Jason Hulott on referrals for financial professionals - MAF137

My guest this week is Jason Hulott.

We talk about referrals for financial professionals and where this fits in a wider marketing plan.

Welcome to episode 137 of the Marketing and Finance Podcast.

We chat about:

• The truth about financial services social media and compliance
• Why, even if you decide not to use social media to engage with clients, you should still use it to listen
• Whether referrals are as important now we have social media and digital channels
• How to avoid “shiny new toy” syndrome and focus on where your clients are
• Creating content your referral network can use

Who Jason Hulott?

Jason is co-founder and Business Development Manager at Speedie Consultants Limited. They started in 2003 and are a full-service internet marketing agency mainly helping those in the personal finance and insurance niche.

His area of specialism within the business is traffic generation; lead generation; and income generation via many activities including: social media marketing, link building, affiliate marketing, lead generation and business consultancy.

Links and Show Notes.

For links to the books and apps mentioned by Jason, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk