Understanding the power of words in the social sector is crucial for nonprofit organizations. Choosing and using the right language in communications can mean the difference between engaging supporters or repelling them.
A strong message not only gets noticed but also deepens connections with audiences and propels them to take action, ultimately leading to increased revenue and greater impact. It is essential for non-profit leaders to appreciate the energetic impact of words and harness their potential to shape beliefs and actions.
In this episode of The Intentional Fundraiser podcast, Erica Barnhart and I talk about the significance of combining the familiar with the novel in language usage. By crafting messages that resonate with the audience's reticular activating system, organizations can increase their potential for understanding and mobilizing support for their cause. Being mindful of word choice helps non-profits create grooves in people's minds, allowing them to better communicate their mission and connect with their audience effectively.
Erica emphasizes the importance of clear and concise messaging. With tailored communication strategies, #nonprofits can increase engagement, revenue, and impact.
Take a listen.
RESOURCES MENTIONED IN THIS EPISODE
Pitchfalls: why bad pitches happen to good people by Erica Mills Barnhart by Erica Mills
Recharge: Energize your employees one word at a time
Great Mission. Bad Statement.
Free DIY Resources from Claxon
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas by Warren Berger
Leadership and the New Science: Discovering Order in a Chaotic World by Margaret J. Wheatley
My Grandmother's Hands: Racialized Trauma and the Pathway to Mending Our Hearts and Bodies by Resmaa Menakem
Communicate for Good Podcast
The Wordifier
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Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.
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