Only 8% of the landscaping workforce is women. Claire Goldman built a career, then a company, right in the middle of that gap. She's been the only woman in the room more times than she can count, been read as “the emotional female” on job sites, and had to learn how to lead a team without losing herself in the process.

This week, Katy sits down with Claire Goldman, owner and principal of R&R Landscaping in Auburn, Alabama, for a conversation about confidence, empathy, and building a business you don't have to apologize for.

You'll learn:

• Why the pushback Claire felt as a woman in the industry came from builders, not homeowners, and how she stopped shrinking to fit the room
• The real numbers behind women in landscaping (spoiler: nowhere close to 47%), and why Claire keeps showing up for it anyway
• How R&R's biweekly one-on-ones and internal “TROAD” values system keep accountability human instead of scary
• What it actually felt like for Claire to go from lead designer to CEO, and why she calls it an identity crisis, not a promotion
• How she and her husband Charlie run a business and a marriage without either one swallowing the other
• The one piece of advice Claire says shaped her more than anything else she's ever heard

If you've ever felt like you had to prove yourself before anyone would take you seriously, this one's for you.