Restaurant owners often turn to marketing as the solution to their biggest challenges, not realizing that a lot of times their marketing is creating more challenges. Since my expertise is on restaurant operations and coaching restaurant owners how to become the leaders their restaurants need, I like to talk to other restaurant marketing experts to pick their brains and find new ideas. That brings me to my guest for this episode of The Restaurant Prosperity Formula podcast, Josh Kopel. Josh is a restaurateur and tech pioneer. Throughout his 20-year career, he’s managed venues ranging from casual dining concepts to Hollywood nightclubs, bars and ultra-lounges. He also opened his own Michelin-rated fine dining concept. Josh is a real restaurant pro. Listen in on our conversation where Josh teaches you how to use the three levers that move your restaurant forward and revolve around a profitable revenue model, your ability to gain attention and turning on customer frequency when you need it most.