Jen: 00:00:06

Hello and welcome to the Women Conquer Business Show.

Jen: 00:00:08

I'm Jen McFarland, joined by Shelley Carney.

Jen: 00:00:11

We're your go-to small business marketing show covering breaking marketing news

Jen: 00:00:16

that affects you cool apps we found, and a deep dive into a marketing topic

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with a side of motivation and inspir.

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We'll also talk a little about our own entrepreneurial journeys as well.

Jen: 00:00:28

Are you ready?

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Let's get started.

Jen: 00:00:36

Hey, how you doing, Shelley?

Jen: 00:00:38

Hey,

Shelley: 00:00:39

everybody.

Shelley: 00:00:40

We're here.

Jen: 00:00:41

We are here.

Jen: 00:00:42

Welcome to Women Conquer Business.

Jen: 00:00:43

Today we are going to talk about how to create your first Evergreen webinar.

Jen: 00:00:49

On a recent episode, how to find the perfect opt-in to boost sales.

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We touched on a next level marketing technique or tactic about using Evergreen

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webinars to build a relationship with a prospect and guide them

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toward making a purchase with you.

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And it was funny because Shelley and I talked about it and we were like,

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That would be a good episode, right?

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Like I mentioned that I had the ability to do.

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And so we are gonna go back and go through this and explore the basics

Jen: 00:01:16

of creating your first Evergreen webinar funnel, including the

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apps we use and how to set it up.

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I used to give frequent webinars before Covid and in an early time

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of Covid, so I've given a lot of live webinars and presentations.

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I haven't obviously set up my first Evergreen webinar funnel, so I'm

Jen: 00:01:38

pretty excited to talk about this.

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I do think that it's something that isn't for everyone, , and it's good

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to know how to do it, how easy it can be, and it's just something

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to have in the back of your mind.

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If you like video, if you like reaching out to people in that way, and it's

Jen: 00:01:57

frequently how you do it, it might be a good fit for a lot of people

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who are listening to or watching.

Jen: 00:02:04

Yay, , including Shelley.

Jen: 00:02:08

Yes,

Shelley: 00:02:09

me too.

Shelley: 00:02:10

I have done the web.

Shelley: 00:02:12

I've taken webinars or I've appeared as a participant on a webinar,

Shelley: 00:02:17

but I have never done one or set one up as a funnel or any of that.

Shelley: 00:02:21

So this is all very fascinating

Jen: 00:02:23

to me.

Jen: 00:02:24

Yeah, it's really great.

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Everyone should at least know and understand the principles of a webinar.

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If not because you plan to do it yourself so that you know the general structure

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of it and you can really be discerning about whether or not you want to attend

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a webinar because you'll be able, we're gonna go over that structure today and

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you'll be able to understand how it works and how the structure is based on, almost

Jen: 00:02:49

entirely based on trying to convert you as a customer, depending on how aggress.

Jen: 00:02:55

Some of these webinars are, as someone who's a teacher myself, my webinars

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always tend to go a little bit further towards teaching than into a real

Jen: 00:03:04

direct high pressure sales situation.

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I don't really recommend a high pressure sales situation.

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I think it's always good for people to see what you are, like, what?

Jen: 00:03:14

What's good for people to experience from you.

Jen: 00:03:18

Everybody's different.

Jen: 00:03:19

we're gonna talk about it in generalities, in the hopes that you

Jen: 00:03:22

all will be able to make it your own.

Jen: 00:03:27

Yes.

Shelley: 00:03:28

I've done something similar.

Shelley: 00:03:29

Toby and I did a series of short videos.

Shelley: 00:03:32

I think it was five videos and we call it a mini course.

Shelley: 00:03:36

But it's basically the same as a webinar and we just never

Shelley: 00:03:40

really set it up as a funnel.

Shelley: 00:03:42

We never really got.

Shelley: 00:03:43

Too many people to go through it.

Shelley: 00:03:45

So we need to talk more about the marketing of it and getting people to go

Shelley: 00:03:49

through it, and then where you want them to end up when they finish watching it.

Shelley: 00:03:54

So that's important stuff.

Jen: 00:03:57

Yeah.

Jen: 00:03:58

Yeah.

Jen: 00:03:58

But first, so what?

Jen: 00:04:00

But first you wanna talk about breaking news.

Shelley: 00:04:03

Breaking news, what's happening?

Jen: 00:04:06

All right.

Jen: 00:04:07

This is something we've talked.

Jen: 00:04:09

Four and we're bringing it up again because it continues to happen.

Jen: 00:04:15

So now TikTok is adding maps, location tracking, and there's even more talk

Jen: 00:04:21

again about TikTok being the future.

Jen: 00:04:23

Google.

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And so there are a few things, and this has come up before, I

Jen: 00:04:29

think we've even talked about what near media has said about it.

Jen: 00:04:33

There's a couple of different articles, we'll put both in the show notes.

Jen: 00:04:36

But 40% of Zoomers are Shing search and maps.

Jen: 00:04:40

That's significant at this point that, that.

Jen: 00:04:43

40% of Gen Z or Zoomers aren't going to

Shelley: 00:04:47

Google.

Shelley: 00:04:48

I, Okay.

Shelley: 00:04:48

I have got to say, Zoomers, this is the first time I've really

Shelley: 00:04:53

heard anybody call Gen Z Zoomers.

Shelley: 00:04:56

I guess that's as opposed to boomers.

Shelley: 00:04:58

I like it.

Jen: 00:05:01

Because I always felt like why is everybody stealing Gen X?

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Cuz I'm Gen X.

Jen: 00:05:04

So I like it that it's Zooms . I'm generation Jones, so you know

Jen: 00:05:09

You're your own generation.

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That's right.

Jen: 00:05:11

Generation.

Shelley: 00:05:14

Have you not heard of Generation Jones?

Shelley: 00:05:16

No.

Shelley: 00:05:17

Oh it's between boomers and Gen X.

Shelley: 00:05:20

It's because Gen Generat children, Gen X and boomers kept moving their

Shelley: 00:05:23

years slightly up or slightly down.

Shelley: 00:05:26

And then there was this from like 1957 to 1964 generation that was just lost.

Shelley: 00:05:33

So they started calling US Generation Jones.

Jen: 00:05:36

Oh, that's interesting.

Jen: 00:05:37

Yeah.

Jen: 00:05:37

I've never heard of that.

Jen: 00:05:38

Yeah.

Jen: 00:05:39

I think we just kept co curbing our years.

Jen: 00:05:41

Cause we didn't, we wanted, Be a part of the boomers.

Jen: 00:05:46

Yeah.

Jen: 00:05:47

. Shelley: Ok, Boomer.

Jen: 00:05:48

Ok.

Jen: 00:05:48

Zoomer.

Jen: 00:05:49

Okay.

Jen: 00:05:50

Zoomer.

Jen: 00:05:50

So we know that people younger than us, since we're generation Jones,

Jen: 00:05:55

which is made up by the way, and also , are they all, come on, They're

Jen: 00:05:59

all made up and younger than us, that they are not using Google for search.

Jen: 00:06:04

They're not using maps.

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They do not trust.

Jen: 00:06:07

For some reason, they trust TikTok and Reddit more than Google.

Jen: 00:06:11

That's somewhat understandable because there are a lot of scammy blogs out

Jen: 00:06:14

there, and honestly, Google hasn't kept up necessarily with the times,

Jen: 00:06:18

but it's likely to shift again because these things always do we don't know.

Jen: 00:06:24

But what we are finding is that TikTok is of course not sleeping

Jen: 00:06:28

on this and is finding ways to attract more Zoomers and get people.

Jen: 00:06:35

Engaged with TikTok locations.

Jen: 00:06:38

It's also being reported in your media that, and this is also not surprising that

Jen: 00:06:43

many local businesses are still falling short when it comes to really going local

Jen: 00:06:51

and really paying attention to their local markets first, especially in retail,

Jen: 00:06:56

especially , I would say even, especially in online businesses, people oftentimes,

Jen: 00:07:01

Overlook the people who are their neighbor before they, and they just try to make

Jen: 00:07:06

it big without realizing that you need to conquer your local market first.

Jen: 00:07:12

And I've worked really hard in my local market at this point,

Jen: 00:07:15

and I'm ready to go in a lot of different directions beyond that.

