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The Importance of Valuing People with Eric Brooker
24th June 2024 • Seek Go Create - The Leadership Journey for Christian Entrepreneurs and Faith-Driven Leaders • Tim Winders - Coach for Leaders in Business & Ministry
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Are you ready to explore the profound impact of human connection and the power of believing in your own worth? In this episode of Seek Go Create, host Tim Winders sits down with Eric Brooker, a distinguished business leader and author of "You Are Enough." Together, they delve into Eric's unconventional journey to success, the hidden stories of his personal struggles, and the crucial trends in leadership that prioritize people over products. Tune in to uncover the secrets to building meaningful relationships, overcoming doubts, and embracing your true potential.

"Businesses thrive when they focus on their people, not just their products."- Eric Brooker

Access all show and episode resources HERE

About Our Guest:

Eric Brooker is a distinguished business leader, keynote speaker, and author, renowned for his expertise in leadership and organizational structure. With over 45,000 hours dedicated to mastering these domains, Eric has built a robust consulting practice and penned the compelling book "You Are Enough: Overcoming Lifelong Doubts of Worthiness." His journey from an unconventional student to a respected authority exemplifies resilience and the transformative power of personal growth. Eric's insightful approach to human connection and empowerment has made him a sought-after voice in leadership development and personal development circles.

Reasons to Listen:

1. **Unique Success Stories**: Hear Eric Brooker contrast his unconventional path with his brother's climb to FBI general counsel, offering intriguing insights into different routes to success.

2. **Human Connection Insights**: Discover powerful reflections on meaningful connections, from a Thanksgiving night encounter to practical tips for investing in relationships amidst life's busyness.

3. **Leadership Trends and Tips**: Gain valuable lessons on modern leadership, including how thriving businesses prioritize people over products and why empowering employees, like at Ritz Carlton, can drive success.

Episode Resources & Action Steps:

### Resources Mentioned:

**Eric Brooker's Website & Book "You Are Enough: Overcoming Lifelong Doubts of Worthiness" at EricBrooker.com

### Action Steps:

1. **Schedule Time for Meaningful Interactions:**

- Implement the practice of setting aside time in your calendar specifically for connecting with others, using tools like Calendly or other scheduling apps.

2. **Prioritize Investing in Relationships:**

- Actively prioritize sending thank-you cards, making personal connections through video messages, and assuming positive intent in everyday interactions.

3. **Implement Healthy Screen Time Habits:**

- Set timers on social media apps, like Instagram, to manage and limit your usage. Focus on eliminating overcommitment and unhealthy scrolling habits to foster a healthier, more balanced lifestyle.

Resources for Leaders from Tim Winders & SGC:

🔹 Unlock Your Potential Today!

  • 🎙 Coaching with Tim: Elevate your leadership and align your work with your faith. Learn More
  • 📚 "Coach: A Story of Success Redefined": A transformative read that will challenge your views on success. Grab Your Copy
  • 📝 Faith Driven Leader Quiz: Discover how well you're aligning faith and work with our quick quiz. Take the Quiz

Key Lessons:

**5 Key Lessons from the Episode:**

1. **Value of Communication and Learning**: Eric Brooker contrasts his own schooling experience with his brother's diligence, highlighting the delayed but significant realization of the importance of learning and studying in his twenties. Tim Winders discusses the innate gift of communication and its impacts, raising questions about the fairness it presents to others who had to work harder academically.

2. **Human Connection in Leadership**: Eric emphasizes the critical importance of human connection in leadership, sharing anecdotes about engaging with people from all walks of life. He mentions successful businesses like Ritz Carlton, which prioritize empowering employees to make decisions and focus on personal connections over product-centric approaches.

3. **Managing Commitments and Relationships**: Both Eric and Tim discuss modern challenges such as overcommitment and unhealthy digital habits. Eric advises scheduling time for meaningful interactions and relationships, using tools like Instagram timers and Calendly for better time management, and emphasizes prioritizing personal connections despite busy schedules.

4. **Empathy and Vulnerability**: Eric underscores the necessity of empathy, sharing that everyone is going through their own struggles. The discussion extends to the importance of not letting busy lives prevent us from truly engaging with others and being open about personal challenges without seeing oneself as a victim.

5. **Revisiting Personal Journeys and Taking Action**: Eric shares how writing his book "You Are Enough: Overcoming Lifelong Doubts of Worthiness" was a therapeutic journey that helped him reconcile personal relationships and offer healing to others. He encourages listeners to take action on their ideas, emphasizing that perceived barriers are often lower than they seem, and reiterates the power of starting and improving through repetition.

Episode Highlights:

00:00 Introduction: Navigating Life's Highs and Lows

00:48 Meet Eric Brooker: Leadership Expert

05:01 Eric's Early Communication Journey

07:25 The Power of Storytelling in Leadership

11:17 Overcoming Personal Challenges

25:05 The Journey to Writing 'You Are Enough'

31:35 The Therapeutic Journey of Writing

32:49 Impact and Reconciliation

34:31 Redefining Success and Vulnerability

36:09 The Importance of Relationship Capital

38:05 Investing in People

39:32 Creating Time for Meaningful Connections

40:57 The Value of Everyone's Story

45:11 Trends in Leadership and Business

58:13 You Are Enough

59:51 Final Thoughts and Farewell

Thank you for listening to Seek Go Create!

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

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Mentioned in this episode:

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Dreaming of a leadership role that not only achieves goals but also truly inspires? Join Tim Winders, your SeekGoCreate host, on a journey to make those dreams a tangible reality. As an expert executive coach, Tim is dedicated to transforming your aspirations into lasting legacies. With a unique blend of faith-driven guidance and real-world experience, he helps align your professional goals with your deepest values for a fulfilling and successful journey. Ready to shape a path that's truly your own? Schedule a free Discovery Coaching Call with Tim now. Dive into a conversation that could turn your vision into reality. Let's embark on this transformative journey together.

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Transcripts

Eric Brooker:

The reality of it is we're all going through something.

Eric Brooker:

Someone listening to this show, just got diagnosed.

Eric Brooker:

Someone listening to the show, their mom was just diagnosed with dementia.

Eric Brooker:

Someone just foreclosed on a house, lost the job, just got laid off.

Eric Brooker:

There's a lot of bad things.

Eric Brooker:

There's a lot of happy things.

Eric Brooker:

Someone listening to the show just bought their first home, just

Eric Brooker:

got engaged, just got pregnant.

Eric Brooker:

But we don't take the time to engage with the people around

Eric Brooker:

us to know what's going on.

Tim Winders:

How does one translate a passion for culture and leadership into

Tim Winders:

tangible success within an organization?

Tim Winders:

Today on Seek, Go Create the Leadership Journey, we're joined by Eric Brooker.

Tim Winders:

A distinguished business leader and a subject matter expert with over

Tim Winders:

45, 000 hours dedicated to mastering the intricacies of leadership

Tim Winders:

and organizational structure topics that I love to discuss.

Tim Winders:

Eric's journey has taken him around the globe where he's honed

Tim Winders:

his skills in talent development.

Tim Winders:

Strategic forecasting and motivating teams to achieve exceptional results.

Tim Winders:

Eric, welcome to seek, go create.

Eric Brooker:

man.

Eric Brooker:

The pressure with that intro.

Eric Brooker:

First off.

Eric Brooker:

Thank you for the intro.

Eric Brooker:

Thank you for having me on the show.

Eric Brooker:

I'm excited about the conversation today.

Tim Winders:

Yeah, I'm glad you're here too, Eric.

Tim Winders:

We were just chitchatting.

Tim Winders:

I'm in the black Hills of South Dakota.

Tim Winders:

I think we're maybe paralleled each other over in Minnesota.

Tim Winders:

So we've

Tim Winders:

got a nice, day that for other parts of the country, people would think

Tim Winders:

it was spring, but it's summery.

Eric Brooker:

That's right.

Tim Winders:

Breezy.

Tim Winders:

Anyway, great to have you here.

Tim Winders:

We're going to have a great conversation all around leadership and culture

Tim Winders:

and topics that I love to discuss.

Tim Winders:

But before we dive in, let's pretend, and this is correct.

Tim Winders:

we've connected on LinkedIn and some other places, but let's just pretend

Tim Winders:

maybe that we're sitting on an airplane and I were chit chatting and I say,

Tim Winders:

Hey, dude, man, what do you do?

Tim Winders:

What do you respond to people when they ask you that question?

Eric Brooker:

it's funny.

Eric Brooker:

I was at a conference giving a keynote speech about a week ago and I bumped into

Eric Brooker:

The moderator MC or host of the week.

Eric Brooker:

We both live here in Minneapolis while we had never met before.

Eric Brooker:

We were at the airport together on the same flight from Austin to Minneapolis.

Eric Brooker:

And I had someone right next to me as we were boarding the plane, say, your

Eric Brooker:

conversation's really interesting.

Eric Brooker:

What is it that you do?

Eric Brooker:

And I said, I'm a keynote speaker and an author, that doesn't lay

Eric Brooker:

the groundwork for anything that I do, because I could talk about

Eric Brooker:

the world of finance in my keynote.

Eric Brooker:

I could talk about leadership and culture.

Eric Brooker:

I normally stick to keynote speaker and author.

Eric Brooker:

I have a consulting practice as well.

Eric Brooker:

And generally I stick to keynote and author because it lends

Eric Brooker:

itself to a further conversation.

Eric Brooker:

tell me about your book.

Eric Brooker:

What's the book about?

Eric Brooker:

what exactly do you speak on?

Eric Brooker:

And that generally has people open the door to conversations that I think in

Eric Brooker:

many cases they wouldn't normally have.

Tim Winders:

Interesting.

Tim Winders:

All right.

Tim Winders:

So I had a couple of directions I was going to go, but something

Tim Winders:

just jumped in my mind.

Tim Winders:

So I'm going to go with it.

Tim Winders:

Okay.

Tim Winders:

I.

Tim Winders:

I say things very similar and at times I do wonder, I'll ask you this way.

Tim Winders:

I wonder if I'm fooling myself that I'm really wider and have more

Tim Winders:

breadth and skill than I really do.

Tim Winders:

And so I'll just pose it as a question.

Tim Winders:

when people hear someone respond that way, sometimes they go, this guy,

Tim Winders:

Eric, man, he's got a lot going on.

Tim Winders:

He thinks quite a bit of himself.

Tim Winders:

Do you ever pause and go, huh?

Tim Winders:

I wonder if.

Tim Winders:

This is all me, or if there might be something narrower than that, does

Tim Winders:

that ever cross your mind at all?

Eric Brooker:

I've not once thought The first part, just in terms of,

Eric Brooker:

wow, that guy thinks a lot of himself.

Eric Brooker:

This is what I do for work.

Eric Brooker:

You asked what I do for work.

Eric Brooker:

I do think there's an element of narrowing the scope.

Eric Brooker:

I could certainly narrow the scope.

Eric Brooker:

I'm a keynote speaker focused primarily on leadership, culture

Eric Brooker:

and worthiness in the workplace.

Eric Brooker:

Again, I think that lends itself to more conversations.

Eric Brooker:

The thing that I worry about when I get really, Detailed on what it is that I do.

Eric Brooker:

I don't want someone being like, I just wanted to know what the guy did.

Eric Brooker:

so I try and stay broad because some people don't, I listen, my topics

Eric Brooker:

are very personal and some people don't want to go down that path.

Eric Brooker:

And I give them the opportunity to bow out early.

Eric Brooker:

But if they keep asking me questions, I'll go deep.

Tim Winders:

Have you always, one of the things from just doing a

Tim Winders:

little bit of background check on you and looking around, the word

Tim Winders:

communicator just kept coming to

Tim Winders:

mind.

Tim Winders:

as a root skill.

Tim Winders:

and we're going to go into, you, you on your site mentioned

Tim Winders:

that you've got 45, 000 hours.

Tim Winders:

So I'm going to ask about that.

Tim Winders:

You put it there, but what I'd really love to know is what were some of the things

Tim Winders:

like early on, like playground as a kid

Tim Winders:

that you said, this is something I'm born with, not.

Tim Winders:

Not that you developed over time.

Tim Winders:

Does that make sense?

Tim Winders:

what are some of like your base level skills that you've got?

Eric Brooker:

the communication piece is an interesting one.

Eric Brooker:

Because there was a point, golly, I was probably 11 years old.

Eric Brooker:

My dad was a volunteer for an organization called the PBAA perimeter.

Eric Brooker:

Let's see if I can get this right.

Eric Brooker:

Perimeter Bicycling Association of America.

Eric Brooker:

This particular race was somewhere in the neighborhood of 110 miles, and

Eric Brooker:

there were a couple thousand riders.

Eric Brooker:

I'm there doing set up at five o'clock in the morning with my dad

Eric Brooker:

and the rest of the volunteers.

Eric Brooker:

And then the gentleman that was hosting the president, if

Eric Brooker:

you will, of the company, the PBAA looked at me, he goes, Mr.

Eric Brooker:

Brooker, I'm 11.

Eric Brooker:

That's my dad.

Eric Brooker:

And he goes, Eric.

Eric Brooker:

And I said, Richard, what do you need?

Eric Brooker:

He said, our DJ, our MC for the day didn't show.

Eric Brooker:

And we need someone to grab the mic.

Eric Brooker:

It's five to 8, 000 people there.

Eric Brooker:

What are you asking a 12 year old to take the mic and moderate the day?

Eric Brooker:

And I think that was probably the first time that I realized.

Eric Brooker:

Hey, it was probably the first time I really encountered what we

Eric Brooker:

all now call imposter syndrome.

Eric Brooker:

But it was probably also the first time where I thought, huh?

Eric Brooker:

this is fun and it's not that hard.

Eric Brooker:

And everybody seems to really enjoy it.

Eric Brooker:

And it wasn't a prideful moment as much as it was a moment where I

Eric Brooker:

thought, I wonder where this goes.

Eric Brooker:

I wonder what this turns into.

Eric Brooker:

And I've enjoyed those opportunities over the years.

Eric Brooker:

I had a really, a couple really great mentors early in my career as well

Eric Brooker:

that shared with me the importance of painting a picture When you

Eric Brooker:

tell a story early in my career, I was in sales or sales leadership

Eric Brooker:

and you're not selling a widget.

Eric Brooker:

You're selling a story.

Eric Brooker:

So you've got to be able to tell that story, paint a picture and create a visual

Eric Brooker:

for Tim, where he says, I need that.

Eric Brooker:

I want that.

Eric Brooker:

So I think additionally, early in my career, trying to learn

Eric Brooker:

how to tell a story in a way that created imagery for the client.

Tim Winders:

So one thing that's fascinating about that, this

Tim Winders:

is, this kind of ties in with what we'll call leadership.

Tim Winders:

I was talking to my son in law, sometime back and he's six foot five.

Tim Winders:

And I observe and I'm going to, I'll mention something that I'll just pose

Tim Winders:

it and you can address it and all that.

Tim Winders:

I observe that there are two things I'm doing air quotes for those listening.

Tim Winders:

If you're watching, you'll see me do the air quotes.

Tim Winders:

There are two things that people Can be elevated into a leadership role

Tim Winders:

that are I don't know, to me, there are skills like you just mentioned.

Tim Winders:

One of them is I noticed that taller people

Tim Winders:

many times can be looked upon as some type of a leader.

Tim Winders:

I don't know cultural.

Tim Winders:

I don't know exactly what it is about that.

Tim Winders:

And I also notice that the person that's not afraid of a microphone

Tim Winders:

can oftentimes be elevated into a air quotes again, leader.

Tim Winders:

Leadership role now with your experience that you just mentioned and also all your

Tim Winders:

experience with leaders Is that a is that just like a micro observation of mine?

Tim Winders:

Have you seen that too?

Tim Winders:

I mean it's and then that's that leads to sometimes imposter because

Tim Winders:

You know, some of us, we don't mind getting in front of a microphone.

Tim Winders:

Some people are a little more fearful and I've observed great leaders that really

Tim Winders:

don't necessarily like to get up and

Tim Winders:

speak much.

Tim Winders:

They're quiet about it.

Tim Winders:

But what are your thoughts on that?

Tim Winders:

When I bring that up, it just came to me as you were talking.

Eric Brooker:

it's an interesting thesis.

Eric Brooker:

I'm five, seven, five, eight on a really good day.

Eric Brooker:

So I'd like to think if your thesis is accurate, it's because

Eric Brooker:

I'm not scared of a microphone.

Eric Brooker:

The first time I, was really on stage as a professional.

Eric Brooker:

I was actually sitting in the audience.

Eric Brooker:

This is a funny story.

Eric Brooker:

I was sitting in the audience.

Eric Brooker:

It was a tech conference of sorts.

Eric Brooker:

There were a half dozen people on stage and it was a Q and a for those on stage.

Eric Brooker:

And the moderator asked a question and I looked on stage and I thought, ah,

Eric Brooker:

none of those guys know the answer.

Eric Brooker:

I know the people, none of them know it.

Eric Brooker:

And poor Patrick sitting up there's trying to get the answer.

Eric Brooker:

And I just decided to do it.

Eric Brooker:

I just said it loud enough that Patrick could hear me.

Eric Brooker:

And he pointed me out and said, Eric, thank you so much.

Eric Brooker:

That was great.

Eric Brooker:

Ladies and gentlemen, Eric Brooker.

Eric Brooker:

He's in the business.

Eric Brooker:

He knows the space.

Eric Brooker:

Maybe he should have been on the panel.

Eric Brooker:

And then he asked another question and then looked right at me.

Eric Brooker:

And I just cowered okay, this isn't for me.

Eric Brooker:

This is for the people.

Eric Brooker:

Eventually, he asked me to come on stage because I knew some of the answers

Eric Brooker:

and I think ultimately, certainly in the sales world, oftentimes the

Eric Brooker:

guy who has the mic wins, right?

Eric Brooker:

it's the guy on a panel discussion or the girl for that matter,

Eric Brooker:

the woman who's willing to grab the mic and answer the question.

Eric Brooker:

And I think to your point about the 45, 000 hours, I've put a lot

Eric Brooker:

of time and energy into my craft.

Eric Brooker:

And I think ultimately that's given me some level of confidence to have the

Eric Brooker:

answer in many cases at the right time.

Tim Winders:

So let's jump into that 45, 000 hours because something it's,

Tim Winders:

as I read it, I've turned 60 years old recently, and I was actually in

Tim Winders:

my mind trying to think, I wonder how many hours I've put into.

Tim Winders:

Whatever blah blah blah, um And the question that I have related to that

Tim Winders:

is how many of those hours, obviously there's got to be some tracking involved

Tim Winders:

if you want to share that, you're welcome to, and it could just be going back

Tim Winders:

and looking at training and experience, how many of those hours would you say

Tim Winders:

was like extremely intentional that you were focused on learning long?

Tim Winders:

X, or it was experience that was just part of you going through life and

Tim Winders:

experiencing, job a, b, c, or d loaded in because I thought through that

Tim Winders:

myself, but fire away with that answer if you can, because that might lead

Tim Winders:

to where I go next with the questions.

Eric Brooker:

a really great question.

Eric Brooker:

I listen, if my wife were on this podcast with us, she would laugh because up

Eric Brooker:

until about four years ago, I didn't.

Eric Brooker:

I didn't read books.

Eric Brooker:

There was one book that I read, great book that I read about

Eric Brooker:

selling about 12 years ago.

Eric Brooker:

And I read it because I was told I needed to read it for a sales kickoff

Eric Brooker:

that was coming up where the author would be giving the keynote and

Eric Brooker:

we all needed to read the content.

Eric Brooker:

So I read that book, trudged through it.

Eric Brooker:

And up until about four years ago, it was probably the only, again,

Eric Brooker:

the only book that I've read post.

Eric Brooker:

High school post college.

Eric Brooker:

So I think a lot of it was just the school of hard knocks.

Eric Brooker:

I learned along the way I'd hire someone and then nine months

Eric Brooker:

later, 12 months later, six months later, I'd have to part ways.

Eric Brooker:

And that's one of the worst things I've ever had to do

Eric Brooker:

in my career is fire someone.

Eric Brooker:

So in all the times I've had to do it, I reflect on, what could

Eric Brooker:

I have done better to position that person to find more success.

Eric Brooker:

or maybe to not have hired the person to begin with and not have to go down

Eric Brooker:

this path with them down the road.

Eric Brooker:

Cause listen, when you terminate someone, it impacts you.

Eric Brooker:

It impacts them.

Eric Brooker:

It impacts their ability to pay the bills, the whole nine yards.

Eric Brooker:

So a lot of it.

Eric Brooker:

And that one immediately comes to mind.

Eric Brooker:

I just learned along the way, but in the last four years, I host a podcast.

Eric Brooker:

I've had roughly 150 episodes.

Eric Brooker:

And nearly everybody that I've had on has written a book and I didn't know

Eric Brooker:

any better when I started my podcast.

Eric Brooker:

I just assumed if I'm going to have Ryan leak on my podcast, he's written

Eric Brooker:

a book called chasing failure.

Eric Brooker:

I should probably read the book.

Eric Brooker:

Brilliant book, by the way, absolutely brilliant book.

Eric Brooker:

And so I would give myself a week to read the book in advance of the podcast.

Eric Brooker:

And what I learned is nobody actually reads the book in the

Eric Brooker:

world of podcast deep secret.

Eric Brooker:

Everybody cheats and figures out the four or five questions that

Eric Brooker:

we should ask that individual.

Eric Brooker:

And I just read the book and then I got fascinated with books to the

Eric Brooker:

point where I've now written a book.

Eric Brooker:

But more to the point is I just wanted to devour content.

Eric Brooker:

There's certain ways in which I've chosen to do things over the years.

Eric Brooker:

And as I've read books, Monty Moran, Monty was the.

Eric Brooker:

CEO of Chipotle from the time they were roughly 750 employees to

Eric Brooker:

the time that they were about 75, 000 employees, 12 years in total.

Eric Brooker:

He wrote a book aptly named love is free.

Eric Brooker:

Guac is extra, but man alive.

Eric Brooker:

I learned so much about myself and my ability, my inquisitive

Eric Brooker:

nature from that book.

Eric Brooker:

It validated a lot of what I do and it gave me the why behind it.

Eric Brooker:

I really understood a lot.

Eric Brooker:

Of what Monty's story was from childhood to retirement because

Eric Brooker:

I operate the same way and I'd never thought of it the same way.

Eric Brooker:

So a lot of it was just curiosity.

Eric Brooker:

I'm not one that dissects people the way some do, but I learned a lot

Eric Brooker:

about other people along the way.

Eric Brooker:

Just the same.

Tim Winders:

this is an interesting confession that you brought that up.

Tim Winders:

We're 260 episodes in and probably 200 of those have been interviews with people.

Tim Winders:

Like you said, most people have books and 99.

Tim Winders:

9 percent of every guest I read their

Tim Winders:

book.

Tim Winders:

Sometimes it's a pretty quick scan.

Tim Winders:

I will admit

Eric Brooker:

Yeah.

Tim Winders:

I haven't read yours yet.

Tim Winders:

your book, you are enough.

Tim Winders:

I'm going, okay, I'm going to have him walk through it.

Tim Winders:

I sort of read a synopsis.

Tim Winders:

this is sounds like an excuse.

Tim Winders:

I had an interview yesterday with someone who had a book that was very scientific

Tim Winders:

related to dementia and thinking and

Tim Winders:

all that.

Tim Winders:

And it really bogged me down.

Tim Winders:

And, so I have it, but I do want to go deeper into this because I've

Tim Winders:

always been a fairly voracious reader.

Tim Winders:

And so, Eric, when someone brings that up, and I've had that a few times,

Tim Winders:

people that are in roles like we're in, that have said, I wasn't a reader,

Tim Winders:

I became a reader, back up with me.

Tim Winders:

did, were there issues in school or were there any learning situation?

Tim Winders:

why were you not a reader?

Tim Winders:

Was there something going on there?

Tim Winders:

It's hard for me to understand that, maybe.

Eric Brooker:

Yeah, I just don't think it was a part of my childhood.

Eric Brooker:

My parents got divorced when I was five.

Eric Brooker:

They both had to work.

Eric Brooker:

If you look, there's a ton of data around, intelligence, maturation,

Eric Brooker:

the evolution of the young adult.

Eric Brooker:

And so much of it is based on, did your parents read to you when you were a kid?

Eric Brooker:

Weird data, but it's there.

Eric Brooker:

Google it, AskChat, GPT, whatever it is, wherever you get your content.

Eric Brooker:

I, my parents may have read to me.

Eric Brooker:

I don't know.

Eric Brooker:

I don't remember, but I know they were both really diligent about

Eric Brooker:

work and providing for the family.

Eric Brooker:

So I think I probably missed out on that.

Eric Brooker:

And it's funny.

Eric Brooker:

My brother is the general counsel.

Eric Brooker:

So he is the lead attorney for the FBI.

Eric Brooker:

My brother has always been a voracious reader.

Eric Brooker:

And I think it's been paid dividends over the years.

Eric Brooker:

I was quite the opposite.

Eric Brooker:

Now, if you look at us in middle school and high school, he studied man alive.

Eric Brooker:

Did he study hours a day to get A's and B's?

Eric Brooker:

And he was a great student.

Eric Brooker:

look, obviously he's the general counsel for the FBI.

Eric Brooker:

I, on the other hand, I didn't have to study.

Eric Brooker:

I was pretty book smart in the sense that I heard it in class.

Eric Brooker:

I'd retain the information and I'd pass the test.

Eric Brooker:

And I got A's and B's and the occasional C, but I was the student in high school.

Eric Brooker:

Ms.

Eric Brooker:

Davis, Mrs.

Eric Brooker:

Davis.

Eric Brooker:

I think Mrs.

Eric Brooker:

Davis called me senior year in high school.

Eric Brooker:

She called me into her classroom after class.

Eric Brooker:

I thought I was busted.

Eric Brooker:

She goes, Mr.

Eric Brooker:

Brooker said, yes, Mrs.

Eric Brooker:

Davis.

Eric Brooker:

She goes, do you intend to do any of the homework your senior year?

Eric Brooker:

I said, not in this class, ma'am.

Eric Brooker:

No.

Eric Brooker:

And she says, can you tell me why?

Eric Brooker:

I said, Mrs.

Eric Brooker:

Davis, that's a great question.

Eric Brooker:

The syllabus says that the homework is worth 5 percent of the grade.

Eric Brooker:

So I'm still going to get an A by not doing any of the homework.

Eric Brooker:

And oh, by the way, there is a extra credit project.

Eric Brooker:

That is an additional 5%.

Eric Brooker:

And I've already read the book.

Eric Brooker:

So I'm just planning to do that project, which will make up for

Eric Brooker:

any homework I choose not to do.

Eric Brooker:

lesson learned, Mrs.

Eric Brooker:

Davis now requires you to do your homework and the percentage

Eric Brooker:

allocation is much, much higher.

Eric Brooker:

But I was always that kid up and through, probably 20, right?

Eric Brooker:

It, I took the easy road.

Tim Winders:

and what were some of the repercussions of that?

Tim Winders:

Did you have to adjust that over time or are you still doing that to some extent?

Tim Winders:

That's a loaded

Tim Winders:

question right there,

Tim Winders:

isn't it?

Eric Brooker:

Yeah.

Eric Brooker:

what's interesting is I, up until I was 20, maybe 22, 23, I didn't

Eric Brooker:

know there were no repercussions.

Eric Brooker:

I just got by.

Eric Brooker:

There was a point again, 20 to maybe 23, where I realized one of the most

Eric Brooker:

important skills in life is the ability To learn and the ability to study.

Eric Brooker:

And I didn't really know how to do either.

Eric Brooker:

And so I had to really focus on, I had to learn how to learn.

Eric Brooker:

I had to learn how to study.

Eric Brooker:

If I had a big presentation for me now, I've got a big keynote coming up.

Eric Brooker:

I had to learn how to prepare for that presentation, for that keynote.

Eric Brooker:

I had to learn.

Eric Brooker:

really had a right so I could put a book together.

Eric Brooker:

Those were things I didn't learn when most people learn them.

Eric Brooker:

Cause school was pretty easy.

Eric Brooker:

I didn't do a lot of homework.

Eric Brooker:

I didn't learn how to learn when the rest of us did.

Tim Winders:

And do you think this is going back to a little bit of

Tim Winders:

the theory I had earlier about that people have the gift of communication.

Tim Winders:

Do you think that at times we do have an easier path?

Tim Winders:

Because of that, I hate to say gift because there are things we can develop,

Tim Winders:

but listen at 11 years old, when someone says, Hey, could you emcee an event?

Tim Winders:

You hadn't done a lot of public speaking training up

Tim Winders:

to that point.

Tim Winders:

I'm guessing.

Eric Brooker:

Yeah.

Tim Winders:

so there was something you weren't fearful of it.

Tim Winders:

You said, sure.

Tim Winders:

You carried yourself in a certain way.

Tim Winders:

Something told, I think Richard, you said it

Tim Winders:

was something told Richard this guy can handle this.

Tim Winders:

We could turn this event over to him.

Tim Winders:

Very important thing there.

Tim Winders:

So I have wondered at times because, and if you can tell, I'm, I've got

Tim Winders:

a little bit of this in me too.

Tim Winders:

I was on the playground organizing things, I was, class president,

Tim Winders:

this and that and kind of stuff.

Tim Winders:

And I've wondered, I was like, yeah, I wonder if.

Tim Winders:

I wonder if it was just easier because I could communicate.

Tim Winders:

And then I'm also wondering if that was fair for some other people that

Tim Winders:

nose down busted it, that I knew I could, like you did with Mrs.

Tim Winders:

Davis, I could talk my way out of stuff.

Tim Winders:

So I guess what I'm digging is what are the pros and cons to having that ability?

Eric Brooker:

So I think of, I think of Lee Wilson in the

Eric Brooker:

sixth grade got an award.

Eric Brooker:

He was the first.

Eric Brooker:

student in the history of my elementary school to have read the entire social

Eric Brooker:

studies book from cover to cover.

Eric Brooker:

He, if memory serves, went to Harvard to get his law degree at about the

Eric Brooker:

same time Mark Zuckerberg was there and he works for a prestigious firm.

Eric Brooker:

Look at my brother.

Eric Brooker:

My brother's another great example, right?

Eric Brooker:

He was an academic and he worked his way.

Eric Brooker:

through success from an academic perspective, right?

Eric Brooker:

He became, you start at the bottom and work your way up and your

Eric Brooker:

resume will speak for itself.

Eric Brooker:

Lee's a great example of that.

Eric Brooker:

I, on the other hand, I didn't finish college.

Eric Brooker:

I started a family very young and I've always been one.

Eric Brooker:

My dad would say I never lacked confidence.

Eric Brooker:

My mom would probably tell you the same thing.

Eric Brooker:

And despite suffering, like we all do from imposter syndrome, I listen, I told

Eric Brooker:

someone at coffee this morning, I said, Sergio, be whatever you want to be.

Eric Brooker:

And he was like, what do you mean?

Eric Brooker:

I could be whatever I want to be.

Eric Brooker:

I don't know.

Eric Brooker:

What's get what's getting in your way.

Eric Brooker:

What's getting in my way from deciding I want to be an a list celebrity and then

Eric Brooker:

just figuring out a path to go do that.

Eric Brooker:

You like me.

Eric Brooker:

I won't speak for you.

Eric Brooker:

Nobody gave me the how to start a podcast.

Eric Brooker:

Nobody gave me the how to keynote.

Eric Brooker:

Nobody gave me the how to write a book.

Eric Brooker:

But when I decided to keynote, I'd had 150 guests on my podcast and I started asking

Eric Brooker:

them because many of them were keynotes.

Eric Brooker:

I called my buddy, Mike, who had a podcast and said, Hey, what do I need to know?

Eric Brooker:

And so I think there's a select group of us, my brother and Lee and some others.

Eric Brooker:

They're going to find wild success.

Eric Brooker:

What I'll call the old fashioned way through, through just doing it.

Eric Brooker:

I, on the other hand, maybe like you, maybe not.

Eric Brooker:

I, on the other hand, I just get these crazy harebrained ideas.

Eric Brooker:

I'm going to write a book.

Eric Brooker:

What, how do you write a book?

Eric Brooker:

I don't know, but I know there's people out there that I can

Eric Brooker:

ask that have done it before.

Eric Brooker:

And I got brilliant advice and I've made countless friends through the process.

Eric Brooker:

So yeah, I think there are differences.

Eric Brooker:

I think in many ways I think of my brother and I think of Lee and others that have

Eric Brooker:

maybe had an easier life in some respects.

Eric Brooker:

And then I think I've had an easier life in other respects.

Tim Winders:

I think the bottom line is one of our taglines is

Tim Winders:

there's a journey that we all go on

Tim Winders:

and it is what it is.

Tim Winders:

So, One of the things, and this is, I confessed earlier that I had not

Tim Winders:

read this book, but the title fits in really well with where we're at here.

Tim Winders:

So this is where I'm going to ask you more about the, You Are

Tim Winders:

Enough is the name of your book.

Tim Winders:

And I want to read the subtitle Overcoming Lifelong Doubts of

Tim Winders:

Worthiness, which is a slight Overcoming Counter to what we were just talking

Tim Winders:

about, but I think it feeds into it.

Tim Winders:

So tell me, just tell me, say, Tim, I appreciate you didn't read my book.

Tim Winders:

Thanks a lot.

Tim Winders:

tell me about it.

Tim Winders:

it seemed like there was a lot of rich stories within it from

Tim Winders:

just the blurb that I read.

Tim Winders:

give me some more info on that.

Eric Brooker:

I appreciate the honesty.

Eric Brooker:

Thank you for not reading my book.

Eric Brooker:

I'd have to look back at LinkedIn posts and some of the early podcasts.

Eric Brooker:

I don't actually know that when I said publicly, I'm going to write a book.

Eric Brooker:

I'm not even sure I knew what the book was about.

Eric Brooker:

I had a sort of a general sense and you'll read in the book.

Eric Brooker:

Initially, I thought the book was going to be about leadership and culture because.

Eric Brooker:

I've got a podcast and it's all about leadership and culture.

Eric Brooker:

We've had some absolutely epic interviews.

Eric Brooker:

That seemed easy until I was on an airplane one day and had a moment of

Eric Brooker:

clarity watching a TV show that my now 18 year old son had me watching.

Eric Brooker:

And I realized in that moment that the book wasn't about leadership and culture.

Eric Brooker:

The book was a little bit about my journey, a little bit about the journey

Eric Brooker:

of some of the past podcast guests.

Eric Brooker:

But it wasn't their journey to corporate America to become the

Eric Brooker:

CEO of Tom's Shoes or Starbucks or Chick fil A or any of that.

Eric Brooker:

It was the behind the scenes conversation.

Eric Brooker:

And Tim, you know this, but your listeners might not.

Eric Brooker:

The 15 to 30 minutes that you get with a guest before or after the show,

Eric Brooker:

that's really where the magic happens.

Eric Brooker:

And I would love, I would absolutely love to give that away to my listeners.

Eric Brooker:

But it's often confidential.

Eric Brooker:

It's often them opening up and you opening up.

Eric Brooker:

And I found the woundedness that I had experienced as a young adult.

Eric Brooker:

Many of them have experienced either as children or young

Eric Brooker:

adults or with their kids.

Eric Brooker:

So a little backstory.

Eric Brooker:

My wife and I have seven kids.

Eric Brooker:

We've been married for 19, almost 20 years.

Eric Brooker:

Our oldest daughter is from my first marriage.

Eric Brooker:

She is 23 we've not spoken or seen one another for seven years.

Eric Brooker:

And it was on that moment.

Eric Brooker:

On the airplane flying back from Dallas that I realized that's

Eric Brooker:

the story I needed to tell.

Eric Brooker:

And I didn't have a book title.

Eric Brooker:

I didn't have a subtitle.

Eric Brooker:

I just took the advice of many of the people that have been on the podcast.

Eric Brooker:

And I just started writing 15 minutes a day.

Eric Brooker:

And as I started to write the book, I realized, man, there's a lot of

Eric Brooker:

woundedness from again, it's my wife.

Eric Brooker:

Myself, our other six kids, grandparents, aunts, uncles,

Eric Brooker:

cousins, the whole nine yards.

Eric Brooker:

In fact, my oldest doesn't know she has a younger brother that's four.

Eric Brooker:

My kids all know this, but I've got a granddaughter that I don't know.

Eric Brooker:

I don't even know her name.

Eric Brooker:

But as I started writing about this stuff, I started realizing, A, I wasn't alone.

Eric Brooker:

Many of your listeners have estranged relationships that

Eric Brooker:

they choose not to talk about.

Eric Brooker:

I was at a breakfast this morning with Sergio and I

Eric Brooker:

mentioned having a miscarriage.

Eric Brooker:

My wife had a miscarriage in November.

