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Building a Scalable Online Coaching Business - Beyond the 20-Minute Myth
Episode 3426th August 2024 • The Scalable Expert • Tara Bryan
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In this episode of the Course Building Secrets® Podcast, Tara Bryan addresses a common misconception in coaching circles—that you can effectively coach hundreds of clients in just 20 minutes a day using asynchronous tools like Slack or Voxer. Tara breaks down the foundational elements necessary for a scalable coaching model, emphasizing the importance of creating a precise client journey, implementing foundational curriculum, and providing tools and resources for independent learning. She also discusses the role and timing of live and asynchronous coaching within this structure. This episode is packed with practical tips for developing a sustainable and effective coaching business that allows you to serve more clients without overwhelming your schedule.

00:00 Introduction to Course Building Secrets

00:59 Debunking the 20-Minute Coaching Myth

02:46 Foundational Steps for Scalable Coaching

04:38 Implementing the Coaching Path

06:36 Asynchronous Coaching Explained

08:52 Setting Up Your Scalable Coaching Model

10:05 Conclusion and Next Steps

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Transcripts

Tara Bryan:

Hey everybody, it's Tara Bryan, and you are listening to the

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Course Building Secrets Podcast.

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Whether you're a coach or a CEO,

the success of your team and clients

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is based on your ability to deliver

a consistent experience and, Guide

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them on the fastest path to results.

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This podcast will give you practical

real life tips that you can use today

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to build your online experiences that

get results and create raving fans.

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Why?

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So you can monetize your expertise

and serve more people without adding

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more time or team to your business.

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If you're looking to uncover your Million

Dollar Framework, package it and use

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it to scale, you're in the right place.

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Let's dive in!

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Hey everybody, welcome to today's episode

of the Course Building Secrets® Podcast.

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I am thrilled that you're here today.

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Hey, I have to just address something

that I have been hearing a lot of on

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social media lately, which is that you

can just build a scalable coaching model

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helping hundreds of clients a day, for,

you know, just 20 minutes a day through,

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you know, an asynchronous coaching tool

like Slack or Voxer or WhatsApp or however

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it is that you would communicate with

people to coach them along, the journey.

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And, and I've got to tell you

that that is one of the strategies

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within an entire online experience,

but it's not the only one.

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So when people are leading with

that, like, "Hey, I can help hundreds

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of people in 20 minutes a day it's

awesome and let me show you how to

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build a scalable coaching model"

they are missing the foundational

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pieces, or they're not sharing the

foundational pieces that allow them to

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successfully do that in the first place.

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So I want to break that down today

because I think that it is a disservice

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to people to just say, Hey, I can

help hundreds of people a day.

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or, coach 100 people a day

in 20 minutes, at a shot.

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And, and so, yes, when you build a

scalable coaching model, you will be

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able to help more people in less time.

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But I want to address all of the

stuff that goes into it, because I

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don't think that, it's, you know,

people are getting the right, message.

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Just like, you know, for so, so many

years, people are like, Oh, you can make

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a million dollars online in four days

it's great just buy my thing, right?

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And as, as, those of you who I know

who are listening to this podcast

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are sophisticated enough to know that

that is not actually how it works.

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So I want to just break it down because

foundationally, yes, it is something that

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is possible, but it's possible because

you've put the infrastructure in place.

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and so what has happened is the very

first thing that has, has been done

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is that that person has created an

actual path for their customers to

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go from the problem that they have to

the result that they're looking for.

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And they have created a

journey for them, right?

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They know exactly what somebody

needs at each step of the journey.

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They know what they need to learn.

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They know what kind of

support that they need.

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And they've created tools and resources

and different training options to

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help them go through the experience

independently, and then they are there

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for support, as they're going through.

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So, what they're doing is they're

showing up for any questions

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or obstacles or roadmaps that

are coming up along the path.

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But, the, the coaching itself

is not, the answer, right?

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Like it's not the only thing that somebody

needs when they're going through that

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sort of transformation from having a

problem not being able to do something

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to being able to solve it and and grow

their business or grow whatever it is

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that they're trying to accomplish, right?

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And and so the very first thing to

put in place is that that path, right?

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Like what is the actual step by step

path that somebody needs to go down in

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order to, to go from, point A to point B?

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That is the very first thing.

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Really identify exactly the

steps that they need to take.

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Not, what do they need to know?

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How many videos do they need to watch?

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How long should they, like, none of that.

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It's literally like, what are the

steps that, that based on your

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expertise and your experience,

you know that they need to take in

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order to go from point A to point B.

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That is fundamentally

the very first thing.

