Everybody’s freaking out.

Your feed’s full of panic. Kajabi just hiked its price by $480 a year. Keap’s up 25% to 50%. ActiveCampaign’s not far behind. Even MailChimp is climbing. So now the big question: should you switch email platforms?

Before you jump ship or write a rage-fueled social post, read this. Let’s unpack what’s really going on and how to beat the price hike without blowing up your business.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

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If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

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This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

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00:00.84

Kennedy Kennedy

Ah, everybody is freaking out. My news feed is full of people talking about all of the email platforms putting their prices up.

00:12.44

Kennedy Kennedy

Kajabi, 25% or $480 year. Kit, 35% about $100 year. Keep, 25-50% increase. MailChimp, 17% increase. increase. What can you do? or about a hundred dollars a year keep twenty five to fifty percent increase mailchimp seventeen percent increase out of campaign twenty to fifty seven percent increase what can you do Should you move platform?

00:30.80

Kennedy Kennedy

And which platform should you move on to? Let's talk about it.

01:01.84

Kennedy Kennedy

Hey friends, welcome back to the channel. If you're brand new around here, make sure you hit subscribe and like all those sort of good things because if you like this kind of topical stuff, it'll mean that more email marketing advice shows up in your feed. That'll be amazing. And if you do like this type of content that I'm making, just let me know in the comments below. I'm still trying to figure out, still pretty early days for the channel, only a few months in, and I want to know what kind of content you want more of.

01:28.65

Kennedy Kennedy

So if you like this kind of stuff, let me know in the comments below and I'll make more stuff like this that helps you out. So let's get into it. First of all, no one likes the cost of stuff going up. No one's ever gone into a store and gone, brilliant, that thing that I was going to buy last week has doubled in price. Awesome.

01:44.98

Kennedy Kennedy

Nobody wants that at all. But let's look at the reality of the situation, right? Let's get straight into the reality. The reality is you you have to do something to stop yourself from getting really emotionally raw and panicking and freaking out and putting up one of those big, long, bitchy, awful posts that we're seeing all over the social medias right now, right?

02:10.46

Kennedy Kennedy

Get down. This is how you stop yourself freaking out. This is how you let go of that negative bullshit that you're feeling inside of your mind. Here's how you do it. You look at not the percentage increase, not it's gone from here to here, but look at how much more is this monetarily going to cost you per year.

02:33.72

Kennedy Kennedy

So it was costing you ah thousand. Now it's going to cost you twelve hundred. It was costing you five grand. It's now going to cost you ten grand.

02:44.34

Kennedy Kennedy

What's the number? Forget about your morals. Forget about, not your morals, but forget about the moral situation of, forget your morals, go loose and fancy free.

02:55.40

Kennedy Kennedy

No, forget about forget about the moralistic part of it, of should they have put the price up? The truth is, they have, for a whole bunch of reasons, right? They've put the price up.

03:07.28

Kennedy Kennedy

But here's the thing, you can't do anything about that. You really can do very, very little about that. What you can do is look at what you're going to do about it. And that's to talk about in this video. So how much is that?

03:18.56

Kennedy Kennedy

Is it going to cost you an extra 200 a year, an extra 500 a year, an extra five grand, 10 grand or 100 grand a year? How much more money is this price going to cost you?

03:31.96

Kennedy Kennedy

Once you nail down that number, and let me just write it down. You can probably do that while you're watching this video. And once you've got that number and you're staring at it in black and white, right in front of you, what you're able to do is this.

03:44.75

Kennedy Kennedy

You're able to look at it and decide and know for sure How many more sales? How many more clients is that? So if you have a thousand dollar program and it's going to cost you a thousand dollars more per year to keep doing what you're doing, it's one extra sale a year.

04:06.04

Kennedy Kennedy

That is all it is. And I know morally, ethically, emotionally, we're all like, but I shouldn't have to for the same thing. Forget that.

