who

Nancy Juetten:

needed to find a way to differentiate themselves, that would also work within

Nancy Juetten:

a compliance arrangement, you know?

Nancy Juetten:

And so I started working with people to write better bios for them.

Nancy Juetten:

I developed an entire system around how to do it.

Nancy Juetten:

And then when the great recession happened in 2008, and my PR firm ran into

Nancy Juetten:

difficult times in the crazy economy.

Nancy Juetten:

I found myself in need of creating a product that I could sell because my

Nancy Juetten:

PR business kind of fell on hard times.

Nancy Juetten:

So I codified all of my methods, my tools, my systems, my templates into

Nancy Juetten:

a bye-bye boring bio workbook that put me on the map in a fairly big way.

Nancy Juetten:

I got rather internet famous for it.

Nancy Juetten:

And I said, I was since 2009, I've been the bye-bye boring bio expert who

Nancy Juetten:

has worked with luminaries and stars on the rise to stand out at hello

Nancy Juetten:

with a story that actually stands out and brings more people to them

Nancy Juetten:

instead of repels them from them.

Johnny:

It seems that the ability to stand out is more important now than it ever

Johnny:

has been the capability to differentiate.

Johnny:

Brand marketing experts all over the place who are helping people to do this.

Johnny:

Just how much of a difference can it make to somebody in terms of

Johnny:

what their bio and looks like, and who are the kinds of people who you

Johnny:

were primarily aiming that towards?

Nancy Juetten:

The people I'm primarily aiming to serve our successful service

Nancy Juetten:

providers, messengers and speakers who are up to a mission worth fighting

Nancy Juetten:

for those are my ideal clients.

Nancy Juetten:

And there are so many.

Nancy Juetten:

Author speaker, coach people in the world.

Nancy Juetten:

I often Quip it's author speaker, coach snooze, you lose because if

Nancy Juetten:

you're going to call yourself that, like how much more generic can you be?

Nancy Juetten:

So those are the ideal people that I work with.

Nancy Juetten:

The bio is not meant to be everything you've ever done in your life.

Nancy Juetten:

It should be a powerful statement about who you serve, the big results your

Nancy Juetten:

clients welcome, and what differentiates you as the best available athlete or

Nancy Juetten:

service provider to bring in that magic faster, easier, and better so that

Nancy Juetten:

people can connect to do more business.

Nancy Juetten:

One of the bigger mistakes people make is they tell you everything they've

Nancy Juetten:

ever done in their life through every possible career intervention or

Nancy Juetten:

reinvention that they've ever done, which serves to confuse people rather than

Nancy Juetten:

to create clarity around getting busy.

Nancy Juetten:

More business done right now.

Johnny:

But you're in the right place.

Johnny:

I definitely knew that you were the right person to be speaking to you because a lot

Johnny:

of the audience for this show and a lot of my target client audience as well are.

Johnny:

Because trainers consultants.

Johnny:

And so we work in similar markets.

Johnny:

So that's why I knew that your content was going to be very relevant

Johnny:

to, to this particular audience.

Johnny:

They you've mentioned some of the things that the bankers were doing long line,

Johnny:

just looking very generic and boring.

Johnny:

But in terms of the coaches and speakers, what do you see as

Johnny:

being the biggest mistakes there?

Johnny:

I guess it's probably some of the same, but what else do you think.

Nancy Juetten:

I have a fun little acronym.

Nancy Juetten:

I'll see if I can try to spell it out for you.

Nancy Juetten:

I call it ABC.

Nancy Juetten:

D I Y would be arrogant.

Nancy Juetten:

A would be absence of proof of your claims.

Nancy Juetten:

For example, I'm a best-selling author, even when I've only sold two, two or three

Nancy Juetten:

books, and most of them were to family and friends arrogance, absence of proof.

Nancy Juetten:

That would be a couple of days.

Nancy Juetten:

Be boring.

Nancy Juetten:

You sound like everybody else.

Nancy Juetten:

See there's no clarity.

Nancy Juetten:

There's no conviction.

Nancy Juetten:

There's no Commitment to serve in a bigger way beyond just making money.

Nancy Juetten:

D is failure to differentiate.

Nancy Juetten:

You sound like everybody else.

Nancy Juetten:

I, this is a big one.

Nancy Juetten:

Every sentence starts with I, and that's the problem because if you're preparing

Nancy Juetten:

a bio for a podcast guest interview or for a speaking opportunity, It's ideal

Nancy Juetten:

if it's written in the third person so that the host can easily read it

Nancy Juetten:

without having to transpose the tents to be relevant for the situation I is,

Nancy Juetten:

when it's all about you, you leave out the most important person,

Nancy Juetten:

which is the ideal client that needs to be persuaded to engage.

Nancy Juetten:

And why is just for fun?

Nancy Juetten:

I call it yada, yada yada it's where you go on and on and on and on.

Nancy Juetten:

And you lose them at hello because you didn't have the grace and the smarts to

Nancy Juetten:

get to the meat of the matter quickly.

Nancy Juetten:

So people can say, yes, that's my guy.

Nancy Juetten:

Those are some of the bigger mistakes that people make.

Johnny:

Okay.

Johnny:

That's quite a lot of mistakes there that people are making.

Johnny:

And so I guess most people are probably making some of those mistakes.

Johnny:

Some people may be making all of those mistakes, but they're,

Johnny:

this is why we need people like you, who can help us to fix it.

Johnny:

So where do we start to turn that around?

Johnny:

Nancy?

Johnny:

Where do we begin to.

Johnny:

Create a buyer that is going to stand out and people are going

Johnny:

to look at and go, oh yeah.

Johnny:

Wow.

Johnny:

I need to know more about this person?

Nancy Juetten:

Well, one of the first things you want to do is you

Nancy Juetten:

want to decide what you want your bio to accomplish for you right now.

Nancy Juetten:

I often say that when you go to the one size fits all rack at the

Nancy Juetten:

discount mall, you may have clothes on your back, but you won't look

Nancy Juetten:

sexy, svelte and spectacular because you didn't think about the occasion

Nancy Juetten:

that you were getting dressed for.

Nancy Juetten:

So if you want to bio to attract clients, Put that objective in mind

Nancy Juetten:

and write your bio to attract clients.

Nancy Juetten:

If you want your bio to attract speaking gigs, position yourself as

Nancy Juetten:

a speaker who delights and inspires audiences in a very specific way.

