MPAF52 – Holly MacKay on Boring Money, Storytelling and Customer Engagement
In this episode I talk to Holly Mackay.
We chat about her new business, Boring Money, and how she believes storytelling is the key to customer engagement.
Hear Holly's own story of how she started Boring Money and her aims to produce easy to understand content which talks about financial products in a simple way.
Listen to how she's determined to sweep away the stuffy "suit and tie" perceptions people have about the financial services industry.
That's all right here in episode 52 of the Marketing Protection and Finance Podcast.
Who is Holly MacKay?
Holly is a writer and entrepreneur who became fed up working for big companies. She started Platforum in 2008. It's now one of the UK’s most respected financial research firms. She sold the business to Centaur Media in 2011.
Boring Money is Holly’s new venture. Her aim is to help people without PhDs in finance understand the investment markets – without jargon, bias or pompous gobbledygook. She has 2 kids, a chocolate-eating cat and more red shoes than is financially sensible. She is a bad, yet happy surfer.
What is the Marketing Finance and Protection (MPAF) Podcast?
It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.
The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.
Interviews to listen to in the car, on the train or on the treadmill.
The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.
We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:
Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.
Protection – talking about life insurance, critical illness, income protection and other protection products
Finance – talking about pensions, platforms, savings and investments
My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.
I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.
Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk