The Stand Up Paddle Industry Association is the trade organization of all stand up paddle businesses and has played a pivotal role in the development of the sport.

Kristin, as a founding member of the association, has been there from the beginning.

She talks to Nick from her home in Southern California and tells us all about her connection with SUP Connect where she has done a series of Instagram live interviews with some of the top people in our sport - check them out on Youtube.

We discuss the history of SUP racing and discuss some early stories about the SUP community and industry in Southern California.