04:16.62

Kennedy Kennedy

That is the reality of what we're going to do. We're going to get into some more details about the platforms that in a second. But before we go any further, one of the things we do want to be making sure we do is we optimize how much money we are making from our email platform.

04:33.36

Kennedy Kennedy

right And so I've put together a brand new mini course to help you optimize that. And it's not for sale. It's for yours for free for being a viewer and listener to the email marketing show.

04:47.51

Kennedy Kennedy

I call it Email Marketing Sorted. You can go and access it completely for free right now by going to emailmarketingsorted.com or you can scan the QR code that's on screen or click the link in the description if you're here with me on YouTube.

05:03.75

Kennedy Kennedy

So that's emailmarketingessort.com. That's the exact process that I use, by the way, which took one of my offers from just over $27,000 to more than half a million dollars of the same offer to the same audience.

05:17.27

Kennedy Kennedy

It's really about earning more from what you've already got, which I think is what we all need, considering the price rises that are happening. Okay. So go to emailmarkingsorter.com or use the QR code that's on screen and get access to that right now, instantly, totally free.

05:31.19

Kennedy Kennedy

not i You don't have to buy it. Okay, cool. All right. So let's back into this, so back it in the content here. because This is a really important thing, right? The cost of absolutely everything in our lives has gone up.

05:42.74

Kennedy Kennedy

The cost of Amazon Prime has gone up. You now have to pay extra if you don't want ads. Was I pissed off and furious when that first happened? Yeah, right? Of course I was.

05:54.23

Kennedy Kennedy

The cost of everything is going up, right? In the USA, the cost of living is like crazy high right now. There are cost increases across everything. In the UK, the price of my shopping that we go into our weekly shop at the store and buy our groceries, that is costing um a considerable 20% more than it was just ah a year or so ago.

06:17.17

Kennedy Kennedy

So it's no joke, all these costs are going up. What does that mean? It means that the cost for these companies to continue to run their company is going up. That's just the way it is.

06:29.16

Kennedy Kennedy

Not only that, because the costs are going up, it means they have to get investment from from from shareholders, from people who just put cash in, in order to build at the speed that you and I all expected to happen at.

06:43.13

Kennedy Kennedy

And when investors get involved, they put money in. What do investors want? They want more profits out. So for us to allow the technology to grow at the pace it needs to grow, these companies have to take on investment to satisfy what we expect from them.

06:58.03

Kennedy Kennedy

And that in turn drives the cost up because investors want their piece of the pie. Okay, really important to understand why this is happening and how it's actually, it is done indirectly to serve us, right?

07:12.24

Kennedy Kennedy

Because we want the growth. We're the people who are saying it needs to do this, it needs to do that. We expect this. It needs to keep up with modern technologies. And in order to do that, bunches and piles of money are having to be invested.

07:24.64

Kennedy Kennedy

So how do we actually get some cost savings here? How can we save a bunch of money? Well, yes, so you could jump platform. I'm going talk about whether you should do that in a second and some recommendations of what you could do there.

07:36.57

Kennedy Kennedy

Let's talk about saving money. I'm shocked by how many people don't do what I'm about to share with you. So the first very basic thing you should be doing and is getting the annual deal of your platform.

07:48.37

Kennedy Kennedy

You will usually save two months of the platform cost. You usually get two months for free when you sign up for an annual package. Immediate savings.

07:59.71

Kennedy Kennedy

In fact, if you're on a monthly plan right now and you're about to have your costs put up of your package and you switch to annual, you will probably save more by going to annual than the price increase that you're about to get going on. yeah You're about to be forced into. OK, the second thing is, and this is one that nobody does, almost nobody does. And when I do it, i'm I save a fortune.

08:25.43

Kennedy Kennedy

Contact your provider every year and renegotiate your deal. We used to do this every single year. So we used to use Infusionsoft and it turned into Keep.

08:37.95

Kennedy Kennedy

We used to pay annually to get the best price. And then every year i was on the phone with our rep saying, What deal can you do for me this year? can you Can you give me some extra contacts for free? Can you and you up this rate? Can you do that?