Nancy Juetten:

If you want to be booked for media interviews, lead with the kind of

Nancy Juetten:

conversation you want to be a part of.

Nancy Juetten:

You get to bring to the conversation that makes you the host or the guests

Nancy Juetten:

that a host can't wait to talk to.

Nancy Juetten:

So number one is what is the bio supposed to be doing for you?

Nancy Juetten:

Because one bio does not suit all these situations.

Nancy Juetten:

Then what you want to do is you want to reflect on the who, the how and

Nancy Juetten:

the wow, who the ideal client is, the, how you make your biggest difference

Nancy Juetten:

and the big wow that you bring about.

Nancy Juetten:

Those could be the stunning results that you bring about to clients who wisely

Nancy Juetten:

invest or those could be the standing ovations you invite every time you take

Nancy Juetten:

the stage, or that could be the repeat guest invitations, you get to come back to

Nancy Juetten:

whatever show multiple times, because you were so amazing every time you show up,

Nancy Juetten:

then you want to prove why you've got the goods by your credentials, your awards,

Nancy Juetten:

what clients say, and then you want to

Nancy Juetten:

package everything in the right format, so it's eminently usable, a podcast host,

Nancy Juetten:

for example, is going to want maybe 50 words or at most 100 words to introduce

Nancy Juetten:

you in the third person, the 300, 500, the 800 word bio that you obsessed with for

Nancy Juetten:

months and months to get exactly right.

Nancy Juetten:

My guess is you did that to satisfy your own ego, but chances are very

Nancy Juetten:

few people have read from start to finish that 700 word thing.

Nancy Juetten:

And I would ask you that question, Johnny, when people pitch you to be a

Nancy Juetten:

guest on your show, what are some of the mistakes that you see people making

Nancy Juetten:

that have you hitting the delete key?

Nancy Juetten:

Instead of saying, boy, I can't wait to talk.

Johnny:

That's a nice question.

Johnny:

I really liked that you answered that.

Johnny:

I would like to talk about this earlier today and it comes up quite often.

Johnny:

So there's a few things.

Johnny:

One is that they don't actually check what my show's about and just say, Hey,

Johnny:

I want to come and speak on your show.

Johnny:

Another thing is they expect me to do all the work and research that would say,

Johnny:

Hey, I'd be a great guest on your show.

Johnny:

And I don't know who they are.

Johnny:

And I don't have a lot of time to research everyone who applies to be on the show.

Johnny:

What else do they get wrong?

Johnny:

They, they send me too much information.

Johnny:

But like you said about having that super long bio, they'll send me all this

Johnny:

stuff with all these different links and videos and previous interviews,

Johnny:

again, ain't nobody got time for that.

Johnny:

And yeah, th there's loads of mistakes.

Johnny:

And so I particularly love it when people get it right.

Johnny:

In terms of like, which is really just the.

Johnny:

Like you said, having the meat of it and knowing straight away, like

Johnny:

they've checked you out, they know that they know what you're about.

Johnny:

They know what your show is about and they can come to someone can come to

Johnny:

you and tell you why they are going to be a good guest for your show.

Johnny:

When, when we got in contact, it was very clear to me.

Johnny:

There's like you were going to be a good person to speak to.

Johnny:

I didn't take much convincing to set up a conversation.

Johnny:

So, yeah.

Johnny:

And that's the, I want to have that chat with you because I could see

Johnny:

very clearly what you're about.

Johnny:

And and the reach out was just enough information to, to make me think.

Johnny:

Yes, I know this is someone I want to talk to.

Nancy Juetten:

You know this idea.

Nancy Juetten:

Thank you so much.

Nancy Juetten:

And this idea of just enough, I think Goldilocks, the fairytale is something

Nancy Juetten:

we should all visit for everything that we do as speakers, trainers, experts,

Nancy Juetten:

authors, because there's too little information, there's too much information.

Nancy Juetten:

And then there's this idea of what's just right.

Nancy Juetten:

And it's more of an art than a science to figure out what that is.

Nancy Juetten:

But in my experience, working with luminaries and stars on the rise

Nancy Juetten:

and celebrities and big name CEOs less, typically less is often more.

Nancy Juetten:

And it takes more skill to get.

Nancy Juetten:

It did boil down to the bare essence, but when you can get to the meat

Nancy Juetten:

and that are quickly where people instantly know that you're a fit,

Nancy Juetten:

let's commit and let's get on with it.

Nancy Juetten:

And that's really what everybody wants.

Nancy Juetten:

Whether you want more speaking gigs, more podcast interviews, or

Nancy Juetten:

to have clients say, you're the one that I want you're the answer to

Nancy Juetten:

my prayer.

Nancy Juetten:

I think that if we, and I think another mistake people make.

Nancy Juetten:

And this is a very common one.

Nancy Juetten:

Most people doing business today have a website and they're working with

Nancy Juetten:

someone to get their website live.

Nancy Juetten:

And there's a place on your website to say, here's my about me page.

Nancy Juetten:

And it's a box on a list that you check, check, check, check.

Nancy Juetten:

What if your website went live 10 years ago?

Nancy Juetten:

And that was the very last time you looked at your bio because you checked

Nancy Juetten:

the box, but in the 10 years that have passed, your hairstyle has changed,

Nancy Juetten:

.Your physical appearance has changed, but most importantly, the

Nancy Juetten:

contributions and the stunning results you've brought about have changed.

Nancy Juetten:

And you may have shifted focus in dramatic ways that are not yet reflected

Nancy Juetten:

on the place where people go to find out whose name is on the door, whether

Nancy Juetten:

or not you're the one that they want.

Nancy Juetten:

If it's been six months or more, since you've looked at your bio, look at it

Nancy Juetten:

with fresh eyes today and ask yourself, is this still the best possible way for

Nancy Juetten:

me to represent my message, my story, my mission, my magic, so that the right

Nancy Juetten:

people will want to say yes to me.

Nancy Juetten:

And if the answer is no it's time to refresh that message so that

Nancy Juetten:

you can show up as you wish to, to welcome the outcomes that you desire.

Johnny:

Yeah, I think that's super important.

Johnny:

And another thing that came up for me whilst you were saying that, and

Johnny:

I do see this quite often as well.

Johnny:

I don't want to lead this into something else that you talk about is that some

Johnny:

people who applied to be on the show.

Johnny:

When they apply they tell me maybe 10 or 15 or more different things that they

Johnny:

could come on the show and talk about.

Johnny:

And I don't want to hear that from people.

Johnny:

I really don't want somebody who can come and talk to me about everything.

Johnny:

I want some.

Johnny:

Like you who can come and talk to me about bios and yes, we might talk about

Johnny:

some other things, but I know what you're about, and I know what you specialize in.

Johnny:

I want specialized people to come on the show.

Johnny:

I really don't want generalists the same as if I, when I

Johnny:

choose coaches who I work with.

Johnny:

And now I work with, I can work with a marketing coach right now.

Johnny:

Really cool guy, Chris Ducker.

Johnny:

Awesome.

Johnny:

And.

Johnny:

I very careful about how I selected him, but if Chris just worked in everything

Johnny:

and what, with every kind of business or every kind of entrepreneur, I would

Johnny:

not be interested in working with him.

Johnny:

He works with very specific kinds of people and that's a perfect fit for me.

Johnny:

And so that's what I see with people who want to come forward and

Johnny:

do all sorts of things that I see in lots of people's bios as well.

Johnny:

So many people now are doing more than one thing and I get it.

Johnny:

But it's a as.

Johnny:

As the marvelous coach, Carrie Wilkerson was pointing out to me yesterday, you

Johnny:

can only ride one horse at a time.

Johnny:

We have butt, one butt, one horse.

Johnny:

And that is that way for a reason.

Johnny:

So,

Nancy Juetten:

know, that

Johnny:

I know.

Nancy Juetten:

that, that one lesson was a tough one for me to learn.

Nancy Juetten:

And I'm just so glad you brought it up because it was Phil McGraw, who said

Nancy Juetten:

you can only run, ride one horse with what exactly what you said, but when

Nancy Juetten:

you have relentless focus on one thing that you do better than anyone else,

Nancy Juetten:

you have the opportunity to get known for that get paid for that,

Nancy Juetten:

have your star rise because of it.

Nancy Juetten:

And have it be the thing that people say, that's the gal who does this.

Nancy Juetten:

And if people are looking for how to write a professional bio, how to

Nancy Juetten:

write a client, attracting bio, how to get your media one-sheet done and

Nancy Juetten:

dialed, and they go to Google to type in those terms, certain people will

Nancy Juetten:

come back instantly in the search.

Nancy Juetten:

And that is what we all want is to be that go-to person type in bye-bye

Nancy Juetten:

boring bio and tens of thousands of references will point directly back to me.

Nancy Juetten:

And is it the only thing I talk about?

Nancy Juetten:

No.

Nancy Juetten:

Over the years I've tweaked it and pivoted so that it can be even more relevant.

Nancy Juetten:

That's why I talk a lot about podcast guesting these days, because we are living

Nancy Juetten:

in a shelter in place world where the empowerment and control we have over our

Nancy Juetten:

upside can be influenced dramatically,

Nancy Juetten:

if we take our place at the microphone to speak up.

Nancy Juetten:

And if you want to do that, you need a bio that will be host friendly.

Nancy Juetten:

That speaks to the specifics.

Nancy Juetten:

And I am better qualified to talk about that than most folks, because I spent

Nancy Juetten:

the last 11 years beating the drum about why the bio matters and how you can

Nancy Juetten:

make yours work hard for you in the ways that are meaningful to your bottom line.

Johnny:

Yeah, well, let's dive a little bit more into that then specifically,

Johnny:

because I know that some of the work I do with people is in helping them

Johnny:

get on the right kinds of podcasts and shows and things with that sort

Johnny:

of publicity and helping them set up those media kits and things like that.

Johnny:

What are the kinds of things you think?

Johnny:

You mentioned about having that short bio in the third person, but what other

Johnny:

things do you think are essential for somebody to have in their media kit

Johnny:

and in their reach out to other people?

Nancy Juetten:

well, one very basic thing is called a media one sheet, and

Nancy Juetten:

this is a PDF or a graphic image of all the essentials that a host would need

Nancy Juetten:

to determine that you are their person.

Nancy Juetten:

I ask people to start with creating a media one sheet, because it's an

Nancy Juetten:

exercise in clarity, you can say, what do I want to be known for?

Nancy Juetten:

What conversation do I want to lead?

Nancy Juetten:

What qualifies me to talk about this?

Nancy Juetten:

What have people said about me as an expert in this area?

Nancy Juetten:

Where am I social media profiles.

Nancy Juetten:

And what is the best way to book me these?

Nancy Juetten:

And of course your professional headshot that looks like you will

Nancy Juetten:

be looked like today with your current reflection in the mirror.

Nancy Juetten:

When you go to the effort to create this document, then you have message

Nancy Juetten:

clarity about what you want to do.

Nancy Juetten:

And as you've created that your own confidence and conviction and desire

Nancy Juetten:

to speak up becomes even stronger.

Nancy Juetten:

So then if you want to be booked on shows, there are so many wonderful podcasts guest

Nancy Juetten:

matchmaking sites available to us today that are free to belong to, but they all

Nancy Juetten:

have their own platforms that require that you enter the very similar information

Nancy Juetten:

that is on your media, one sheet.

Nancy Juetten:

So by getting to clarity first about what you want to talk about it then

Nancy Juetten:

becomes a cut paste and share situation.

Nancy Juetten:

On the various platforms where people are looking for guests.

Nancy Juetten:

So you save yourself time, you position yourself properly on all these sites,

Nancy Juetten:

and you could be getting leads in your inbox as soon as tomorrow from hosts that

Nancy Juetten:

are looking for someone just like you.

Nancy Juetten:

I think that with 2.7 million podcasts on the air, according to listen notes,

Nancy Juetten:

the recipe for overwhelm for a lot of messengers is pretty daunting.

Nancy Juetten:

But if you could choose to book yourself on two shows a week consistently

Nancy Juetten:

as a steady diet, you will never be hungry for an audience ever again.

Nancy Juetten:

Audience opportunities will come into your inbox.

Nancy Juetten:

If you learn the finesse to pitch like a human being who cares about the host, as

Nancy Juetten:

much as you care about yourself, you will set yourself up for brilliant success.

Nancy Juetten:

And the best part about it is the thing that people don't tend to think

Nancy Juetten:

about until it starts to happen.

Nancy Juetten:

But when you are a brilliant guest on a show and you pour value into

Nancy Juetten:

the conversation, There are likely other hosts that are going to be

Nancy Juetten:

listening to that show who are looking for guests, just like you.

Nancy Juetten:

And that means that opportunities start coming your way without

Nancy Juetten:

you even having to pitch.

Nancy Juetten:

And wouldn't that be an amazing outcome?

Nancy Juetten:

That's been what's happened for me.

Nancy Juetten:

And so I'm just beating the drum for people to get in the game, because

Nancy Juetten:

if you are a messenger, a speaker, someone who has something to share

Nancy Juetten:

and discuss how empowering is it.

Nancy Juetten:

Get the opportunity to have a long form conversation where aha insights

Nancy Juetten:

can be dropping left and right.

Johnny:

Well, you and I are very much on the same page with all of that Nancy.

Johnny:

I can agree with you wholeheartedly 100%.

Johnny:

And I love that.

Johnny:

It's all, I've often said to people that I don't like cut and paste applications.

Johnny:

But it's not a hundred percent true cause I don't dismiss them

Johnny:

if it's the right kind of person.

Johnny:

And if they actually show me that they looked at my profile and they've

Johnny:

checked that they're a fit for the show.

Johnny:

I understand that people want to save time, but it's really

Johnny:

just the ones where I can see.

Johnny:

They've just sent it out to probably everybody and and haven't made any

Johnny:

adjustments to it or even worse, they say, oh, Hey, I love your show.

Johnny:

I love what you talk about, but there's nothing specific there.

Johnny:

And it's well, I don't know that you've actually listened to it.

Johnny:

I don't know.

Johnny:

Any idea who I am, and I've even had those messages for a show that I

Johnny:

hadn't even launched before, before there were any episodes as well.

Johnny:

I think you had, if you've been listening to it because it's not even launched.

Johnny:

So yeah, just a little bit though.

Johnny:

It's maybe people think this is all time intensive, but

Johnny:

for the results that you get.

Nancy Juetten:

Well, here's what I want to say about that.

Nancy Juetten:

I I knew a newscaster who spent the better part of 30 years giving her heart and

Nancy Juetten:

soul to the deadline to be on the air accurately and in service to an audience.

Nancy Juetten:

And she once said that the biggest turnoff for her is running into people at the

Nancy Juetten:

grocery store or at events where people would actually say, I'd never watched the

Nancy Juetten:

news, but the news should write about me.

Nancy Juetten:

And she's thinking to herself, I've given the last 30 years to

Nancy Juetten:

my journalism career investigating important stories that need notice.

Nancy Juetten:

And you're coming to me saying you never watched, but we

Nancy Juetten:

should pay attention to you.

Nancy Juetten:

I mean, it's amazing how left footed people can be.

Nancy Juetten:

I think that the secret sauce that I teach people is

Nancy Juetten:

before asking to be seen, heard and celebrated yourself, see here and

Nancy Juetten:

celebrate the host you want to have the opportunity to be in conversation

Nancy Juetten:

with, and when you say congratulations on 104 episodes and 55, 5 star reviews.

Nancy Juetten:

You've let them know that you've paid attention to their metrics,

Nancy Juetten:

but you go the extra mile.

Nancy Juetten:

And I tell all my clients, we're all in the business of

Nancy Juetten:

learning more and earning more.

Nancy Juetten:

If you want to be on that show, choose an episode that interests

Nancy Juetten:

you personally, where you will learn something that will allow you to learn

Nancy Juetten:

more, earn more and make a better life.

Nancy Juetten:

It will be a good use of your time.

Nancy Juetten:

'cause, you're gonna walk away with the aha insight from a show that

Nancy Juetten:

actually helps you live life better.

Nancy Juetten:

But if, as a consequence of listening to that show, you are convinced that

Nancy Juetten:

you have something to add to the show.

Nancy Juetten:

Here's my suggestion.

Nancy Juetten:

Write a five star review for that episode and share it with the host

Nancy Juetten:

capture screenshot of your review.

Nancy Juetten:

And then a few days later, Suggest how you have value to add to that conversation

Nancy Juetten:

or that you have a show idea that could be refreshing and persuasive to

Nancy Juetten:

make the show even more intoxicating.

Nancy Juetten:

But when you demonstrate that you've actually listened or watched, that's a

Nancy Juetten:

really nice way to invite a conversation for a relationship because the other thing

Nancy Juetten:

that I think is incredibly important is this is not like the business card ninja

Nancy Juetten:

that goes to the business card, goes to the networking event and tries to capture

Nancy Juetten:

everybody's business card and goes home

Nancy Juetten:

giving themself a gold star.

Nancy Juetten:

Every single conversation you have with a host could be.

Nancy Juetten:

One where you realize that we have a lot in common.

Nancy Juetten:

We know people that we could help each other grow.

Nancy Juetten:

Maybe we can create some relationships beyond what we're having right here.

Nancy Juetten:

And could we plant those seeds so that we don't take a one night stand

Nancy Juetten:

approach, but create relationships around the world where we can

Nancy Juetten:

support and elevate each other.

Nancy Juetten:

That's the real magic of the relationship building that happens when you get

Nancy Juetten:

to be on somebody's coveted show.

Johnny:

Nancy.

Johnny:

I feel like we're kindred spirits.

Johnny:

Yeah.

Johnny:

A hundred percent.

Johnny:

Everything you just said.

Johnny:

I love that one night stands and now analogy as well, because it's so true.

Johnny:

So many people think that it's all about getting on as many shows as possible

Johnny:

and it isn't you know, you can get on all those shows and you you'll be

Johnny:

seen, but are they the right shows?

Johnny:

And if you think that the vast majority use, you mentioned there's over 2

Johnny:

million, well, over 2 million podcasts.

Johnny:

The study of all of those are active, probably less than half of that are

Johnny:

actually active podcasts, but even sorry, only around 10, the top 10%

Johnny:

of podcasts bravely are actually getting more than around 50 or 60

Johnny:

downloads an episode kind of thing.

Johnny:

And so that's what you have to think about is that you can go on all the

Johnny:

shows, but do they have your audience?

Johnny:

Do they, are they worth being on?.

Johnny:

Are they going to stick around?

Johnny:

Are they going to add value to the conversation?

Johnny:

It really is not quantity over quality kind of situation.

Johnny:

You do want to go for some level of quality here and make sure

Johnny:

you're getting in front of at least the right kinds of audiences and

Johnny:

with the right kinds of people,

Johnny:

who were giving out the same kinds of messages that you're talking about,

Johnny:

and yes, that takes a bit more time.

Johnny:

And yes, that means developing some relationships, some ties that are

Johnny:

actually going to serve you, you know, people ask me, or maybe you say the same

Johnny:

thing, but one of the things that I never expected when I started a podcast, being

Johnny:

a host and a guest now on many shows was the amazing network and friendships

Johnny:

that I would build up because of it.

Johnny:

All over the world with people from all over the world, it has been, it,

Johnny:

wasn't what I sat into podcasting for.

Johnny:

But if I had known that, I think I might've, because it's been incredible.

Nancy Juetten:

Well, that's the part about It that I like too.

Nancy Juetten:

I really.

Nancy Juetten:

I really love the idea that you can speak around the world

Nancy Juetten:

without leaving your house.

Nancy Juetten:

But when you get in a long form conversation like we are doing now, we're

Nancy Juetten:

finding out that we have a lot in common.

Nancy Juetten:

We have very similar values.

Nancy Juetten:

We speak the same language.

Nancy Juetten:

We are kindred spirits.

Nancy Juetten:

That's the beauty of a longer conversation, juxtapose that to, when you

Nancy Juetten:

get invited to be on a major newscast, there will be a three to four minute

Nancy Juetten:

package where you will get to share something in three to four minutes.

Nancy Juetten:

And when it's over, it's over and it's on onto the weather and it's onto the sports.

Nancy Juetten:

It's hard to convey and create that kind of relationship when

Nancy Juetten:

you only have four minutes.

Nancy Juetten:

And so for people who appreciate the luxury of having a real conversation,

Nancy Juetten:

this is fun, but here's the other part about it that I think definitely

Nancy Juetten:

needs to be called out there.

Nancy Juetten:

Our listeners paying attention to these conversations.

Nancy Juetten:

And if, what it is that you are talking about solves a problem that they've been

Nancy Juetten:

struggling with, that podcast episode, if someone says I've really struggled with my

Nancy Juetten:

bio, I don't know how to make it better.

Nancy Juetten:

I can repurpose this episode and say, well, here's a recent podcast episode

Nancy Juetten:

where I talked about some of the mistakes people make and what to do differently.

Nancy Juetten:

I hope you'll listen in, but when they listen in that, not only do they get the

Nancy Juetten:

tips, but they hear my voice and they hear the passion that I bring to it.

Nancy Juetten:

And if they like what they hear and it resonates for them when they asked to

Nancy Juetten:

talk to me, it isn't gee, I wonder if you're the right person for the job.

Nancy Juetten:

It's Hey, when can we get started?

Nancy Juetten:

And for people who want to get started quickly.

Nancy Juetten:

So the exchange of value can happen sooner versus later.

Nancy Juetten:

I mean, let's repurpose these podcasts to the best of our ability, which

Nancy Juetten:

brings me to one other idea, which is when you're on a podcast, just

Nancy Juetten:

don't grab and go do your part to repurpose that episode after the fact.

Nancy Juetten:

So you can help the host get more eyeballs, more, listens,

Nancy Juetten:

more downloads, more subscribers, because we're all in this together.

Nancy Juetten:

And the rising tide lifts all the boats.

Johnny:

It really does.

Johnny:

And this is something that I'm pointing, find myself pointing out again and again,

Johnny:

to people as a host or as a guest, you have valuable content and clips that you

Johnny:

can be creating from your appearances on other shows that you've read it.

Johnny:

And probably most hosts are not going to deny you that you say, okay, can I have

Johnny:

a, can I have the recording so I can create some clips and put out some, or

Johnny:

copy of the transcripts so I can put some stuff out of that to my network as well.

Johnny:

Most.

Johnny:

Yeah, sure.

Johnny:

More than happy for you to do that.

Johnny:

Or they may say, all right, I have a team and I'll get them to do that and

Johnny:

I'll get them to share it with you.

Johnny:

Because they is added promotion.

Johnny:

Nobody's going to turn down that extra promotional stuff.

Johnny:

And in terms of your own audience as well, it's additional value

Johnny:

on content for them that also.

Johnny:

Securing your expertise and your value to them as to what you're putting out there.

Johnny:

So the benefit on top of benefit here, right?

Nancy Juetten:

Well, so let me just offer a very recent example of something that is

Nancy Juetten:

very relevant to what we're talking about.

Nancy Juetten:

I was very recently invited to provide expert commentary

Nancy Juetten:

to a columnist for forbes.com.

Nancy Juetten:

He wanted to know about tips for podcast guesting, for messengers who

Nancy Juetten:

want to attract more high ticket class.

Nancy Juetten:

And so when I wrote responded, not only did I share my own distinct,

Nancy Juetten:

unique perspective, but I made specific terrific recommendations to

Nancy Juetten:

three of my favorite podcast, guests, collaboration sites that were influential.

Nancy Juetten:

And when other resource, because I thought to myself when my name and my

Nancy Juetten:

tips are showcased on forbes.com and I was generous and bringing along three

Nancy Juetten:

or four other amazing resources with me to enjoy that level of credibility and

Nancy Juetten:

impact that will give me the opportunity to reach back to the owners of those

Nancy Juetten:

three or four organizations and say, I did you a solid by showcasing you as

Nancy Juetten:

among my favorite recommended resources.

Nancy Juetten:

I wanted you to know that, and I wanted to see if you might be excited to share

Nancy Juetten:

this out with the people that you know, Every single person to a person was

Nancy Juetten:

delighted, surprised, and thrilled.

Nancy Juetten:

And as it turns out, many of them had over 30,000 people in their communities

Nancy Juetten:

each, which means that that Forbes article was going to reach and touch and

Nancy Juetten:

transform more lives so that the rising tide truly will lift all the boats.

Nancy Juetten:

So bringing that print example to podcast guesting, if you are lucky

Nancy Juetten:

enough to be featured on a great show like this one, Speaking Influence, think

Nancy Juetten:

about what you can do to share it out.

Nancy Juetten:

And if you have wonderful resources, you can pack within the show

Nancy Juetten:

that can be in the show notes.

Nancy Juetten:

That gives you an opportunity to reach back to the people who were

Nancy Juetten:

referenced in the show notes.

Nancy Juetten:

So they'll say, wow, that was unexpected and delightful.

Nancy Juetten:

And maybe want to talk to that lady or that fellow.

Nancy Juetten:

And what do you know?

Nancy Juetten:

You create relationships by doing kindnesses to others before you ask

Nancy Juetten:

for anything for yourself first.

Johnny:

Yeah.

Johnny:

Yeah.

Johnny:

It's a fantastic thing, you know, I've had and if you're familiar with Pat Flynn,

Johnny:

but I've had Pat talk about this kind of thing as well of being noticeable in

Johnny:

people's communities and environments.

Johnny:

Like if you want somebody that somebody you follow on or on YouTube

Johnny:

or anywhere like that, go and show up on their live events and interract.

Johnny:

Chat with them and be somebody who shows up regularly.

Johnny:

So they all right.

Johnny:

I've seen you before and they become familiar with you, but in terms of

Johnny:

people's content, now, if you are looking to really get some other, you want to

Johnny:

get on a, some bigger shows that might be more challenging To get on, to start

Johnny:

sharing out their content, tag them in it and share it out to your audience as well.

Johnny:

Pick out some clips or some lessons you got from a particular episode

Johnny:

and keep sharing that stuff out.

Johnny:

Not only is it giving great value to your own audience, but if you keep tagging

Johnny:

them in it as well, they're going to start to notice that you're doing that.

Johnny:

And then they're going to see the thing you need is developing those

Johnny:

relationships by you're helping them.

Johnny:

You're helping yourself.

Johnny:

You're having your audience.

Johnny:

Everybody wins, right.

Nancy Juetten:

Well, and since we're talking about bios here, there's the

Nancy Juetten:

words we put on paper to demonstrate who we help, how we serve and what makes

Nancy Juetten:

us special, different and preferred.

Nancy Juetten:

And what makes us special, different and preferred also relates to how we show

Nancy Juetten:

up as human beings in our daily lives.

Nancy Juetten:

As we post on social media, as we show up on stages, live and virtual,

Nancy Juetten:

as we do whatever it is that we do.

Nancy Juetten:

And if you say for example, that you're all of the help and none of the hype

Nancy Juetten:

and that you're going to demonstrate that with every move you make and

Nancy Juetten:

people have that experience of you as a human being, the words and the music

Nancy Juetten:

match and there's alignment, which creates that beautiful bridge of trust.

Nancy Juetten:

And so I think sometimes people get all caught up in the hype of who

Nancy Juetten:

they are and positioning themselves and over positioning themselves.

Nancy Juetten:

But the match to who they are as a human being is a disconnect.

Nancy Juetten:

So if you could be integrated in every good way, will get to have be, or do

Nancy Juetten:

all the good things that you want to get to wave the flag for by being first and

Nancy Juetten:

foremost, a fabulous of service leader and servant of other success, but then you're

Nancy Juetten:

successful most naturally follow, but the alignment is really, really important.

Nancy Juetten:

And I don't know about you, but have you ever met someone whose

Nancy Juetten:

bio was something, but when you met them in person, you thought to

Nancy Juetten:

myself, is this the same person.

Johnny:

Yeah.

Johnny:

And I've met people who would live out on the stage, come off the stage

Johnny:

and a completely different person.

Johnny:

Yeah.

Johnny:

Is that it's a disconnect in that, in that authenticity.

Nancy Juetten:

And, you know, it's a lot of work to have to be more than one

Nancy Juetten:

person on this planet in any given moment.

Nancy Juetten:

I mean, I always tell myself I'm the same person when I get into the Uber

Nancy Juetten:

car to the airport as I am, when I'm checking into the five-star hotel, as I

Nancy Juetten:

am, when I'm asking the person to please help me with my electronic devices.

Nancy Juetten:

I am the same person wherever it is that I go.

Nancy Juetten:

I'm kind, I'm generous.

Nancy Juetten:

I'm authentic.

Nancy Juetten:

I'm of service.

Nancy Juetten:

And the words in the music should match.

Nancy Juetten:

And so whatever your bio is, make sure it's telling the truth, because

Nancy Juetten:

if you're going to fib about what you look like and what you are about, what

Nancy Juetten:

else are you going to fib about that?

Nancy Juetten:

Doesn't set the stage for awesomeness still to come.

Johnny:

Yeah, I think so.

Johnny:

And I, I've been heartened I think by, and I think I've often said this on my

Johnny:

show, but I feel like a whole thing with pandemic and quarantines and virtual,

Johnny:

this, that, and the other people are striving for connection more than ever.

Johnny:

And people are looking for those relationships.

Johnny:

And I've had some shows where we specifically talked about things like

Johnny:

relationship marketing and the importance of that connection with people.

Johnny:

And that relates to all of this very much is that yet there are still

Johnny:

some of the slick, fast car fly by night, kinder of people out there

Johnny:

who aren't necessarily the most authentic or the most ethical people.

Johnny:

But I think it's, I think life has become harder for them.

Johnny:

And I think.

Johnny:

Things have been moving very much away from that.

Johnny:

And you even in a world, in a world like podcasting, it's very hard to be able to,

Johnny:

if you want to get invited regularly on to shows you say, making people who make

Johnny:

it all about me, they are the people who make it all about them generally, but

Johnny:

you want to get invited to lots of shows,

Johnny:

you want to build up your name and your reputation, and

Johnny:

you want to have good values.

Johnny:

I've cars, conversations.

Johnny:

It absolutely has to be about providing value and building

Johnny:

up those relationships and your community as a part of doing that.

Johnny:

There's a natural consequence of doing that.

Johnny:

So, yeah, I think we're very much moving away from those sorts of things.

Johnny:

And that will express it that to some degree.

Johnny:

I think we've talked to a level for people who are already in the game.

Johnny:

Yeah.

Johnny:

And I wondering if there's any specific things for people who may

Johnny:

say I'm just starting with this.

Johnny:

I don't have the track record.

Johnny:

I don't have any awards or recognition right now.

Johnny:

What kinds of things can they do to make their bio a bit jucier

Johnny:

without, without being, without faking it without being inauthentic?

Nancy Juetten:

I think the power of a good story will serve you well, if that's

Nancy Juetten:

your situation and I'll tell the story of a gentleman I met, he was a self-taught

Nancy Juetten:

interior designer and home stager.

Nancy Juetten:

And he told the story that when he was nine years old, he found

Nancy Juetten:

himself reorganizing the furniture in his home to feel and look

Nancy Juetten:

better and make his family smile.

Nancy Juetten:

And it gave him so much joy that here he is, 30 years later,

Nancy Juetten:

still moving furniture around.

Nancy Juetten:

And what that story told tells us is that discovery of his talent was something

Nancy Juetten:

that he came to very early in life.