Jen: 00:07:19

But I did the work here first.

Jen: 00:07:21

I did a lot to really test the market, find out what people needed.

Jen: 00:07:25

I worked with a lot of people that has worked really well for.

Jen: 00:07:29

and then you expand out.

Jen: 00:07:32

Mm-hmm.

Jen: 00:07:32

. And there are a lot of businesses out there that are not working in that way.

Jen: 00:07:37

And I think it's really important to do it.

Jen: 00:07:39

So take advantage of all of your social platforms that you

Jen: 00:07:42

can just be have it set up.

Jen: 00:07:45

You don't have to use it.

Jen: 00:07:46

Get your Google business profile set up.

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Have your links available on there.

Jen: 00:07:51

If you are catering to Zoomers younger generations, make sure

Jen: 00:07:55

you're using things like Reddit and TikTok and getting out there and

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getting your information out there.

Jen: 00:08:01

And then take advantage as much as you can of the local markets

Jen: 00:08:05

as you go to grow your business.

Jen: 00:08:07

Your friends are gonna be your first people.

Shelley: 00:08:11

You're great.

Shelley: 00:08:11

You're right.

Shelley: 00:08:12

And Toby and I have been getting more into that recently.

Shelley: 00:08:15

And of course I think everybody probably is now that we're not in their lockdown

Shelley: 00:08:19

anymore, we're not so afraid of covid.

Shelley: 00:08:21

We have our boosters and everything we can get out locally.

Shelley: 00:08:25

We can go to events, we can meet up with people we haven't seen in a couple of

Shelley: 00:08:28

years and say, What are you doing now?

Shelley: 00:08:30

And here's what we offer.

Shelley: 00:08:32

And we can surprise each other again with what we're doing, cuz we've all kind of

Shelley: 00:08:37

pivoted and taken on more technology.

Shelley: 00:08:39

So it's a really good time to get back out in your local community, as Jen has said.

Shelley: 00:08:44

Go to your farmer's markets.

Shelley: 00:08:45

Go to your go to events that are happening.

Shelley: 00:08:48

Go on a day, trip around your city, see what's going.

Shelley: 00:08:51

Hook up with people you haven't seen in a while and start

Shelley: 00:08:54

offering your services again.

Shelley: 00:08:56

Yeah,

Jen: 00:08:57

absolutely.

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Get out there, get out there and do it.

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Take advantage of all the tools that are available to you as a local business

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to grow and even if you're an online business, there are still things

Jen: 00:09:08

you can do in your local market to, especially if we really are heading

Jen: 00:09:12

toward a recession, it's really wise to continue to be known in your local area.

Shelley: 00:09:17

Correct.

Shelley: 00:09:18

So that you're top of mind when they

Jen: 00:09:20

do, you're top of

Shelley: 00:09:22

mind.

Shelley: 00:09:23

That's right.

Shelley: 00:09:23

And you may end up bartering, I'll give, I'll do this for

Shelley: 00:09:26

you if you do that for me.

Shelley: 00:09:27

And I, It's a service that I need.

Shelley: 00:09:28

And you need a service for me.

Shelley: 00:09:30

That's right.

Shelley: 00:09:31

We have to think of many new things to to try when times are tough.

Jen: 00:09:36

That's right.

Jen: 00:09:38

I have two bosses.

Jen: 00:09:39

Does anybody want two bosses for a.

Jen: 00:09:41

Boston, Terri, or I'm just kidding.

Jen: 00:09:43

I would never trade my dog for work.

Jen: 00:09:45

Okay.

Jen: 00:09:45

I was like, What the what?

Jen: 00:09:46

But they do bark a lot and sometimes I think about it.

Shelley: 00:09:53

I'll trade you two dogs for one small child,

Shelley: 00:09:57

. Jen: That's what my neighbor always says.

Shelley: 00:09:58

Cause I'm always like, Do you want Booker Booker's my favorite.

Shelley: 00:10:01

My favorites.

Shelley: 00:10:02

Little ay, but he barks a lot.

Shelley: 00:10:04

And Matt, my neighbor is Okay, but which kid do you want ? Because

Shelley: 00:10:08

he has two little kids.

Shelley: 00:10:09

And I'm like, Nevermind.

Shelley: 00:10:10

Good, good.

Shelley: 00:10:19

squash, . I don't know.

Jen: 00:10:23

So are we ready for some.

Jen: 00:10:26

We're doing it.

Jen: 00:10:29

All right, so let's power up into webinar basics.

Shelley: 00:10:35

What is a webinar?

Shelley: 00:10:36

Jen

Jen: 00:10:43

I don't know.

Jen: 00:10:44

What is it, Shelley?

Jen: 00:10:46

What is a

Shelley: 00:10:46

webinar?

Shelley: 00:10:47

A webinar is a combination of the word seminar and on the web, right?

Shelley: 00:10:53

So you are taking a seminar.

Shelley: 00:10:56

Most seminars, as we have learned, are a way for sales people to tell you all

Shelley: 00:11:02

about their product and answer all of your objections and tell you why it's the most

Shelley: 00:11:08

wonderful thing on the face of the planet.

Shelley: 00:11:10

And you must have it now

Shelley: 00:11:15

Yes.

Jen: 00:11:17

Yes.

Jen: 00:11:17

And webinars have thankfully evolved.

Jen: 00:11:21

I.

Jen: 00:11:23

Beyond that.

Jen: 00:11:24

I think some people still do that.

Jen: 00:11:26

They still do.

Jen: 00:11:27

The Tony Robbins run to the back of the room.

Jen: 00:11:30

The software expires in five seconds kind of deal.

Jen: 00:11:33

But modern day webinars really are about providing value.

Jen: 00:11:37

So in terms of what you can do, think of webinars as a great way to collect

Jen: 00:11:43

some names and email addresses.

Jen: 00:11:44

We talk about building a profit.

Jen: 00:11:47

Email list.

Jen: 00:11:48

This is one way of doing it.

Jen: 00:11:50

Tell us, share your ideas with people.

Jen: 00:11:52

Generate interest around your ideas.

Jen: 00:11:54

Tell people about your services, but you also have to provide

Jen: 00:11:58

a lot of value along the way.

Jen: 00:11:59

Give people one to two steps that they can take, help them, and then make an offer.

Jen: 00:12:07

Certainly you still wanna make an offer.

Jen: 00:12:09

It's not about not making the offer, but it's about making sure that

Jen: 00:12:13

people get something along the way.

Jen: 00:12:14

It's no longer.

Jen: 00:12:16

I'm here to sell ya my widget.

Jen: 00:12:18

And that's what web seminars used to be more about what it used

Jen: 00:12:22

to be just about this ra ra ra.

Jen: 00:12:25

I'm telling you, and I think I mentioned before that my favorite

Jen: 00:12:28

webinars are put on by click minded.

Jen: 00:12:31

That is not an organization for everybody.

Jen: 00:12:33

Like it's kind of like super nerd tech marketing process stuff.

Jen: 00:12:37

It's like totally up my alley, but I tell you, I go to their webinars like

Jen: 00:12:42

somebody, Gail, if you're listening, she's my accountant business partner.

Jen: 00:12:48

If she's watching, like she needs to just block those emails

Jen: 00:12:50

from ever coming into my inbox.

Jen: 00:12:52

Cuz if I.

Jen: 00:12:53

They're, they have the best webinars.

Jen: 00:12:55

That's an hour.

Jen: 00:12:56

The hour flies by.

Jen: 00:12:58

I learned so much stuff in that hour and then I'm just ready to buy

Jen: 00:13:02

whatever . I'm like, Wait, you're gonna tell me even more about this thing

Jen: 00:13:07

that I just took copious notes about?

Jen: 00:13:10

If I don't know about it, then, if I didn't know about that topic before

Jen: 00:13:13

then I'm really on board with doing it.

Jen: 00:13:15

That's an excellent example of it.

Jen: 00:13:16

Mm-hmm.

Jen: 00:13:18

. What we're gonna talk about today.

Jen: 00:13:20

So one of the downsides of webinars is oftentimes you have

Jen: 00:13:23

to be there in front of people and sometimes you can't be there.