08:51.36

Kennedy Kennedy

We can get price savings and we can get extra benefits. They can move you to ah a second plan, a side plan. With these platforms, there are almost never only the three or four deals or packages that you see on the website.

09:06.88

Kennedy Kennedy

They've always got... some kind of other deals in the background that they offer to certain segments or for certain promotions. And they can often put together custom deals for you.

09:17.90

Kennedy Kennedy

So every single year, just before you're about to renew your annual package, because you're all going to be on your annual package, that's going to save you a bunch of money. Every single year, you should be in touch with your your provider saying, what can you do for me? Sometimes they'll bring the cost down. Sometimes they'll just open up something for you. Oh, I'll give you this.

09:36.91

Kennedy Kennedy

I'm going to give you access to that. So you should absolutely be doing that. So now let's talk about moving platforms. Everybody's posting the news feeds. What are you moving to? Because Kajabi's done this or Kit's done that or ActiveCampaign have done that. i'll keep but Like but everyone's doing it.

09:51.32

Kennedy Kennedy

Everyone's putting their price up for all the reasons that we now kind of know about. Do we understand? I don't know. Do we feel understanding about it? I don't know. But it's it's happening regardless. so we don't need to worry about that.

10:02.27

Kennedy Kennedy

So what are we moving to? Okay, well, the first thing I want you to think about and whenever a client comes to me and they're thinking about moving platform, not just because of price, but because maybe they're pissed off for that platform doesn't do or does do way the way they've been treated or restriction within the platform, or they've just heard friends or people that are in the mastermind with talking about a different platform.

10:22.23

Kennedy Kennedy

They're saying, Should I switch platform? Maybe it's email deliverability, which is a terrible reason to move platform, by the way. Discussion for another time. But never move platform for email deliverability. It's usually the least of your problems, to be quite honest with you. Almost never is the is the solution.

10:35.10

Kennedy Kennedy

So why do you want to move? Well, the first thing I want you to ask is how much time, and this is always say to one-to-one clients with ah when they're in my director's room mastermind that I host or in one of my other programs, I ask them how much time Will you have to take off from making sales?

10:56.32

Kennedy Kennedy

Because while you're moving platform, you cannot make sales for probably about a month while you warm up that IP address, get everything set up and you don't mail from two places in case because you can't manage unsubscribes in both places. it becomes very complicated.

11:10.86

Kennedy Kennedy

You're probably talking about at least a month to two months, so and depending on the size of your list. where you cannot but make sales, you cannot make offers, how much will that cost? And if a month of revenue for you is, let's just make a random number.

11:25.61

Kennedy Kennedy

Let's say it's 10 grand, nice easy number, right? Yours might be higher, might be lower, whatever. if If it's 10 grand, how many years or how many months will it take you to save that 10 grand on this price increase?

11:41.57

Kennedy Kennedy

And if the answer is two months, three months, four months, okay, might be worth you switching. If it's 10 years, probably not worth you switching.

11:52.48

Kennedy Kennedy

Okay? So think about that. How many sales will be lost? How much does it cost you to move platform? Okay? And of course, then you've got the whole, will you get the move correct? Will they put their price up?

12:05.50

Kennedy Kennedy

Because they're all putting their prices up, right? Not one of them has not put their price up in the last sort of 12 to 18 months, really, okay? Next, um want you to think about what are the actual opportunities in other platforms when you're looking at moving?

12:21.17

Kennedy Kennedy

What are the opportunities in those other platforms that could actually add value to your business that your current platform doesn't have? what What are they?

12:32.45

Kennedy Kennedy

Because if you are going to move, it can't just be just for cost saving. Usually I want you to look at, OK, well, this other platform has this feature that my current one doesn't have.

12:44.71

Kennedy Kennedy

That's great. But don't get distracted. As I was talking to one of my mentoring clients, my coaching clients just this week, I said to her, Yes, we're going to have a cost savings, but also when you go with this new platform, is there anything in there which is going to be useful? Now, don't get too waylaid. Don't get too attracted like ah like ah like ah a butterfly or whatever.

