FROM GRIND TO GREAT - PROXIMITY PLUMBING
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What does it really take to go from one-man van to a 20-plumber powerhouse that owns its local market.
Adrian Fadini sits down with Will Demirdonder from Proximity Plumbing to dive into it.
Will breaks down how he grew Proximity Plumbing in Sydney’s eastern suburbs using obsessive execution, daily discipline, and a tight local branding strategy. He opens up about the early days juggling high-rise work with private jobs, how his partner Emily became the engine behind operations and marketing, and how coaching helped him shift from technician to business owner. This is a raw look at what it takes to build a serious plumbing business, not just a busy job.
When you combine focus, discipline, and smart branding, you stop chasing work and start becoming the go-to choice in your market.
What You’ll Learn
- How obsessive execution and daily routines compound into serious growth
- Why being unemployable can be an asset when you build your own plumbing business
- How Proximity Plumbing used tight local branding to dominate a specific area
- The crucial role Emily plays in operations, marketing, and keeping standards high
- Simple gratitude and goal-setting habits that keep the whole team locked in
- How coaching and training fast-track the shift from technician to true business owner
- Smart ways to choose and serve the right customer segments
In this episode:
00:00 From one-man van to 20-plumber team
05:10 High-rise work, private jobs, and the birth of Proximity Plumbing
12:30 Obsessive execution, routines, and being unemployable
19:45 Emily’s role in operations, marketing, and brand consistency
27:20 Daily training, gratitude, and goal-setting with the team
34:40 Coaching, mindset, and shifting from technician to business owner
42:15 Choosing the right customers and dominating a local market
Follow TradesFormation
https://link.me/trades_formation
https://tradesformation.com.au/
Connect with Will Demirdonder
Website: https://proximityplumbing.com.au/
LinkedIn: https://www.linkedin.com/in/proximityplumbing/
