This is a very simple strategy for growing your business — or any business.
That statement comes with two warnings:
— First, you are likely going to underestimate it, because it does indeed seem so simple. If you do that, it’s to your detriment. Because this one strategy could make you a lot more money.
— Second, simple doesn’t necessarily mean easy. This strategy can get you overnight wins, but can continue to be improved for a lifetime.
It’s a very straightforward way to grow any business, by focusing on just three of the highest-leverage areas for improvement.
And done right, it leads to geometric growth — where 1 + 1 + 1 is actually MORE THAN 3.