The Stand Up Paddle Industry Association is the trade organization of all stand up paddle businesses and has played a pivotal role in the development of the sport.

Kristin, as a founding member of the association, has been there from the beginning.

She talks to Nick from her home in Southern California and tells us all about her connection with SUP Connect where she has done a series of Instagram live interviews with some of the top people in our sport - check them out on Youtube.

We discuss the history of SUP racing and discuss some early stories about the SUP community and industry in Southern California.

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Coffee And Coast

Our sponsor for this episode is Coffee And Coast. The Dorset based coffee company has a range of delicious roasts available for individual order or on subscription so you never run out of a quality brew. Why not buy a subscription as the gift which keeps on giving!

Visit the Coffee And Coast Website

Paddle UK and ICF World Cup 2026

Book now to take part in 2026's most exciting racing event as the ICF World Cup hits the beautiful waters of Torbay between June 24th and 28th, combining with the PaddleUK Super Festival Book before the end of December 2025 for discounted entry

Paddle UK 2026 World Cup