Jen: 00:13:28

Or maybe there are people who are, If you're an online business,

Jen: 00:13:31

they're coming to your website from other countries, other time zones.

Jen: 00:13:36

It's not convenient for them to go to a webinar that you may be putting on

Jen: 00:13:40

in your local community or that you're sharing online at a certain time.

Jen: 00:13:45

That makes sense.

Jen: 00:13:46

It doesn't make sense for the other.

Jen: 00:13:47

So that's where we start getting into things like evergreen webinars.

Jen: 00:13:51

So an evergreen webinar is an on-demand webinar, meaning I go to your website,

Jen: 00:13:56

I can watch it whenever I want.

Jen: 00:13:58

it's gonna show it to me now cuz I'm here now.

Jen: 00:14:00

Mm-hmm.

Jen: 00:14:01

, and you don't have to be presenting it live.

Jen: 00:14:03

Now that said, you can do a lot of things to provide them with a

Jen: 00:14:06

live like experience, depending on whether or not you're using

Jen: 00:14:11

Evergreen webinar software to do that.

Jen: 00:14:15

Before we talk about the software and kind of some of those nuts and.

Jen: 00:14:20

Why don't you, Shelley, talk a little bit about kind of the video techniques,

Jen: 00:14:25

the different things that you can be doing to emphasize and make your

Jen: 00:14:29

webinar better, And part of that is also some of the things that we

Jen: 00:14:33

should be including in our webinars.

Shelley: 00:14:34

Because you are not live, you need to do something

Shelley: 00:14:37

to keep people's interest.

Shelley: 00:14:39

Always start off with your face on screen, even if you're going

Shelley: 00:14:43

to be doing a slide presentation or showing graphics of some kind.

Shelley: 00:14:47

You want people to connect with you, that you want them to know that you're a real

Shelley: 00:14:51

person, even though this is not live.

Shelley: 00:14:53

You are a real person and you are the person that they will be working with

Shelley: 00:14:57

if they should choose to sign up.

Shelley: 00:14:59

So at the beginning and at the end, you wanna be full face, full frame.

Shelley: 00:15:03

Make sure your lighting's good.

Shelley: 00:15:05

Make sure your audio is good.

Shelley: 00:15:06

There are many, many products available for you to use to record your.

Shelley: 00:15:10

We use Streamy Yard, but you can use something like Zoom or

Shelley: 00:15:15

Riverside, or there's lots and lots of products that will record

Shelley: 00:15:18

you sitting in your your space.

Shelley: 00:15:21

Again, have your background be very.

Shelley: 00:15:25

Nice and neat.

Shelley: 00:15:26

And the foreground, you should be well lit so that they can see your face and

Shelley: 00:15:32

you look good and bright and upbeat.

Shelley: 00:15:35

You wanna have that good energy when you're doing a video.

Shelley: 00:15:38

And the nice thing about a recorded video is you can edit it if you need to, but

Shelley: 00:15:44

if you practice and you have your slide set up, you shouldn't really need to.

Shelley: 00:15:50

Do much in the way of editing.

Shelley: 00:15:51

You should be able to just, Okay, I've got my stuff.

Shelley: 00:15:54

I've rehearsed it once, I'm ready to go and shoot it.

Shelley: 00:15:57

And then if you wanna go through later in edit, you can.

Shelley: 00:16:01

And do you have any questions about

Jen: 00:16:04

video?

Jen: 00:16:05

No.

Jen: 00:16:05

I love it.

Jen: 00:16:06

Yeah.

Jen: 00:16:06

I think that's all true.

Jen: 00:16:08

Yeah.

Jen: 00:16:08

And you can, like you said, you can record a million different ways.

Jen: 00:16:12

Mm-hmm.

Jen: 00:16:12

, it's perfect.

Jen: 00:16:13

Yeah.

Shelley: 00:16:14

But keep people's interest, keep it, keep it active.

Shelley: 00:16:18

And, and if you need a lot of, not too much, not a lot of boom,

Shelley: 00:16:21

boom, boom, a bunch of video clips because you want it to look , you

Shelley: 00:16:28

want it look natural as well.

Jen: 00:16:31

No, you don't want sound effects the whole time.

Shelley: 00:16:33

No.

Shelley: 00:16:34

And you want it to look natural, right?

Shelley: 00:16:35

Cause people are going to go, they don't, you don't want

Shelley: 00:16:38

it to look like a commercial.

Shelley: 00:16:39

You don't wanna look like, You're a paid actor to be there.

Shelley: 00:16:44

You want to be passionate and focused on that one person who is watching your

Jen: 00:16:50

webinar.

Jen: 00:16:51

Yeah, absolutely.

Jen: 00:16:53

And that's what makes like an evergreen webinar presentation different from live.

Jen: 00:17:00

When you're live, you're interacting with other people, you.

Jen: 00:17:04

, doing shout outs, looking at people's comments, that kind of thing.

Jen: 00:17:08

Mm-hmm.

Jen: 00:17:08

, you can do a live webinar and turn that into an evergreen webinar.

Jen: 00:17:13

I think primarily what we're talking about here is you're pre-recording something.

Jen: 00:17:18

For the specific purpose of an evergreen webinar, I think

Jen: 00:17:22

that that hits people better.

Jen: 00:17:24

Frankly, , if you're gonna see an on demand evergreen webinar,

Jen: 00:17:28

you want to feel like you are in that presentation the first time.

Jen: 00:17:32

And I think that that's a really important part of it.

Jen: 00:17:35

Following all of Shelley's tips, really, it will make people feel

Jen: 00:17:39

special, and you don't have to have the sound effects that I just used

Jen: 00:17:43

That was a joke.

Jen: 00:17:44

I never get to use my buttons over here, so I just wanted to touch button.

Shelley: 00:17:48

you can play with your buttons whenever you

Jen: 00:17:49

want.

Jen: 00:17:51

Are we still talking about the same thing?

Jen: 00:17:53

Yes.

Jen: 00:17:57

So what, What should you include in your webinar?

Jen: 00:18:01

When we talked about it before the show, we found that we each had

Jen: 00:18:04

the same arc for what a webinar is.

Jen: 00:18:07

So what a webinar.

Jen: 00:18:09

Includes, mm-hmm.

Jen: 00:18:10

. And in fact, the kind of, I don't think we're gonna do a full demo,

Jen: 00:18:14

but a brief demo of what the webinar software tool that I use, it goes through

Jen: 00:18:19

some of those steps, and how you are triggering different things to happen.

Jen: 00:18:23

But when you think about what you really need to be talking about, we're

Jen: 00:18:27

really talking about a way to introduce yourself to people, because a lot of.

Jen: 00:18:31

People attending webinars, they may not know you.

Jen: 00:18:33

They may or may not, but you kind have to assume that they don't like that.

Jen: 00:18:38

They're coming to you and they don't know you, and then you

Jen: 00:18:40

wanna introduce the problem.

Jen: 00:18:42

You don't wanna spend too much time talking about yourself, . This

Jen: 00:18:45

is really about the problem that you are solving for them.

Jen: 00:18:49

For example, the webinar that I have uploaded into webinar kit that

Jen: 00:18:54

we're gonna talk about, it's really.

Jen: 00:18:57

How do you find it's, It was, this webinar actually so funny is the precursor to

Jen: 00:19:01

the course that I released on epiphany courses, which is how to find the right

Jen: 00:19:05

marketing tools for your small business.

Jen: 00:19:07

This was the first iteration of it and I had set all this up back in

Jen: 00:19:12

2021 , and I had the whole, it falls through this whole cycle of how it works.

Jen: 00:19:18

So I Did you do a brief intro of your.

Jen: 00:19:20

Introduce the problem, which is that there's 8,000 different marketing

Jen: 00:19:24

tools out there, and how do you even know how to pick the right

Jen: 00:19:27

thing without blowing your budget?

Jen: 00:19:30

All of that kind of thing.

Jen: 00:19:31

Ben, the next step after you introduce the problem, which is also your way of

Jen: 00:19:35

saying to people, I understand, I get you.

Jen: 00:19:38

I know that this is hard.

Jen: 00:19:40

I know that this isn't easy for everybody, and sometimes if you

Jen: 00:19:43

have it, you can share your hero's journey story, which is how you over.

