807: Sharpen Your Vision: Defining Your Core Purpose – Part 2 – Carlie Einarson

In part two of this four-part series, Kirk Behrendt brings back Carlie Einarson, one of ACT’s amazing coaches, with the next building blocks to sharpen your vision: defining your core purpose. She explains why crafting a strong core purpose is important, the steps to do it, and how it will improve your practice. To learn the next steps for a better practice and a better life, listen to Episode 807 of The Best Practices Show!

Learn More About Carlie:

• Send Carlie an email: carlie@actdental.com 
• Follow Carlie on ACT’s Instagram: https://www.instagram.com/actdental
• Send Gina an email: gina@actdental.com 

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 807: https://www.youtube.com/@actdental/videos
• Watch Part 1, Episode 806 with Miranda Beeson: https://www.youtube.com/watch?v=kQLizN05Zn8
• Download ACT’s The Five Whys: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/Identify%20Your%20Core%20Purpose%20Tool.pdf
• Read Traction by Gino Wickman: https://benbellabooks.com/shop/traction

Main Takeaways:

• A core purpose and a mission are two different things.
• Think beyond profitability. Reflect on why your practice exists.
• Decision-making will be easier when you have a core purpose.
• Having a strong core purpose will align and motivate your team.
• Your core purpose must be reflected internally as well as externally.
• Be brief, clear, and use inspirational language to craft your core purpose.
• You will build trust with patients faster when you have a clear core purpose.

Snippets:

0:00 Introduction.

1:08 Why defining your core purpose is important.

3:55 Consistency motivates team members.

8:49 Figure out your why.

11:25 Core purpose versus mission, explained.

14:10 The role of core purpose in team culture.

15:46 A strong core purpose will improve decision-making.

19:01 How to define your core purpose.

25:48 Your core purpose is internal and external.

26:46 Last thoughts.

Carlie Einarson Bio:

Carlie Einarson is a lead practice coach who has a passion for helping others succeed in the dental field. She loves helping to create a stable foundation for practices so both professionals and patients have a great experience every time they walk in the door!

Carlie graduated from Utah College of Dental Hygiene. She has ten years of experience in the dental field, including clinical dental hygiene, front office, and leading teams.

In her free time, she enjoys spending quality time with loved ones, traveling, skiing, playing volleyball, and golfing.