Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals.

David and Amanda discuss:

How do you focus on user intent?

How do you prefer to categorise user intent?

How do you define a user’s goals?

How do you build content, authority and a website experience that matches user intent?

How do you build authority by delivering the right user intent?

How do you alter a website experience to match a user intent?

How is user intent changing?

How do you determine the likely user intent?