Dylan Hey is the Co-Founder & CEO of HeyDigital, a creative PPC & CRO agency that focuses on helping SaaS & B2B Tech Companies scale revenue with PPC & Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works.
Dylan is also the podcast host of The SaaS Marketing Show,where you can learn practical marketing and growth strategies from leading marketing experts and SaaS Founders.
During this interview we cover:
00:00 - Intro
01:13 - Dylan’s Background & How He Discovered the Opportunity For Launching Hey Digital
04:38 - What is the Problem Dylan is Looking to Solve Focusing on PPC & CRO for SaaS & B2B tech
06:25 - What Does HeyDigital CRO Process Looks Like
09:47 - Best PPC Channels for B2B SaaS Companies
15:55 - How HeyDigital Helps Leverage PPC with SaaS Company’s Marketing
18:53 - Establishing Baselines and Measuring Performance Per Campaign
23:22 - Are PPC campaigns For Everybody?
25:33 - How Does Marketing Campaigns Change When LTV Values are Different
28:34 - Example Exercise for a B2B SaaS (Baselines & Campaign Structure).
31:07 - How Should SaaS Companies Should be Setting Budgets For PPC to Maximize Results
34:09 - Main Reasons Why SaaS Companies PPC Campaigns are Failing