Elzie and Clarene discuss the importance of creating quality content when it comes to entrepreneurship. They explore the ways people can build trust in their brand by contributing value through educating and inspiring others. Clarene emphasizes that while brevity may be important on other platforms, long form posts are encouraged on LinkedIn which has consistently been ranked as the most trusted platform due to its higher quality of content. Elzie also raises a valid point about social media algorithms impacting businesses and controlling what content is seen by users.

If you're an entrepreneur looking for advice on how to create effective content and build trust with your target audience, this is a must listen-episode for you! With more details and facts around entrepreneurship, as well as higher semantic richness, this episode offers valuable insight into how to make sure your content stands out from the crowd and effectively resonates with your audience. Tune in to hear Clarene's expert insights on entrepreneurship and creating quality content.

Episode Highlights

00:45 - There's so much more you can do on LinkedIn content-wise. I always say it's not necessarily what you post on LinkedIn, it's how you post it, right? So, it could be the same kind of content you post on another platform, but there's certain ways that you have to maybe spin it or adjust it so that it works on LinkedIn. I can see, all day, I'm scrolling on LinkedIn and see people posting. Where's the comments? Where's the engagement? Where's the community building? What value are you providing? Where it's not just about you, but it's about contributing, educating, empowering, inspiring, and helping people to really learn and see you as a subject matter expert, secondary, but first, being able to see you as someone who provides value.

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