In this episode of Podjunction, hosts Sadaf Beynon and Matt Edmundson discuss the upcoming changes to the podcast format, moving from a co-hosted structure to single-guest interviews. They reflect on the benefits and challenges of their current approach, explaining how the new format will better align with Podjunction's goals of helping businesses use podcasting for growth. The hosts also share insights into the evolving purpose of the show and what listeners can expect from future episodes.
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Timestamps:
0:00 Intro
5:20 Evolving the podcast format
11:50 Benefits of co-hosted podcasting
18:37 Streamlining the process
24:27 What listeners can expect
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Sadaf Beynon [0:00 - 0:12]: Welcome to Podjunction podcast. I am Sadaf Beynon and I'm here with Matt Edmundson. As always, as always.
Matt Edmundson [0:15 - 0:19]: The pain in my life. Matthew is here. Welcome everybody. Good to have you at the show.
Sadaf Beynon [0:19 - 0:37]: Yes. And so today this episode is going to be a little bit different. We will be saying goodbye to this co hosted format for this podcast and we will be talk about what's changing, what's where we're heading and so on.
Matt Edmundson [0:37 - 0:38]: So no clips in this.
Sadaf Beynon [0:38 - 0:40]: So no clips. We're just going to.
Matt Edmundson [0:40 - 0:44]: Just me and Beynon chatting away. Yeah, yeah, yeah, absolutely.
Sadaf Beynon [0:44 - 0:44]: Yeah.
Matt Edmundson [0:44 - 0:54]: It's going to be fun. You're going to have to explain to everybody why you fired me. In essence is what's going to happen. At least this is what I'm hoping.
Sadaf Beynon [0:54 - 0:56]: You get to watch it live.
Matt Edmundson [0:57 - 0:58]: Yeah, really sorry about.
Sadaf Beynon [0:58 - 0:58]: You're fired.
Matt Edmundson [0:58 - 0:59]: You're fired.
Sadaf Beynon [0:59 - 1:00]: Always wanted to say now the actual.
Matt Edmundson [1:00 - 1:11]: Story is a few weeks, a few, when was it? Two weeks ago, three weeks ago, you came to me and said, matt, I, I, I just, we need to change it. You no longer need to be on the podcast. I'm just going to do it myself. So it's like. Okay.
Sadaf Beynon [1:11 - 1:12]: Is that what you heard?
Matt Edmundson [1:12 - 1:17]: Yeah. Tell me, tell me if it was actually different though.
Sadaf Beynon [1:17 - 1:21]: Yeah, it was a bit different. A little bit.
Matt Edmundson [1:21 - 1:22]: Brilliant.
Sadaf Beynon [1:22 - 1:30]: All right, so let's start with why we started doing it this way. Matt, why don't you tell us, talk to us about that.
Matt Edmundson [1:31 - 3:08]: So when we started Podjunction, we wanted to do something a little bit different and we wanted to try out, I wanted to try out this co hosted format because you were quite new to podcasting at the time and you were a little bit nervous and wanted. What's the right phrase? A little bit of hand holding, I suppose is a, is the right phrase. And it gave us an opportunity to try out this co hosted idea. And we, we had pre recorded like 12 interviews with podcasters and we'd recorded these 12 full interviews and we had no idea what we were going to do with them. We just recorded them. I just, you know, just interviewed a whole bunch of friends that I know in the podcasting space. Learned a lot from doing it and we were like, so we had that content, we had those 12 episodes and we're like, well, what could we do? Well, we could do a traditional sort of just release it as an interview style podcast. But then we were like, well, and we were toying around at the time with doing a podcast for one of our companies, Vegetology, which hopefully we're gonna get done this year, he says. And so we were thinking about these different formats and so this co hosted format was something that we'd not done and we thought actually this could be a really interesting way to do it because chatting away is something that we do quite easily. And it also, I think, helped you at the start with the podcasting thing because you've got somebody there with you and it gave us a chance to try a new format. So that, in my head, I mean, it was a long time ago, I could have completely messed that up.
Sadaf Beynon [3:08 - 3:27]: No, no, that is where it all started. And I think one of the things, how we ended up doing it with having a full length conversation and then taking segments out of it. The whole idea was to break it, to dissect it a bit and pull out actionable advice, pull out deeper insights and to talk about them.
Matt Edmundson [3:27 - 3:27]: Yes.
Sadaf Beynon [3:27 - 3:32]: And create a better learning experience for us and for our listeners.