Eric Brooker:

He goes, man, we don't talk about that enough.

Eric Brooker:

25 percent of pregnancies end in miscarriage and we don't talk.

Eric Brooker:

You're going to interact.

Eric Brooker:

Tim and Eric and whomever's listening is going to interact with someone.

Eric Brooker:

That's recently had a miscarriage and we don't talk about it.

Eric Brooker:

So as I started writing the book, I realized there was childhood.

Eric Brooker:

I don't want to overdramatize it.

Eric Brooker:

There was childhood stuff that I had to trudge through to get to

Eric Brooker:

some of the why, in terms of why I'm experience, why I'm experiencing

Eric Brooker:

this estrangement, the way that I am.

Eric Brooker:

And again, we.

Eric Brooker:

We write a lot about me and my childhood and our oldest daughter.

Eric Brooker:

And again, there's beautiful and yet sad stories of similar experiences, alcohol

Eric Brooker:

addiction, suicide, the near loss of children, the whole nine yards from other

Eric Brooker:

people that, on paper, on LinkedIn, on Facebook seemingly have it all together.

Eric Brooker:

But when push comes to shove, they've got the same muck that the rest of us do.

Tim Winders:

What's fascinating, you brought up LinkedIn,

Tim Winders:

so let's talk social media.

Tim Winders:

There's this,

Tim Winders:

I don't, there's like this odd thing that goes on where

Tim Winders:

most people put their best up.

Tim Winders:

I mean, I look at my feeds and I wonder, you know, putting things up and we'll

Tim Winders:

talk about vulnerability and some things like that here in just a moment.

Tim Winders:

But I think the first thing I want to ask is, were you writing this book to

Tim Winders:

your daughter or was it more therapy for you to, that was, is fascinating to me.

Tim Winders:

I've written a, I sat down to write a book and it ended up

Tim Winders:

being a novel of all things, but leadership inspiration kind of thing.

Tim Winders:

And I'll just mention this Eric, and you can respond.

Tim Winders:

I realized.

Tim Winders:

As I was finishing up the process, the writing process was as much for

Tim Winders:

me to work through some stuff as it was for Joe or Sally Reeder to get it.

Tim Winders:

I didn't realize it when I started, but it was for me.

Tim Winders:

But what are your thoughts?

Tim Winders:

Was it to your daughter for you or what's up?

Eric Brooker:

spoiler alert, the last chapter of the book is a letter that

Eric Brooker:

I write to my daughter in that letter.

Eric Brooker:

In one of the first paragraphs, I say the purpose of this book was to write

Eric Brooker:

our reconciliation into existence.

Eric Brooker:

I felt very called to write the book.

Eric Brooker:

So I don't want to diminish the fact that I'm not sure I knew at the

Eric Brooker:

time, other than I was asked to write this book, I will say, I thought it

Eric Brooker:

would take me eight to 12 months.

Eric Brooker:

It took me two years because it was very therapeutic.

Eric Brooker:

And there were times where I started to write about things.

Eric Brooker:

And I needed to put the book down.

Eric Brooker:

I needed to not write.

Eric Brooker:

Cause I needed some healing.

Eric Brooker:

Listen, I wasn't abused.

Eric Brooker:

I didn't have a bad childhood.

Eric Brooker:

I had, I went through a lot of the crap that everybody else went

Eric Brooker:

through, but now I'm addressing it and I'm writing about it.

Eric Brooker:

And so I had to put it down for a period of time.

Eric Brooker:

I was given a book actually by the gentleman that wrote

Eric Brooker:

the cover quote for my book.

Eric Brooker:

Andy Andrews sent me a book by the name of the heart Mender.

Eric Brooker:

I read the book.

Eric Brooker:

He sent it to our oldest daughter.

Eric Brooker:

And it was a very healing book for me.

Eric Brooker:

I, then again, I talked about chasing failure.

Eric Brooker:

Ryan leak, Andy Andrews, the heart mender is again, an absolutely

Eric Brooker:

brilliant read by an incredible man and a really good author to boot.

Eric Brooker:

I think in the grand scheme of things, what I've settled in on is this idea

Eric Brooker:

that I feel like I experienced a lot of healing and writing the book, but I love

Eric Brooker:

the messages that I get from others.

Eric Brooker:

I love the phone calls, the tech met, text messages, the emails, the

Eric Brooker:

notes on LinkedIn about the impact that it's had on them or that the

Eric Brooker:

reconciliation that they've experienced.

Eric Brooker:

And if in the grand scheme of things, that's where it ends.

Eric Brooker:

Listen, I want to reconcile with my daughter, but let me read

Eric Brooker:

to you a note I got yesterday.

Eric Brooker:

Eric has a gift of capturing the soul through storytelling and highlighting

Eric Brooker:

unlikely, common experiences that resonate and make us uniquely human.

Eric Brooker:

I didn't say a word, but watching him talk, I felt heard.

Eric Brooker:

Family, loved ones, employees, everyone deserves to feel like that.

Eric Brooker:

Thank you for this gift, Eric.

Eric Brooker:

And thank you for the reminder that investing in people is more than monetary.

Eric Brooker:

So I think I wrote the book to go through some healing.

Eric Brooker:

Every author, nearly every author I've spoken to about writing books says most

Eric Brooker:

of the books we write are for ourselves.

Eric Brooker:

So I think there was a lot of healing.

Eric Brooker:

I think I've offered a lot of healing in the words that were on

Eric Brooker:

the pages that were given to me.

Eric Brooker:

And again, yeah, definitely wrote it in hopes of reconciling and I don't know

Eric Brooker:

if she's read it and I don't know if she will, but it'll always be there.

Tim Winders:

I think the power.

Tim Winders:

In telling the story, what we've tried to do here sounds like you're doing similar.

Tim Winders:

we've got this weird tagline that we've got called redefining success.

Tim Winders:

And the reason I incorporated that, I don't think it's a

Tim Winders:

great tagline by the way.

Tim Winders:

I'm monkeying around with it.

Tim Winders:

is because there is this view of success in our current culture and

Tim Winders:

society and all of, look good, smell good, drive this, live here, etc.

Tim Winders:

And I went through all that when we had our companies heading into 08, and

Tim Winders:

by 13, we were homeless and bankrupt.

Tim Winders:

mean, all our companies were real estate, just so you know.

Tim Winders:

And, and it, Took me through a lot, but what's interesting is

Tim Winders:

the more I share that story,

Tim Winders:

the more I realize everybody is going through some degree of a journey.

Tim Winders:

And I think there's times that it is, man, you look at Eric and go, man,

Tim Winders:

look, everything, man, he is flying to Austin, doing a keynote and this and that

Tim Winders:

Tim's in his RV here, there, whatever.

Tim Winders:

But yet there are daily, weekly, monthly things.

Tim Winders:

I mean, you got a daughter, you got a granddaughter out there

Tim Winders:

that we're going through and other people are going through.

Tim Winders:

To me, that's where the word vulnerability comes in, is the

Tim Winders:

ability to share those type things without it coming across as a victim.

Tim Winders:

You know, it was like, Oh, poor, pitiful me.

Tim Winders:

Now I had real estate companies.

Tim Winders:

That's, that was the business we were in.

Tim Winders:

But, anyway, I just brought up that word vulnerability.

Tim Winders:

Any thoughts, comments, because I think it's a powerful word.

Tim Winders:

People are throwing around a lot

Eric Brooker:

So the keynote I gave in Austin last week was all

Eric Brooker:

about relationship capital and I talk very specifically that

Eric Brooker:

everyone is going through something.

Eric Brooker:

And often we miss the opportunity to acknowledge it.

Eric Brooker:

In large part, cause we're too busy scrolling.

Eric Brooker:

I don't have the time to ask the Starbucks barista how they're doing today.

Eric Brooker:

Cause I got to listen, Tim, I got to check Instagram.

Eric Brooker:

I don't have the capacity to look the target employee in the eyes as

Eric Brooker:

they're checking my groceries out because I got to send that email.

Eric Brooker:

The reality of it is we're all going through something.

Eric Brooker:

Someone listening to this show, just got diagnosed.

Eric Brooker:

Someone listening to the show, their mom was just diagnosed with dementia.

Eric Brooker:

Someone just foreclosed on a house, lost the job, just got laid off.

Eric Brooker:

There's a lot of bad things.

Eric Brooker:

There's a lot of happy things.

Eric Brooker:

Someone listening to the show just bought their first home, just

Eric Brooker:

got engaged, just got pregnant.

Eric Brooker:

But we don't take the time to engage with the people around

Eric Brooker:

us to know what's going on.

Eric Brooker:

And to your point earlier, Social media says Tim's living the life right now.

Eric Brooker:

But when we put our phones down, when we assume positive intent, when we engage

Eric Brooker:

in people, particularly at work in a personal manner, like we're going to

Eric Brooker:

put the TPS report aside, we're going to put our one on one aside this week,

Eric Brooker:

we're going to go grab a cup of coffee.

Eric Brooker:

Note to self, Tim likes.

Eric Brooker:

And iced caramel macchiato.

Eric Brooker:

I'm going to put that in my phone.

Eric Brooker:

Cause Tim, you work for me in this story.

Eric Brooker:

And once a month, when I go to Starbucks, I'm going to bring Tim that same drink.

Eric Brooker:

And it's not because I have an agenda.

Eric Brooker:

It's because now I know that's what Tim drinks and I'm at Starbucks.

Eric Brooker:

I haven't gotten Tim a drink in a month.

Eric Brooker:

And Tim, you feel like you've won the lottery because once a month, I'm not

Eric Brooker:

only bringing you a drink, I'm bringing you the drink that I know you like.

Eric Brooker:

And so it's a matter of investing in people and again,

Eric Brooker:

assuming positive intent.

Eric Brooker:

For those of you that are gluten free, this will resonate.

Eric Brooker:

You order a gluten free bun with your burger and the burger shows

Eric Brooker:

up and that's a gluten filled bun.

Eric Brooker:

And we get mad and it's what the hell were they thinking?

Eric Brooker:

How hard is Tim?

Eric Brooker:

How hard is it to bring me a gluten free bun?

Eric Brooker:

I asked for a gluten free bun.

Eric Brooker:

they weren't like sitting at the register, punching in your order,

Eric Brooker:

thinking, Tim, we're going to order you a double gluten bun and we're going

Eric Brooker:

to sprinkle some gluten powder on it.

Eric Brooker:

They don't mean anything by it.

Eric Brooker:

It just happened.

Eric Brooker:

And for all you know, from the time that they took your order to the time they

Eric Brooker:

placed your order, that text message may have come in and destroyed their day.

Eric Brooker:

They want to go home.

Eric Brooker:

They want to be with their family.

Eric Brooker:

But they can't because the 16 an hour they make is what's going to

Eric Brooker:

pay for the gas to get home or pay for the funeral or pay for surgery.

Eric Brooker:

We don't think about any of this stuff.

Eric Brooker:

The guy that just cut us off.

Eric Brooker:

He didn't probably see us.

Eric Brooker:

And yet here we are flipping them off saying nasty things with

Eric Brooker:

our six year old in the back.

Eric Brooker:

We've all done this stuff.

Eric Brooker:

Relationship capital is critical.

Eric Brooker:

And I had someone the other day tell me, We don't need this.

Eric Brooker:

To build relationship capital with the guy at target.

Eric Brooker:

I don't have time for that.

Eric Brooker:

And I actually, Tim, I didn't know how to respond.

Eric Brooker:

First of all, it's not a guy at target.

Eric Brooker:

It's a woman.

Eric Brooker:

Her name's Roberta.

Eric Brooker:

We built a beautiful relationship.

Eric Brooker:

She had a dog named Elmer.

Eric Brooker:

She had to put Elmer down, but.

Eric Brooker:

So I hugged the lady at target once a month and I get an update

Eric Brooker:

on what's going on in her life.

Eric Brooker:

Sergio, mind you, I met two weeks ago after having an absolutely incredible

Eric Brooker:

experience at a furniture store.

Eric Brooker:

He's the manager at a furniture store.

Eric Brooker:

I don't need to take time to get to know the manager at a furniture store.

Eric Brooker:

You know what?

Eric Brooker:

He's aspiring to write a book and he's a keynote speaker.

Eric Brooker:

Everybody on this planet.

Eric Brooker:

Is of value and they all deserve our attention because when you least expect

Eric Brooker:

it, someone is going to have experienced the same thing that you're going through

Eric Brooker:

and that woman at Target or Sergio, for that matter, or the barista at

Eric Brooker:

Starbucks, they may have more insight.

Eric Brooker:

Into the suffering you're about to experience.

Eric Brooker:

They may have insight into the celebration.

Eric Brooker:

Hey, I just closed on my first house.

Eric Brooker:

Let me tell you.

Eric Brooker:

Okay.

Eric Brooker:

So the one thing I least expected about getting a new house was X.

Eric Brooker:

Holy crap.

Eric Brooker:

I had no idea that was coming.

Eric Brooker:

No, this is where you get all of a sudden you now have some

Eric Brooker:

commonality with that person

Tim Winders:

Eric, do you think.

Tim Winders:

Yeah.

Tim Winders:

does your faith feed that?

Tim Winders:

I was about to say mindset, but it's really a heart issue to me if you ask me.

Tim Winders:

To me, it's, and we see it very, it's very common in our culture that we

Tim Winders:

get caught up in things and we forget.

Tim Winders:

But I, I'm similar.

Tim Winders:

Listen, one of the reasons I do this is so I could get Eric.

Tim Winders:

Uninterrupted for an hour and we, you and I can have a conversation.

Tim Winders:

we've interacted some on LinkedIn, but that doesn't count in my book.

Tim Winders:

I learned a little bit about you, but I don't see it.

Tim Winders:

You don't see me.

Tim Winders:

You probably see some clips and stuff,

Tim Winders:

but we've got an hour.

Tim Winders:

My, I can't get on my phone because it's my camera right here.

Tim Winders:

I've used my iPhone as my camera.

Tim Winders:

So it's not like I could sit here when Eric's, talking to somebody

Tim Winders:

to scroll, I can't do that.

Tim Winders:

I get Eric.

Tim Winders:

And I think we've got so much coming at us.

Tim Winders:

and I attempt as a somewhat of faith to say, okay, Eric is created.

Tim Winders:

He is created.

Tim Winders:

He is, and I need to treat him as if he is my brother, my sister, whatever.

Tim Winders:

So I'm just curious.

Tim Winders:

and he, Thing related to faith that feeds into what you just

Tim Winders:

said about the value of people.

Eric Brooker:

Oh, probably.

Eric Brooker:

I don't know that I've ever thought of it.

Eric Brooker:

I think, again, when I read that book, Love is Free, Guac is Extra,

Eric Brooker:

I had this epiphany of oh, that, Monty, you and I are so similar.

Eric Brooker:

I think I've always had a curiosity about people.

Eric Brooker:

I, I had, my wife and I, it's funny, I haven't thought of this in a while, and I

Eric Brooker:

just thought of it a couple of weeks ago.

Eric Brooker:

Thanksgiving Day.

Eric Brooker:

I don't know.

Eric Brooker:

Five years ago, my wife and I go to the Mall of America with the kids to go to

Eric Brooker:

the movies and the movies over and we must have been the last people in the theater.

Eric Brooker:

We walk out and we're like, we're going to cut through the mall

Eric Brooker:

and we're going to get to our car on the other side of the mall.

Eric Brooker:

the malls.

Eric Brooker:

Closed it's Thanksgiving.

Eric Brooker:

It's 11 o'clock at night and we're walking through one of the largest malls

Eric Brooker:

in the country and it's empty and who's there, but like a 70 year old guy pushing

Eric Brooker:

furniture back in, they probably clean the floors once a month or whatever.

Eric Brooker:

And he's pushing all the furniture back.

Eric Brooker:

And I thought, I wonder what this guy's life has been.

Eric Brooker:

Is this the career that he chose?

Eric Brooker:

Has he always been the janitorial guy or was he a businessman?

Eric Brooker:

Like my dad, where in retirement you go get an hourly job

Eric Brooker:

to keep yourself occupied.

Eric Brooker:

Does he enjoy doing this?

Eric Brooker:

And then I realized, why don't I just ask Hey man, how long have you been doing

Eric Brooker:

this, but why not have the conversation?

Eric Brooker:

Everybody.

Eric Brooker:

Adds value.

Eric Brooker:

Everybody adds insight.

Eric Brooker:

You know what I learned?

Eric Brooker:

If 25 percent of people that get pregnant have miscarriages, if

Eric Brooker:

25 percent of pregnancies end in miscarriage, that means someone at

Eric Brooker:

Starbucks has experienced a miscarriage.

Eric Brooker:

Someone in a C level role that makes tens of millions of dollars

Eric Brooker:

a year has had that experience.

Eric Brooker:

And that brings us together in a common thread.

Eric Brooker:

And there's an experience that I can garner from them or

Eric Brooker:

that they can garner from me.

Eric Brooker:

And it's really important, particularly in those moments of weakness,

Eric Brooker:

the estranged relationships, the miscarriages, the suicides, the, alcohol.

Eric Brooker:

We lost my sister in law to alcohol addiction three and a half years ago.

Eric Brooker:

the amount of people that have reached out to me to share that they've lost a

Eric Brooker:

loved one or that they are an alcoholic and don't know where to start there.

Eric Brooker:

I was as my business partner would say, I was given a gift I didn't

Eric Brooker:

want and now I need to give it away.

Tim Winders:

And just sharing those things, I think are powerful.

Tim Winders:

One of the things that I know you get to do, and I want to tap in on some

Tim Winders:

of this wisdom is you get to interact with a number of leaders, different

Tim Winders:

organizations, things like that.

Tim Winders:

And one of the things that I like to glean from that type wisdom is

Tim Winders:

What are some trends you're seeing?

Tim Winders:

What are some things you're observing?

Tim Winders:

You've got a couple years under your belt, not as many as I do, but a few.

Tim Winders:

And we're here recording this in the summer of 2024 to put a timestamp on it.

Tim Winders:

there's a lot of stuff going on.

Tim Winders:

We don't necessarily have to go into all the political and blah,

Tim Winders:

blah, blah, all that kind of stuff, a lot of stuff happening.

Tim Winders:

But what are you observing?

Tim Winders:

What are some things you're seeing, both positive or negative, that

Tim Winders:

you're just seeing out there as you step in front of groups and do your

Tim Winders:

keynotes, or you're working one on one, or working with groups and leaders?

Tim Winders:

Just, what can you share?

Eric Brooker:

I would say the first and maybe the most prominent observation is

Eric Brooker:

the businesses that are thriving right now are more focused on their people

Eric Brooker:

than they are their product hands down.

