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197. Pricing 101: Crafting your first podcast management package
Episode 19723rd January 2024 • The Podcast Manager Show • Lauren Wrighton
00:00:00 00:19:35

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EPISODE 197

Pricing your podcast management packages can be a challenge, especially when just starting out. Here’s how to set fair prices that reflect your expertise, find your sweet spot, and adjust your prices as you gain experience.

We outline the key elements of a beginner package, including episode editing, writing episode descriptions, show notes, creating audiograms, and providing monthly analytics. By providing a detailed breakdown, you will be able to grasp the essential components that should be included in your podcast management package.

By embracing the shift from hourly to packaged pricing, new podcast managers can set their prices strategically, ensuring a sustainable and thriving business.

In this episode, we cover:

-The importance of setting income goals before determining pricing

-Benefits of moving away from hourly pricing into packages

-Detailed breakdown of a typical standard podcast management package

-Advice on evaluating and adjusting package prices after landing clients

-The potential benefits and drawbacks of comparing prices with other podcast managers

-The potential negative impact of setting prices too low on client perceptions

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

SHOW NOTES: https://laurenwrighton.com/episode197

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