Mickie Kennedy, eReleases Public Relations
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.
Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland.
Key Metrics About Mickie
- He has distributed more than 100,000 press releases for more than 10,000 customers
- He has worked with more than 20 Shark Tank companies, including Manscaped & Squatty Potty
- He has generated in excess of $87 million in earned media for his clients
- He is an Amazon Best-Selling Author in Public Relations and Marketing
- He has has more than 20+ years of experience helping small businesses succeed with PR
We discussed:
1. How to Write a Powerful Press Release
Mickie literally wrote the book on writing powerful press releases, earning him Amazon Best Seller’s status in Public Relations and Marketing: Beginner’s Guide to Writing Powerful Press Releases. More than 10,000 print copies have been sold, with more than 40,000 digital versions sold or given away on Kindle, Apple Books, and the eReleases website.
2. How to Apply Strategy to Your Press Release Plan for Proven Results
Mining 22+ years of press release successes and failures, Mickie can distill what will work when building a PR campaign of six or more press releases, preventing you from sending the dreaded “new hire” press release that will likely get ignored.
3. Why Press Releases Provide the Biggest ROI of Most Marketing Campaigns.
You can launch a PR campaign of 6 press releases including distribution over a bonafide press release newswire (like PR Newswire, when using eReleases) for under $2,000. If just one of those press releases lands a key article in a major publication you could see thousands of visitors and hundreds of new customers. If you apply strategy, there’s no reason why at least two of those press releases won’t garner actual media pickup: actual articles, possibly even links, in magazines, newspapers, blogs, trade publications, and more (including TV and radio)—both online and offline.
4. How To Get Regular Local Media Coverage Without Spending a Dime
Local media is the easiest media to obtain. Best of all, it doesn’t require anything more from you than your time. Mickie breaks down the way to systematically work to get on local media’s radar and finally get some articles, features, and interviews in newspapers, online sites, TV, and radio.
5. Honing Your Unique Selling Proposition (USP) to Make You Irresistible to the Media
What makes you different? Faster shipping, more selection, unique features? By conducting a USP audit you can better position your company for business and getting media attention.
6. How Credibility Through PR Allows You To Close More Sales, Both Online and Offline
Getting media coverage boosts your credibility, bringing you traffic, improved SEO, and better customers. Discover how clients hack this credibility to close more sales, regardless whether selling online or offline.
7. How I Doubled the Number of Repeat Customers Through Trust-Building as an Online Company
The number of people who judge the value of PR from a single press release and not a PR campaign of 6 or more press releases is frustrating. That being said, it’s part of the business as people skip from one shiny marketing object to another. I worked strategically to educate my customers and establish trust, doubling the number of customers who bought multiple press releases—all as an online company.
8. Mickie Is Professionally Trained to Write Poetry
Mickie holds an MFA in Creative Writing With an Emphasis in Poetry from George Mason University. What does that mean? It means Mickie can stand his own against Emily Dickinson in an MMA cage fight if it was less of a cage and more of a library table with a pad of paper between them. Regardless, this cat knows how to spin a yarn and mix his metaphors with the best of them.