13:07.85

Kennedy Kennedy

like a moth, like a moth, that's the word I'm looking for, to this flame. Make sure that the things that they're promising you are actually valuable to you. I'm not dissing that they might but these new platforms with these new features might have great new features that are valuable in and of themselves, but are they valuable to you? But more importantly, are they valuable to your clients?

13:30.71

Kennedy Kennedy

Will they add value to your clients in... two ways. One, will it help you to make more sales? And two, will it help you retain clients longer?

13:43.54

Kennedy Kennedy

If it does either of those things, and you can see it's actually going to one of those things, then it's a good feature that you might want to add into the mix of that decision making when it comes to moving the platform.

13:55.17

Kennedy Kennedy

All right. And then I also want to talk about one final thing, and that is how can you make more money from what you are already paying for?

14:08.79

Kennedy Kennedy

Whether you move platform or don't move platform, right? How can you make more money from what you pay for, right? Before I get into the details of that, no, I will just tell you this. All right.

14:21.46

Kennedy Kennedy

So look, One of the things people say to me is like, which platform should I go for? Like it's easy to go, oh, like everybody's moving to go high level or everyone's moving to this other platform. Here's the thing, every platform has its quirks, right? So you might be expecting, because the platform that we happen to use in our business right now is go high level.

14:37.96

Kennedy Kennedy

That's awesome. We really like it. Is it perfect? No. Aren't either platforms perfect? No. And is the the thing about the pricing as well, right? So many of the platforms will say, this is the prices, this money, hundred dollars a month, high level might look inexpensive on the, on the front, right?

14:53.94

Kennedy Kennedy

$97 a month for the plan of the basic plan. And off you go. But the truth is that does not include sending emails. You you have to pay and top up your email package on top of that. right So you might spend a few hundred dollars a month, including the sending of emails, which actually makes it very much comparable to the other solutions.

15:12.56

Kennedy Kennedy

So just make sure when you're looking at the price in these packages, and these different ah these different products these different platforms and products, what is included? Because some of them will say you get this many contacts.

15:22.95

Kennedy Kennedy

Some of them will restrict the platform or your package by how many emails you can send per month. And some of them will include X number of emails and then charge you for emails sent beyond that amount. So make sure you have those things as well as the features that they've got included as the pricing.

15:39.95

Kennedy Kennedy

What is included within those prices? Sends, contacts, how does it affect your particular situation? So back to my point about... um have actually ways to make more money from what you already pay for. So whether you actually go for a new platform or you stick with a platform that you've done after you've this little bit of analysis, get little bit of spreadsheet on the go, a little Google sheet on the go, and just check out what your actual numbers will be for the type of business you've got, how many emails you send per week and per month, how many contacts you tend to have, the kind of programs and kind of emails you tend to send.

16:09.52

Kennedy Kennedy

Can it do those things? And now you've made the decision of whether you're going to stay or go, whichever platform you end up on, ask yourself, Could you be making more from this?

16:20.46

Kennedy Kennedy

Your platform will send emails. Could you be doing something to make more, more money, more sales, more profit from your email list? Could you be doing some campaigns, some sequence of emails that retain your members for longer if you have a retention, like ah a subscription or a membership program, which will make it more profitable?

16:41.31

Kennedy Kennedy

What could you be doing more? Is this an opportunity to get more focused, to get more strategic and say, hey, I need to plan some good promotions every single month so that I am going to be paying more, but I'm going to use the heck out of this platform.

16:55.76

Kennedy Kennedy

I'm going to use it a lot. I hope you've enjoyed this. Let me know if you have in the comments below. If you're thinking, how do I craft? a high profit email marketing plan to get more out of my email platform, regardless of the price.

17:10.17

Kennedy Kennedy

I made another great video ah about putting together your email marketing plan using a simple one pager. I've put the link to it right here. I think you'll really get a lot out of that. I will see you in the next one.