There are certain things that you need to do in order to establish yourself as a trustworthy website and business in the eyes of Google, especially as a product-based business, so your products and offers can get in front of all of the people who are looking for them and need them.
So, in today's episode of Elevated Visibility, we are going to talk about specific guidelines that you need to be following, if you are a business that wants your products and offers to be found via Google Merchant Center, whether you’re doing it the organic way or if you are advertising.
In this episode:
Discoverability is just as important as Visibility
Be very clear and consistent about your business identity
Have a robust About Us page
Be transparent and link out to your social media profiles
Leverage your reviews to build your online reputation
Your website needs to be and feel professional
Why this matters even if you aren’t vying for Google Merchant Center
Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.
Resources & Links
FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie