The customer's experience is becoming the main focus of marketing. Shari Altergott describes the importance of the customer experience, how to implement it into your company's strategy, and how the minimum is not enough when focusing on the customer experience - it's an all-in effort.

You can check out Shari's podcast here.

Visit The CX Edge here.

Follow Shari on LinkedIn.

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Timecodes:

00:00 Intro

00:30 Shari's Background

02:00 Why Customer Experience?

03:42 Definition of Customer Experience

07:54 Why Customer Experience is Important

09:30 How Latest Technologies Affect Customer Experience

13:35 Challenges with Customer Experience

17:28 Example of Customer Experience

23:55 Employee Experience Affects the Customer Experience

28:21 Diversity's Role in Growth

33:55 What are You Most Grateful For?

35:06 Last Words