In this episode of the Sneaker History Podcast, host Mike Guillory interviews Devin Chriss, a partner at Rukus, a sneaker and skate shop in Louisiana. They discuss the unique culture of sneakers in the South, the importance of community engagement, and the evolution of sneaker collaborations, particularly with New Balance. Devin shares insights into the challenges and successes of running a sneaker shop, the impact of reselling on the market, and the significance of skate culture in shaping sneaker trends. The conversation highlights the importance of storytelling in sneaker design and the future of sneaker retail in a rapidly changing landscape.

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