This episode of The Art of Entrepreneurship is for anyone struggling to connect with the right audience—and struggling to grow their business as a result. We're revisiting one of our most requested episodes: my case for why an ideal customer profile isn't optional, and why saying no to the wrong-fit clients is what actually let us grow. Tune in if you're ready to get selective about who you work with, even when it feels counterintuitive.

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com 

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok: @jackie.hermes

Website: jackiehermes.com