Jen: 00:19:50

This problem in.

Jen: 00:19:52

In this case.

Jen: 00:19:53

The problem that I have, and I think I even admitted it in my webinar, is not

Jen: 00:20:00

that I get overwhelmed with software.

Jen: 00:20:03

It's that I love software so much that I wanna try it all.

Jen: 00:20:06

So I have a slightly different problem because I used to

Jen: 00:20:11

test software for a living.

Jen: 00:20:13

So I like testing software.

Jen: 00:20:15

Most people, the problem is slightly different in that there are so many

Jen: 00:20:18

options and they don't know how to choose it or what to choose.

Jen: 00:20:23

So if you had that same problem and you wanna share how you overcame it,

Jen: 00:20:29

Become the professional that you are.

Jen: 00:20:31

You can do that.

Jen: 00:20:32

The next step is showing people what it's like to solve it.

Jen: 00:20:37

You're giving people valuable tips.

Jen: 00:20:38

You're giving people exactly what they can do to save time and money and

Jen: 00:20:44

increase the value of their business.

Jen: 00:20:46

In the case of the webinar example that I have, it's like

Jen: 00:20:49

how do you save yourself time?

Jen: 00:20:52

It's a hassle to change different software all the time.

Jen: 00:20:54

It can be really expense.

Jen: 00:20:56

It stinks here's some tips.

Jen: 00:20:57

Here's how you select what it is that you wanna use.

Jen: 00:21:01

Here's exactly what you do.

Jen: 00:21:03

And here, and I had in my webinar a worksheet for them to get started and

Jen: 00:21:09

then an offer to work with me if that's what they wanted to do, to have a guide

Jen: 00:21:13

to help them through this process.

Jen: 00:21:16

Typically, you offer a discount with your product because you're gifting someone.

Jen: 00:21:22

Something for having made it all the way to the end of your webinar.

Jen: 00:21:25

Cuz not everybody stays for the whole thing.

Jen: 00:21:26

They, some people drop out.

Jen: 00:21:28

So you wanna tease the offer that you have at the beginning, that you're gonna

Jen: 00:21:32

offer something, give people a lot of value, and then your biggest fans are

Jen: 00:21:36

the people who stay until the end and they get to actually see the offer.

Shelley: 00:21:43

I like the worksheet idea.

Shelley: 00:21:44

It's it's something to help it be interactive so that

Shelley: 00:21:48

they're paying attention.

Shelley: 00:21:50

I've seen some worksheets where they'll just write The beginning of a sentence

Shelley: 00:21:54

that you say, and then you leave a blank line so that they finish with writing

Shelley: 00:21:58

the end of your sentence so that they're paying closer attention so that they're

Shelley: 00:22:03

getting to check things off as they hear them and write them down so that they do.

Shelley: 00:22:08

They are more likely to stay to the end if they're one of those people

Shelley: 00:22:10

who likes, gets a thrill, a dopamine hit when they check something off the

Shelley: 00:22:14

list or then they fill in a blank and then they don't, I missed a blank.

Shelley: 00:22:18

Oh no.

Shelley: 00:22:19

So people like that are gonna stick with you.

Shelley: 00:22:22

If it's something that's interactive and they're gonna pay closer attention

Shelley: 00:22:25

and they're not gonna have 15 different tabs open and just be half listening

Shelley: 00:22:29

while they're working on something else, which is what I do sometimes.

Shelley: 00:22:31

And then I'm just like, Just turn that

Jen: 00:22:33

off.

Jen: 00:22:34

. Yeah.

Jen: 00:22:35

Exactly.

Jen: 00:22:36

Yeah.

Jen: 00:22:37

Is there anything else that you would add to the, I guess the

Jen: 00:22:40

structure of what a webinar is?

Jen: 00:22:42

You can almost fill in the blanks here,

Shelley: 00:22:44

yeah I say, You're not waiting for anybody to show up,

Shelley: 00:22:49

they're there waiting for you.

Shelley: 00:22:50

So try to jump into the the most interesting stuff right away.

Shelley: 00:22:55

Even if it's like a preview today, I'm gonna be teaching you blah, blah, blah.

Shelley: 00:23:00

And but first, let's start with who I am, so that they at least know, Okay

Shelley: 00:23:04

we're gonna keep popping, we're gonna.

Shelley: 00:23:07

And, and I'm going, She's gonna teach me these three things.

Shelley: 00:23:09

And then you teach those three things and then you wrap up with, I taught

Shelley: 00:23:12

you these three things so that they remember, Oh yeah, she gave me value.

Shelley: 00:23:17

She did

Jen: 00:23:17

exactly what she said.

Jen: 00:23:18

Mm-hmm.

Jen: 00:23:19

. Yeah.

Jen: 00:23:20

And and I always start on time, Oh yeah, if I'm doing a

Jen: 00:23:23

live webinar, I start on time.

Jen: 00:23:25

People come late.

Jen: 00:23:26

That's that.

Jen: 00:23:28

You, you want to reward the people who are on.

Jen: 00:23:31

Yeah, always and really value people's time and end on time.

Shelley: 00:23:34

And I hate those and I know they do it, but they're

Shelley: 00:23:36

like, Tell me where you're from.

Shelley: 00:23:38

And it's Oh, so and so, and I'm from such and such.

Shelley: 00:23:41

And then they read your name and then they read where you're

Shelley: 00:23:43

from and it brings that bonding

Jen: 00:23:45

in.

Jen: 00:23:45

But it does.

Jen: 00:23:46

But they're also stalling so that they can get everybody there at the same time.

Jen: 00:23:50

Yeah.

Jen: 00:23:51

But there's a couple different ways recorded.

Jen: 00:23:53

One

Shelley: 00:23:53

Yeah.

Shelley: 00:23:54

To sit through that

Jen: 00:23:55

you don't wanna sit through all that.

Jen: 00:23:56

Yeah.

Jen: 00:23:56

Is That's pretty much how, how.

Jen: 00:23:59

Put yours together as well.

Jen: 00:24:00

That's a, that's your typical arc when you wrote it down.

Jen: 00:24:04

It's what you

Shelley: 00:24:04

start off with.

Shelley: 00:24:04

Where are you at right now, Your frustrations.

Shelley: 00:24:07

I know who you are, you because I've been there.

Shelley: 00:24:10

And then where you want to be.

Shelley: 00:24:11

What are your goals and what are the feelings that you're after?

Shelley: 00:24:14

So when you get to this goal, when you have this thing that you, this

Shelley: 00:24:19

transformation, It's what it is.

Shelley: 00:24:22

It's what you want.

Shelley: 00:24:23

You want the transformation.

Shelley: 00:24:24

You want change, you want life to be better When you get

Shelley: 00:24:27

there, how are you gonna feel?

Shelley: 00:24:28

Because the feeling is the important part.

Shelley: 00:24:30

People buy things based on emotionally, feelings, emotions.

Shelley: 00:24:34

Exactly, exactly.

Shelley: 00:24:35

And then they justify it later with logic.

Shelley: 00:24:38

But first it's

Jen: 00:24:39

feelings.

Jen: 00:24:39

First it's feelings, baby.

Jen: 00:24:41

Yeah.

Jen: 00:24:41

Always about feelings.

Jen: 00:24:42

Yeah.

Jen: 00:24:44

So how do you do this?

Jen: 00:24:46

This all sounds very complicated, I'm sure like, oh my God, I

Jen: 00:24:49

have to have special software.

Jen: 00:24:51

How do I do an automated evergreen funnel webinar funnel?

Jen: 00:24:56

We're gonna go through like a walkthrough on this, but I wanna say that in

Jen: 00:25:00

terms of webinar basics, Shelley went through some of them already,

Jen: 00:25:03

like you can record this on Streamy.

Jen: 00:25:06

You can upload it as a private YouTube video.

Jen: 00:25:09

I've seen this happens a lot.

Jen: 00:25:10

And then you just have an opt-in on your website for, give me

Jen: 00:25:14

your name and email address.

Jen: 00:25:15

You'll get access to our Evergreen webinar and the link sends them out to the private

Jen: 00:25:20

YouTube video and they can watch it.

Jen: 00:25:24

And that is your free chief and easy way of doing it.

Jen: 00:25:28

Like you can do it without a heavy lift.