Nancy Juetten:

It made him happy.

Nancy Juetten:

It's something that he loves to do.

Nancy Juetten:

It's more than what he does to make living.

Nancy Juetten:

It's more, it's what he does to bring joy to his life, into the life of his clients.

Nancy Juetten:

And if you were looking for a home stager to help make your home look

Nancy Juetten:

more beautiful, so you could feel even more at home, you don't care that

Nancy Juetten:

he doesn't have ABC or D credential.

Nancy Juetten:

You love what it is that he's all about.

Nancy Juetten:

When I was first starting my PR firm, after I left a 20 year career

Nancy Juetten:

in corporate marketing, I thought to myself and I'm sure a lot of

Nancy Juetten:

other people have felt this too.

Nancy Juetten:

Despite my wonderful accomplishments in corporate life, I am a solo preneur,

Nancy Juetten:

and I don't have any clients and I don't have, I don't have anything

Nancy Juetten:

like you immediately discount whatever

Nancy Juetten:

brought you to this place, but if you remember what it is that you

Nancy Juetten:

accomplished in the previous role, it's not that it didn't happen.

Nancy Juetten:

It of course happened.

Nancy Juetten:

So find a way to use it.

Nancy Juetten:

So I had this, when I started my business 20 years ago, it said every

Nancy Juetten:

growing company needs a storyteller, let me help you tell yours.

Nancy Juetten:

And then I said with this many years of corporate marketing experience,

Nancy Juetten:

working on projects, such as X, Y, and Z, I stand ready to make

Nancy Juetten:

you the center of my attention.

Nancy Juetten:

These are the five values upon which I have launched my business.

Nancy Juetten:

If you like what you've read so far, and you're ready to dig in, let's

Nancy Juetten:

meet and get the party started.

Nancy Juetten:

It was so authentic.

Nancy Juetten:

It was so genuine.

Nancy Juetten:

And I found myself booked solid very, very quickly because I just called it

Nancy Juetten:

like it was, everybody knows someone who has a wonderful career doing

Nancy Juetten:

something where they're hanging out their shingle and looking for a leg up.

Nancy Juetten:

And I just asked for a leg up.

Nancy Juetten:

Every growing company needs a storyteller,

Nancy Juetten:

let me help you tell yours.

Nancy Juetten:

It helped it got the, got me on the map.

Nancy Juetten:

And that was even before I even had a website.

Nancy Juetten:

So go to your values.

Nancy Juetten:

You know, I remember saying something like, I'm going to value your time

Nancy Juetten:

as carefully as I would my own.

Nancy Juetten:

And that results in short order are my highest priority.

Nancy Juetten:

And I can't wait to get started.

Nancy Juetten:

I was totally about how I was going to serve them at the highest

Nancy Juetten:

level with enthusiasm and joy.

Nancy Juetten:

And people responded to that.

Nancy Juetten:

So whether you're a furniture stager, or someone starting your own business, you

Nancy Juetten:

don't have to apologize for your journey.

Nancy Juetten:

You just have to put your stake in the ground and lead with what you're

Nancy Juetten:

fighting for it and ask for the business.

Johnny:

Yeah, I think the, this is magic and this is stuff that is really going

Johnny:

to help people who are maybe someone, I don't know how to differentiate myself.

Johnny:

I don't have to set myself apart.

Johnny:

Or your story sets you apart.

Johnny:

Your value set you apart.

Johnny:

That whole journey to where you are now.

Johnny:

That's what you want to do to how you want to help people.

Johnny:

That is what you need to be sharing with people.

Johnny:

Absolutely.

Johnny:

And that is where the magic lies.

Johnny:

Nancy.

Johnny:

This is absolute gold dust, and I hope people are paying attention to that.

Johnny:

Now I know we don't unfortunately have all day to talk about this system

Johnny:

as much as I wish we did, but people can at least come and learn more

Johnny:

from you because you have a book.

Johnny:

So tell us a little bit more about that?

Nancy Juetten:

The bye-bye Boring Bio workbook gives you from soup to nuts,

Nancy Juetten:

everything you need to know and do to prepare bios and social media profiles

Nancy Juetten:

that will attract clients, speaking, gigs and media interviews, and there's bonus

Nancy Juetten:

content about how to prepare your bios for your book, how to prepare bios for your

Nancy Juetten:

media one-sheet and all kinds of ninja strategies around how to make the most

Nancy Juetten:

of podcast guesting for good and profit.

Nancy Juetten:

If you would like to sample the Amazon best-selling work, you can

Nancy Juetten:

go to bye-bye boring bio.com and download the first 27 pages, which

Nancy Juetten:

are packed with so much value, you're going to say to yourself, oh my gosh.

Nancy Juetten:

I'm so well-served, I can't wait to see what's coming next.

Nancy Juetten:

So it would be my distinct honor and privilege for all of

Nancy Juetten:

your listeners to go to bye-bye boring bio.com and just savor it.

Nancy Juetten:

It's a crazy thing.

Nancy Juetten:

But the preview for the book went Amazon bestseller in four categories, even

Nancy Juetten:

before the finished work was in my hands.

Nancy Juetten:

That should tell you something.

Johnny:

Well, that's incredible.

Johnny:

I know I'm going to be checking out.

Johnny:

I hope that all a bunch of listeners with, cause everybody who's in the

Johnny:

audience for this show is going to get some benefit and value and

Johnny:

clarity from checking out themselves.

Johnny:

I have to ask you before, before we start moving into science, only any other

Johnny:

things I want to wrap things up with, but what for you is your own personal

Johnny:

top influence and persuasion skill one that you can always rely on to, to help.

Nancy Juetten:

It's a core value that I will see here and celebrate you before

Nancy Juetten:

I'll ever ask for anything for myself.

Nancy Juetten:

And I think to be seen, heard, and celebrated is incredibly rare.

Nancy Juetten:

And so That's my secret sauce.

Johnny:

That's really powerful.

Johnny:

Really powerful.

Johnny:

Yeah.

Johnny:

I agree.

Johnny:

And I love that.

Johnny:

I really love that.

Johnny:

So people can come and check out your book.

Johnny:

What if they wanted to find out more about you or connect with you

Johnny:

personally, what's the best way for people to connect with you?

Nancy Juetten:

I recommend they join my, Raise your Voice, Make

Nancy Juetten:

Your Impact Facebook group.

Nancy Juetten:

It is a very powerful group of messengers on a mission for good and profit.

