To achieve success in eCommerce in 2020 you've got to think about building a conversation, a relationship with your customer. Batch and blast just doesn't cut it anymore. That means you'd need to get your data right, understand why you're collecting it, sort out your preference centres and learn to understand the customers' digital body language. Our host's Phill Kay from Segmentify and Chloe Thomas from eCommerce MasterPlan are joined by dotdigital's Gavin Laugenie to discuss this crucial topic.