Jen: 00:25:31

This doesn't have to.

Jen: 00:25:33

Something where you're paying a lot for software.

Jen: 00:25:35

What we're gonna run through is something called Webinar kit.

Jen: 00:25:37

It is a one time buy that I did a couple years ago.

Jen: 00:25:43

And then there are other things like webinar, fuel, Ever webinar.

Jen: 00:25:47

Those are very expensive programs.

Jen: 00:25:49

We will talk about why something like webinar kit may

Jen: 00:25:53

be interesting or intriguing.

Jen: 00:25:55

And part of it goes into kind of the funnel.

Jen: 00:25:58

So we're gonna hit pause on.

Jen: 00:26:00

Using, talking in depth about some of the fancier webinar software out there.

Jen: 00:26:06

But we're gonna say you don't have to have it, and we're gonna put a pin

Jen: 00:26:10

and all that and talk a little bit about funnels for just a brief minute.

Jen: 00:26:15

Before we go into kind what a, what an what setting up an evergreen

Jen: 00:26:20

webinar funnel could look like.

Jen: 00:26:21

Mm-hmm.

Jen: 00:26:22

, because honestly, if you have an email marketing plus a private YouTube,

Jen: 00:26:26

You're probably not doing a full funnel, you're probably doing parts

Jen: 00:26:29

of it, or it's a different funnel where it's not all in one place,

Jen: 00:26:35

then you might have, I would suggest having follow up emails after they've

Jen: 00:26:39

hopefully watched your YouTube video.

Jen: 00:26:42

It's just not as tight as if you use some of the software for it.

Jen: 00:26:45

And part of that is because of that excitement and you can be building.

Jen: 00:26:50

The excitement with your Evergreen webinar funnel software that is

Jen: 00:26:56

really taking people through the different steps of the funnel.

Jen: 00:27:00

So the purpose of the funnel, basically all that a funnel is the sales process.

Jen: 00:27:06

That's it.

Jen: 00:27:06

Yep.

Jen: 00:27:07

When we talk about funnels that are online, it's your online sales process,

Jen: 00:27:12

. So you can have a funnel that's entirely email marketing and you can.

Jen: 00:27:16

Like I said, a hybrid.

Jen: 00:27:17

That's a little of this and a little of that.

Jen: 00:27:19

But the components of the funnel, especially when we're talking about it

Jen: 00:27:22

here, are really about how you're drawing out that emotion so that people understand

Jen: 00:27:28

the transformation they're gonna get, so they're more likely to convert.

Shelley: 00:27:35

Yep.

Shelley: 00:27:36

And I think the funnel is okay exciting language in a sales page or in a social

Shelley: 00:27:41

media post to get you to the funnel.

Shelley: 00:27:44

Or maybe you talk about it in our podcast, something that's marketing,

Shelley: 00:27:47

to get you awareness that this exists, that this is your free gift to people.

Shelley: 00:27:52

Then they go visit.

Shelley: 00:27:54

Landing page and they opt in and then they go watch the webinar and then

Shelley: 00:27:59

they have another step after that.

Shelley: 00:28:01

And they start getting that nurturing email series at that

Jen: 00:28:04

point, right?

Jen: 00:28:06

Absolutely.

Jen: 00:28:07

Funnels are, can be very complicated.

Jen: 00:28:11

They can be very simple.

Jen: 00:28:13

You fundamentally, it's email marketing and a landing page.

Jen: 00:28:18

You don't have to have ClickFunnels.

Jen: 00:28:22

Shocking That I would say that you do not saw that in there.

Jen: 00:28:27

Like you don't keep simple, especially in the beginning.

Jen: 00:28:30

Yeah.

Jen: 00:28:30

Keep it simple in the beginning, maybe like your people really

Jen: 00:28:33

aren't into to webinars.

Jen: 00:28:35

I think one of the reasons I gave up on it was I wasn't really convinced

Jen: 00:28:39

that my people were interested in, in me presenting my how, my thing in that.

Jen: 00:28:44

I'm open to doing it again.

Jen: 00:28:46

It's, it is what it is.

Jen: 00:28:48

, everybody's different.

Jen: 00:28:49

Not everybody is into webinars and sales funnels.

Jen: 00:28:54

But there is something really nice about having something out there that I,

Jen: 00:28:59

because I like video and because I like teaching I've considered doing a evergreen

Jen: 00:29:04

webinar funnel to get people interested.

Jen: 00:29:08

My online courses, because guess what?

Jen: 00:29:11

An online, I could use an evergreen webinar funnel to

Jen: 00:29:15

say, Hey, this is how I teach.

Jen: 00:29:16

I like teaching.

Jen: 00:29:17

Here's your taste.

Jen: 00:29:18

Mm-hmm.

Jen: 00:29:19

, get a taste of what it's like to learn from me.

Jen: 00:29:21

I want your email address . And then at the end maybe there's like a

Jen: 00:29:25

special offer to join the community.

Jen: 00:29:27

Something like that.

Jen: 00:29:28

That's something that's relatively simple.

Jen: 00:29:31

That's a funnel.

Jen: 00:29:32

And I think that the problem with ClickFunnels and things like that

Jen: 00:29:35

is they make it way too complicated.

Jen: 00:29:38

More complicated than it needs to be.

Jen: 00:29:40

Yeah.

Jen: 00:29:40

It can be something very simple.

Jen: 00:29:42

So do you wanna talk about how to set up a evergreen webinar funnel?

Jen: 00:29:48

A do a quick demo?

Jen: 00:29:50

Yeah, let's do

Shelley: 00:29:51

that.

Shelley: 00:29:51

Okay.

Jen: 00:29:53

I don't know why I thought we were gonna have like music or something.

Jen: 00:29:55

. We don't have any demo music.

Shelley: 00:29:57

Oh,

Jen: 00:30:01

sad.

Jen: 00:30:02

Let's just

Shelley: 00:30:02

do applause.

Jen: 00:30:06

Oh my God.

Jen: 00:30:07

So today we're gonna talk the software.

Jen: 00:30:10

I wasn't scared.

Jen: 00:30:11

You didn't warn me, . I know.

Jen: 00:30:12

I was just sprung it on you.

Jen: 00:30:14

I was like, Oh So this is the software that I have.

Jen: 00:30:17

This is by no means like what you have to use.

Jen: 00:30:19

But I do like it because like I said, I bought it over almost two years ago.

Jen: 00:30:24

It was a one time cost.

Jen: 00:30:26

So the fact that I didn't use it, it's not like I've been.

Jen: 00:30:29

Hundreds of dollars every month for something that I'm not using.

Jen: 00:30:32

It's called Webinar kit.

Jen: 00:30:33

And it's just the whole point of this is to create a webinar funnel.

Jen: 00:30:38

That's really the only thing that it does to have webinars that are

Jen: 00:30:42

running 24 hours that you create a little opt in on your website.

Jen: 00:30:47

And that's at webinar kit dot.

Jen: 00:30:49

And so here is, this is the old webinar . I'm not even sure that I would

Jen: 00:30:54

call this webinar what it's called.

Jen: 00:30:55

But basically this is the nuts and bolts of how this looks When you go

Jen: 00:30:59

to set it up, you just put in your webinar details, like what's the name

Jen: 00:31:05

of it, what's the title, how long is it?

Jen: 00:31:07

Do you want it to be active or inactive?

Jen: 00:31:09

This was actually inactive as of yesterday, and I activated it for.

Jen: 00:31:14

You can have an attendance sign in required.

Jen: 00:31:17

So that means that not everybody can just hop into the webinar if

Jen: 00:31:20

they haven't already registered, protects you from having just

Jen: 00:31:23

anybody get the link and come in.

Jen: 00:31:25

You can add webinar presenters.

Jen: 00:31:27

What this is a place to put like my picture a little bit about myself.

Jen: 00:31:31

If I wanted to, I could put my email in, I could put a picture of myself in.

Jen: 00:31:35

I can also have multiple presenters.

Jen: 00:31:38

I can add anybody.

Jen: 00:31:39

And then this is really cool.

Jen: 00:31:40

This is like you set up a webinar schedule, which means you can have

Jen: 00:31:44

it go a couple of different ways.