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Then at the base of your scalable

coaching business, what you're going to

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have is a foundational curriculum that

allows somebody to learn what they need

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to learn, build the skills, adopt new

habits, practice some different techniques

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so that they can go down that path and,

and, apply the steps to their business.

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Right?

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So you're going to have that foundational

training piece, whatever that is.

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I will just take a quick detour and

tell you that some people struggle

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like, well, my thing isn't a training.

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Like I'm not teaching

people how to do something.

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Well, you are helping them go from

their problem to a result, right?

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Or get a transformation.

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And there's an, there's a

process that they need to go

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through to get there, right?

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You don't just magically

say, I have a problem.

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I'm magically going to, you know,

implement the answer, right?

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Like, it doesn't work.

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Like, you've gotta, gotta give

them steps and then help them to

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practice and implement as they go.

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So that's the first thing is

like, what are you teaching them?

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What, how, how are you helping

them get from where they are

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to where they want to be?

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Then what, how can you

help them implement?

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What are the tools and techniques and

worksheets or exercises or how do you

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get them engaged in actually implementing

What you are teaching them along the

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steps along the path so that they can

apply it directly to their business

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because as we know, things don't

happen without some application, right?

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Without being able to

implement and and move forward.

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So there's a change that's happening

between what they're doing and

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what they want to be doing.

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And so that's the next piece is like,

how are you helping them implement?

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What does that look like?

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And then, and only then are you showing

up to help them remove obstacles.

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So that's when you're showing up in

group coaching or one on one coaching

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or Asynchronous coaching, right?

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Where they could ask you questions

any time, which would be Vox or Slack,

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Messenger, phone, email, however

you want to communicate with them.

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where it's not face to face, where

it's not live, where you're having

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a phone call with them, right?

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And, What happens is two things.

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One is people are able to ask questions

when they have them as they're going

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through the flow of the experience

and when they're implementing.

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The flip side is it gives you the

opportunity to respond in however

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way you want to respond on your time.

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right?

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And so, so often when people are coaching

and they're like, okay, so I'm setting

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up one on one calls and they're going

to be weekly or I'm doing group calls

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or whatever, however you're connecting

with people, is a lot of times it's

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like, it's just on a schedule and

people may or may not actually have a

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question or a roadblock or an obstacle

when you have that scheduled time.

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And so having asynchronous coaching

allows them to ask their question

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when they have it and then get the

response when you are available.

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Then you have other, some other

kinds of coaching options, right,

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where that's where you're showing

up live either one on one or group.

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And then that's where they can bring

whatever they want to to the table.

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But time bound questions work so

well in an asynchronous environment.

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So yes, you can help hundreds of

people all at the same time for, you

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know, 20 minutes a day because you're

just going through all the questions.

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You're going through where

people are, where they're stuck,

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and then you helping them move

forward keeps them moving, right?

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But again, you have an infrastructure

of content and, ways that you're helping

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them implement tools and templates and,

and, you know, different options for them.

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So they're moving forward, they're

still interacting with you, they're just

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interacting with a virtual version of you.

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And when they need the live version

of you, then you're stepping in in

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whatever way you can deliver it.

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So there you go.

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That is the real answer to the story

of like, yes, I can help hundreds

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of people in 20 minutes a day.

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You can, once you set up the scalable

coaching model or the INFINITE SCALE™

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model, which is what we teach in our Learn

mentorship program or within our business.

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If you take one of our other options

either strategy sessions or the

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different programs that we have What

we do is we help you like set up all

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of the infrastructure that you need in

order to show up 20 minutes a day for

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hundreds of clients and coach for them.

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So I just I feel passionately that

when people are putting that out there,

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they're giving you the hook, right?

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They're giving you the answer, but

they're not giving you what's behind it.

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And so, it's not all that you just show up

and what you're selling is the opportunity

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for people to talk to you via email or

slack, whenever they want to, right?

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Like very rarely do people actually

want that because they don't even know

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what they're, what the questions are,

the challenges are, whatever else.

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And so when it's within your experience,

that is when it becomes scalable and

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it becomes something that allows you

to get out of that one on one and

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having your calendar be maxed out.

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People are, are able to schedule

with you when they need it, not

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just on, a regular timeframe.

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So there you go.

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Hope that tip.

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works well for you.

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So try it out.

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If you have questions and if you want

to see the details for this, we have

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a couple of different options for you.

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Go to taralbryan.com and check out what

we have on the site for free that you

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can either download or read up so you can

start implementing this in your business.

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If you want more help and you want

to talk to us to see how we can help

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transform your business, go ahead

and, schedule, a free call with me so

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that we can have that conversation.

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In the meantime, go ahead and start

working on your online business.

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Can't wait to see what you come up with.

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All right, have a great day!

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