Eric Brooker:

I'm going to give you a link.

Eric Brooker:

I'm going to ask that you put that link in the show notes.

Eric Brooker:

It is a, an Instagram link of all things.

Eric Brooker:

let me see if I can find it real quick while we're talking.

Eric Brooker:

But again, it's that idea that it's, People first, we need to

Eric Brooker:

focus on the people in front of us.

Eric Brooker:

I found this quote yesterday by watching, the CEO or the

Eric Brooker:

founder of the Savannah bananas.

Eric Brooker:

And it was that just this idea, here you go, love your customers more than you

Eric Brooker:

love your product and love your employees more than you love your customers.

Eric Brooker:

It's visible.

Eric Brooker:

It's visible from all aspects of the business when a company cares

Eric Brooker:

of their people over their profits.

Eric Brooker:

I have a keynote friend of mine who has told this story before, but the

Eric Brooker:

Ritz Carlton gives their people from the GM to the janitor the autonomy to

Eric Brooker:

make decisions up to 1000 an incident.

Eric Brooker:

So if you're walking the hallways of the Ritz Carlton and the janitor

Eric Brooker:

asks how your stay is, and you go,

Eric Brooker:

angry, horrible, the stay's awful, the heat wasn't warm enough, the

Eric Brooker:

air conditioning wasn't, whatever.

Eric Brooker:

He can comp your night.

Eric Brooker:

The janitor can comp your night at the hotel.

Eric Brooker:

Up to a thousand dollars.

Eric Brooker:

So I think the people at the top that care most.

Eric Brooker:

For their employees first are finding a lot of success leaders

Eric Brooker:

that give their people the autonomy.

Eric Brooker:

there's a Gallup poll out there that basically would attribute a

Eric Brooker:

longer tenure as an employee, harder workers, but I'm going to say the

Eric Brooker:

people that invest in their people.

Eric Brooker:

And I'm not talking about, Hey, Tim, here's a new Mac book pro,

Eric Brooker:

or here are the tools you need to be successful in the workplace.

Eric Brooker:

It's the example I gave earlier.

Eric Brooker:

Hey, Tim, Here's that caramel Frappuccino or whatever it was,

Eric Brooker:

caramel macchiato that I know you like.

Eric Brooker:

And hey, in lieu of our one on one tomorrow, why don't

Eric Brooker:

we just go out to lunch?

Eric Brooker:

Or hey, I know you're moving into a new home.

Eric Brooker:

First of all, Tim, congratulations.

Eric Brooker:

I think you said you closed Friday morning.

Eric Brooker:

I was just thinking, why don't you take the afternoon off and go move in?

Eric Brooker:

Or you mentioned wanting to paint that new bedroom so you could move

Eric Brooker:

your son into the room right away.

Eric Brooker:

Here's a 250 Home Depot gift card.

Eric Brooker:

I write in my book, the little thing, the saying is the little things mean a lot.

Eric Brooker:

The little things don't mean a lot.

Eric Brooker:

The little things mean everything.

Eric Brooker:

250 or a 50 gift card or whatever it is that you choose to give

Eric Brooker:

someone, or a 7 drink at Starbucks that I bring to him once a month.

Eric Brooker:

First of all, it's not a lot of money to most of us.

Eric Brooker:

Number one.

Eric Brooker:

Number two.

Eric Brooker:

It means the world to Tim.

Eric Brooker:

Tim, if you work for me and I bring you coffee, 7 a month, every

Eric Brooker:

month, I can almost assure you that you're going to stay longer.

Eric Brooker:

Then I give you a 50 gift card to go celebrate the purchase of a new home.

Eric Brooker:

Or I send you a condolence card when you have a miscarriage or, I

Eric Brooker:

got Uber Eats gift cards coming out of my ear when we lost my sister in

Eric Brooker:

law and it was the strangest thing.

Eric Brooker:

My buddy, Tim.

Eric Brooker:

Tim had no reason to look into where the funeral was or any of that.

Eric Brooker:

And I realized that as the brother in law, I had the obligation at the funeral

Eric Brooker:

to figure out who sent all these flowers.

Eric Brooker:

My buddy, Tim figured out when and where the funeral was and sent flowers.

Eric Brooker:

Those little things from an employer mean everything.

Eric Brooker:

And again, to answer your question, the companies that are thriving.

Eric Brooker:

are focused very heavily on caring well for their people.

Tim Winders:

So one of the things that I observe, I'll just mention this, you can

Tim Winders:

respond, is that what people do is they pile in They pile too much stuff in.

Tim Winders:

We got too much stuff in, and one of the things you mentioned earlier,

Tim Winders:

I think, is one of the things that creeps in, and that's just scrolling.

Tim Winders:

Scrolling is actually not a productive activity, but I think people think it is.

Tim Winders:

I think it's just filling in dead time.

Tim Winders:

And in their minds, a lot of people will think that they don't have

Tim Winders:

time for what you just mentioned.

Tim Winders:

I don't agree with that.

Tim Winders:

I believe what you talked about, you mentioned relationship capital.

Tim Winders:

That is a great investment with an ROI that is to me almost untrackable.

Tim Winders:

There's so

Tim Winders:

much ROI with that.

Tim Winders:

It's not what do you think?

Tim Winders:

It's 10%.

Tim Winders:

Are you going to get something back for doing that?

Tim Winders:

No, it's not even, you're thinking about it.

Tim Winders:

You're just investing in.

Tim Winders:

Other people, but what are some other things that you could think

Tim Winders:

of that keep people from doing this?

Tim Winders:

Because it's one thing to say it, but yet we know that a lot of people

Tim Winders:

in culture, when I'm working with a leader and owner of a corporation,

Tim Winders:

one of the things I try to tell them to do is to create some white space.

Tim Winders:

Because when you're scheduled 110 percent or what you perceive as 110%,

Tim Winders:

you, but you convince yourself, you don't have time to think about what

Tim Winders:

type coffee Tim is interested in.

Tim Winders:

So any other barriers that you see that we might get addressed here?

Tim Winders:

We've got a couple of minutes left, but, something that

Tim Winders:

keeps people from doing what.

Tim Winders:

I think they would all say, yeah, that'd be great.

Eric Brooker:

I had it on my desk.

Eric Brooker:

One of the kids pro.

Eric Brooker:

Oh, it's right here.

Eric Brooker:

Hold on.

Eric Brooker:

Instagram.

Eric Brooker:

So yes, I was scrolling when I found it, but Instagram found this great

Eric Brooker:

little timer for me and I set it in 10, 15, 20 minute increments.

Eric Brooker:

And then I'll do something different.

Eric Brooker:

I'll move on to something.

Eric Brooker:

I think we tell ourselves, we don't have the time.

Eric Brooker:

For those that are telling themselves, myself included at times, I don't

Eric Brooker:

have the time to throw the ball with my son, to, push my daughter on

Eric Brooker:

the slide or the swing or whatever, or invest in the people around me.

Eric Brooker:

We don't make the time.

Eric Brooker:

The reality of it is, first of all, I'm a Calendly link guy.

Eric Brooker:

You can schedule time with me on my Calendly link.

Eric Brooker:

I know a lot of people are doing that.

Eric Brooker:

I've got time blocked off to do things that are what I call critical.

Eric Brooker:

if I connect with you, Tim, I hope I did this for you.

Eric Brooker:

I send a 15 to 20 second video.

Eric Brooker:

On LinkedIn, just saying, Hey, Tim, thanks for connecting with me on LinkedIn.

Eric Brooker:

Those videos seem to mean the world to people.

Eric Brooker:

A 15 second video takes me 30 seconds.

Eric Brooker:

I go to the website, I hit record, and then I hit send.

Eric Brooker:

if we don't have 30 seconds in our day, we're doing a lot wrong.

Eric Brooker:

I write thank you cards, but again, I carve out time to do that.

Eric Brooker:

If you don't have time.

Eric Brooker:

to get someone a cup of coffee.

Eric Brooker:

Uber eats a cup of coffee once a month to someone.

Eric Brooker:

You can do that from someone that doesn't work in your office anyway, right?

Eric Brooker:

You've got staff that's remote.

Eric Brooker:

The other thing that I would challenge, and I'm going to go back to the

Eric Brooker:

phone, set up screen time, set up screen time and start recording

Eric Brooker:

how much screen time you need.

Eric Brooker:

You're using each week, Sunday mornings, you wake up, you get that alarm.

Eric Brooker:

You feel really guilty.

Eric Brooker:

How did I spend eight hours a day on my phone?

Eric Brooker:

But each and every week, my challenge to myself, I've not shared this before.

Eric Brooker:

My challenge to myself, I don't care if it's a second or a minute or 20

Eric Brooker:

minutes, I want to lower my weekly screen time each and every week, because

Eric Brooker:

to your point, yeah, scrolling is fun and it's mindless, but it takes away.

Eric Brooker:

My ability and your ability and my kids ability to wonder and to imagine

Eric Brooker:

because we don't have to think when we're scrolling, but this idea, the

Eric Brooker:

most brilliant ideas come to me in moments of silence when I'm at church

Eric Brooker:

and prayer, or when I'm in bed and just quietly praying by myself, all of a

Eric Brooker:

sudden it's here's a brilliant idea.

Eric Brooker:

And I may or may not do something with it.

Eric Brooker:

I may share that idea with somebody else, but I don't get those moments.

Eric Brooker:

We don't get those moments when we're scrolling.

Eric Brooker:

So I think setting time aside to do those things, put it on your calendar,

Eric Brooker:

make it a non negotiable when you put an 11 o'clock every week, I'm

Eric Brooker:

going to call someone on my team.

Eric Brooker:

And Tim says, Hey, what are you doing at 11 o'clock on Mondays?

Eric Brooker:

I got a meeting.

Eric Brooker:

I can meet at 1130.

Eric Brooker:

It's a non negotiable.

Eric Brooker:

You don't adjust.

Eric Brooker:

Because every Monday at 11, I am busy.

Eric Brooker:

I can't meet at 11, but Eric, it's my biggest client.

Eric Brooker:

Someone is screaming at their iPhone right now.

Eric Brooker:

Eric, come on.

Eric Brooker:

What if it's your biggest client?

Eric Brooker:

It's a non negotiable.

Eric Brooker:

Listen, as a sales guy for 25 years, I somehow become oddly more

Eric Brooker:

valuable when my biggest client knows they're one of my biggest clients

Eric Brooker:

and I'm not able to meet with them.

Eric Brooker:

Yes, I

Tim Winders:

uh, you know, it's fascinating as you mentioned that I

Tim Winders:

was thinking back to a year last year in October, I cut out my consumption of, I

Tim Winders:

call it news, but I don't even know if we know what news is in today's world.

Tim Winders:

And, And I also was going to cut out alcohol for the month of October.

Tim Winders:

I was about to turn 60 in November.

Tim Winders:

And I've shared this a few times here, but Eric, I realized I

Tim Winders:

wasn't addicted to alcohol.

Tim Winders:

I can turn that on or off.

Tim Winders:

I just like a sip of something every once in a while, a little

Tim Winders:

whiskey, a little wine, whatever.

Tim Winders:

But I was addicted.

Tim Winders:

To information and I felt as if I needed it.

Tim Winders:

I needed to consume it.

Tim Winders:

And so I've eliminated that and it frees up massive amounts of time

Tim Winders:

and it's made me much more creative.

Tim Winders:

There's just so many things that have gone on there.

Tim Winders:

There's another thing I just did recently.

Tim Winders:

We're in the midst of baseball season and I'm not the sports junkie that I once was.

Tim Winders:

There's some people that are going to get ticked when I say this.

Tim Winders:

So I'll just go ahead and mention it just to go ahead and do that.

Tim Winders:

I realized that at least once a day, sometimes twice, I was jumping

Tim Winders:

on the ESPN app just to check to see, I'm originally from Atlanta,

Tim Winders:

how the Atlanta Braves were doing.

Tim Winders:

I don't care what your team is.

Tim Winders:

It doesn't matter.

Tim Winders:

They play 162 dang games.

Tim Winders:

And if you're doing that.

Tim Winders:

Five, 10 minutes a day.

Tim Winders:

How much time is that?

Tim Winders:

So I told myself that I could only check ESPN on the first of every month.

Tim Winders:

So I've eliminated all of that and

Eric Brooker:

love it and you're not missing anything.

Tim Winders:

I haven't missed anything.

Tim Winders:

I'm not going to watch the games because who's got four hours or three hours to

Tim Winders:

watch, some people may, they're going, Oh my gosh, I can't believe that.

Tim Winders:

And I'm going, nah, I don't have that time.

Tim Winders:

but time, our most valuable resource.

Tim Winders:

Another thing that I do is I don't.

Tim Winders:

I don't really schedule things on Monday and Friday,

Tim Winders:

Tuesday, Wednesday, and Thursdays when I can press everything that's

Tim Winders:

more creative and stuff like that.

Tim Winders:

I got, I'm watching our time here and we're pressed, but.

Tim Winders:

You have so many messages, your, I read through and I saw all that you

Tim Winders:

share when you do your keynotes.

Tim Winders:

Obviously you've got a powerful message in your book, every episode

Tim Winders:

on your podcast, could be, but.

Tim Winders:

If there's one thing that's welling up inside of you right now, or that you want

Tim Winders:

to be known for something like that, more than others, a topic, what would that be?

Tim Winders:

if I said, Eric, man, you got one topic to speak on, what would that be?

Tim Winders:

what would be like the main deal?

Eric Brooker:

I think in many cases, a lot of us walk around like zombies.

Eric Brooker:

We suffer from imposter syndrome.

Eric Brooker:

We don't think we are enough.

Eric Brooker:

We're going through all this stuff and many of us feel like we're doing it alone.

Eric Brooker:

So the ultimate message is the title of the book that you are enough.

Eric Brooker:

This idea that regardless of your suffering, regardless of your financial

Eric Brooker:

situation, regardless of your marital status, regardless of the job, whatever.

Eric Brooker:

That you are enough.

Eric Brooker:

You were uniquely and wonderfully made.

Eric Brooker:

And that in and of itself makes you enough.

Eric Brooker:

it's easy to, it's very easy for us to covet what others have, but we're

Eric Brooker:

right where we're supposed to be.

Eric Brooker:

And I will tell you as someone that has now been estranged for seven years,

Eric Brooker:

for my oldest found out not that long ago that I've got a granddaughter.

Eric Brooker:

There was a lot of suffering.

Eric Brooker:

There was a lot of times where I didn't feel like I was enough.

Eric Brooker:

And I will not say that I am healed.

Eric Brooker:

I won't say that, I'm in a good spot, but I will say I'm in a better spot.

Eric Brooker:

And I know that God gave us all free will.

Eric Brooker:

This is a decision that she's chose to make.

Eric Brooker:

I can't impact that decision.

Eric Brooker:

Neither can you.

Eric Brooker:

And just as you are enough.

Tim Winders:

I love that.

Tim Winders:

And to me, the word that came to mind is, it sounds as if coping,

Tim Winders:

you're not celebrating or anything like that, but you

Tim Winders:

are coping and dealing with it.

Tim Winders:

And I think that's the healing when we have soul damages that,

Tim Winders:

that we need to go through.

Tim Winders:

Eric, where can people Find you find your book, go ahead

Tim Winders:

and give all your info here.

Tim Winders:

All of that will be included down in the notes.

Tim Winders:

And if you ever, if you get that other link, I think, shoot it over to us.

Tim Winders:

We'll make sure we include stuff down in the, in the notes.

Tim Winders:

But, I got one more question for you, but where can we get all your stuff?

Eric Brooker:

I do a lot on LinkedIn.

Eric Brooker:

I don't spend a ton of time on social media, but I do.

Eric Brooker:

Put stuff out there and LinkedIn, Facebook, Instagram, just at

Eric Brooker:

Eric Brooker, ericbrooker.

Eric Brooker:

com is probably the easiest place to find everything that I do.

Eric Brooker:

You can schedule time with me.

Eric Brooker:

I'm happy to take your call via zoom.

Eric Brooker:

And in terms of buying the book, Amazon, Barnes and Noble.

Eric Brooker:

com, anywhere you buy books.

Eric Brooker:

In fact, you can get my book on your, on my website for that matter.

Tim Winders:

Very good, Eric.

Tim Winders:

I appreciate that.

Tim Winders:

We are seek.

Tim Winders:

Go create three words that we kind of use to title what we're doing.

Tim Winders:

I'm going to allow you to pick one of those that just

Tim Winders:

means more to you right now.

Tim Winders:

And why?

Tim Winders:

And that's my final question.

Tim Winders:

Seek, go or create.

Eric Brooker:

Go strikes me as such an action word.

Eric Brooker:

And I think the thing that holds many of us back, myself included is the, we talked

Eric Brooker:

about it before the show, the willingness to do and the willingness to do with

Eric Brooker:

the understanding That we might fail the barrier to entry to whatever you're

Eric Brooker:

trying to do is much lower than you think.

Eric Brooker:

I can assure you that it's much lower.

Eric Brooker:

The barrier is effort.

Eric Brooker:

So just go do it.

Eric Brooker:

And listen, it might not be perfect, but there's an opportunity to do it again.

Eric Brooker:

Just go, just get

Tim Winders:

Excellent.

Tim Winders:

you.

Tim Winders:

And I.

Tim Winders:

I just want to give honor to that.

Tim Winders:

You are enough message.

Tim Winders:

I am in agreement with that.

Tim Winders:

And if you have not gotten that book, get the book.

Tim Winders:

You are enough.

Tim Winders:

If you're listening in, we'll include links down below and check

Tim Winders:

everything that Eric has going on.

Tim Winders:

you could check out his podcast and everything.

Tim Winders:

In fact, I recommend you jumping over it because I I think it's a great compliment

Tim Winders:

to what we talk about here based on what I've listened to and seen over there.

Tim Winders:

So go check all of that out.

Tim Winders:

We're SeekGoCreate here.

Tim Winders:

We've got new episodes every Monday.

Tim Winders:

If you love what we're doing, why don't you support us?

Tim Winders:

You can do that financially.

Tim Winders:

Go to SeekGoCreate.

Tim Winders:

com forward slash support.

Tim Winders:

You could give a buck, you could give a lot more than that.

Tim Winders:

We would welcome it.

Tim Winders:

It just helps us continue getting the word out.

Tim Winders:

With what we are doing.

Tim Winders:

Thanks for listening in.

Tim Winders:

We are Seek, Go, Create.

Tim Winders:

Until next time, continue being all that you were created to be.

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