Jen: 00:31:46

You can either do an A, watching it instantly, or just in time session.

Jen: 00:31:52

So what that means is you can toggle it on.

Jen: 00:31:55

Somebody says, I wanna watch your webinar.

Jen: 00:31:57

You see it right?

Jen: 00:31:59

Or you can make it look like you're presenting it in an hour and next

Jen: 00:32:05

Wednesday and time after that.

Jen: 00:32:06

And you can set up different times, different time zones for that.

Jen: 00:32:10

And so you have all these different options when you go in and you

Jen: 00:32:13

decide that you wanna have a webinar.

Jen: 00:32:16

Now in this particular software, you either need to upload the video or you

Jen: 00:32:23

have to give them a link to the actual MP four, and that's what triggers it.

Jen: 00:32:28

Being able to play without having to hit play without, I think that when

Jen: 00:32:34

I had this, when I had done this before, I couldn't get it to work and

Jen: 00:32:37

it was because I had a Vimeo link in.

Jen: 00:32:39

Mm-hmm.

Jen: 00:32:39

, that won't work.

Jen: 00:32:40

It has to be to the actual mp.

Jen: 00:32:43

So in this case I uploaded it cause it was just easier.

Jen: 00:32:47

And then one of the cool, there is a couple cool things about using actual

Jen: 00:32:53

evergreen webinar funnel software is that you have a custom registration

Jen: 00:32:57

page with a countdown timer, all that kind of thing so that you can really

Jen: 00:33:02

set it up with here's what it is, here's what you're gonna get out of it.

Jen: 00:33:07

Register now.

Jen: 00:33:07

And if you wanted to put a timer in for like how long before it would happen.

Jen: 00:33:11

You could totally do that.

Jen: 00:33:13

You can also create a thank you page where you thank people and there's a

Jen: 00:33:18

countdown to when your webinar will occur.

Jen: 00:33:22

This is all automated.

Jen: 00:33:23

You just kinda do it one time and then it'll just keep going and

Jen: 00:33:26

doing it, and then at the end, whoa.

Jen: 00:33:29

Hey, hey there, Jen , . This is, you can also set and it started playing.

Jen: 00:33:34

You can also set, and you've gotten to the.

Jen: 00:33:37

Of the webinar and it'll automatically set it to replay, so then if somebody

Jen: 00:33:43

missed something, they can do it again.

Jen: 00:33:46

It's also where you can also do a last opt-in for your handout.

Jen: 00:33:51

You could also have a button that says Schedule a session.

Jen: 00:33:53

Now.

Jen: 00:33:54

It's very custom.

Jen: 00:33:55

And then it shows when the replay is gonna expire.

Jen: 00:33:58

So if people sign up, then they have access to the webinar for a week,

Jen: 00:34:03

and then that whole link will expire.

Jen: 00:34:06

This stuff is really nice to have because you can really reinforce like how

Jen: 00:34:12

important the information is that you're sharing and how you can help people.

Jen: 00:34:17

So then in, you can also set it up to, in this software and in other

Jen: 00:34:25

webinar funnel software, you can also set it up to ask questions.

Jen: 00:34:29

Automated.

Jen: 00:34:30

It's like a chat bot that's like, how do you feel about this?

Jen: 00:34:33

These are different ways that you.

Jen: 00:34:35

Automate when you start setting up offers and giving offers to people.

Jen: 00:34:39

So you're getting people excited and in the chat you can toggle in questions

Jen: 00:34:43

and then capture the answers, and it tells you a little bit more about your

Jen: 00:34:47

people and how they feel about the different elements of the webinar.

Jen: 00:34:51

You can also set it up to have poles.

Jen: 00:34:54

Automate when handouts are available for people, so that as they're

Jen: 00:34:58

watching , then they know when they can get, they can download the web,

Jen: 00:35:02

download the handout on demand in the middle of it simulate, chatting asking

Jen: 00:35:07

questions, all different kinds of things.

Jen: 00:35:09

These are all the nice to haves that you don't get if.

Jen: 00:35:12

Send people to a private YouTube video, but they're also very

Jen: 00:35:15

advanced and they take some time to set up that curated experience

Jen: 00:35:20

of a chat bot of that interaction.

Jen: 00:35:22

What are the questions I would wanna ask somebody, at minute five or at

Jen: 00:35:25

minute 10, and how could I really generate excitement around that?

Jen: 00:35:29

Is that really working or not?

Jen: 00:35:31

You'd have to work with this for a while and test it.

Jen: 00:35:33

This isn't really set and forget, this is, you set it up and then you're

Jen: 00:35:37

like, Yeah, that's not really working.

Jen: 00:35:38

Or this really is, and then.

Jen: 00:35:40

iterate on it.

Jen: 00:35:41

And that's one of the reasons why , it's advanced.

Jen: 00:35:44

It's not necessarily for beginners.

Jen: 00:35:47

Then you can also set up like all of your email notifications.

Jen: 00:35:51

This is very similar to other webinar software where you're setting

Jen: 00:35:54

up all of the reminder emails.

Jen: 00:35:57

You can even set up emails for, people who didn't attend or who

Jen: 00:36:01

only watched a certain percentage of it, and what actions would happen.

Jen: 00:36:05

These.

Jen: 00:36:06

Really nice tools.

Jen: 00:36:07

They're very helpful when you're setting up, your webinar series

Jen: 00:36:11

and your webinar sequence.

Jen: 00:36:13

They can be very complicated funnels but they can also generate a lot of really

Jen: 00:36:18

great results if you know what you're doing and if you spend some time kind

Jen: 00:36:21

of practicing it, I would not suggest just going out and buying, Evergreen

Jen: 00:36:26

Webinar funnel software without having.

Jen: 00:36:30

A lot of webinars ahead of time.

Jen: 00:36:32

Remember I was doing webinars, I was doing frequent webinars.

Jen: 00:36:36

I didn't share this part before, but you know my, Hold on, let

Jen: 00:36:40

me get out of sharing my screen.

Jen: 00:36:43

Then my dad died.

Jen: 00:36:45

and all best were off and I of stopped doing everything.

Jen: 00:36:49

So I told Shelley yesterday that I could tell by looking.

Jen: 00:36:53

What I was wearing in that video, what my hair looked like, . I was

Jen: 00:36:56

like, I know exactly when that was.

Jen: 00:36:59

I know exactly why I stopped doing it, and it was because I was in the midst of

Jen: 00:37:05

a lot of grief at that time, and that's why now after two years of grief, , I'm in

Jen: 00:37:11

a different place and I'm like, Oh yeah, I could probably go back to doing that.

Jen: 00:37:13

So understand that these things take a lot of time.

Jen: 00:37:18

Life can happen in the middle of it, and you maybe.

Jen: 00:37:22

Finish it, and that's okay too.

Jen: 00:37:25

, you always can get back to it.

Jen: 00:37:26

That's why if I were to do it all over again, I probably would've

Jen: 00:37:30

had email marketing in a private YouTube video, . Cause I probably

Jen: 00:37:33

could have had that set up.

Jen: 00:37:35

I could have done that in a day and kept it going.

Jen: 00:37:38

And even in the midst of all of the life stuff could have had that going.

Shelley: 00:37:45

Because it's simple, cause it's easy, working with the webinar,

Shelley: 00:37:49

like Jen said, there's a lot of experimentation, trying things out,

Shelley: 00:37:52

seeing what works and what doesn't and adjusting it to your needs.

Shelley: 00:37:58

So that is great.

Shelley: 00:38:02

It's is great demonstration.

Shelley: 00:38:06

So what are the steps that people should take at this point?

Jen: 00:38:11

So I think that if you are interested in an Evergreen webinar, the first

Jen: 00:38:17

question is, have you had a webinar?

Jen: 00:38:18

. And so the next steps would be if you haven't had webinars,

Jen: 00:38:22

just start scheduling events.

Jen: 00:38:24

Schedule 'em in event Bright, it's free.

Jen: 00:38:27

You can set up a meetup group if you want.

Jen: 00:38:29

You can do webinars on LinkedIn if you.

Jen: 00:38:32

There are all these different ways that you can be sharing your

Jen: 00:38:35

information and generating sales.

Jen: 00:38:38

Get practiced at that like practice, like having webinars get practiced

Jen: 00:38:42

at the whole presentation of it.

Jen: 00:38:44

If you're not in front of the camera all the time, like Shelley

Jen: 00:38:47

and I are get used to the camera.

Jen: 00:38:49

Get used to like talking to people and doing that.

Jen: 00:38:52

That is your first step.

Jen: 00:38:53

Then if you wanna start thinking about Evergreen marketing, Evergreen webinar.

Jen: 00:39:00

The first step is really to just in, integrate it into your email marketing.

Jen: 00:39:05

And if you have Vimeo, if you have, you private YouTube, you can do that.

Jen: 00:39:11

I have all different kinds of software that I can upload a video

Jen: 00:39:14

and people can watch it later.

Jen: 00:39:16

There's so many ways of doing that and, just track your results,

Jen: 00:39:20

see how it goes, see if people are watching it, see if you're.

Jen: 00:39:24

Subscribers by doing that.

Jen: 00:39:25

If you're putting on webinars and people are showing up, that's a good

Jen: 00:39:29

indication , that that what you're sharing is lively and interesting

Jen: 00:39:34

and people love hearing from you.

Jen: 00:39:36

And so then, going down the road of an Evergreen webinar might be for

Jen: 00:39:39

you and then you just keep tracking it and tweaking it and changing it.

Jen: 00:39:43

But Shelley's absolutely right, it takes some.

Jen: 00:39:45

This is not something that you can just, I'm doing this now , have it just work.

Jen: 00:39:49

Right?

Jen: 00:39:50

You have to be willing to test it out.

Shelley: 00:39:53

And a lot of people will use a webinar on their website

Shelley: 00:39:56

that they direct people to.

Shelley: 00:39:58

If they're on a podcast or a guesting or if they're speaking somewhere

Shelley: 00:40:03

or something, they'll just direct everybody to go watch my webinar.

Shelley: 00:40:06

You'll get more information and and then that's their funnel.

Shelley: 00:40:09

That's pretty much their entire funnel is telling people that it exists, getting

Shelley: 00:40:13

people to go there and listen to it, and then it takes them on to next steps.

Jen: 00:40:20

It's just like any marketing it's both an art and a science

Jen: 00:40:23

and you let people into it.

Jen: 00:40:25

You see how it goes, you iterate on it, you make it better,

Jen: 00:40:30

and you keep moving forward.

Jen: 00:40:33

That's

Shelley: 00:40:33

right.

Shelley: 00:40:35

It's marketing.

Shelley: 00:40:36

Marketing's experimenting, . That's right.

Shelley: 00:40:42

So, so yes.

Shelley: 00:40:44

If on

Jen: 00:40:45

music, Oh, are we doing more?

Jen: 00:40:50

Ooh, I like this . If you are interested.

Jen: 00:40:56

Yes.

Jen: 00:40:57

If you are interested in this lesson and other lessons like it, I highly

Jen: 00:41:02

recommend you go to course dot agk media.

Jen: 00:41:04

Dot studio.

Jen: 00:41:06

Shelley has created a wonderful course called How to Create, Publish, and

Jen: 00:41:09

Distribute Content Consistently.

Jen: 00:41:12

Use coupon code Agk Saver, that is Agk Saver, all caps and you will get in

Jen: 00:41:19

for free between now and November 18th.

Jen: 00:41:23

That was said, October now and November 18th, 2022.

Jen: 00:41:27

That is how you can get into create, publish, and

Jen: 00:41:30

distribute content consistently.

Jen: 00:41:33

The course.

Jen: 00:41:34

That's right.

Jen: 00:41:34

The course.

Shelley: 00:41:35

Yeah, absolutely.

Shelley: 00:41:37

Now, if you wanna know more about marketing and you wanna assess your

Shelley: 00:41:41

own marketing, see where you're at in this whole experimental thing we call

Shelley: 00:41:47

marketing make sure that you go to Jen's w the free marketing self-assessment.

Shelley: 00:41:52

Free marketing self-assessment, which will also get you on Jen's email

Shelley: 00:41:56

list for wcb Women Conquer Business, and that's a great place to be.

Shelley: 00:42:02

All you gotta do is go to send fox.com/wcb.

Shelley: 00:42:07

That's right.

Jen: 00:42:08

We're so good at this.

Jen: 00:42:09

We're so good at this.

Jen: 00:42:10

It's almost like we've been doing it for about a year together.

Jen: 00:42:13

It's.

Shelley: 00:42:15

Isn't that exciting, ? It's very

Jen: 00:42:17

exciting.

Jen: 00:42:17

Can't believe it.

Jen: 00:42:18

Celebration.

Jen: 00:42:18

Yeah, we'll have to talk about that too.

Jen: 00:42:21

We have so much to do, Shelley.

Jen: 00:42:22

So much work

Shelley: 00:42:23

tweaks other week.

Jen: 00:42:27

All right, so I wanted to share.

Jen: 00:42:30

I have been searching.

Jen: 00:42:32

Oh, so long have I been searching for a zapper alternative.

Jen: 00:42:36

I have tried so many on AppSu.

Jen: 00:42:39

I did not like any of them.

Jen: 00:42:41

I won't even name them.

Jen: 00:42:42

They're all returned at this point.

Jen: 00:42:46

and everybody had been talking about Pley, Pley this, Pley that.

Jen: 00:42:49

I don't know why.

Jen: 00:42:50

There were just some things that I found to be a turnoff , so

Jen: 00:42:54

I wasn't really interested in it, like the name part of it.

Jen: 00:42:59

I just, I just wasn't sure.

Jen: 00:43:00

And I think actually the turnoff was this, it's a suite of

Jen: 00:43:04

products, so there's probably.

Jen: 00:43:07

Which is what we're gonna talk about.

Jen: 00:43:08

That's the one that is like a Zapier alternative, but there's

Jen: 00:43:12

also like subscription billing.

Jen: 00:43:13

Why do you need that?

Jen: 00:43:14

If you have Stripe, you don't ley email marketing.

Jen: 00:43:17

Why would you need that?

Jen: 00:43:18

If you have MailChimp active campaign, you don't , at Ley Form Builder.

Jen: 00:43:23

Why would you need that?

Jen: 00:43:24

If you have Google forms or type, form or paper form, you don't

Jen: 00:43:29

need that email verification.

Jen: 00:43:31

You might need that, but there's a lot of cheaper ways of doing it.

Jen: 00:43:34

So the whole suite was really, I think what had turned me off.

Jen: 00:43:37

Because if you go down and you look at the whole suite, it's pretty

Jen: 00:43:41

expensive to get like the ultimate suite, it's like $200 a month.

Jen: 00:43:45

I'm like, Whoa, yeah, no, it's not gonna work for me.

Jen: 00:43:48

I ignored it for a long time, but it just kept showing up in my feet as an altern.

Jen: 00:43:53

Zappier.

Jen: 00:43:54

That's really the thing I think that most people are talking about.

Jen: 00:43:56

And that product is called Pley Connect.

Jen: 00:44:02

Pley Connect, and that is the one that I have.

Jen: 00:44:08

I actually ended up getting this.

Jen: 00:44:09

I can show you.

Jen: 00:44:11

And they have a lifetime offer, which is actually fairly attractive

Jen: 00:44:14

if you're like me and paying ongoing services for Zapier, which I am.

Jen: 00:44:21

The whole reason I was looking for an alternative to Zapier is when I

Jen: 00:44:24

put a course up on App Sumo , I built this whole complicated Zapier flow,

Jen: 00:44:31

and Zapier let me build the whole thing, and then I go to turn it on and

Jen: 00:44:35

they're like, Oh, you have to upgrade.

Jen: 00:44:37

And the upgrade meant that I was paying like $73.

Jen: 00:44:42

and I was really turned off by that because I was an early adopter of

Jen: 00:44:45

Zappier and I only pay 20 bucks a month . So I was and at the

Jen: 00:44:49

time, App Summa was an experiment.

Jen: 00:44:50

I didn't know if I would make the money, so I was really

Jen: 00:44:53

turned off by the whole thing.

Jen: 00:44:54

So I ended up using Teachable, which is not my favorite platform,

Jen: 00:44:57

but they do bulk coupons.

Jen: 00:44:59

It was easy to integrate with app.

Jen: 00:45:01

Fast forward a year.

Jen: 00:45:02

Now I'm ready to get off of Teachable cause we're not using it for anything

Jen: 00:45:06

except for this app, Sumo course.

Jen: 00:45:07

And I don't wanna be charged another thousand dollars for a platform that

Jen: 00:45:11

I'm not using , cuz I did all in thinking we were gonna put a whole school up

Jen: 00:45:16

there and we decided against that.

Jen: 00:45:18

So I started researching Pad Connect and I was able to build the entire

Jen: 00:45:25

flow for App Sumo in here, which is actually a pretty complicated.

Jen: 00:45:29

Flow if you don't have the right software to go with App Sumo, meaning bulk

Jen: 00:45:36

coupons, you have to be able to generate 5,000 coupon codes to send to App Sumo.

Jen: 00:45:40

And then you have to be able to process them quickly.

Jen: 00:45:43

So if people try and scam you and put the wrong code in, you can reject them

Jen: 00:45:47

and then the right code means that they'll get access to the product.

Jen: 00:45:51

This is something that most course platforms, which is what

Jen: 00:45:54

we're developing, don't have . We couldn't use it with Member Vault.

Jen: 00:45:58

We can't use it with Ghost.

Jen: 00:45:59

We need to have this complicated flow.

Jen: 00:46:01

You couldn't do it with podium.

Jen: 00:46:02

Most platforms you can't do it.

Jen: 00:46:04

You could do it with Teachable, you can do it with Thinkific.

Jen: 00:46:06

They're both fine platforms, but for other reasons, we didn't want to go with it.

Jen: 00:46:10

So I've been using Zach, I've been using Ley.

Jen: 00:46:14

To do this complicated thing, which is like if there's a new

Jen: 00:46:18

row in this spreadsheet, do this , Check for this, check for that.

Jen: 00:46:24

Also, that I can ultimately get somebody into Member Vault if they

Jen: 00:46:29

do the podcast planning checklist.

Jen: 00:46:32

So Pley Connect did that and it worked really well.

Jen: 00:46:37

, I have no complaints about that.

Jen: 00:46:38

So then I was like, Okay, I can buy this.

Jen: 00:46:40

Pley is very similar to Zapier.

Jen: 00:46:44

It's how you take two apps that don't talk to each other and make

Jen: 00:46:47

it so they talk to each other.

Jen: 00:46:49

It is a little more technical in some ways than Zapier.

Jen: 00:46:54

Some of it can be very simple, but if you wanna do some kind of tricky

Jen: 00:46:58

things, You can do it with Ley, but you do have to have a little

Jen: 00:47:02

bit more technical knowledge.

Jen: 00:47:03

And at times it's more technical knowledge than I have , so I get a little nervous.

Jen: 00:47:09

That's because, yeah, so it's not necessarily always

Jen: 00:47:12

for the novice person, but.

Jen: 00:47:15

It will do some things and because they have a lifetime payment, you could

Jen: 00:47:19

probably find somebody to help you with some of these things to build out some

Jen: 00:47:23

automations for you, and then ultimately save money cuz you're not having to pay.

Jen: 00:47:28

Every week or every week, every month for Zappier or annually.

Jen: 00:47:31

So that's a really good deal.

Jen: 00:47:33

So the steps, if you wanna look at whether or not you want probably connect, you

Jen: 00:47:37

wanna make sure that all the apps that you use are available on there and that

Jen: 00:47:42

you're able to make those connections.

Jen: 00:47:44

The good thing about it when I was testing it out and checking it out,

Jen: 00:47:48

was that I was able to build my entire.

Jen: 00:47:50

Redemption flow and test it and make sure that it works, which was not

Jen: 00:47:54

something I was even able to do in Zapier.

Jen: 00:47:57

I could test it, make sure it worked, and then decide to buy.

Jen: 00:48:00

So they gave me the opportunity to really like, check out the product, do things,

Jen: 00:48:05

make sure that I could figure it out, which with the other automation flow

Jen: 00:48:10

things that I was trying to do from App Sumo, I couldn't even figure 'em out.

Jen: 00:48:14

you know, I was trying these other tools and I'm like, I don't know

Jen: 00:48:16

what you're even talking about.

Jen: 00:48:17

So if you use Zapp, Leys very similar, and you can do some really advanced

Jen: 00:48:22

things with it if you would like.

Jen: 00:48:24

All that said, you can go, let's see what the pricing is.

Jen: 00:48:28

You can go all in on their lifetime for Ley Connect if

Jen: 00:48:32

you're looking for an alternative.

Jen: 00:48:34

And it goes from , you can do, they have a monthly, oh they have a

Jen: 00:48:38

monthly that starts at $0 and then goes up to, what was that, like $50?

Jen: 00:48:42

Mm-hmm.

Jen: 00:48:43

. And then you can do Lifetime, It starts at $250.

Jen: 00:48:46

And I think the top is like $700.

Jen: 00:48:48

Which if you're like a massive zappier user is actually quite a steal, , cause

Jen: 00:48:54

their Zapier can be very expensive.

Jen: 00:48:58

So that is Pley.

Jen: 00:48:59

If you've heard about Pley out on the web like I have you

Jen: 00:49:02

might wanna give it a shot.

Jen: 00:49:04

Take a look.

Jen: 00:49:06

There you

Shelley: 00:49:06

go.

Shelley: 00:49:07

All right, let's do some inspirational moments here.

Shelley: 00:49:15

This is a little poem by Aaron Hanson.

Shelley: 00:49:19

And for those of you who are.

Shelley: 00:49:21

This was an advanced show today.

Shelley: 00:49:23

We get in, we got into some technology and some some bigger, flows and some bigger

Shelley: 00:49:29

funnels, some tech that maybe was a little bit scary for you and you're like, I can't

Shelley: 00:49:33

do all that, that, that's not for me.

Shelley: 00:49:35

So this poem is for you.

Shelley: 00:49:36

If that's how you are feeling, there is freedom waiting for you

Shelley: 00:49:41

on the breezes of the sky and you.

Shelley: 00:49:44

. What if I fall, Oh, but my darling, what if you fly?

Shelley: 00:49:51

Indeed.

Jen: 00:49:52

Oh, that's

Shelley: 00:49:52

beautiful.

Shelley: 00:49:54

Yeah.

Shelley: 00:49:54

Give things a try.

Shelley: 00:49:56

You may fly

Shelley: 00:49:58

, Jen: right?

Shelley: 00:50:00

Thank you.

Shelley: 00:50:00

I needed that because at the end I was like, Wow, this has been very technical.

Shelley: 00:50:04

I felt it too.

Shelley: 00:50:05

Yeah it's a more

Shelley: 00:50:06

advanced marketing techniques, but you can get there if you're,

Shelley: 00:50:10

if you've started with the simple and you conquer those things.

Shelley: 00:50:16

as one does as we do.

Shelley: 00:50:21

, you're ready for the next step.

Shelley: 00:50:22

Don't get too comfortable with, Oh, I got this down.

Shelley: 00:50:25

This is easy now, and I'll just stay here.

Shelley: 00:50:27

Thank you.

Shelley: 00:50:28

No, what's the next step?

Shelley: 00:50:30

What else can we do?

Jen: 00:50:31

Keep trying.

Jen: 00:50:31

Keep scratching, keep rolling.

Jen: 00:50:35

Thank you.

Jen: 00:50:36

All

Shelley: 00:50:36

right.

Shelley: 00:50:37

So thank you all for being here with us, for checking out our show.

Shelley: 00:50:41

We appreciate you and not every one of these shows is this technical, so

Shelley: 00:50:45

make sure you tune in again next week.

Shelley: 00:50:47

That's.

Shelley: 00:50:50

Thank you for joining the Women Conquer Business Podcast, hosted by

Shelley: 00:50:54

Shelley Carney and Jen McFarland.

Shelley: 00:50:56

Please subscribe and leave a comment or question regarding your most challenging

Shelley: 00:51:00

content creation or business problem.

Shelley: 00:51:03

Then share this podcast with family and friends so they can find the support

Shelley: 00:51:07

they need to expand their brand and share their message with the world.

Shelley: 00:51:11

Check the show notes for links to valuable resources and come back again next week.