Nancy Juetten:

And you can go to get known, get paid.com forward slash group.

Nancy Juetten:

We have almost 3000 members worldwide, and I do live trainings within that group.

Nancy Juetten:

It's incredibly robust.

Nancy Juetten:

It's a wonderful community and you will learn important lessons to raise

Nancy Juetten:

your voice, make your impact and make money every step of the way,

Nancy Juetten:

simply by being an engaged member.

Nancy Juetten:

So go to get known, get paid.com forward slash group, and

Nancy Juetten:

let's get to know each other.

Johnny:

That's a great invitation and a wonderful offer.

Johnny:

Not only do you teach this stuff you're demonstrating a masterclass

Johnny:

of how to put this stuff into action today, as well as I hope people are

Johnny:

paying attention on that level as well.

Johnny:

Like everything you said, how you've structured things and been prepared

Johnny:

for everything we've talked about today is a real masterclass on how

Johnny:

to be an excellent podcast guests.

Johnny:

So know that Nancy doesn't to talk about this though, you can actually see it and

Johnny:

hear it in action on this show here today that I hope that everyone will check

Johnny:

out your book and your Facebook group.

Johnny:

What books for you what books or resources for you in addition to

Johnny:

that have been the stuff that's really helped you along your way.

Johnny:

And give us maybe one or two recommendations that we could

Johnny:

check out for ourselves.

Nancy Juetten:

I just finished this book.

Nancy Juetten:

It's been the best book.

Nancy Juetten:

I've read this.

Nancy Juetten:

It's called the high achievers guide to happiness, confidence and success, the

Nancy Juetten:

Gap and the Gain by Dan Sullivan and Dr.

Nancy Juetten:

Benjamin Hardy, why do I love this book?

Nancy Juetten:

How many people go to disappointment about what did not happen?

Nancy Juetten:

And have themselves living in a sea of despair.

Nancy Juetten:

The whole thesis of this book is look back to the last 90 days and think

Nancy Juetten:

about what awesomeness unfolded for you.

Nancy Juetten:

Keep a record of your wins and live in the gain and not in the gap.

Nancy Juetten:

Can't recommend this book more highly.

Nancy Juetten:

Another book that I highly recommend is called.

Nancy Juetten:

Blue fishing, the art of making things happen by Steve Sims.

Nancy Juetten:

He is the modern day wizard of Oz, who was a success.

Nancy Juetten:

He would make magical dreams come true for people, but one of his truisms is

Nancy Juetten:

you can't pay a bar tab with Facebook likes, and Take great care to be clear

Nancy Juetten:

so you can never be misunderstood.

Nancy Juetten:

He has such powerful declarative statements that are such

Nancy Juetten:

beautiful declarations of how to show up as a winner in life.

Nancy Juetten:

So those are two books and of course my all-time favorite is Jack Canfield.

Nancy Juetten:

How to get from where you are to where you want to be the success

Nancy Juetten:

principles, the best $20 I've ever spent over the last 20 years to build

Nancy Juetten:

a life of success and contribution.

Nancy Juetten:

That makes me very, very proud.

Johnny:

Okay everyone.

Johnny:

But add those to your reading list.

Johnny:

The links will be in the show notes for everything that Nancy has talked about.

Johnny:

And that's you provided so much value today.

Johnny:

It has been a real treat talking to you.

Johnny:

I've learned a lot.

Johnny:

I know my audience will have learned a lot as well.

Johnny:

You've been an incredible guest.

Johnny:

Now.

Johnny:

There's so much more than one thing that people will take away, but what's the one

Johnny:

thing more than anything else you hope people remember from this conversation?

Nancy Juetten:

want you to drop out of the, getting ready to get ready club,

Nancy Juetten:

get your bio brilliant and door opening and start speaking to larger leverage

Nancy Juetten:

audiences around the world, because if it's time to work your message now.

Nancy Juetten:

And have your legacy alive.

Nancy Juetten:

If we've learned anything in the last 18 months, given this pandemic that

Nancy Juetten:

we've all experienced someday's not a day on the calendar, it's time to

Nancy Juetten:

beat the drum and get out there and share your message so that you can

Nancy Juetten:

have your legacy alive right now.

Nancy Juetten:

Get ready, get known, get paid.

Nancy Juetten:

Now's your time.

Johnny:

Nancy Juetten, this has been an absolute pleasure chatting to you

Johnny:

and our really fantastic episode of the show and I'm sure my audience

Johnny:

is going to appreciate that as well.

Johnny:

I look forward to seeing some reviews and five star reviews, but this episode alone.

Johnny:

And that's it.

Johnny:

Thank you so much for coming and being my guest today has been a real honour.

Nancy Juetten:

It's been a pleasure.

Nancy Juetten:

Thank you so much.

Johnny:

Thanks for tuning in.

Johnny:

I hope you enjoyed the show.

Johnny:

If you did, please consider the price of the show to be sharing it

Johnny:

out with your friends and network.

Johnny:

If you've found some value, some things that you can apply and use from this

Johnny:

show, then there's a very good chance your network are going to benefit from it too.

Johnny:

So I don't keep all the good stuff to yourself.

Johnny:

Share it out with your friends and your network.

Johnny:

It's quite possible that you have a device in your hand right now that

Johnny:

you are listening to the show on.

Johnny:

If you do, and you're on Spotify or you are on Apple Podcasts,

Johnny:

please consider leaving a review for the show is not hard to do.

Johnny:

You can leave us a star rating and let me know how we doing with the show?

Johnny:

I may be what you would like to see how we could even improve

Johnny:

it for the future for you?

Johnny:

Whatever you found particularly useful or helpful in today's show,

Johnny:

make sure you put that into action.

Johnny:

If you want to get in touch with the show, Or you'd like to find out more about how

Johnny:

you can leverage the power of podcasts to build your profile and influence.

Johnny:

Persuasion, which is exactly what I focus on in my online courses

Johnny:

and programs then do get in touch, visit, present influence.com or come

Johnny:

and connect with me on LinkedIn.

Johnny:

You'll find links in the show notes.

Johnny:

Thank you to our sponsors brand face for supporting the show.

Johnny:

You can find out more about them and how they can help you master your

Johnny:

message and get your message out to the right customers in the right way

Johnny:

by visiting learn about brand face.com.

Johnny:

So, I hope to see you on our next show, whatever you're doing, wherever you're

Johnny:

going, have an amazing rest of your day.

Links