Matt Edmundson [3:32 - 4:21]: Yeah, and it's been a really interesting experiment, hasn't it? I've, I've really enjoyed it, mainly because. And again, the listeners won't know this, but you may have picked it up. I don't. I just literally rock up to the studio like once every couple weeks. We batch out a few episodes. I just sit here. I get to listen to the clips. Because you, you actually do the interviews as well now. I don't do those. I just rabbit on for like 20 minutes and that's my job done. It's the easiest podcast in the world. Right. And so, so it's been really, for me, very interesting and very easy as a podcast, mind you. That said, I, I say I rock up to the studio. I'd always have to spend half an hour setting the studio up.
Sadaf Beynon [4:21 - 4:25]: Yes. I thought we were going to gloss over that, but that's okay. That's okay.
Matt Edmundson [4:26 - 4:29]: So what episode is this? Like 786 or something?
Sadaf Beynon [4:29 - 4:32]: No, I, I think it is.
Matt Edmundson [4:32 - 4:33]: We're in the 70s, aren't we?
Sadaf Beynon [4:33 - 4:35]: I think 60s or 69 or 71.
Matt Edmundson [4:35 - 4:49]: Yeah, yeah, somewhere around that. So we have done that many episodes and today I said, is the studio ready to you? And you were like, yes. It just wasn't.
Sadaf Beynon [4:49 - 4:53]: It was about 98% of the way ready. Let's go with that.
Matt Edmundson [4:53 - 5:19]: Yeah, but, yeah, let's not go with that. Anyway, but apart from the fact that you're still learning how to set the studio up, it was, it was stupid easy for me to do it, if that makes sense. And that's why partly, I enjoyed it. I enjoy talking about podcasting and I Enjoyed the, the insane ease for me, but I don't think it was as easy for you.
Sadaf Beynon [5:20 - 5:21]: Which part are we talking about?
Matt Edmundson [5:21 - 5:24]: The podcast. This sort of co hosted format.
Sadaf Beynon [5:25 - 5:27]: It wasn't easy for me. In what sense?
Matt Edmundson [5:27 - 5:45]: As in are you just listening to me or are you just going off in streamline? I plead the fifth. As in the workload. So for me the workload was apart from setting up the studio and chatting away for 20 minutes, but for you the workload was a lot more involved with the co host.
Sadaf Beynon [5:45 - 7:00]: Yeah, there was more to it. Yeah. I didn't just have the privilege of rocking up and just Talking away for 20 minutes, Matt. There was a bit more work that went into it before and after, which wasn't a problem. I think the reason that we have decided to make the change, we wanted to evolve the purpose a little bit more to align it with the rest of what Podjunction is doing. So where we were breaking down conversations into actionable insights we are wanting, we're evolving it so that we are having those conversations with the CEOs, business leaders and entrepreneurs that we were having before, but we're making it more high level rather than granular. So in our segments we went quite granular, didn't we? And talk about. Yeah. And so keeping it more high level so that we, we are able to talk about their strategies, we're talk. Able to talk about their long term vision with, of what they want to do with the podcast. So that's where that came from.
Matt Edmundson [7:00 - 7:08]: Yeah, so yes, that, I mean that was the reason to drive the thinking behind the change.
Sadaf Beynon [7:08 - 7:09]: Yeah.
Matt Edmundson [7:09 - 7:14]: So it wasn't just the fact you didn't like us do all the work. Yeah, but that was a part of it.
Sadaf Beynon [7:14 - 7:39]: And no, that didn't matter so much. I think from, from me. I didn't feel that we were actually helping. We weren't actually helping or aligning our. This. Sorry, I'm starting again this part of our podcast. So the co hosted bit wasn't aligning itself really well with what we were trying to achieve with Podjunction as a whole.
Matt Edmundson [7:39 - 7:40]: Yeah.
Sadaf Beynon [7:40 - 7:45]: So I felt that it was a bit disjointed and we needed to bring the two closer together.
Matt Edmundson [7:45 - 7:46]: Yeah. Yeah. Cool.
Sadaf Beynon [7:46 - 7:47]: Yeah.
Matt Edmundson [7:47 - 8:10]: And I, and I think this is one of the things about podcasting is it is. It never stays the same. It always kind of evolves, it morphs as you try different ideas and different things, which I fully embrace and love actually about podcasting is it doesn't have to sort of stay where it is and you can, you can Move on. You can develop, you can do other things.
Sadaf Beynon [8:10 - 8:16]: It's like any marketing tool, isn't it? Like, you move with the audience, you move with the business goals.
Matt Edmundson [8:16 - 8:17]: Yeah, you do.
Sadaf Beynon [8:17 - 8:17]: You don't.
Matt Edmundson [8:17 - 8:23]: And the thing that I like about what you're saying, because I, and again, full disclosure, just being totally transparent here. This is nothing to do with me.
Sadaf Beynon [8:23 - 8:24]: No, it's nothing to do with you.
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